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Not sure how to write image alt text for accessibility? Alt text best practices come down to context, purpose, and the user experience.

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Here are the most common places we see content makers missing the mark – and how you can fix them, and make sure your brand shines through every time.

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Some of the most common mistakes we see brands and publishers make can be fixed quickly. Here's what to do – making these repairs can help the reader understand the amazing info you’re providing.

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Content is anything that tells a story. It doesn’t have to be produced by a brand or media company to be considered content. People make content all the time.

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Animation captures and sustains a reader’s attention, and even help uncover and complement a topic. Here's how to set up and design with animation using Setka.

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We’ve collected six common typesetting mistakes that publishers can make and given some advice on how to fix them for a more engaged audience.

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Learning how to write effective prompts is important, and our latest guide explains all you need to know to write useful ChatGPT prompts for content creation.

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Are you struggling with setting up your landing page? Learn about the 12 landing page elements that you must have, and optimize, to convert as many prospects as possible

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Content experience and content creation are essential and require expertise to get right. Check out how Setka recieved recognition for content experience and content creation.

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Find out what content experience disruptors are, how content experience disrupts branded content, and how to make better branded content with expertise from designers.

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Select the best hubspot blog template with our guide, featuring 9 examples of hubspot blog templates to help you select the right template.

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Looking for inspiration for your blog design and blog post layout? Discover our favorite 18 blog design ideas, with examples, to help you out.

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Remote work and distributed team management can make creating content difficult. Here's a new guide on how to create content, and overcome remote work challenges that get in the way of creating content.

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Developing a visual style and using visual illustrations for your blog does not have to be difficult. Here are 8 methods to make visual design for your company blog easier.

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This year, it's important you take some time to check and improve your page load speed. Here's how to prevent viewers leaving your web page.

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Designers have seconds to convince readers a page will be valuable to them. Setka helps you to do everything you can to quickly catch the reader's eye with interesting and relevant information, and show off exactly what they’re going to get out of reading your page.

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An explanation of how to use grids in Setka, providing content design and UI design instruction.

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How can you make your post more reader-friendly? One of the key design tools that helps achieve this is a grid. Think of it as a frame to help organize information. Today we will share what they are, how they were first used and their significance in media design.

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When it comes to CMS, you need tools that save you time and don't mess around with your plans. We've gathered five ways TinyMCE can save you time, and keep you up to date with CMS trends. For example, Spell checking, Accessibility checking, and PowerPaste to handle copy paste results.
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The right blog features can make all the difference to your user experience. We cover all the dos and don’ts for creating a more engaging blog feed.

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Blockquotes can add more interest and authority to your content. Here are four examples demonstrating how to style blockquotes with CSS, including how to do it in TinyMCE.

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Make your forms more engaging and fun with these fancy form elements by UI designer Aaron Iker. Get creative with your buttons, toggles, and more.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Make your forms more engaging and fun with these fancy form elements by UI designer Aaron Iker. Get creative with your buttons, toggles, and more."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Twitter logo with tag @aaroniker_me in the center.","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2173913043478262,"src":"//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=185&h=152&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=370&h=304&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=739&h=607&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=896&h=736&q=50&fit=scale 896w","srcWebp":"//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=185&h=152&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=370&h=304&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=739&h=607&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/6HKoyOXM6Fl9u5gmK25DZR/840907761df21dbe4ae6e8f06e68b637/Image_default_Aaron-Iker-showcase.png?w=896&h=736&q=50&fm=webp&fit=scale 896w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Ben Long","slug":"ben-long"},"category":{"title":"Content Marketing & Design","slug":"design-and-ux"},"metaTitle":{"metaTitle":"Fancy form elements and form design inspiration"},"metaDescription":{"metaDescription":"Make your forms more engaging and fun with these fancy form elements by UI designer Aaron Iker. Get creative with your buttons, toggles, and more."}},{"title":"The Three Kinds of Design by John Maeda","slug":"three-kinds-design-john-maeda","featured":false,"lastUpdated":"Jul 20th, 2017","description":{"description":"

John Maeda, design rockstar and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of why design is the elixir of our times. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://en.wikipedia.org/wiki/John_Maeda"},"children":[{"type":"text","value":"John Maeda, design rockstar"}]},{"type":"text","value":" and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of "},{"type":"element","tagName":"a","properties":{"href":"https://2017.europe.wordcamp.org/session/the-three-kinds-of-design/"},"children":[{"type":"text","value":"why design is the elixir of our times"}]},{"type":"text","value":". To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blueprint of chair design","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fit=scale 1620w","srcWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fm=webp&fit=scale 1620w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Team Tiny","slug":"team-tiny"},"category":{"title":"Content Marketing & Design","slug":"design-and-ux"},"metaTitle":null,"metaDescription":null}]},"description":{"description":"

Find out how the right WYSIWYG HTML editor can help you set up your website or app branded content

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Find out how the right WYSIWYG HTML editor can help you set up your website or app branded content"}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"brand-management","title":"Brand Management"},{"slug":"design","title":"Design"},{"slug":"brand-management","title":"Brand Management"}],"body":{"body":"

When designing software products, it’s important to consider your website or app branded content and how you’ll control your website branding. Consistent branded content helps product teams save time, reduce costs, expand the team, and boost company revenue. We wrote more about these benefits in our blog on why more technology companies need to invest in brand management. But consistent branded content isn’t always straightforward to implement or enforce, especially when multiple users have edit access to your website or app.

If your website or app includes a WYSIWYG editor, you can enable a much broader range of users to build their branded content, even if they have no coding or design experience.

\n

This kind of freedom is wonderful until someone goes a bit wild with font colors and style, or accidentally inserts a bit of HTML and breaks something. Your product can very quickly descend into a mess of inconsistent styles, risking brand reputation and user experience.

\n

Fortunately, with the right tools, you won’t have to revoke authorship access. You might just need to make a few tweaks.

\n

Branded content is easier said than done

\n

So, how do you keep your content on brand? It’s easier said than done.

\n

While many companies have their own brand style guides, creating these guides doesn’t actually *do* anything. You know what they say… all talk, no action. To make your brand style guide effective, you have to educate your content creators, provide access to the most up-to-date version, and enforce the rules. 

\n

And even then, you can still have issues.

\n

People make mistakes. They overlook details, misinterpret your brand guidelines, and rush through the steps. They use Comic Sans (WHY?) and randomly change their font color to purple (also WHY?). The original staff that created your brand guidelines move onto new roles, and their replacement might completely miss the memo.

\n

There are so many ways that your app or website branded content can get off track. It’s no wonder that, despite their best efforts, so many companies end up with inconsistent wording, fonts, and colors. So, how do you get your brand back on track?

\n

How WYSIWYG HTML editors help branded content

\n

You could hire someone to manually clean up the design of content as it’s published, but for most products, that’s just not practical due to the volume of content created. Usually, the best option is to switch to an advanced WYSIWYG HTML editor, with tools in place to manage the content editing and design process so that your content authors can’t stray off-brand.

\n

You can set up your editor to automatically apply your web style guide, constrain user options, and build your brand directly into your app or website. That way, your content creators don’t even have to think about styling - at least, not as much. The right editor will make it easier for them to implement consistent app or website branding, and unify the branded content.

\n

Plus, that means your content creators can spend less time fiddling with color pickers and fonts, and more time on what they do best: writing good quality, engaging content!

\n

What to look for in your WYSIWYG editor

\n
\n

Learn the rules like a pro, so you can break them like an artist.

\n
\n

Every authoring tool has different features and options. But when you’ve got multiple content authors, and you need to stay on brand within your website or app, you need an editor that does one thing particularly well: control.

\n

As the developer, you need to have control over as many UI and content formatting options as possible. And at the same time, you need to be able to create rules and limit what control your end-user has over these options.

\n

Fortunately, TinyMCE puts developers firmly in the driver’s seat when it comes to content creation and formatting options.

\n

How TinyMCE helps keep branded content consistent

\n

TinyMCE is the world’s most advanced WYSIWYG HTML editor. We’ve designed our built-in features and plugins and Advanced features, to help make content authoring simpler and easier.

\n

Here are some of our features and plugins that can help build your brand into the design of your website or app:

\n\n

For more details on how to implement some of these customizations, check out our other blog on using TinyMCE to help keep your brand consistent.

\n

Customize the UI, too

\n

You can also customize the editing experience itself to be on-brand. With TinyMCE’s customizable UI, you can change your editor skins and icons to match the rest of your product ✨ Take a look at these blogs:

\n\n
\"\"\n
TinyMCE with customized skin and icons, and toolbar options grouped on the bottom.
\n
\n

Read more about customizing content with Tiny

\n

We’ve written some other blogs about how you can edit styles inside TinyMCE to stay on-brand:

\n\n

We can help with that

\n

Start with a 14-day free trial of our Cloud Professional plan - including advanced branded content and compliance features like PowerPaste, Spell Checker, Accessibility Checker, and Link Checker. Or check out our other plans available to suit your particular situation.

\n

TinyMCE is already helping millions of products provide the best content creation experience to users. Contact us to find out more about how TinyMCE can enhance your product, while helping your content creators stay on-brand.

","childMarkdownRemark":{"html":"

When designing software products, it’s important to consider your website or app branded content and how you’ll control your website branding. Consistent branded content helps product teams save time, reduce costs, expand the team, and boost company revenue. We wrote more about these benefits in our blog on why more technology companies need to invest in brand management. But consistent branded content isn’t always straightforward to implement or enforce, especially when multiple users have edit access to your website or app.

If your website or app includes a WYSIWYG editor, you can enable a much broader range of users to build their branded content, even if they have no coding or design experience.

\n

This kind of freedom is wonderful until someone goes a bit wild with font colors and style, or accidentally inserts a bit of HTML and breaks something. Your product can very quickly descend into a mess of inconsistent styles, risking brand reputation and user experience.

\n

Fortunately, with the right tools, you won’t have to revoke authorship access. You might just need to make a few tweaks.

\n

Branded content is easier said than done

\n

So, how do you keep your content on brand? It’s easier said than done.

\n

While many companies have their own brand style guides, creating these guides doesn’t actually *do* anything. You know what they say… all talk, no action. To make your brand style guide effective, you have to educate your content creators, provide access to the most up-to-date version, and enforce the rules. 

\n

And even then, you can still have issues.

\n

People make mistakes. They overlook details, misinterpret your brand guidelines, and rush through the steps. They use Comic Sans (WHY?) and randomly change their font color to purple (also WHY?). The original staff that created your brand guidelines move onto new roles, and their replacement might completely miss the memo.

\n

There are so many ways that your app or website branded content can get off track. It’s no wonder that, despite their best efforts, so many companies end up with inconsistent wording, fonts, and colors. So, how do you get your brand back on track?

\n

How WYSIWYG HTML editors help branded content

\n

You could hire someone to manually clean up the design of content as it’s published, but for most products, that’s just not practical due to the volume of content created. Usually, the best option is to switch to an advanced WYSIWYG HTML editor, with tools in place to manage the content editing and design process so that your content authors can’t stray off-brand.

\n

You can set up your editor to automatically apply your web style guide, constrain user options, and build your brand directly into your app or website. That way, your content creators don’t even have to think about styling - at least, not as much. The right editor will make it easier for them to implement consistent app or website branding, and unify the branded content.

\n

Plus, that means your content creators can spend less time fiddling with color pickers and fonts, and more time on what they do best: writing good quality, engaging content!

\n

What to look for in your WYSIWYG editor

\n
\n

Learn the rules like a pro, so you can break them like an artist.

\n
\n

Every authoring tool has different features and options. But when you’ve got multiple content authors, and you need to stay on brand within your website or app, you need an editor that does one thing particularly well: control.

\n

As the developer, you need to have control over as many UI and content formatting options as possible. And at the same time, you need to be able to create rules and limit what control your end-user has over these options.

\n

Fortunately, TinyMCE puts developers firmly in the driver’s seat when it comes to content creation and formatting options.

\n

How TinyMCE helps keep branded content consistent

\n

TinyMCE is the world’s most advanced WYSIWYG HTML editor. We’ve designed our built-in features and plugins and Advanced features, to help make content authoring simpler and easier.

\n

Here are some of our features and plugins that can help build your brand into the design of your website or app:

\n\n

For more details on how to implement some of these customizations, check out our other blog on using TinyMCE to help keep your brand consistent.

\n

Customize the UI, too

\n

You can also customize the editing experience itself to be on-brand. With TinyMCE’s customizable UI, you can change your editor skins and icons to match the rest of your product ✨ Take a look at these blogs:

\n\n
\"\"\n
TinyMCE with customized skin and icons, and toolbar options grouped on the bottom.
\n
\n

Read more about customizing content with Tiny

\n

We’ve written some other blogs about how you can edit styles inside TinyMCE to stay on-brand:

\n\n

We can help with that

\n

Start with a 14-day free trial of our Cloud Professional plan - including advanced branded content and compliance features like PowerPaste, Spell Checker, Accessibility Checker, and Link Checker. Or check out our other plans available to suit your particular situation.

\n

TinyMCE is already helping millions of products provide the best content creation experience to users. Contact us to find out more about how TinyMCE can enhance your product, while helping your content creators stay on-brand.

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"element","tagName":"span","properties":{"style":"font-size: 14pt;"},"children":[{"type":"text","value":"When designing software products, it’s important to consider your website or app branded content and how you’ll control your website branding. Consistent branded content helps product teams save time, reduce costs, expand the team, and boost company revenue. We wrote more about these benefits in our blog on "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tech-brand-management/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"why more technology companies need to invest in brand management"}]},{"type":"text","value":". But consistent branded content isn’t always straightforward to implement or enforce, especially when multiple users have edit access to your website or app."}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"If your website or app includes a "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"WYSIWYG editor"}]},{"type":"text","value":", you can enable a much broader range of users to build their branded content, even if they have no coding or design experience."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"This kind of freedom is wonderful until someone goes a bit wild with font colors and style, or accidentally inserts a bit of HTML and breaks something. Your product can very quickly descend into a mess of inconsistent styles, risking brand reputation and user experience."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Fortunately, with the right tools, you won’t have to revoke authorship access. You might just need to make a few tweaks."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Branded content is easier said than done"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"So, how do you keep your content on brand? It’s easier said than done."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"While many companies have their own brand style guides, creating these guides doesn’t actually *do* anything. You know what they say… all talk, no action. To make your brand style guide effective, you have to educate your content creators, provide access to the most up-to-date version, and enforce the rules. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"And even then, you can still have issues."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"People make mistakes. They overlook details, misinterpret your brand guidelines, and rush through the steps. They use Comic Sans (WHY?) and randomly change their font color to purple (also WHY?). The original staff that created your brand guidelines move onto new roles, and their replacement might completely miss the memo."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"There are so many ways that your app or website branded content can get off track. It’s no wonder that, despite their best efforts, so many companies end up with inconsistent wording, fonts, and colors. So, how do you get your brand back on track?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"How WYSIWYG HTML editors help branded content"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"You could hire someone to manually clean up the design of content as it’s published, but for most products, that’s just not practical due to the volume of content created. Usually, the best option is to switch to an advanced WYSIWYG HTML editor, with tools in place to manage the content editing and design process so that your content authors can’t stray off-brand."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"You can set up your editor to automatically apply your web style guide, constrain user options, and build your brand directly into your app or website. That way, your content creators don’t even have to think about styling - at least, not as much. The right editor will make it easier for them to implement consistent app or website branding, and unify the branded content."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Plus, that means your content creators can spend less time fiddling with color pickers and fonts, and more time on what they do best: writing good quality, engaging content!"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"What to look for in your WYSIWYG editor"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Learn the rules like a pro, so you can break them like an artist."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"footer","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Pablo Picasso"}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Every authoring tool has different features and options. But when you’ve got multiple content authors, and you need to stay on brand within your website or app, you need an editor that does one thing particularly well: control."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"As the developer, you need to have control over as many UI and content formatting options as possible. And at the same time, you need to be able to create rules and limit what control your end-user has over these options."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Fortunately, TinyMCE puts developers firmly in the driver’s seat when it comes to content creation and formatting options."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"How TinyMCE helps keep branded content consistent"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"TinyMCE is the world’s most advanced WYSIWYG HTML editor. We’ve designed our built-in features and plugins and Advanced features, to help make content authoring simpler and easier."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Here are some of our features and plugins that can help build your brand into the design of your website or app:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/add-css-options/#content_css","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Custom CSS"}]},{"type":"text","value":" - Customize the CSS for your editor so that it matches your app/website"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/inline-demo/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Inline Editing"}]},{"type":"text","value":" - Enable inline editing mode so that content creators know exactly what their content will look like when it’s published"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/user-formatting-options/#style_formats","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Style Formats"}]},{"type":"text","value":" - Define set style formats (for paragraphs, headings, blocks, and other font options) to match your brand style guide"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/customize-ui/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Limit Toolbar Options"}]},{"type":"text","value":" - Hide or disable options like HTML editing, font formatting, and font sizes to prevent users from straying from the default style formats you’ve defined"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/charmap/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Character Map"}]},{"type":"text","value":" - Allow users to choose from a specific set of special characters"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/introduction-to-tiny-spellchecker/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Spell Checker"}]},{"type":"text","value":" - Add your product and brand names to ensure all content creators spell and capitalize them correctly"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/format-painter/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Format Painter"}]},{"type":"text","value":" - Easily pull styling from another paragraph, document, or page and apply it to your selected text"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/powerpaste/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"PowerPaste"}]},{"type":"text","value":" - Copy and paste content from Word, Excel, or another location and have it automatically apply your own styles without breaking the underlying code"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/configure/content-appearance/#text_color","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Text Color Options"}]},{"type":"text","value":" - Remove the color picker, or edit the default colors to match or complement your brand palette"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/plugins/opensource/template/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Template"}]},{"type":"text","value":" - Create reusable templates of content that come pre-designed with your brand styles so that users can easily insert and edit them"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/accessibility-checker/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Accessibility Checker"}]},{"type":"text","value":" - If accessibility features as one of your brand values, this plugin will help spot accessibility issues before your content is published"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/emoticons/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Emoticons"}]},{"type":"text","value":" - Override or extend the emojis available to your content creators so that they’re on-brand (and avoid any that may inadvertently offend some of your audience)"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/non-editable-content-options/#editable_root","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Non-editable document sections"}]},{"type":"text","value":" - Prevent authors from editing specific content areas"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/content-filtering/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Content Filtering"}]},{"type":"text","value":" - Configure the HTML so that your content output ends up consistent, despite all the different ways your authors may type and format it inside the editor"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/autolink/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Autolink"}]},{"type":"text","value":" - Set a default protocol when users type out links so that all links display the same style (e.g., https:// or www.) "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/docs/tinymce/latest/casechange/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Case Change"}]},{"type":"text","value":" - Make it easy to highlight text and switch it to upper or lower case, in line with your brand style guidelines"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"For more details on how to implement some of these customizations, check out our other blog on "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/enhanced-skins-and-icon-packs/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"using TinyMCE to help keep your brand consistent"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Customize the UI, too"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"You can also customize the editing experience itself to be on-brand. With TinyMCE’s customizable UI, you can "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/enhanced-skins-and-icon-packs/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"change your editor skins and icons"}]},{"type":"text","value":" to match the rest of your product ✨ Take a look at these blogs:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tinymce-toolbar/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Customize your toolbar on TinyMCE"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tinymce-skins-and-icons/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"How to insert and customize skins and icon packs"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/skins-and-icon-packs-a-closer-look/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Skins and Icon Packs: a closer look at your options"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/medium-editor/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Emulating the Medium editor"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"figure","properties":{"className":["image"]},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/5KIiXkE1kULtPlQ36H8GYZ/ce57212757b0060dd1557cfb2bad7cf5/Screen_Shot_2020-03-18_at_3.01.01_pm.png","alt":"","width":800,"height":220},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"figcaption","properties":{},"children":[{"type":"text","value":"TinyMCE with customized skin and icons, and toolbar options grouped on the bottom."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Read more about customizing content with Tiny"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We’ve written some other blogs about how you can edit styles inside TinyMCE to stay on-brand:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/how-to-change-the-default-font-family-size-and-color-in-tinymce/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"How to change the default font family, size, and color in TinyMCE"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/blockquote-css-and-styling-in-tinymce/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Blockquote CSS and styling in TinyMCE"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tinymce-google-fonts/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"How to use Google Fonts in TinyMCE"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/how-to-use-variable-fonts/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"How to use variable fonts"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We can help with that"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/pricing/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Start with a 14-day free trial"}]},{"type":"text","value":" of our Cloud Professional plan - including advanced branded content and compliance features like "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/powerpaste/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"PowerPaste"}]},{"type":"text","value":", "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/spell-checker/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Spell Checker"}]},{"type":"text","value":", "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/accessibility-checker/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Accessibility Checker"}]},{"type":"text","value":", and "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/link-checker/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Link Checker"}]},{"type":"text","value":". Or check out our other "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/pricing/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"plans available"}]},{"type":"text","value":" to suit your particular situation."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"TinyMCE is already helping millions of products provide the best content creation experience to users. "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/contact/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Contact us"}]},{"type":"text","value":" to find out more about how TinyMCE can enhance your product, while helping your content creators stay on-brand."}]}],"data":{"quirksMode":false}}}},"body2":null,"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2173913043478262,"src":"//images.ctfassets.net/s600jj41gsex/7fK6P3tZdcwCH2IhEfqFbl/374ccda18f634f141976e8671c284c27/Image_default_BuildBrand-ProductWYSIWYG.png?w=2560&q=80&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/7fK6P3tZdcwCH2IhEfqFbl/374ccda18f634f141976e8671c284c27/Image_default_BuildBrand-ProductWYSIWYG.png?w=640&h=526&q=80&fit=scale 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