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User testing is hard, and it takes years to master the skills. We look at seven of the most common mistakes made in user testing, and how to avoid them. 

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In this article, we discuss the future trends of personalization and what you need to look out for to stay ahead. 

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We’ve seen big businesses get hit with penalties, but what happens when a small business doesn’t practice good web accessibility?

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Understand the essence of digital transformation? Read on to really understand digital transformation business impacts, and how to overcome the hurdles that get in the way of success.

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Learn how to promote your blog. We share 10 different ways to reach your audience on social media and other content marketing platforms.

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In a content driven world, it’s increasingly hard to differentiate yourself from the competition. This article explains the difference between branded content and content marketing, and how it can help you stand out.

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How do you do more with the content you make? Your CMS needs to efficiently manage your content so that it always remains usable and easily adjustable. Learn how to effectively manage your CMS and the content you create in.

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Discover more on project economy and how you and your team can thrive.

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Discover more on project economy and how you can thrive."}},{"title":"SaaS storytelling framework: the ABT template","slug":"saas-template-abt-storytelling","featured":false,"lastUpdated":"Sep 27th, 2021","description":{"description":"

The challenging part of telling your story as a SaaS provider is getting through complexity. An easy-to-understand template can help you to form your SaaS storytelling. Storytelling can be brought out with the And, But, Therefore template. And provides context, But creates conflict, and Therefore offers a resolution to the story. 

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Discover everything you need to know about workflow management, from its origins to modern-day applications

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Workflow management system market has a promising future. Dig through some stats and collected the workflow automation trends shaping its growth

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Compare collaboration features in TinyMCE, CKEditor, Tiptap, and Froala - from real-time editing to comments, mentions, and revision history.

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Cloud based or web based rich text editors offer different results compared to server based WYSIWYGs. Find out if a cloud based WYSIWYG is right for you.

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Keep up with the latest document management trends for 2025 and make sure your organization is equipped with the most efficient and effective solutions.

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Competition in a world that’s so online, has never been tougher. Read on to find out what the key CMS trends are for 2024 so you don't get left behind

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Discover the latest industry and market statistics for document management systems.

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Announcing the TinyMCE rich text editor and Umbraco CMS partnership! Find out what this means for your content team’s productivity.

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Assembling reusable rich text editor components builds agile tech stacks

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Is it really worth building the software tool or feature you need on your own?

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Before you invest in e-learning for your organization, check out these 15 benefits of online learning. It’s the best way to establish your LMS business case.

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Spam filters – they look at your email content, and can block your email from reaching its recipient find out how to handle spam filters...

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Enterprise content management vs document management systems vs knowledge management - find out which is right for you.

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Pre-built APIs are core to rapid launches. Learn why from our infographic.

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Building a copy-paste function may seem simple - the reality requires a good portion of development and maintenance work. Read on to find out the true cost of building this feature from scratch.

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What is a product narrative? It is an essential part of your SaaS brand. Once you understand what a product narrative is, you have taken a step toward sticking in your customer's memories. Read on to find out how product narrative works.

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A spell checker protects your authority. They are vital for protecting your reputation. But should you buy one for your team, or have them build it? Read our cost analysis and cost estimate to find out.

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Accessibility represents an essential goal, however it's hard to achieve. What are the costs of building accessibility checking? We use the COCOMO model to estimate the developmental cost and maintenance.

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By discovering how (and which) composable API building blocks can make your product launches faster, your overall organization becomes more agile.

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Iterative testing plays an important role in continuous improvement of SaaS products.

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How can written content provide an immersive experience to the readers?

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A simple onboarding process can cost up to about $55,000 a year, plus an additional $26,000 a year in ongoing costs. The real question: is it really worth building an onboarding program yourself?

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Learn about the cost of building a rich text editor in terms, how to calculate it properly, what factors you need to take into account and how possibly all of those expenses can be reduced.

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Let's figure out the basics of SaaS customer onboarding together with Tiny: what is SaaS onboarding, types of customer onboarding, user onboarding ownership and much more.

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Highlights of the arguments on the subject of buying or building rich text editor and possible issues you can experience trying to create an HTML text editor internally within your company.  

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Strategy is a part of how every business runs. Brand strategy is the start of the journey. In his article, you'll find information on what immersive content strategy is and the benefits of content strategy that's immersive.

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Making online learning accessible – it's absolutely important. Learn about 6 ways to improve your LMS accessibility.

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Compare some of the best LMS platforms that come with TinyMCE. Our list of essential learning management system features will start your research process off right.

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CRM systems empower you to build strong relationships with your customers. Read on to find out more about the value CRMs bring.

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Struggling with inconsistent performance reviews? Discover how content tools and automation streamline HR work, improve feedback, and reduce bias.

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Learn how the right solutions built for human capital management can make content creation, updates, governance, and editing smooth and efficient.

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Discover challenges for financial institutions integrating text editing and content creation in banking apps, and learn which rich text editor best fits your business needs.

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When it comes to build vs buy for software, think through the pros and cons so you can navigate this never-ending decision.

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ButterCMS has a new, strategic partnership with TinyMCE. Read on to find out about the increased capabilities TinyMCE brings to ButterCMS.

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Create a better user experience on your blog with best practice design. Avoid these 7 blogging mistakes that distract from your content.

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Struggling with localization? Check out our deep dive into pitfalls and best practices of localizing content for global markets to learn what to do, and what to avoid for your content localization.

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If you create a tool that’s used by developers, you need to consider both user experience and developer experience. Find out how to balance both.

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Looking for more information on a CMS for mobile? Discover the best CMS solutions for mobile apps through our comprehensive comparison

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It's important to know how to test your email, and ensure it displays consistently across clients. Find out how in our guide to email rendering.

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Automation can streamline and clear a cluttered workflow. Read on to see the 5 most interesting project management automation examples we've seen that you can try out in your workflows.

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Planning to move to cloud components? Find out why more companies are choosing cloud and what to expect from cloud software in the future.

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Most SaaS businesses could be spending more, even in a tough economy. In this post, my aim is to help you feel more comfortable opening the throttle on investments in growth.

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AI assistants have a lot of potential to provide support for content tasks, but they can also support document management. Read on to find out 6 ways that an AI assistant can help with your DMS.

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Find out how you can use a product roadmap to get feedback on your product development and share with your customers potential future plans.

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There was a time when we developed applications and their associated components from scratch. Today, applications are a complex network of individual components that all work together to build a coherent system.

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Find the answers to the question \"why upgrade to TinyMCE 6?\" summarised in 6 specific standout points.

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We plan to end support of TinyMCE 5 in April 2023. Read on for more info and to see the plans for next steps.

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Before you start using beta flags, feature flags, for your software launch, check out these best practices -  from closed vs open betas to naming your program.

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How do you improve your email marketing software and create a better user experience to retain customers. Learn about the suite of useful features that come with an advanced WYSIWYG email editor.

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What is mobile accessibility and what can content creators and developers do about it? Follow these guidelines to improve your mobile experience for people with disabilities.

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Keep your brand consistent with a WYSIWYG HTML editor. Here are 5 ways to help enforce personal or corporate style guides, to keep your content on brand while giving your content authors the best possible authoring experience.

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2021","description":{"description":"

Your content is your brand, which is why you need to be mindful of spelling. Spell Checker is our online solution to ensure your content remains at its peak potential.

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Getting customer feedback is a highly valuable source of information. But the way it’s collected is just as important. Discover the best methods for getting customer feedback and how to analyze it. 

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Why make your content creation experience better? In this article we share the advantages and drawbacks of improving the content creation experience for end-users. 

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We share the top technical and soft skills every product manager needs in order to build a great product and a successful career.

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Tech companies can boost revenue, save time, be more competitive, and scale up with better brand management. So, why aren’t we seeing more tech branding management?

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Building a marketing team? What’s the best marketing team structure? Tiny’s Senior Director of Marketing discusses generalist vs specialist, outsourcing, marketing as a function, team dynamics, and your first hire.

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We share practical tips to help content creators get started on the right path sooner."}}]},"description":{"description":"

In this article, we discuss the future trends of personalization and what you need to look out for to stay ahead. 

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"In this article, we discuss the future trends of personalization and what you need to look out for to stay ahead. "}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"personalization","title":"personalization"}],"body":{"body":"

Welcome back to the intricate art of tailoring series! In this series, we’re unraveling the threads that make personalization in the digital space so tricky to master, in an attempt to learn how you can craft bespoke content for your audience - successfully. 

\n

But before we begin, did you know...

\n\n

A personalized experience is integral to the entire customer experience, by providing meaningful information for your clients at the right place, at the right time.

\n

Today’s article is all about the future trends of personalization and what you need to look out for to stay ahead. It’s time to throw out just using {insert_name} at the beginning of your emails and calling it ‘personalization’, because that’s so last season. These are the hot trends to keep your eyes peeled for. 

\n

1 Dynamic content

\n

Content creation has evolved so much so it can now shapeshift to be more appealing for viewers by displaying completely different messages. 

\n

Sorry, what?

\n

You heard me! Dynamic content is the components in a webpage or email that change depending on predetermined parameters and customers’ data. In other words, what you know about your audience can alter the content they see.

\n

Let’s take Amazon for example: anytime you hop onto their website, the recommendations are examples of dynamic content. They change from individual to individual because they’re optimized to help connect customers to relevant information (which in my case seems to be about Apple products and a Smart Garden).

\n

\"Screenshot

\n

And how can you ‘access’ dynamic content? Well, dynamic content is a feature embedded into many different platforms, however, the extent of control that you have over the content will vary between platforms. For example, Google Ads offers the ability to create dynamic ad content for paid ad campaigns. Other popular platforms like Salesforce and Marketo also offer the ability to insert dynamic content into email templates, allowing more effective email nurture sequences.

\n

To get you started, I’d recommend taking a read of this guide by Bloomreach. It’s all about effective dynamic content management and the differences between B2B and B2C.

\n

2 Cross-department collaboration

\n

As your organization grows, the demand for personalized experiences grows with it, requiring internal departments to be more agile than ever. 

\n

That’s why cross-department collaboration is a must. 

\n

Siloing, idea friction, and bureaucracies all ruin your chances of creating effective tailor-made content for your audiences. In fact, Adobe states only “38% of IT professionals surveyed believe their organizations’ content systems are well-connected to their experience delivery systems”. Bridging the gap between departments and teams is the only way forward to keep up with content demands and produce content that converts, excites and engages the audience. 

\n

3 Protecting customer privacy

\n

All personalized and dynamic content is possible because of one thing - customer data. Our browsers, devices, webpages, and applications are constantly collecting our information to provide us with the best experience possible. Yet, the question remains - what are the ethical implications of this and how can we protect people’s sensitive information? 

\n

With “90% of consumers concerned about their online privacy”, according to McKinsey, giving the power back to consumers is more important than ever. In 2018 the European Union enacted the General Data Protection Regulation, enforcing greater transparency of user’s privacy online. As a result, you’ll often see web pages asking you to accept their privacy and cookie settings (or not). 

\n

More recently, Apple has given the option for users to choose not to share their phone data with specific apps in iOS 14, meaning applications such as Facebook and Instagram are no longer able to collect users’ data to the same extent. Those in the digital marketing industry have heavily felt the effects as ad campaigns are no longer as effective as they once were.

\n

The future of customer data still has a lot of patchwork. How do we ensure the ultimate protection and freedom of consumers’ privacy? And how can we do this without taking away the value generated from personalized and dynamic ad content (affecting both businesses and the consumer)?

\n

If you’re interested in some statistics, SmarterHQ has prepared a useful report on Privacy & Personalization that I’d recommend taking a look at.    

\n

4 Connecting online with offline

\n

Our last digital personalization trend is all about connecting online messaging to offline experiences. 

\n

Yes, there has been a recent push towards the eCommerce space, but physical stores aren’t going away. People love purchasing items in real life and so connecting offline interactions to the online experience provides the perfect opportunity to elevate your customers’ experience. 

\n

So what exactly does connecting online to offline experiences look like? Take a look at your local gym, you’ll often find personal trainers taking progress photos of their clients on social media. Or perhaps you’ve received a thank you email, digital receipt or a survey from a sales assistant after making a retail purchase. The idea behind this is to ensure customers receive a personalized end-to-end experience. In the aforementioned report by SmarertHQ, 72% of consumers only engage with personalized brand messages. With this in mind, connecting online to offline experience is a great way of maintaining your customers' engagement with your brand and keeping them in the customer journey loop. 

\n

The future is: Large-scale individualization 

\n

These are just some of the many trends trying to make the world a more integrated place. It’s all about reaching more people, but at a more personal level.

\n

If you’re not doing some of these trends we talked about today, that okay! I’d highly recommend taking a look at your processes and evaluating to what extent your customers feel like individuals and if there’s room for improvement.

\n

And if you liked this article, why not check out the other article in the series:

\n\n

If you’re curious to know more about us, we’d love to get to know you. Or, if you have any other thoughts or questions, feel free to continue the conversation at @joinTiny. 

","childMarkdownRemark":{"html":"

Welcome back to the intricate art of tailoring series! In this series, we’re unraveling the threads that make personalization in the digital space so tricky to master, in an attempt to learn how you can craft bespoke content for your audience - successfully. 

\n

But before we begin, did you know...

\n\n

A personalized experience is integral to the entire customer experience, by providing meaningful information for your clients at the right place, at the right time.

\n

Today’s article is all about the future trends of personalization and what you need to look out for to stay ahead. It’s time to throw out just using {insert_name} at the beginning of your emails and calling it ‘personalization’, because that’s so last season. These are the hot trends to keep your eyes peeled for. 

\n

1 Dynamic content

\n

Content creation has evolved so much so it can now shapeshift to be more appealing for viewers by displaying completely different messages. 

\n

Sorry, what?

\n

You heard me! Dynamic content is the components in a webpage or email that change depending on predetermined parameters and customers’ data. In other words, what you know about your audience can alter the content they see.

\n

Let’s take Amazon for example: anytime you hop onto their website, the recommendations are examples of dynamic content. They change from individual to individual because they’re optimized to help connect customers to relevant information (which in my case seems to be about Apple products and a Smart Garden).

\n

\"Screenshot

\n

And how can you ‘access’ dynamic content? Well, dynamic content is a feature embedded into many different platforms, however, the extent of control that you have over the content will vary between platforms. For example, Google Ads offers the ability to create dynamic ad content for paid ad campaigns. Other popular platforms like Salesforce and Marketo also offer the ability to insert dynamic content into email templates, allowing more effective email nurture sequences.

\n

To get you started, I’d recommend taking a read of this guide by Bloomreach. It’s all about effective dynamic content management and the differences between B2B and B2C.

\n

2 Cross-department collaboration

\n

As your organization grows, the demand for personalized experiences grows with it, requiring internal departments to be more agile than ever. 

\n

That’s why cross-department collaboration is a must. 

\n

Siloing, idea friction, and bureaucracies all ruin your chances of creating effective tailor-made content for your audiences. In fact, Adobe states only “38% of IT professionals surveyed believe their organizations’ content systems are well-connected to their experience delivery systems”. Bridging the gap between departments and teams is the only way forward to keep up with content demands and produce content that converts, excites and engages the audience. 

\n

3 Protecting customer privacy

\n

All personalized and dynamic content is possible because of one thing - customer data. Our browsers, devices, webpages, and applications are constantly collecting our information to provide us with the best experience possible. Yet, the question remains - what are the ethical implications of this and how can we protect people’s sensitive information? 

\n

With “90% of consumers concerned about their online privacy”, according to McKinsey, giving the power back to consumers is more important than ever. In 2018 the European Union enacted the General Data Protection Regulation, enforcing greater transparency of user’s privacy online. As a result, you’ll often see web pages asking you to accept their privacy and cookie settings (or not). 

\n

More recently, Apple has given the option for users to choose not to share their phone data with specific apps in iOS 14, meaning applications such as Facebook and Instagram are no longer able to collect users’ data to the same extent. Those in the digital marketing industry have heavily felt the effects as ad campaigns are no longer as effective as they once were.

\n

The future of customer data still has a lot of patchwork. How do we ensure the ultimate protection and freedom of consumers’ privacy? And how can we do this without taking away the value generated from personalized and dynamic ad content (affecting both businesses and the consumer)?

\n

If you’re interested in some statistics, SmarterHQ has prepared a useful report on Privacy & Personalization that I’d recommend taking a look at.    

\n

4 Connecting online with offline

\n

Our last digital personalization trend is all about connecting online messaging to offline experiences. 

\n

Yes, there has been a recent push towards the eCommerce space, but physical stores aren’t going away. People love purchasing items in real life and so connecting offline interactions to the online experience provides the perfect opportunity to elevate your customers’ experience. 

\n

So what exactly does connecting online to offline experiences look like? Take a look at your local gym, you’ll often find personal trainers taking progress photos of their clients on social media. Or perhaps you’ve received a thank you email, digital receipt or a survey from a sales assistant after making a retail purchase. The idea behind this is to ensure customers receive a personalized end-to-end experience. In the aforementioned report by SmarertHQ, 72% of consumers only engage with personalized brand messages. With this in mind, connecting online to offline experience is a great way of maintaining your customers' engagement with your brand and keeping them in the customer journey loop. 

\n

The future is: Large-scale individualization 

\n

These are just some of the many trends trying to make the world a more integrated place. It’s all about reaching more people, but at a more personal level.

\n

If you’re not doing some of these trends we talked about today, that okay! I’d highly recommend taking a look at your processes and evaluating to what extent your customers feel like individuals and if there’s room for improvement.

\n

And if you liked this article, why not check out the other article in the series:

\n\n

If you’re curious to know more about us, we’d love to get to know you. Or, if you have any other thoughts or questions, feel free to continue the conversation at @joinTiny. 

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Welcome back to the intricate art of tailoring series! In this series, we’re unraveling the threads that make personalization in the digital space so tricky to master, in an attempt to learn how you can craft bespoke content for your audience - successfully. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"But before we begin, did you know..."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"style":"list-style-type: disc;"},"children":[{"type":"element","tagName":"a","properties":{"href":"http://grow.segment.com/Segment-2017-Personalization-Report.pdf","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"71% of customers"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" feel frustrated when their experience is impersonal?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"style":"list-style-type: disc;"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"63% of customers"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" will stop buying from brands that use poor personalization strategies?"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"A personalized experience is integral to the entire customer experience, by providing meaningful information for your clients at the right place, at the right time."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Today’s article is all about the future trends of personalization and what you need to look out for to stay ahead. It’s time to throw out "}]},{"type":"element","tagName":"em","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"just"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" using {insert_name} at the beginning of your emails and calling it ‘personalization’, because that’s so last season. These are the hot trends to keep your eyes peeled for. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"1 Dynamic content"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Content creation has evolved so much so it can now shapeshift to be more appealing for viewers by displaying completely different messages. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Sorry, what?"}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"You heard me! Dynamic content is the components in a webpage or email that change depending on predetermined parameters and customers’ data. In other words, what you know about your audience can alter the content they see."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Let’s take Amazon for example: anytime you hop onto their website, the recommendations are examples of dynamic content. They change from individual to individual because they’re optimized to help connect customers to relevant information (which in my case seems to be about Apple products and a Smart Garden)."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/4ihgLRyyGpm0N8Hd4WRW8G/276eab746ce40eac2b4d730f72733cb7/Screen_Shot_2021-08-05_at_3.14.40_pm.png","alt":"Screenshot of Amazon","width":600,"height":259},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"And how can you ‘access’ dynamic content? Well, dynamic content is a feature embedded into many different platforms, however, the extent of control that you have over the content will vary between platforms. For example, Google Ads offers the ability to create dynamic ad content for paid ad campaigns. Other popular platforms like Salesforce and Marketo also offer the ability to insert dynamic content into email templates, allowing more effective email nurture sequences."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"To get you started, I’d recommend taking a read of "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.bloomreach.com/en/blog/2017/08/ecommerce-personalization.html","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"this guide"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" by Bloomreach. It’s all about effective dynamic content management and the differences between B2B and B2C."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"2 Cross-department collaboration"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"As your organization grows, the demand for personalized experiences grows with it, requiring internal departments to be more agile than ever. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"That’s why cross-department "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/real-time-collaboration-essential","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"collaboration"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" is a must. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Siloing, idea friction, and bureaucracies all ruin your chances of creating effective tailor-made content for your audiences. In fact, "}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Adobe"}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" states only “38% of IT professionals surveyed believe their organizations’ content systems are well-connected to their experience delivery systems”. Bridging the gap between departments and teams is the only way forward to keep up with content demands and produce content that converts, excites and engages the audience. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"3 Protecting customer privacy"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"All personalized and dynamic content is possible because of one thing - customer data. Our browsers, devices, webpages, and applications are constantly collecting our information to provide us with the best experience possible. Yet, the question remains - what are the ethical implications of this and "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/real-time-collaboration-end-to-end-encryption","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"how can we protect people’s sensitive information"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"? "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"With “90% of consumers concerned about their online privacy”, according to "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/consumer-data-privacy-and-personalization-at-scale","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"McKinsey"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":", giving the power back to consumers is more important than ever. In 2018 the European Union enacted "}]},{"type":"element","tagName":"a","properties":{"href":"https://ec.europa.eu/info/law/law-topic/data-protection/reform/rules-business-and-organisations/principles-gdpr_en","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"the General Data Protection Regulation"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":", enforcing greater transparency of user’s privacy online. As a result, you’ll often see web pages asking you to accept their privacy and cookie settings (or not). "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"More recently, Apple has given the option for users to choose not to share their phone data with specific apps in iOS 14, meaning applications such as Facebook and Instagram are no longer able to collect users’ data to the same extent. Those in the digital marketing industry have heavily felt the effects as ad campaigns are no longer as effective as they once were."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"The future of customer data still has a lot of patchwork. How do we ensure the ultimate protection and freedom of consumers’ privacy? And how can we do this without taking away the value generated from personalized and dynamic ad content (affecting both businesses and the consumer)?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"If you’re interested in some statistics, SmarterHQ has prepared a useful report on "}]},{"type":"element","tagName":"a","properties":{"href":"https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf?mtime=20200616175059&focal=none","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Privacy & Personalization"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" that I’d recommend taking a look at.    "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"4 Connecting online with offline"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Our last digital personalization trend is all about connecting online messaging to offline experiences. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Yes, there has been a recent push towards the eCommerce space, but physical stores aren’t going away. People love purchasing items in real life and so connecting offline interactions to the online experience provides the perfect opportunity to elevate your customers’ experience. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"So what exactly does connecting online to offline experiences look like? Take a look at your local gym, you’ll often find personal trainers taking progress photos of their clients on social media. Or perhaps you’ve received a thank you email, digital receipt or a survey from a sales assistant after making a retail purchase. The idea behind this is to ensure customers receive a personalized end-to-end experience. In the aforementioned report by SmarertHQ, "}]},{"type":"element","tagName":"a","properties":{"href":"https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf?mtime=20200616175059&focal=none","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"72% of consumers only engage"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" with personalized brand messages. With this in mind, connecting online to offline experience is a great way of maintaining your customers' engagement with your brand and keeping them in the "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"customer journey loop"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":". "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"The future is: Large-scale individualization "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"These are just some of the many trends trying to make the world a more integrated place. It’s all about reaching more people, "}]},{"type":"element","tagName":"em","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"but"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" at a more personal level."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"If you’re not doing some of these trends we talked about today, that okay! I’d highly recommend taking a look at your processes and evaluating to what extent your customers feel like individuals and if there’s room for improvement."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"And if you liked this article, why not check out the other article in the series:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"style":"list-style-type: disc;"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/Art-of-tailoring-personalization-digital-world","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"The intricate art of tailoring: personalization in the digital world"}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"If you’re curious to know "}]},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"more about us"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":", we’d love to get to know you. Or, if you have any other thoughts or questions, feel free to continue the conversation 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