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and sustains a reader&rsquo;s attention, and even help uncover and complement a topic. 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Get creative with your buttons, toggles, and more."}},{"title":"The Three Kinds of Design by John Maeda","slug":"three-kinds-design-john-maeda","featured":false,"lastUpdated":"Jul 20th, 2017","description":{"description":"<p><a href=\"https://en.wikipedia.org/wiki/John_Maeda\">John Maeda, design rockstar</a>&nbsp;and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of&nbsp;<a href=\"https://2017.europe.wordcamp.org/session/the-three-kinds-of-design/\">why design is the elixir of our times</a>. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.</p>","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://en.wikipedia.org/wiki/John_Maeda"},"children":[{"type":"text","value":"John Maeda, design rockstar"}]},{"type":"text","value":" and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of "},{"type":"element","tagName":"a","properties":{"href":"https://2017.europe.wordcamp.org/session/the-three-kinds-of-design/"},"children":[{"type":"text","value":"why design is the elixir of our times"}]},{"type":"text","value":". To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blueprint of chair design","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fit=scale 1620w","srcWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fm=webp&fit=scale 1620w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Team Tiny","slug":"team-tiny"},"category":{"title":"Content Marketing & Design","slug":"design-and-ux"},"metaTitle":null,"metaDescription":null}]},"description":{"description":"<p>Find out what content experience disruptors are, how content experience disrupts branded content, and how to make better branded content with expertise from designers.</p>","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Find out what content experience disruptors are, how content experience disrupts branded content, and how to make better branded content with expertise from designers."}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"customers","title":"Customers "},{"slug":"design","title":"Design"},{"slug":"brand-management","title":"Brand Management"},{"slug":"content-marketing","title":"Content marketing"}],"body":{"body":"<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkrKQST\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_2 stk-grid stk-theme_42092__mb_15-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">Setka&rsquo;s Co-founder shares why experience disruptors are winning the content wars &ndash; and how you can adjust your content design and creation processes to become one of them.</span></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_3 stk-grid\" data-stk-css=\"stk6ZJbt\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"align-center stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\">\n<div class=\"stk-mask\" data-ce-tag=\"mask\"><img class=\"stk-image stk-reset\" src=\"https://img.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/post_images/kav-1-2022022214483541.svg\" width=\"40\" height=\"31\" data-image-id=\"148979\" data-image-name=\"kav-1.svg\" /></div>\n</figure>\n<p class=\"stk-theme_42092__style_font_style-1607004321903 stk-theme_42092__color_42092_custom_color_0 align-center stk-reset\" data-stk-css=\"stksP2aI\" data-ce-tag=\"paragraph\">While I wasn&rsquo;t always the Co-founder of Setka, for nearly my whole career I&rsquo;ve been fascinated by the link between content design and content performance.</p>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_text stk-theme_42092__mb_0 align-center stk-reset\" data-stk-css=\"stkPE9k4\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Kate Bazilevskaya</strong></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__mb_0 align-center stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Business Development and Partnerships at Tiny Technologies &amp; Co-Founder Setka</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\" />\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">I&rsquo;ve worked in the branded content space for more than 15 years, starting in communication strategy at the <strong class=\"stk-reset\">Leo Burnett Network,</strong> before launching my first startup &ndash; a digital publishing company serving millions of readers every month. When we started back in 2006, the digital advertising market was already pretty cluttered, so we chose to differentiate by focusing on the quality of the content design and experience, by optimizing it for engagement (along with views).</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Our experience-first approach earned us a lot of industry recognition, including more than 65 international advertising awards like the Cannes Lions and the Webbys. I also have a certification in usability and in 2019, the Native Advertising Institute added me to the worldwide <a class=\"stk-reset\" href=\"https://offers.nativeadvertisinginstitute.com/100-significant-women-in-native-advertising-2019\" target=\"_blank\" rel=\"noopener\">list of significant women in native advertising.</a></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">My journey has helped me see a direct link between content design and content performance &ndash; as well as how much work, time (and often money) we had to put into building those incredible content experiences from scratch. I knew I wanted to see more great content design on the web, but that meant it had to be easier to create. And so Setka was born &ndash; building tools to make it easier for anyone to build incredible content experiences &ndash; creating a platform to share our wealth of knowledge.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Last month I was honored to be nominated by our <a class=\"stk-reset\" href=\"https://wpvip.com/\" target=\"_blank\" rel=\"noopener\">strategic partner WordPress VIP</a> to speak at Knotch &amp; Salesforce virtual conference &ldquo;<a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Pros and Content Connect 2020</a>&rdquo;. During the breakout session &ldquo;Beyond the Blog Post&rdquo; I shared our philosophy on why content experiences are so important and how any brands &ndash; regardless of size or budget &ndash; can start creating better ones.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\" />\n<div class=\"valign-middle stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col valign-middle stk-theme_42092__pad_round_1-m\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_0\" data-ce-tag=\"paragraph\">A <a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Live Digital Event</a> empowering brands and consumers to own and share their voice online</h4>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Check out the recordings</a> of the 34 sessions with speakers that include CMOs, CEOs, authors, athletes, actresses and chefs</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_4 stk-grid stk-theme_42092__mb_0-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p>What we&rsquo;ll cover</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkPipke\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Why the content experience disruptors are winning</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-stk-css=\"stkoYaNK\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Good experiences are about good feelings</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-stk-css=\"stkrY626\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">It&rsquo;s time to create better blog experiences</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkwpkM0\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkJASME\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">What is a content experience disruptor?</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-ce-tag=\"grid-col\" data-stk-css=\"stk_0z10\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Understanding how readers actually read</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKn6kH\">\n<p class=\" stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your content experience design</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkS3Iih\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your internal content creation processe</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-stk-css=\"stkn2X0Z\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Where to start</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_3\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-1\" class=\"stk-theme_42092__style_medium_header stk-reset stk-theme_42092__mb_2\" data-ce-tag=\"paragraph\">Why the content experience disruptors are winning</h3>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">Today we&rsquo;re pretty much living all our lives online, so we expect a lot more from technology and digital interaction. That&rsquo;s why most of today&rsquo;s biggest innovations don&rsquo;t involve solving a new functional problem, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from &ldquo;<strong class=\"stk-reset\">experience disruptors.</strong>&rdquo;</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">For instance, taxis existed for getting people around long before Uber and Lyft. But those two disruptors made the experience better &ndash; showing us how broken the old taxi experience was. Now, most people can&rsquo;t imagine life without them.</p>\n<h4 class=\" stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">CX leaders outperform &ldquo;mainstream&rdquo; x3 in exceeding expected business goals and beating the competition. Experience sells. Period.</h4>\n<p class=\" stk-theme_42092__mb_2 stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Experience Index 2020 Digital trends by Adobe</a></p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkf4kr1\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-2\" class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\">Good experiences are About Good Feelings</h3>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Creating a good experience is much more about emotions, than facts. As human beings, we make emotional and irrational decisions all the time (no matter how much we want to believe otherwise). And when we&rsquo;re enjoying something, we&rsquo;re much more likely to actually explore it.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s like when you go to a party or a networking event where you don&rsquo;t know anyone. Maybe you think &ldquo;OK, I&rsquo;ll just stay for a few minutes and bounce.&rdquo; But you get there and the crowd is great, the food is delicious, the venue is beautiful, so you find yourself enjoying the conversations, meeting new people, and staying much longer than you expected to.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s the same with everything else we interact with in our daily lives. <strong class=\"stk-reset\">We demand great experiences.</strong> And when we have a choice, we&rsquo;d always prefer to spend our time and energy on something that makes us feel good.</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_2 valign-middle\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_accented_text stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\">Attractive things do work better &mdash; their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties.</p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367\" target=\"_blank\" rel=\"noopener\">&ldquo;Emotional design&rdquo; by Don Norman</a></p>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you like it or not, people make a lot of quick assumptions based on their emotions. For instance, did you know it takes less than one second for someone to make an initial judgment of your content? While we all like to spout the idea of &ldquo;don&rsquo;t judge the book by its cover, &rdquo; in reality, people think that <strong class=\"stk-reset\">things that look better must be better.</strong> Somehow, we trick ourselves into thinking that something is more usable if it&rsquo;s aesthetically pleasing.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-3\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s time to create better blog experiences</h3>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_0-m stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">I&rsquo;m not here to talk you out of doing any text-based content, or to introduce you to new formats you should include. There&rsquo;s already a pretty big list of things to do to stay on top of your game.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Despite the many predictions of doom and gloom, blogs aren&rsquo;t disappearing &ndash; they&rsquo;re a great format for sharing information &ndash; mainly because they&rsquo;re easy to produce and also easy to skim. It&rsquo;s a tactic used by most marketers, and WordPress alone has over <strong class=\"stk-reset\">70,000,000 new posts each month produced by its users.</strong></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But because blogging is so popular, it&rsquo;s also competitive, so let&rsquo;s talk about how to create an outstanding reading experience with your blog content.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">During <a class=\"stk-reset\" href=\"https://accent.setka.io/intercom-visual-design-content-creation/\" target=\"_blank\" rel=\"noopener\">our interview with John Collins, Director of Content at Intercom</a> we learned that he has a post-it note on his laptop that says, &ldquo;<strong class=\"stk-reset\">do less better.</strong>&rdquo; For them, it&rsquo;s not about publishing more, it&rsquo;s about raising the quality bar. I&rsquo;d argue that&rsquo;s what it should be about for all content creators.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">We all remember how ridiculous websites looked like not that long ago &ndash; just walls of text mixed with a bunch of links, horrible colors used, and very little white space. Can you imagine if websites or apps still looked like this below?</p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">As we learned more about how people interact with online content (and as technology has advanced), we were able to create better experiences on the web. Brands today are running great branded content campaigns &ndash; but when it comes to owned content, it&rsquo;s often not as advanced.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-4\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">What is a content experience disruptor?</h3>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">When you look at content experience disruptors and brands that are doing content really well, there&rsquo;s a few common elements:</p>\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last valign-top-m\" data-col-width=\"7\" data-stk-css=\"stkaG9RO\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkBC4iY\">\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">BEAUTIFUL, UNIQUE LAYOUTS</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk6SiX7\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkZGQSq\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT USE OF IMAGERY</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkRUTvD\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stknWm7z\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">QUOTES TO BREAK UP CHUNKS OF TEXT</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk8fYFX\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkqtGFT\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">CREATIVE USE OF INTERACTIVE ELEMENTS</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-theme_42092__mb_2 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk6A9yB\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkw4cq0\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT TYPOGRAPHY</strong></p>\n</div>\n</div>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">However, the biggest differentiator is that those brands and disruptors have figured out that people don&rsquo;t read the way we think they do.</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_divider-1498128612642 stk-reset stk-theme_42092__mb_2 stk-theme_42092__mb_15-m\" />\n<div class=\"stk-grid valign-middle stk-theme_42092__mb_2 stk-theme_42092__mb_default-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col valign-middle stk-theme_42092__pad_ver_1-m\" data-col-width=\"5\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"5\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">There&rsquo;s a popular metaphor &ndash; of &lsquo;<a class=\"stk-reset\" href=\"https://uxplanet.org/design-principles-the-power-of-desire-lines-3e7502da97eb\" target=\"_blank\" rel=\"noopener\">desire paths</a>&rsquo; &ndash; that&rsquo;s used within UX (user experience). It encapsulates the idea that <strong class=\"stk-reset\">no matter how you design things, people act the way they want to act and they make their own paths to get what they want&hellip; as quickly and easily as possible.</strong></p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">As a general rule, we need to stop assuming people read content in the order we expect them to &ndash; instead, we need to design content for the path a user wants to take, rather than trying to force them along a different path.</span></p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-5\" class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\">Understanding how readers actually read</h3>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.nngroup.com/articles/lazy-users/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group</a>, a thought leader in the usability field, has studied how people read on the web by tracking their eye movements.</p>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">They&rsquo;ve discovered that 79% of people scan the content, instead of reading your content completely. They glance at words, phrases, headings, or sections of your content &ndash; often out of order &ndash; to understand the page or find what they&rsquo;re looking for quickly. It may seem like laziness, but it&rsquo;s actually an efficient information-seeking behavior that allows users to avoid information overload. (<a class=\"stk-reset\" href=\"https://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/\" target=\"_blank\" rel=\"noopener\">NN/g &ldquo;How People Read Online: The Eyetracking Evidence&rdquo;</a>)</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_3 stk-grid__layout_reverse\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-stk-css=\"stkHfK99\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1 stk-grid-col_last\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">F-PATTERN</strong></p>\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">In the <strong class=\"stk-reset\">F</strong>-shaped scanning <strong class=\"stk-reset\">PATTERN</strong> is characterized by many fixations concentrated at the top and the left side of the page. Specifically: Users first read in a horizontal movement, usually across the upper part of the content area.</p>\n</div>\n</div>\n</div>\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">What&rsquo;s even more interesting is that this scanning technique changes depending on the design of your content. When confronted with a large block of text people often scan in what&rsquo;s called an &ldquo;<strong class=\"stk-reset\">F&ndash;Pattern</strong>&rdquo; &ndash; they read most of the way across the first few lines, but as they work their way down the page, they read less and less on each line.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But, if the content is presented with clear chunks of information, subheadings, enough white space, and thoughtful use of imagery and data visualizations, readers switch to a different pattern, paying more attention to the page content.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Understanding this gives you a better chance of creating a content experience that engages the reader.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stk8DpKD\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-6\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Disrupting your content experience design</h3>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Our expert UX team at Setka has gone through a ton of research to put together a step-by-step guide with 40 best practices on how to optimize your owned content. <a class=\"stk-reset\" href=\"https://www.tiny.cloud/resources/content-design-guide\" target=\"_blank\" rel=\"noopener\">You can check out the full report here</a><a class=\"stk-reset\" href=\"https://setka.io/guide-to-designing-a-great-content-experience/\" target=\"_blank\" rel=\"noopener\">,</a> but the four core principles of great content design and experience we found are:</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_05-m\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"6\" data-stk-css=\"stkH3330\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmxchJ\" data-stk-css-m=\"stkB0zQb\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Comprehension</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">By thinking of your content as an interface of its own, it makes it easier for people to understand what your content is about on a high level and find what they&rsquo;re looking for.</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"6\" data-stk-css=\"stknxN4J\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stk6pWcp\" data-stk-css-m=\"stkUzbH4\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Accessibility &amp; Legibility</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Making sure users can actually read and enjoy your content &ndash; no matter what device they&rsquo;re on &ndash; by paying careful consideration to things like font size and style, colors and contrast, and mobile optimization.</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"6\" data-stk-css=\"stkcuFcM\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkqhBtK\" data-stk-css-m=\"stkyr0-U\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Engagement</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Drawing users deeper and deeper into your content by maximizing the use of visuals, thoughtful animation, and &ldquo;surprise and delight&rdquo; moments in your content experience.</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"6\" data-stk-css=\"stkFT0SI\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkG3VRp\" data-stk-css-m=\"stkvJtVW\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Differentiation</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Ensuring your content doesn&rsquo;t just look good, but feels distinct to your brand so a reader knows exactly who&rsquo;s behind it. Doing that one thing, helps build trust and grows a relationship over time.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkc8e0g\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Example</h4>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">To see how a great content experience becomes an outstanding one, let&rsquo;s look at an example. You may remember an iconic editorial called &ldquo;<a class=\"stk-reset\" href=\"http://www.nytimes.com/projects/2012/snow-fall/index.html#/?part=tunnel-creek\" target=\"_blank\" rel=\"noopener\">Snow Fall</a>&rdquo; done by the New York Times in 2012.</p>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Yes, it&rsquo;s designed beautifully with great typography, imagery, interactions, and also great immersive scenery and video infographics.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">But I&rsquo;ll dare to say that what makes it outstanding is not the huge effort or budget that was spent on the videos. It&rsquo;s the fact that it was thoughtfully designed to help readers UNDERSTAND THE STORY BETTER &ndash; to see precisely why certain skiers were able to survive, explore the location of the tracks, etc.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s not designed using a template &ndash; it&rsquo;s designed to deliver that particular story, in the best possible way, with the reader in mind. And that&rsquo;s something you can achieve no matter your budget, particularly if you evolve your internal processes to support the creation of better content experiences.</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_3 stk-reset stk-theme_42092__mb_2-m\" />\n<div class=\"stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"7\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Ready to do a deep dive into the elements of designing outstanding content experiences?</h4>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Read our research-backed guide to designing great content that converts. It&rsquo;s full of actionable recommendations to improve your design on all fronts.</p>\n<a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset align-center-m\" href=\"https://www.tiny.cloud/resources/content-design-guide\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Read the guide</a></div>\n<div class=\"stk-grid-col align-center stk-grid-col_last stk-theme_42092__pad_ver_1-m valign-middle\" data-col-width=\"5\" data-ce-tag=\"grid-col\">&nbsp;</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-7\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Disrupting your internal content creation processes</h3>\n</div>\n</div>\n<div class=\"valign-bottom stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-bottom stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">Becoming an experience disruptor doesn&rsquo;t just mean changing the design of your pages &ndash; it means changing your content process itself. In particular, it&rsquo;s making it more inclusive of different viewpoints and perspectives throughout the process.</p>\n<h4 class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Econsultancy and Adobe</a> did a study of more than 17,000 marketers, and they learned that 35% of CX leaders have a multidisciplinary team focused on the customer journey together &ndash; very few &ldquo;mainstream&rdquo; companies structured their teams the same way.</h4>\n<p class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">More commonly, companies have a writer that does the text, a designer that designs layouts, and a developer that builds them. This process is actually pretty broken. It&rsquo;s not just inefficient, it&rsquo;s also standing in the way of truly great creative ideas.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">A better way is to ensure that anyone with an idea is empowered to help design the best experiences for your readers and customers, at every step of the journey. With this mindset, organizations can realize the untapped potential that sits within their content teams.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">An important precursor to this is equipping everyone on your team with the right set of tools. By making technology accessible to as many people as possible &ndash; <strong class=\"stk-reset\">across all areas of the business</strong> &ndash; it empowers creative thinkers. It also streamlines the time between having a great idea and seeing it come to life.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">By democratizing content tools and taking a more collaborative approach to solving content challenges, marketing leaders can open content design to a more diverse group of people, create a more inclusive environment, and ultimately design better experiences for everyone.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkkjVQx\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Example</h4>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s an example of a great content process, from <a class=\"stk-reset\" href=\"https://miro.com/blog/\" target=\"_blank\" rel=\"noopener\">one of our clients, MIRO</a><strong class=\"stk-reset\"> &ndash; a startup that provides remote work and collaboration tools.</strong> They&rsquo;ve always had a largely distributed and remote content team, so from the very early days they&rsquo; set up their process and tools in a way that fostered collaboration, inclusivity, and creativity &ndash; and it shows in the quality of the content they produce.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">By using their own whiteboarding tool and Setka, they&rsquo;re able to design amazing layouts, interactive blogs, and interviews from start to finish &ndash; without having to take up the development team&rsquo;s time. And their publication has been nominated for the Webby awards, so its&rsquo; being widely recognized for its brilliance.</p>\n</div>\n</div>\n</div>\n</div>","childMarkdownRemark":{"html":"<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkrKQST\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_2 stk-grid stk-theme_42092__mb_15-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">Setka&rsquo;s Co-founder shares why experience disruptors are winning the content wars &ndash; and how you can adjust your content design and creation processes to become one of them.</span></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_3 stk-grid\" data-stk-css=\"stk6ZJbt\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"align-center stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\">\n<div class=\"stk-mask\" data-ce-tag=\"mask\"><img class=\"stk-image stk-reset\" src=\"https://img.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/post_images/kav-1-2022022214483541.svg\" width=\"40\" height=\"31\" data-image-id=\"148979\" data-image-name=\"kav-1.svg\" /></div>\n</figure>\n<p class=\"stk-theme_42092__style_font_style-1607004321903 stk-theme_42092__color_42092_custom_color_0 align-center stk-reset\" data-stk-css=\"stksP2aI\" data-ce-tag=\"paragraph\">While I wasn&rsquo;t always the Co-founder of Setka, for nearly my whole career I&rsquo;ve been fascinated by the link between content design and content performance.</p>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_text stk-theme_42092__mb_0 align-center stk-reset\" data-stk-css=\"stkPE9k4\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Kate Bazilevskaya</strong></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__mb_0 align-center stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Business Development and Partnerships at Tiny Technologies &amp; Co-Founder Setka</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\" />\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">I&rsquo;ve worked in the branded content space for more than 15 years, starting in communication strategy at the <strong class=\"stk-reset\">Leo Burnett Network,</strong> before launching my first startup &ndash; a digital publishing company serving millions of readers every month. When we started back in 2006, the digital advertising market was already pretty cluttered, so we chose to differentiate by focusing on the quality of the content design and experience, by optimizing it for engagement (along with views).</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Our experience-first approach earned us a lot of industry recognition, including more than 65 international advertising awards like the Cannes Lions and the Webbys. I also have a certification in usability and in 2019, the Native Advertising Institute added me to the worldwide <a class=\"stk-reset\" href=\"https://offers.nativeadvertisinginstitute.com/100-significant-women-in-native-advertising-2019\" target=\"_blank\" rel=\"noopener\">list of significant women in native advertising.</a></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">My journey has helped me see a direct link between content design and content performance &ndash; as well as how much work, time (and often money) we had to put into building those incredible content experiences from scratch. I knew I wanted to see more great content design on the web, but that meant it had to be easier to create. And so Setka was born &ndash; building tools to make it easier for anyone to build incredible content experiences &ndash; creating a platform to share our wealth of knowledge.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Last month I was honored to be nominated by our <a class=\"stk-reset\" href=\"https://wpvip.com/\" target=\"_blank\" rel=\"noopener\">strategic partner WordPress VIP</a> to speak at Knotch &amp; Salesforce virtual conference &ldquo;<a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Pros and Content Connect 2020</a>&rdquo;. During the breakout session &ldquo;Beyond the Blog Post&rdquo; I shared our philosophy on why content experiences are so important and how any brands &ndash; regardless of size or budget &ndash; can start creating better ones.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\" />\n<div class=\"valign-middle stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col valign-middle stk-theme_42092__pad_round_1-m\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_0\" data-ce-tag=\"paragraph\">A <a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Live Digital Event</a> empowering brands and consumers to own and share their voice online</h4>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" rel=\"noopener\">Check out the recordings</a> of the 34 sessions with speakers that include CMOs, CEOs, authors, athletes, actresses and chefs</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_4 stk-grid stk-theme_42092__mb_0-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p>What we&rsquo;ll cover</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkPipke\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Why the content experience disruptors are winning</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-stk-css=\"stkoYaNK\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Good experiences are about good feelings</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-stk-css=\"stkrY626\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">It&rsquo;s time to create better blog experiences</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkwpkM0\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkJASME\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">What is a content experience disruptor?</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-ce-tag=\"grid-col\" data-stk-css=\"stk_0z10\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Understanding how readers actually read</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKn6kH\">\n<p class=\" stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your content experience design</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-col-width=\"4\" data-stk-css=\"stkS3Iih\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your internal content creation processe</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"4\" data-stk-css=\"stkn2X0Z\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Where to start</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_3\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-1\" class=\"stk-theme_42092__style_medium_header stk-reset stk-theme_42092__mb_2\" data-ce-tag=\"paragraph\">Why the content experience disruptors are winning</h3>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">Today we&rsquo;re pretty much living all our lives online, so we expect a lot more from technology and digital interaction. That&rsquo;s why most of today&rsquo;s biggest innovations don&rsquo;t involve solving a new functional problem, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from &ldquo;<strong class=\"stk-reset\">experience disruptors.</strong>&rdquo;</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">For instance, taxis existed for getting people around long before Uber and Lyft. But those two disruptors made the experience better &ndash; showing us how broken the old taxi experience was. Now, most people can&rsquo;t imagine life without them.</p>\n<h4 class=\" stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">CX leaders outperform &ldquo;mainstream&rdquo; x3 in exceeding expected business goals and beating the competition. Experience sells. Period.</h4>\n<p class=\" stk-theme_42092__mb_2 stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Experience Index 2020 Digital trends by Adobe</a></p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkf4kr1\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-2\" class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\">Good experiences are About Good Feelings</h3>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Creating a good experience is much more about emotions, than facts. As human beings, we make emotional and irrational decisions all the time (no matter how much we want to believe otherwise). And when we&rsquo;re enjoying something, we&rsquo;re much more likely to actually explore it.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s like when you go to a party or a networking event where you don&rsquo;t know anyone. Maybe you think &ldquo;OK, I&rsquo;ll just stay for a few minutes and bounce.&rdquo; But you get there and the crowd is great, the food is delicious, the venue is beautiful, so you find yourself enjoying the conversations, meeting new people, and staying much longer than you expected to.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s the same with everything else we interact with in our daily lives. <strong class=\"stk-reset\">We demand great experiences.</strong> And when we have a choice, we&rsquo;d always prefer to spend our time and energy on something that makes us feel good.</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_2 valign-middle\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_accented_text stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\">Attractive things do work better &mdash; their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties.</p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367\" target=\"_blank\" rel=\"noopener\">&ldquo;Emotional design&rdquo; by Don Norman</a></p>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you like it or not, people make a lot of quick assumptions based on their emotions. For instance, did you know it takes less than one second for someone to make an initial judgment of your content? While we all like to spout the idea of &ldquo;don&rsquo;t judge the book by its cover, &rdquo; in reality, people think that <strong class=\"stk-reset\">things that look better must be better.</strong> Somehow, we trick ourselves into thinking that something is more usable if it&rsquo;s aesthetically pleasing.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-3\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s time to create better blog experiences</h3>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_0-m stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">I&rsquo;m not here to talk you out of doing any text-based content, or to introduce you to new formats you should include. There&rsquo;s already a pretty big list of things to do to stay on top of your game.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Despite the many predictions of doom and gloom, blogs aren&rsquo;t disappearing &ndash; they&rsquo;re a great format for sharing information &ndash; mainly because they&rsquo;re easy to produce and also easy to skim. It&rsquo;s a tactic used by most marketers, and WordPress alone has over <strong class=\"stk-reset\">70,000,000 new posts each month produced by its users.</strong></p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But because blogging is so popular, it&rsquo;s also competitive, so let&rsquo;s talk about how to create an outstanding reading experience with your blog content.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">During <a class=\"stk-reset\" href=\"https://accent.setka.io/intercom-visual-design-content-creation/\" target=\"_blank\" rel=\"noopener\">our interview with John Collins, Director of Content at Intercom</a> we learned that he has a post-it note on his laptop that says, &ldquo;<strong class=\"stk-reset\">do less better.</strong>&rdquo; For them, it&rsquo;s not about publishing more, it&rsquo;s about raising the quality bar. I&rsquo;d argue that&rsquo;s what it should be about for all content creators.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">We all remember how ridiculous websites looked like not that long ago &ndash; just walls of text mixed with a bunch of links, horrible colors used, and very little white space. Can you imagine if websites or apps still looked like this below?</p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">As we learned more about how people interact with online content (and as technology has advanced), we were able to create better experiences on the web. Brands today are running great branded content campaigns &ndash; but when it comes to owned content, it&rsquo;s often not as advanced.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-4\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">What is a content experience disruptor?</h3>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">When you look at content experience disruptors and brands that are doing content really well, there&rsquo;s a few common elements:</p>\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last valign-top-m\" data-col-width=\"7\" data-stk-css=\"stkaG9RO\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkBC4iY\">\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">BEAUTIFUL, UNIQUE LAYOUTS</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk6SiX7\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkZGQSq\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT USE OF IMAGERY</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkRUTvD\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stknWm7z\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">QUOTES TO BREAK UP CHUNKS OF TEXT</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk8fYFX\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkqtGFT\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">CREATIVE USE OF INTERACTIVE ELEMENTS</strong></p>\n</div>\n</div>\n<div class=\"valign-middle stk-theme_42092__mb_2 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk6A9yB\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkw4cq0\">\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT TYPOGRAPHY</strong></p>\n</div>\n</div>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">However, the biggest differentiator is that those brands and disruptors have figured out that people don&rsquo;t read the way we think they do.</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_divider-1498128612642 stk-reset stk-theme_42092__mb_2 stk-theme_42092__mb_15-m\" />\n<div class=\"stk-grid valign-middle stk-theme_42092__mb_2 stk-theme_42092__mb_default-m\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col valign-middle stk-theme_42092__pad_ver_1-m\" data-col-width=\"5\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"5\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">There&rsquo;s a popular metaphor &ndash; of &lsquo;<a class=\"stk-reset\" href=\"https://uxplanet.org/design-principles-the-power-of-desire-lines-3e7502da97eb\" target=\"_blank\" rel=\"noopener\">desire paths</a>&rsquo; &ndash; that&rsquo;s used within UX (user experience). It encapsulates the idea that <strong class=\"stk-reset\">no matter how you design things, people act the way they want to act and they make their own paths to get what they want&hellip; as quickly and easily as possible.</strong></p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">As a general rule, we need to stop assuming people read content in the order we expect them to &ndash; instead, we need to design content for the path a user wants to take, rather than trying to force them along a different path.</span></p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-5\" class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\">Understanding how readers actually read</h3>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.nngroup.com/articles/lazy-users/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group</a>, a thought leader in the usability field, has studied how people read on the web by tracking their eye movements.</p>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">They&rsquo;ve discovered that 79% of people scan the content, instead of reading your content completely. They glance at words, phrases, headings, or sections of your content &ndash; often out of order &ndash; to understand the page or find what they&rsquo;re looking for quickly. It may seem like laziness, but it&rsquo;s actually an efficient information-seeking behavior that allows users to avoid information overload. (<a class=\"stk-reset\" href=\"https://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/\" target=\"_blank\" rel=\"noopener\">NN/g &ldquo;How People Read Online: The Eyetracking Evidence&rdquo;</a>)</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_3 stk-grid__layout_reverse\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"4\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-stk-css=\"stkHfK99\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1 stk-grid-col_last\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">F-PATTERN</strong></p>\n<p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">In the <strong class=\"stk-reset\">F</strong>-shaped scanning <strong class=\"stk-reset\">PATTERN</strong> is characterized by many fixations concentrated at the top and the left side of the page. Specifically: Users first read in a horizontal movement, usually across the upper part of the content area.</p>\n</div>\n</div>\n</div>\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">What&rsquo;s even more interesting is that this scanning technique changes depending on the design of your content. When confronted with a large block of text people often scan in what&rsquo;s called an &ldquo;<strong class=\"stk-reset\">F&ndash;Pattern</strong>&rdquo; &ndash; they read most of the way across the first few lines, but as they work their way down the page, they read less and less on each line.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But, if the content is presented with clear chunks of information, subheadings, enough white space, and thoughtful use of imagery and data visualizations, readers switch to a different pattern, paying more attention to the page content.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Understanding this gives you a better chance of creating a content experience that engages the reader.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stk8DpKD\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-6\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Disrupting your content experience design</h3>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Our expert UX team at Setka has gone through a ton of research to put together a step-by-step guide with 40 best practices on how to optimize your owned content. <a class=\"stk-reset\" href=\"https://www.tiny.cloud/resources/content-design-guide\" target=\"_blank\" rel=\"noopener\">You can check out the full report here</a><a class=\"stk-reset\" href=\"https://setka.io/guide-to-designing-a-great-content-experience/\" target=\"_blank\" rel=\"noopener\">,</a> but the four core principles of great content design and experience we found are:</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_05-m\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"6\" data-stk-css=\"stkH3330\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmxchJ\" data-stk-css-m=\"stkB0zQb\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Comprehension</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">By thinking of your content as an interface of its own, it makes it easier for people to understand what your content is about on a high level and find what they&rsquo;re looking for.</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"6\" data-stk-css=\"stknxN4J\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stk6pWcp\" data-stk-css-m=\"stkUzbH4\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Accessibility &amp; Legibility</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Making sure users can actually read and enjoy your content &ndash; no matter what device they&rsquo;re on &ndash; by paying careful consideration to things like font size and style, colors and contrast, and mobile optimization.</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-col-width=\"6\" data-stk-css=\"stkcuFcM\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkqhBtK\" data-stk-css-m=\"stkyr0-U\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Engagement</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Drawing users deeper and deeper into your content by maximizing the use of visuals, thoughtful animation, and &ldquo;surprise and delight&rdquo; moments in your content experience.</p>\n</div>\n<div class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"6\" data-stk-css=\"stkFT0SI\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\" data-stk-css=\"stkG3VRp\" data-stk-css-m=\"stkvJtVW\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Differentiation</h4>\n</div>\n</div>\n<p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Ensuring your content doesn&rsquo;t just look good, but feels distinct to your brand so a reader knows exactly who&rsquo;s behind it. Doing that one thing, helps build trust and grows a relationship over time.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkc8e0g\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Example</h4>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">To see how a great content experience becomes an outstanding one, let&rsquo;s look at an example. You may remember an iconic editorial called &ldquo;<a class=\"stk-reset\" href=\"http://www.nytimes.com/projects/2012/snow-fall/index.html#/?part=tunnel-creek\" target=\"_blank\" rel=\"noopener\">Snow Fall</a>&rdquo; done by the New York Times in 2012.</p>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Yes, it&rsquo;s designed beautifully with great typography, imagery, interactions, and also great immersive scenery and video infographics.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">But I&rsquo;ll dare to say that what makes it outstanding is not the huge effort or budget that was spent on the videos. It&rsquo;s the fact that it was thoughtfully designed to help readers UNDERSTAND THE STORY BETTER &ndash; to see precisely why certain skiers were able to survive, explore the location of the tracks, etc.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">It&rsquo;s not designed using a template &ndash; it&rsquo;s designed to deliver that particular story, in the best possible way, with the reader in mind. And that&rsquo;s something you can achieve no matter your budget, particularly if you evolve your internal processes to support the creation of better content experiences.</p>\n</div>\n</div>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_3 stk-reset stk-theme_42092__mb_2-m\" />\n<div class=\"stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"7\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Ready to do a deep dive into the elements of designing outstanding content experiences?</h4>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Read our research-backed guide to designing great content that converts. It&rsquo;s full of actionable recommendations to improve your design on all fronts.</p>\n<a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset align-center-m\" href=\"https://www.tiny.cloud/resources/content-design-guide\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Read the guide</a></div>\n<div class=\"stk-grid-col align-center stk-grid-col_last stk-theme_42092__pad_ver_1-m valign-middle\" data-col-width=\"5\" data-ce-tag=\"grid-col\">&nbsp;</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-7\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Disrupting your internal content creation processes</h3>\n</div>\n</div>\n<div class=\"valign-bottom stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-bottom stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">Becoming an experience disruptor doesn&rsquo;t just mean changing the design of your pages &ndash; it means changing your content process itself. In particular, it&rsquo;s making it more inclusive of different viewpoints and perspectives throughout the process.</p>\n<h4 class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Econsultancy and Adobe</a> did a study of more than 17,000 marketers, and they learned that 35% of CX leaders have a multidisciplinary team focused on the customer journey together &ndash; very few &ldquo;mainstream&rdquo; companies structured their teams the same way.</h4>\n<p class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">More commonly, companies have a writer that does the text, a designer that designs layouts, and a developer that builds them. This process is actually pretty broken. It&rsquo;s not just inefficient, it&rsquo;s also standing in the way of truly great creative ideas.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">A better way is to ensure that anyone with an idea is empowered to help design the best experiences for your readers and customers, at every step of the journey. With this mindset, organizations can realize the untapped potential that sits within their content teams.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">An important precursor to this is equipping everyone on your team with the right set of tools. By making technology accessible to as many people as possible &ndash; <strong class=\"stk-reset\">across all areas of the business</strong> &ndash; it empowers creative thinkers. It also streamlines the time between having a great idea and seeing it come to life.</p>\n<p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">By democratizing content tools and taking a more collaborative approach to solving content challenges, marketing leaders can open content design to a more diverse group of people, create a more inclusive environment, and ultimately design better experiences for everyone.</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkkjVQx\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Example</h4>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s an example of a great content process, from <a class=\"stk-reset\" href=\"https://miro.com/blog/\" target=\"_blank\" rel=\"noopener\">one of our clients, MIRO</a><strong class=\"stk-reset\"> &ndash; a startup that provides remote work and collaboration tools.</strong> They&rsquo;ve always had a largely distributed and remote content team, so from the very early days they&rsquo; set up their process and tools in a way that fostered collaboration, inclusivity, and creativity &ndash; and it shows in the quality of the content they produce.</p>\n<p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">By using their own whiteboarding tool and Setka, they&rsquo;re able to design amazing layouts, interactive blogs, and interviews from start to finish &ndash; without having to take up the development team&rsquo;s time. And their publication has been nominated for the Webby awards, so its&rsquo; being widely recognized for its brilliance.</p>\n</div>\n</div>\n</div>\n</div>","htmlAst":{"type":"root","children":[{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-theme_42092__mb_0","stk-grid"],"dataStkCss":"stkrKQST","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_2","stk-grid","stk-theme_42092__mb_15-m"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"2","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"span","properties":{"style":"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"},"children":[{"type":"text","value":"Setka’s Co-founder shares why experience disruptors are winning the content wars – and how you can adjust your content design and creation processes to become one of them."}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-theme_42092__mb_3","stk-grid"],"dataStkCss":"stk6ZJbt","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-grid","stk-theme_42092__mb_2"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["align-center","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"figure","properties":{"className":["stk-reset","stk-image-figure"],"dataCeTag":"image-figure"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-mask"],"dataCeTag":"mask"},"children":[{"type":"element","tagName":"img","properties":{"className":["stk-image","stk-reset"],"src":"https://img.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/post_images/kav-1-2022022214483541.svg","width":40,"height":31,"dataImageId":"148979","dataImageName":"kav-1.svg"},"children":[]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__style_font_style-1607004321903","stk-theme_42092__color_42092_custom_color_0","align-center","stk-reset"],"dataStkCss":"stksP2aI","dataCeTag":"paragraph"},"children":[{"type":"text","value":"While I wasn’t always the Co-founder of Setka, for nearly my whole career I’ve been fascinated by the link between content design and content performance."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"3","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-theme_42092__style_small_text","stk-theme_42092__mb_0","align-center","stk-reset"],"dataStkCss":"stkPE9k4","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Kate Bazilevskaya"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-theme_42092__mb_0","align-center","stk-theme_42092__style_font_style-1607004398083","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Business Development and Partnerships at Tiny Technologies & Co-Founder Setka"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"2","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_42092__separator_basic_divider","stk-theme_42092__mb_2","stk-reset"]},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_2","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"2","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"I’ve worked in the branded content space for more than 15 years, starting in communication strategy at the "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Leo Burnett Network,"}]},{"type":"text","value":" before launching my first startup – a digital publishing company serving millions of readers every month. When we started back in 2006, the digital advertising market was already pretty cluttered, so we chose to differentiate by focusing on the quality of the content design and experience, by optimizing it for engagement (along with views)."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Our experience-first approach earned us a lot of industry recognition, including more than 65 international advertising awards like the Cannes Lions and the Webbys. I also have a certification in usability and in 2019, the Native Advertising Institute added me to the worldwide "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://offers.nativeadvertisinginstitute.com/100-significant-women-in-native-advertising-2019","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"list of significant women in native advertising."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"My journey has helped me see a direct link between content design and content performance – as well as how much work, time (and often money) we had to put into building those incredible content experiences from scratch. I knew I wanted to see more great content design on the web, but that meant it had to be easier to create. And so Setka was born – building tools to make it easier for anyone to build incredible content experiences – creating a platform to share our wealth of knowledge."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Last month I was honored to be nominated by our "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://wpvip.com/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"strategic partner WordPress VIP"}]},{"type":"text","value":" to speak at Knotch & Salesforce virtual conference “"},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://knotch.com/hub/events/pros-content-conference-2020/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Pros and Content Connect 2020"}]},{"type":"text","value":"”. During the breakout session “Beyond the Blog Post” I shared our philosophy on why content experiences are so important and how any brands – regardless of size or budget – can start creating better 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experience."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"6","dataStkCss":"stkFT0SI","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_05","stk-grid","stk-grid__layout_columns"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"5","dataCeTag":"grid-col","dataStkCss":"stkG3VRp","dataStkCssM":"stkvJtVW"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__style_small_header","stk-theme_42092__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Differentiation"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__style_font_style-1607004398083","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Ensuring your content doesn’t just look good, but feels distinct to your brand so a reader knows exactly who’s behind it. Doing that one thing, helps build trust and grows a relationship over time."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-theme_42092__mb_0","stk-grid"],"dataStkCss":"stkc8e0g","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__pad_ver_3","stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_15","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"4","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-theme_42092__style_small_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Example"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"To see how a great content experience becomes an outstanding one, let’s look at an example. You may remember an iconic editorial called “"},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"http://www.nytimes.com/projects/2012/snow-fall/index.html#/?part=tunnel-creek","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Snow Fall"}]},{"type":"text","value":"” done by the New York Times in 2012."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_2","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Yes, it’s designed beautifully with great typography, imagery, interactions, and also great immersive scenery and video infographics."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"But I’ll dare to say that what makes it outstanding is not the huge effort or budget that was spent on the videos. It’s the fact that it was thoughtfully designed to help readers UNDERSTAND THE STORY BETTER – to see precisely why certain skiers were able to survive, explore the location of the tracks, etc."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"It’s not designed using a template – it’s designed to deliver that particular story, in the best possible way, with the reader in mind. And that’s something you can achieve no matter your budget, particularly if you evolve your internal processes to support the creation of better content experiences."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_42092__separator_basic_divider","stk-theme_42092__mb_3","stk-reset","stk-theme_42092__mb_2-m"]},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_0","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"7","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-theme_42092__style_small_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Ready to do a deep dive into the elements of designing outstanding content experiences?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Read our research-backed guide to designing great content that converts. It’s full of actionable recommendations to improve your design on all fronts."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"a","properties":{"className":["stk-theme_42092__stk-btn_basic","stk-theme_42092__style_font_style-1609248787036","stk-reset","align-center-m"],"href":"https://www.tiny.cloud/resources/content-design-guide","target":"_blank","rel":["noopener","noreferrer"],"dataStkButton":"1","dataCeTag":"button"},"children":[{"type":"text","value":"Read the guide"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","align-center","stk-grid-col_last","stk-theme_42092__pad_ver_1-m","valign-middle"],"dataColWidth":"5","dataCeTag":"grid-col"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-theme_42092__mb_0","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__pad_ver_3","stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["valign-middle","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["valign-middle","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"id":"stk-7","className":["stk-theme_42092__style_medium_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Disrupting your internal content creation processes"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["valign-bottom","stk-theme_42092__mb_2","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["valign-bottom","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_1","stk-theme_42092__mb_15","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Becoming an experience disruptor doesn’t just mean changing the design of your pages – it means changing your content process itself. In particular, it’s making it more inclusive of different viewpoints and perspectives throughout the process."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__mb_15","stk-reset","stk-theme_42092__style_small_header","stk-theme_42092__color_42092_custom_color_3"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Econsultancy and Adobe"}]},{"type":"text","value":" did a study of more than 17,000 marketers, and they learned that 35% of CX leaders have a multidisciplinary team focused on the customer journey together – very few “mainstream” companies structured their teams the same way."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__mb_15","stk-reset","stk-theme_42092__color_42092_custom_color_1"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"More commonly, companies have a writer that does the text, a designer that designs layouts, and a developer that builds them. This process is actually pretty broken. It’s not just inefficient, it’s also standing in the way of truly great creative ideas."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__mb_15","stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"A better way is to ensure that anyone with an idea is empowered to help design the best experiences for your readers and customers, at every step of the journey. With this mindset, organizations can realize the untapped potential that sits within their content teams."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__mb_15","stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"An important precursor to this is equipping everyone on your team with the right set of tools. By making technology accessible to as many people as possible – "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"across all areas of the business"}]},{"type":"text","value":" – it empowers creative thinkers. It also streamlines the time between having a great idea and seeing it come to life."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__mb_15","stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"By democratizing content tools and taking a more collaborative approach to solving content challenges, marketing leaders can open content design to a more diverse group of people, create a more inclusive environment, and ultimately design better experiences for everyone."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-theme_42092__mb_0","stk-grid"],"dataStkCss":"stkkjVQx","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__pad_ver_3","stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_15","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"4","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-theme_42092__style_small_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Example"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Here’s an example of a great content process, from "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://miro.com/blog/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"one of our clients, MIRO"}]},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":" – a startup that provides remote work and collaboration tools."}]},{"type":"text","value":" They’ve always had a largely distributed and remote content team, so from the very early days they’ set up their process and tools in a way that fostered collaboration, inclusivity, and creativity – and it shows in the quality of the content they produce."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"By using their own whiteboarding tool and Setka, they’re able to design amazing layouts, interactive blogs, and interviews from start to finish – without having to take up the development team’s time. And their publication has been nominated for the Webby awards, so its’ being widely recognized for its brilliance."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]}],"data":{"quirksMode":false}}}},"body2":{"body2":"<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid valign-middle\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-8\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Where to start</h3>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you think you already have a great blog and content creation process, or are raring to start making improvements, I&rsquo;d encourage you to take some time and have an honest assessment of the following:</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkBag32\" data-stk-css-m=\"stkLOvC_\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-reset stk-theme_42092__mb_05 stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\">Blog design</h4>\n</div>\n</div>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Are you designing your content (pages, ebooks, and blogs) for better reading experiences?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-reset\" /></div>\n</div>\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk_jcYL\" data-stk-css-m=\"stk7KZXa\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Performance</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What are you currently measuring? Are you measuring your owned content UX the same way you do with web or landing pages?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-reset\" /></div>\n</div>\n<div class=\"stk-grid__layout_reverse stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1-m stk-grid-col_last stk-theme_42092__pad_hor_1\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Want to improve content ROI?</h4>\n<p class=\"stk-theme_42092__style_small_text stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Learn how to use content design to improve your business KPIs. Get a complimentary <strong class=\"stk-reset\">3-Step Content Makeover</strong> from Setka, which includes a content design prototype and <a class=\"stk-reset\" href=\"https://www.tiny.cloud/blog/category/design-and-ux/\" target=\"_blank\" rel=\"noopener\">plenty of resources for improving your design</a>.</p>\n<a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/get-a-content-makeover/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Get a content makeover</a></div>\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkW-qwS\" data-stk-css-m=\"stkyDkvH\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Content creation process</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">How do you empower everyone to be involved more in content and content design?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_15 stk-reset\" />\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkQQ2LA\" data-stk-css-m=\"stk3d7ua\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Impact</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What&rsquo;s the bigger impact you&rsquo;re making with your content as a brand? What&rsquo;s the mission behind your content strategy? Would a better experience help you to gain more trust and more comprehension to make a bigger difference?</strong></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_0 stk-layout__overhangs_both stk-grid\" data-stk-css=\"stk4ZNtW\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 class=\"stk-reset stk-theme_42092__style_medium_header\" data-ce-tag=\"paragraph\">About Setka</h3>\n<p class=\"stk-reset stk-theme_42092__mb_15\" data-ce-tag=\"paragraph\">Setka is a no-code design tool that makes it easy for anyone to build engaging, interactive and fast-loading content that converts and delivers results. Thousands of brands, publishers and media players from around the world have worked with Setka to enrich their reader&rsquo;s experience and improve the ROI of their content. It&rsquo;s also been recognized as one of 14 global WordPress VIP Technology Partners, by delivering innovative management and editing tools that easily integrate into any CMS.</p>\n<h4 class=\"stk-reset stk-theme_42092__style_small_header\" data-ce-tag=\"paragraph\">Who is Setka?</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Setka is part of the world&rsquo;s most trusted content authoring and designing toolbox. All our Tiny tools solve big content problems &ndash; many of them are trusted and embedded in applications you use every day, from LinkedIn to Visa &ndash; and our TinyMCE authoring tool is downloaded one million times a month.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">We&rsquo;ve helped SaaS companies, large enterprises and content creation publishers build and scale their own business, as well as their users. Right now, there&rsquo;s tens of thousands of market-leading applications powered by Tiny, globally.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-stk-css=\"stkosP4I\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_2 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695630044 stk-theme_42092__color_42092_custom_color_0 stk-mobile-hidden\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Give Setka a&nbsp;try</strong></p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695630044 stk-theme_42092__color_42092_custom_color_0 stk-desktop-hidden\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Give Setka</strong><br /><strong class=\"stk-reset\">a&nbsp;try</strong></p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695694486 stk-theme_42092__color_42092_custom_color_5 stk-mobile-hidden\" data-ce-tag=\"paragraph\">Get a demo from our Customer Success team or try Setka for 14 days, free.</p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695694486 stk-theme_42092__color_42092_custom_color_5 stk-desktop-hidden\" data-ce-tag=\"paragraph\">Get a demo from our Customer Success team or try Setka for 14 days, free.</p>\n<div class=\"stk-grid__layout_matrix stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><a class=\"stk-theme_42092__stk-btn_1614696130959 stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/request-a-demo/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Get a Demo</a></div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\"><a class=\"stk-theme_42092__stk-btn_1614695961587 stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/pricing/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-css=\"stk7D0lr\" data-stk-css-m=\"stk69jxy\" data-stk-button=\"1\" data-ce-tag=\"button\">Try it Free</a></div>\n</div>\n</div>\n</div>\n</div>\n</div>","childMarkdownRemark":{"html":"<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid valign-middle\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 id=\"stk-8\" class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">Where to start</h3>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you think you already have a great blog and content creation process, or are raring to start making improvements, I&rsquo;d encourage you to take some time and have an honest assessment of the following:</p>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-theme_42092__mb_05 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkBag32\" data-stk-css-m=\"stkLOvC_\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-reset stk-theme_42092__mb_05 stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\">Blog design</h4>\n</div>\n</div>\n<p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Are you designing your content (pages, ebooks, and blogs) for better reading experiences?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-reset\" /></div>\n</div>\n<div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stk_jcYL\" data-stk-css-m=\"stk7KZXa\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Performance</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What are you currently measuring? Are you measuring your owned content UX the same way you do with web or landing pages?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-reset\" /></div>\n</div>\n<div class=\"stk-grid__layout_reverse stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-theme_42092__pad_round_1-m stk-grid-col_last stk-theme_42092__pad_hor_1\" data-col-width=\"4\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Want to improve content ROI?</h4>\n<p class=\"stk-theme_42092__style_small_text stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Learn how to use content design to improve your business KPIs. Get a complimentary <strong class=\"stk-reset\">3-Step Content Makeover</strong> from Setka, which includes a content design prototype and <a class=\"stk-reset\" href=\"https://www.tiny.cloud/blog/category/design-and-ux/\" target=\"_blank\" rel=\"noopener\">plenty of resources for improving your design</a>.</p>\n<a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/get-a-content-makeover/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Get a content makeover</a></div>\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkW-qwS\" data-stk-css-m=\"stkyDkvH\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Content creation process</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">How do you empower everyone to be involved more in content and content design?</strong></p>\n<hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_15 stk-reset\" />\n<div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"7\" data-stk-css=\"stkQQ2LA\" data-stk-css-m=\"stk3d7ua\" data-ce-tag=\"grid-col\">\n<h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Impact</strong></h4>\n</div>\n</div>\n<p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What&rsquo;s the bigger impact you&rsquo;re making with your content as a brand? What&rsquo;s the mission behind your content strategy? Would a better experience help you to gain more trust and more comprehension to make a bigger difference?</strong></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-theme_42092__mb_0 stk-layout__overhangs_both stk-grid\" data-stk-css=\"stk4ZNtW\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h3 class=\"stk-reset stk-theme_42092__style_medium_header\" data-ce-tag=\"paragraph\">About Setka</h3>\n<p class=\"stk-reset stk-theme_42092__mb_15\" data-ce-tag=\"paragraph\">Setka is a no-code design tool that makes it easy for anyone to build engaging, interactive and fast-loading content that converts and delivers results. Thousands of brands, publishers and media players from around the world have worked with Setka to enrich their reader&rsquo;s experience and improve the ROI of their content. It&rsquo;s also been recognized as one of 14 global WordPress VIP Technology Partners, by delivering innovative management and editing tools that easily integrate into any CMS.</p>\n<h4 class=\"stk-reset stk-theme_42092__style_small_header\" data-ce-tag=\"paragraph\">Who is Setka?</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Setka is part of the world&rsquo;s most trusted content authoring and designing toolbox. All our Tiny tools solve big content problems &ndash; many of them are trusted and embedded in applications you use every day, from LinkedIn to Visa &ndash; and our TinyMCE authoring tool is downloaded one million times a month.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">We&rsquo;ve helped SaaS companies, large enterprises and content creation publishers build and scale their own business, as well as their users. Right now, there&rsquo;s tens of thousands of market-leading applications powered by Tiny, globally.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-stk-css=\"stkosP4I\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_42092__pad_ver_2 stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695630044 stk-theme_42092__color_42092_custom_color_0 stk-mobile-hidden\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Give Setka a&nbsp;try</strong></p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695630044 stk-theme_42092__color_42092_custom_color_0 stk-desktop-hidden\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Give Setka</strong><br /><strong class=\"stk-reset\">a&nbsp;try</strong></p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695694486 stk-theme_42092__color_42092_custom_color_5 stk-mobile-hidden\" data-ce-tag=\"paragraph\">Get a demo from our Customer Success team or try Setka for 14 days, free.</p>\n<p class=\"stk-reset stk-theme_42092__style_font_style-1614695694486 stk-theme_42092__color_42092_custom_color_5 stk-desktop-hidden\" data-ce-tag=\"paragraph\">Get a demo from our Customer Success team or try Setka for 14 days, free.</p>\n<div class=\"stk-grid__layout_matrix stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><a class=\"stk-theme_42092__stk-btn_1614696130959 stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/request-a-demo/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-button=\"1\" data-ce-tag=\"button\">Get a Demo</a></div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"5\" data-ce-tag=\"grid-col\"><a class=\"stk-theme_42092__stk-btn_1614695961587 stk-theme_42092__style_font_style-1609248787036 stk-reset\" href=\"https://setka.io/pricing/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stk-css=\"stk7D0lr\" data-stk-css-m=\"stk69jxy\" data-stk-button=\"1\" data-ce-tag=\"button\">Try it Free</a></div>\n</div>\n</div>\n</div>\n</div>\n</div>","htmlAst":{"type":"root","children":[{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-grid","stk-theme_42092__mb_0"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__pad_ver_3","stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","valign-middle"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last","valign-middle"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"id":"stk-8","className":["stk-theme_42092__style_medium_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Where to start"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_42092__mb_15"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Whether you think you already have a great blog and content creation process, or are raring to start making improvements, I’d encourage you to take some time and have an honest assessment of the following:"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_42092__mb_15"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_05","stk-grid__layout_columns","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"7","dataStkCss":"stkBag32","dataStkCssM":"stkLOvC_","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-reset","stk-theme_42092__mb_05","stk-theme_42092__style_small_header","stk-theme_42092__color_42092_custom_color_3"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Blog design"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_42092__color_42092_custom_color_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Are you designing your content (pages, ebooks, and blogs) for better reading experiences?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_42092__separator_basic_divider","stk-reset"]},"children":[]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_42092__mb_15","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"4","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid__layout_columns","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"7","dataStkCss":"stk_jcYL","dataStkCssM":"stk7KZXa","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__style_small_header","stk-theme_42092__color_42092_custom_color_3","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Performance"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"What are you currently measuring? Are you measuring your owned content UX the same way you do with web or landing pages?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_42092__separator_basic_divider","stk-reset"]},"children":[]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid__layout_reverse","stk-grid","stk-theme_42092__mb_2"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-theme_42092__pad_round_1-m","stk-grid-col_last","stk-theme_42092__pad_hor_1"],"dataColWidth":"4","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__style_small_header","stk-theme_42092__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Want to improve content ROI?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__style_small_text","stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Learn how to use content design to improve your business KPIs. Get a complimentary "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"3-Step Content Makeover"}]},{"type":"text","value":" from Setka, which includes a content design prototype and "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/blog/category/design-and-ux/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"plenty of resources for improving your design"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"a","properties":{"className":["stk-theme_42092__stk-btn_basic","stk-theme_42092__style_font_style-1609248787036","stk-reset"],"href":"https://setka.io/get-a-content-makeover/","target":"_blank","rel":["noopener","noreferrer"],"dataStkButton":"1","dataCeTag":"button"},"children":[{"type":"text","value":"Get a content makeover"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid__layout_columns","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"7","dataStkCss":"stkW-qwS","dataStkCssM":"stkyDkvH","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__style_small_header","stk-theme_42092__color_42092_custom_color_3","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Content creation process"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"How do you empower everyone to be involved more in content and content design?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_42092__separator_basic_divider","stk-theme_42092__mb_15","stk-reset"]},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid__layout_columns","stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"1","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"7","dataStkCss":"stkQQ2LA","dataStkCssM":"stk3d7ua","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_42092__style_small_header","stk-theme_42092__color_42092_custom_color_3","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Impact"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_42092__color_42092_custom_color_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"What’s the bigger impact you’re making with your content as a brand? What’s the mission behind your content strategy? 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data-stk-css=\"stkaeDpJ\" data-ce-tag=\"post\" data-layout-type=\"limited\"><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkrKQST\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__style_font_style-1607085964653 stk-theme_42092__mb_15-m ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p><h1 class=\"align-center stk-theme_42092__mb_15 stk-theme_42092__mb_2-m stk-reset stk-theme_42092__style_font_style-1637829874088\" data-ce-tag=\"paragraph\">Content experience disruptors: What they are + how you become one</h1><div class=\"stk-theme_42092__mb_2 stk-grid stk-theme_42092__mb_15-m\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"align-center stk-theme_42092__style_font_style-1607004321903 stk-theme_42092__color_42092_custom_color_1-m stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">Setka’s Co-founder shares why experience disruptors are winning the content wars – and how you can adjust your content design and creation processes to become one of them</p></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><figure class=\"stk-theme_42092__mb_0 stk-reset stk-image-figure stk-mobile-hidden stk-layout__overhangs_both\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/36c0b9ba-da30-402e-be03-7b6d30b67920/\" data-image-id=\"148975\" data-image-name=\"disruptors.png\" class=\"stk-image stk-reset \" width=\"2800\" height=\"1600\" loading=\"lazy\"/></div></figure><div class=\"stk-desktop-hidden stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"6\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-desktop-hidden stk-layout__overhangs_both stk-reset stk-image-figure stk-theme_42092__mb_0\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/9fb0cac3-3bc9-4593-bb8b-09172721773a/\" data-image-id=\"148976\" data-image-name=\"cover-mobile-(2).png\" class=\"stk-image stk-reset \" width=\"1725\" height=\"1483\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"6\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_3 stk-grid\" data-stk-css=\"stk6ZJbt\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"align-center stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset stk-mobile-hidden\" data-ce-tag=\"paragraph\"></p><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/3f2ea657-08c7-43fb-b16a-8c6ca15b9101/\" data-image-id=\"148979\" data-image-name=\"kav-1.svg\" width=\"40\" height=\"31\" class=\"stk-image stk-reset\" loading=\"lazy\"/></div></figure><p class=\"stk-theme_42092__style_font_style-1607004321903 stk-theme_42092__color_42092_custom_color_0 align-center stk-reset\" data-stk-css=\"stksP2aI\" data-ce-tag=\"paragraph\">While I wasn’t always the Co-founder of Setka, for nearly my whole career I’ve been fascinated by the link between content design and content performance.</p><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-stk-css=\"stkUe2vq\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/f53cf417-601a-48dc-a9ea-00a7ce3c7d99/\" data-image-id=\"148977\" data-image-name=\"setka-kate-2.png\" class=\"stk-image stk-reset \" width=\"320\" height=\"320\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__style_font_style-1607004321903 stk-theme_42092__color_42092_custom_color_0 align-center ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_text stk-theme_42092__mb_0 align-center stk-reset\" data-stk-css=\"stkPE9k4\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Kate Bazilevskaya</strong></p><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__mb_0 align-center stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Business Development and Partnerships at Tiny Technologies &amp; Co-Founder Setka</p></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\"/><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">I’ve worked in the branded content space for more than 15 years, starting in communication strategy at the <strong class=\"stk-reset\">Leo Burnett Network,</strong> before launching my first startup – a digital publishing company serving millions of readers every month. When we started back in 2006, the digital advertising market was already pretty cluttered, so we chose to differentiate by focusing on the quality of the content design and experience, by optimizing it for engagement (along with views).</p><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Our experience-first approach earned us a lot of industry recognition, including more than 65 international advertising awards like the Cannes Lions and the Webbys. I also have a certification in usability and in 2019, the Native Advertising Institute added me to the worldwide <a href=\"https://offers.nativeadvertisinginstitute.com/100-significant-women-in-native-advertising-2019\" target=\"_blank\" class=\"stk-reset\">list of significant women in native advertising.</a></p><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">My journey has helped me see a direct link between content design and content performance – as well as how much work, time (and often money) we had to put into building those incredible content experiences from scratch. I knew I wanted to see more great content design on the web, but that meant it had to be easier to create. And so Setka was born – building tools to make it easier for anyone to build incredible content experiences – creating a platform to share our wealth of knowledge.</p><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Last month I was honored to be nominated by our <a href=\"https://wpvip.com/\" target=\"_blank\" class=\"stk-reset\">strategic partner WordPress VIP</a> to speak at Knotch &amp; Salesforce virtual conference “<a href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" class=\"stk-reset\">Pros and Content Connect 2020</a>”. During the breakout session “Beyond the Blog Post” I shared our philosophy on why content experiences are so important and how any brands – regardless of size or budget – can start creating better ones.</p></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_2 stk-reset\"/><div class=\"valign-middle stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col valign-middle stk-theme_42092__pad_round_1-m\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/f0d7d4a8-54b7-440e-aac1-06b84d341944/\" data-image-id=\"148981\" data-image-name=\"conf-logo-1.svg\" class=\"stk-image stk-reset \" width=\"634\" height=\"230\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h4 class=\"stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_0\" data-ce-tag=\"paragraph\">A <a href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" class=\"stk-reset\">Live Digital Event</a> empowering brands and consumers to own and share their voice online</h4></div></div><figure class=\"stk-code_keep-ratio stk-reset stk-embed_rendered\" data-ce-tag=\"embed\"><code class=\"stk-code\" style=\"--stk-embed-height-ratio:55.32%\"><iframe width=\"940\" height=\"520\" src=\"https://www.youtube.com/embed/2yY-JQqs3y4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"></iframe></code><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\"></figcaption></figure><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><a href=\"https://knotch.com/hub/events/pros-content-conference-2020/\" target=\"_blank\" class=\"stk-reset\">Check out the recordings</a> of the 34 sessions with speakers that include CMOs, CEOs, authors, athletes, actresses and chefs</p></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_4 stk-grid stk-theme_42092__mb_0-m\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__style_accented_text stk-reset align-left\" data-ce-tag=\"paragraph\">What we’ll cover</p></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-stk-css=\"stkPipke\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3562005 stk-icon\" src=\"https://ucarecdn.com/a4de1694-128a-4546-b33b-c1f3379910be/\"></p><p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Why the content experience disruptors are winning</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-stk-css=\"stkoYaNK\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561997 stk-icon\" src=\"https://ucarecdn.com/33a09963-af6e-4a03-a181-e71e538568f5/\"></p><p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Good experiences are about good feelings</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-stk-css=\"stkrY626\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561991 stk-icon\" src=\"https://ucarecdn.com/75682751-c96c-4c9a-b223-c566716ac4eb/\"></p><p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">It’s time to create better blog experiences</p></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkwpkM0\"><div data-col-width=\"4\" class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-stk-css=\"stkJASME\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561994 stk-icon\" src=\"https://ucarecdn.com/0533967a-ccd0-4136-9b87-0c0addc7f4d5/\"></p><p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">What is a content experience disruptor?</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-ce-tag=\"grid-col\" data-stk-css=\"stk_0z10\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561995 stk-icon\" src=\"https://ucarecdn.com/6a9d3899-c0bd-4f6a-9675-cc2df34d7333/\"></p><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Understanding how readers actually read</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKn6kH\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3562007 stk-icon\" src=\"https://ucarecdn.com/0eeef499-b299-4c7e-b788-d42e9177bd4d/\"></p><p class=\" stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your content experience design</p></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-theme_42092__pad_round_1\" data-stk-css=\"stkS3Iih\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__mb_05 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561992 stk-icon\" src=\"https://ucarecdn.com/4e3b9d45-6027-4325-bf0d-1aad8a338366/\"></p><p class=\"stk-theme_42092__mb_05 stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Disrupting your internal content creation processes</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-stk-css=\"stkn2X0Z\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6 stk-theme_42092__mb_05 stk-element_no-text\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561996 stk-icon\" src=\"https://ucarecdn.com/887495f6-8173-4247-9397-3328787a8b0a/\"></p><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_6\" data-ce-tag=\"paragraph\">Where to start</p></div><div data-col-width=\"4\" class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_42092__mb_05 stk-theme_42092__color_42092_custom_color_6 stk-element_no-text\" data-ce-tag=\"paragraph\"><br></p></div></div></div></div><div class=\"stk-grid stk-theme_42092__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/f14172e6-be92-47fa-87ff-7496a1ca3cec/\" data-image-id=\"148996\" data-image-name=\"ebook01.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset stk-theme_42092__mb_2\" data-ce-tag=\"paragraph\" id=\"stk-1\">Why the content experience disruptors are winning</h3><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">Today we’re pretty much living all our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem, but instead finding a way of doing something that provides better branded content and a better experience for the user. In other words, most innovation now comes from “<strong class=\"stk-reset\">experience disruptors.</strong>”</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">For instance, taxis existed for getting people around long before Uber and Lyft. But those two disruptors made the experience better – showing us how broken the old taxi experience was. Now, most people can’t imagine life without them.</p><h4 class=\" stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">CX leaders outperform “mainstream” x3 in exceeding expected business goals and beating the competition. Experience sells. Period.</h4><p class=\" stk-theme_42092__mb_2 stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7 stk-reset\" data-ce-tag=\"paragraph\"><a href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" class=\"stk-reset\">Experience Index 2020 Digital trends by Adobe</a></p></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\" data-stk-css=\"stkf4kr1\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/a17c168d-933f-4905-a5a7-733684ac94c6/\" data-image-id=\"148997\" data-image-name=\"ebook02.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-2\">Good experiences are About Good Feelings</h3></div></div><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Creating a good experience is much more about emotions, than facts. As human beings, we make emotional and irrational decisions all the time (no matter how much we want to believe otherwise). And when we’re enjoying something, we’re much more likely to actually explore it.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It’s like when you go to a party or a networking event where you don’t know anyone. Maybe you think “OK, I’ll just stay for a few minutes and bounce.” But you get there and the crowd is great, the food is delicious, the venue is beautiful, so you find yourself enjoying the conversations, meeting new people, and staying much longer than you expected to.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">It’s the same with everything else we interact with in our daily lives. <strong class=\"stk-reset\">We demand great experiences.</strong> And when we have a choice, we’d always prefer to spend our time and energy on something that makes us feel good.</p></div></div><div class=\"stk-grid stk-theme_42092__mb_2 valign-middle\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col align-center valign-middle stk-theme_42092__pad_hor_1 stk-theme_42092__pad_round_1-m\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-stk-css=\"stk1hvXt\" data-ce-tag=\"image-figure\" data-stk-css-m=\"stk2wW-s\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><a href=\"https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367\" class=\"stk-reset stk-link\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https://ucarecdn.com/491e443b-8b03-459c-a433-d10b48910e63/\" data-image-id=\"148980\" data-image-name=\"book-cover-1-202x300.jpg\" class=\"stk-image stk-reset \" width=\"202\" height=\"300\" loading=\"lazy\"/></a></div></figure></div><div data-col-width=\"1\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last valign-middle\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_3 stk-theme_42092__style_accented_text stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\">Attractive things do work better — their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties.</p><p class=\"stk-reset stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_7\" data-ce-tag=\"paragraph\"><a href=\"https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367\" target=\"_blank\" class=\"stk-reset\">“Emotional design” by Don Norman</a></p></div></div><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you like it or not, people make a lot of quick assumptions based on their emotions. For instance, did you know it takes less than one second for someone to make an initial judgment of your content? While we all like to spout the idea of “don’t judge the book by its cover, ” in reality, people think that <strong class=\"stk-reset\">things that look better must be better.</strong> Somehow, we trick ourselves into thinking that something is more usable if it’s aesthetically pleasing.</p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/73652fd7-d225-4d41-a0b3-305bd3ed05ff/\" data-image-id=\"148998\" data-image-name=\"ebook03.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-3\">It’s time to create better blog experiences</h3></div></div><div class=\"stk-grid stk-theme_42092__mb_0-m stk-theme_42092__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">I’m not here to talk you out of doing any text-based content, or to introduce you to new formats you should include. There’s already a pretty big list of things to do to stay on top of your game.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Despite the many predictions of doom and gloom, blogs aren’t disappearing – they’re a great format for sharing information and branded content – mainly because they’re easy to produce and also easy to skim. It’s a tactic used by most marketers, and WordPress alone has over <strong class=\"stk-reset\">70,000,000 new posts each month produced by its users.</strong></p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But because blogging is so popular, it’s also competitive, so let’s talk about how to create an outstanding reading experience with your blog content.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">During <a href=\"https://accent.setka.io/intercom-visual-design-content-creation/\" target=\"_blank\" class=\"stk-reset\">our interview with John Collins, Director of Content at Intercom</a> we learned that he has a post-it note on his laptop that says, “<strong class=\"stk-reset\">do less better.</strong>” For them, it’s not about publishing more, it’s about raising the quality bar. I’d argue that’s what it should be about for all content creators.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">We all remember how ridiculous websites looked like not that long ago – just walls of text mixed with a bunch of links, horrible colors used, and very little white space. Can you imagine if websites or apps still looked like this below?</p></div></div><div class=\"stk-grid stk-theme_42092__mb_15 stk-theme_42092__mb_05-m\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last stk-theme_42092__pad_ver_1-m\" data-ce-tag=\"grid-col\"><div class=\"stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery\" data-ce-tag=\"gallery\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/150ce6d4-efd5-4005-a6e4-5be2f55e4c59/\" data-image-id=\"148982\" data-image-name=\"01-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"878\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/b11b63bb-c91c-48b7-bd09-59e8654e6f76/\" data-image-id=\"148983\" data-image-name=\"02-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"878\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/59158a5e-e971-419f-b54a-dff82bdd64c5/\" data-image-id=\"148984\" data-image-name=\"03-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"878\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/e7025448-88ce-4de6-8941-4fe214d77bf8/\" data-image-id=\"148986\" data-image-name=\"04-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"878\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/35aa1d9c-d2a8-4ff9-b938-c6cb3af80b4b/\" data-image-id=\"148985\" data-image-name=\"05-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"878\" loading=\"lazy\"/></div></figure></div></div></div><div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col align-left valign-middle stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">As we learned more about how people interact with online content (and as technology has advanced), we were able to create better experiences on the web. Brands today are running great branded content campaigns – but when it comes to owned content, it’s often not as advanced.</p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_3 stk-grid\" data-stk-css=\"stkvfA7A\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last align-left\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery\" data-ce-tag=\"gallery\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/967ac95c-600f-4a8a-9a6a-a655a71a2f65/\" data-image-id=\"148987\" data-image-name=\"1-14.jpg\" class=\"stk-image stk-reset \" width=\"1024\" height=\"555\" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Conductor – A creative agency immersed in the world of cycling</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/d8e9b302-c789-4f73-b6e5-1916addf9931/\" data-image-id=\"148989\" data-image-name=\"openhouse-1-1024x555.jpg\" class=\"stk-image stk-reset \" width=\"1024\" height=\"555\" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Openhouse – A lifestyle &amp; culture magazine</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/f92dcbb8-8fd5-4c71-9655-38acca833e7c/\" data-image-id=\"148988\" data-image-name=\"3-5.jpg\" class=\"stk-image stk-reset \" width=\"1024\" height=\"555\" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Teenage Engineering – A Swedish consumer electronics company and manufacturer</figcaption></figure></div></div></div></div></div><div class=\"stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/d87f3a15-cafa-404a-9480-63fc8b44b334/\" data-image-id=\"148999\" data-image-name=\"ebook04.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-4\">What is a content experience disruptor?</h3><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">When you look at content experience disruptors and brands that are doing content really well, there’s a few common elements:</p><div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\" data-gtm-vis-has-fired-10171822_255=\"1\"></strong></p></div><div data-col-width=\"7\" class=\"valign-middle stk-grid-col stk-grid-col_last valign-top-m\" data-stk-css=\"stkaG9RO\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkBC4iY\"><p class=\"stk-theme_42092__style_font_style-1607004398083 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">BEAUTIFUL, UNIQUE LAYOUTS</strong></p></div></div><div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-stk-css=\"stk6SiX7\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkZGQSq\"><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT USE OF IMAGERY</strong></p></div></div><div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-stk-css=\"stkRUTvD\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stknWm7z\"><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">QUOTES TO BREAK UP CHUNKS OF TEXT</strong></p></div></div><div class=\"valign-middle stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-stk-css=\"stk8fYFX\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkqtGFT\"><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">CREATIVE USE OF INTERACTIVE ELEMENTS</strong></p></div></div><div class=\"valign-middle stk-theme_42092__mb_2 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-stk-css=\"stk6A9yB\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stkw4cq0\"><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">GREAT TYPOGRAPHY</strong></p></div></div></div></div><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">However, the biggest differentiator is that those brands and disruptors have figured out that people don’t read the way we think they do.</p></div></div><hr class=\"stk-theme_42092__separator_divider-1498128612642 stk-reset stk-theme_42092__mb_2 stk-theme_42092__mb_15-m\"/><div class=\"stk-grid valign-middle stk-theme_42092__mb_2 stk-theme_42092__mb_default-m\" data-ce-tag=\"grid\"><div data-col-width=\"5\" class=\"stk-grid-col valign-middle stk-theme_42092__pad_ver_1-m\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-stk-css=\"stkps7s0\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/ca693f27-2391-451f-a942-03860f4a57c7/\" data-image-id=\"148990\" data-image-name=\"4-4.jpg\" class=\"stk-image stk-reset \" width=\"1024\" height=\"614\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"1\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_last valign-middle\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">There’s a popular metaphor – of ‘<a href=\"https://uxplanet.org/design-principles-the-power-of-desire-lines-3e7502da97eb\" target=\"_blank\" class=\"stk-reset\">desire paths</a>’ – that’s used within UX (user experience). It encapsulates the idea that <strong class=\"stk-reset\">no matter how you design things, people act the way they want to act and they make their own paths to get what they want… as quickly and easily as possible.</strong></p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-theme_42092__mb_3 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">As a general rule, we need to stop assuming people read content in the order we expect them to – instead, we need to design content for the path a user wants to take, rather than trying to force them along a different path.</p></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_3 stk-grid\" data-stk-css=\"stkejDl1\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery stk-gallery\" data-ce-tag=\"gallery\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/c9c31ea6-3f2e-4d1d-b43d-c282899062b6/\" data-image-id=\"100017\" data-image-name=\"5.jpg\" width=\"1400\" height=\"736\" sizes=\"(min-width: 768px) 980px, 100vw\" class=\"stk-image stk-reset \" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Intercom</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/4f04091f-83a5-4928-8d5c-ff42f014a718/\" data-image-id=\"100015\" data-image-name=\"6.jpg\" width=\"1024\" height=\"543\" sizes=\"(min-width: 768px) 980px, 100vw\" class=\"stk-image stk-reset \" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Rapha</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/50225223-a180-4df3-821e-d7bf1ee3255f/\" data-image-id=\"100018\" data-image-name=\"7.jpg\" width=\"1024\" height=\"544\" sizes=\"(min-width: 768px) 980px, 100vw\" class=\"stk-image stk-reset \" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Furthermore from Equinox</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/695bd69a-35ff-4b02-9191-a920b014df07/\" data-image-id=\"100016\" data-image-name=\"8.jpg\" width=\"1024\" height=\"544\" sizes=\"(min-width: 768px) 980px, 100vw\" class=\"stk-image stk-reset \" loading=\"lazy\"/></div><figcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Starbucks Stories &amp; News</figcaption></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/5ae9c0be-316b-4748-974e-7a87af8308dc/\" data-image-id=\"148992\" data-image-name=\"5-9.jpg\" width=\"1400\" height=\"736\" class=\"stk-image stk-reset\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/048b3ad8-e0ef-4ced-85f2-c992fe374a91/\" data-image-id=\"148991\" data-image-name=\"6-9.jpg\" width=\"1024\" height=\"543\" class=\"stk-image stk-reset\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/0200d301-54af-494d-b95d-9deb2e51c763/\" data-image-id=\"148994\" data-image-name=\"7-7.jpg\" width=\"1024\" height=\"544\" class=\"stk-image stk-reset\" loading=\"lazy\"/></div></figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/54d206b6-72cb-4a33-b676-b989d1414904/\" data-image-id=\"148993\" data-image-name=\"8-7.jpg\" width=\"1024\" height=\"544\" class=\"stk-image stk-reset\" loading=\"lazy\"/></div></figure></div></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/37f1b2b0-5f47-46de-9e60-f9daafabb32b/\" data-image-id=\"148995\" data-image-name=\"ebook05-1-1-1.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-theme_42092__mb_2 stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-5\">Understanding how readers actually read<br></h3></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"https://www.nngroup.com/articles/lazy-users/\" target=\"_blank\">Nielsen Norman Group</a>, a thought leader in the usability field, has studied how people read on the web by tracking their eye movements.</p><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">They’ve discovered that 79% of people scan the content, instead of reading your content completely. They glance at words, phrases, headings, or sections of your content – often out of order – to understand the page or find what they’re looking for quickly. It may seem like laziness, but it’s actually an efficient information-seeking behavior that allows users to avoid information overload. (<a href=\"https://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/\" target=\"_blank\" class=\"stk-reset\">NN/g “How People Read Online: The Eyetracking Evidence”</a>)</p></div></div><div class=\"stk-grid stk-theme_42092__mb_3 stk-grid__layout_reverse\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-stk-css=\"stkHfK99\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-theme_42092__pad_round_1 stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_42092__mb_05 stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/c56eb9bd-5dde-4f01-9b2f-2f1c57683807/\" data-image-id=\"95671\" data-image-name=\"setka-info-02-1.svg\" class=\"stk-image stk-reset \" width=\"36\" height=\"36\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"3\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset stk-theme_42092__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">F-PATTERN</strong></p><p class=\"stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">In the <strong class=\"stk-reset\">F</strong>-shaped scanning <strong class=\"stk-reset\">PATTERN</strong> is characterized by many fixations concentrated at the top and the left side of the page. Specifically: Users first read in a horizontal movement, usually across the upper part of the content area.</p></div></div></div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">What’s even more interesting is that this scanning technique changes depending on the design of your content. When confronted with a large block of text people often scan in what’s called an “<strong class=\"stk-reset\">F–Pattern</strong>” – they read most of the way across the first few lines, but as they work their way down the page, they read less and less on each line.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">But, if the content is presented with clear chunks of information, subheadings, enough white space, and thoughtful use of imagery and data visualizations, readers switch to a different pattern, paying more attention to the page content.</p><p class=\" stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Understanding this gives you a better chance of creating a content experience that engages the reader.</p></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stk8DpKD\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"valign-middle stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"valign-middle stk-grid-col\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/c2c8882b-7652-44cc-9a9d-f88e2d32dd87/\" data-image-id=\"149000\" data-image-name=\"ebook06-1-1-1.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-6\">Disrupting your content experience design</h3></div></div><div class=\"stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Our expert UX team at Setka has gone through a ton of research to put together a step-by-step guide with 40 best practices on how to optimize your owned content. <a class=\"stk-reset\" href=\"https://www.tiny.cloud/resources/content-design-guide\" target=\"_blank\">You can check out the full report here</a>,&nbsp;but the four core principles of great content design and experience we found are:</p></div></div><div class=\"stk-grid stk-theme_42092__mb_05-m\" data-ce-tag=\"grid\"><div data-col-width=\"6\" class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-stk-css=\"stkH3330\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-center\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset align-left\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3562005 stk-icon\" src=\"https://ucarecdn.com/a4de1694-128a-4546-b33b-c1f3379910be/\"></p></div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmxchJ\" data-stk-css-m=\"stkB0zQb\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Comprehension</h4></div></div><p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">By thinking of your content as an interface of its own, it makes it easier for people to understand what your content is about on a high level and find what they’re looking for.</p></div><div data-col-width=\"6\" class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-stk-css=\"stknxN4J\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-center\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset align-left\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561997 stk-icon\" src=\"https://ucarecdn.com/33a09963-af6e-4a03-a181-e71e538568f5/\"></p></div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stk6pWcp\" data-stk-css-m=\"stkUzbH4\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Accessibility &amp; Legibility</h4></div></div><p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Making sure users can actually read and enjoy your content – no matter what device they’re on – by paying careful consideration to things like font size and style, colors and contrast, and mobile optimization.</p></div></div><div class=\"stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"6\" class=\"stk-theme_42092__pad_round_1 stk-grid-col\" data-stk-css=\"stkcuFcM\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset align-left\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561991 stk-icon\" src=\"https://ucarecdn.com/75682751-c96c-4c9a-b223-c566716ac4eb/\"></p></div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkqhBtK\" data-stk-css-m=\"stkyr0-U\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Engagement</h4></div></div><p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Drawing users deeper and deeper into your content by maximizing the use of visuals, thoughtful animation, and “surprise and delight” moments in your content experience.</p></div><div data-col-width=\"6\" class=\"stk-theme_42092__pad_round_1 stk-grid-col stk-grid-col_last\" data-stk-css=\"stkFT0SI\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_05 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset align-left\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3561994 stk-icon\" src=\"https://ucarecdn.com/0533967a-ccd0-4136-9b87-0c0addc7f4d5/\"></p></div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkG3VRp\" data-stk-css-m=\"stkvJtVW\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Differentiation</h4></div></div><p class=\" stk-theme_42092__style_font_style-1607004398083 stk-reset\" data-ce-tag=\"paragraph\">Ensuring your content doesn’t just look good, but feels distinct to your brand so a reader knows exactly who’s behind it. Doing that one thing, helps build trust and grows a relationship over time.</p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkc8e0g\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"7\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Ready to do a deep dive into the elements of designing outstanding content experiences?</h4><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Read our research-backed guide to designing great content that converts. It’s full of actionable recommendations to improve your design on all fronts.</p><a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset align-center-m\" data-stk-button=\"1\" target=\"_blank\" rel=\"noopener noreferrer\" data-ce-tag=\"button\" href=\"https://www.tiny.cloud/resources/content-design-guide\">Read the guide</a></div><div data-col-width=\"5\" class=\"stk-grid-col align-center stk-grid-col_last stk-theme_42092__pad_ver_1-m valign-middle\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/1e7a8326-7a45-428e-be63-abe0f1f2e441/\" data-image-id=\"149262\" data-image-name=\"cover-Ultimate Guide.png\" class=\"stk-image stk-reset \" width=\"1553\" height=\"816\" loading=\"lazy\"/></div></figure></div></div><p class=\"stk-theme_42092__mb_0 ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"valign-middle stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/2006e607-2276-4e74-81f4-957457c6ac03/\" data-image-id=\"149004\" data-image-name=\"ebook07-1-1-1.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"valign-middle stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-7\">Disrupting your internal content creation processes</h3></div></div><div class=\"valign-bottom stk-theme_42092__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col valign-top align-center stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"valign-bottom stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-theme_42092__mb_15 stk-reset\" data-ce-tag=\"paragraph\">Becoming an experience disruptor doesn’t just mean changing the design of your pages – it means changing your content process itself. In particular, it’s making it more inclusive of different viewpoints and perspectives throughout the process.</p><h4 class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\"><a href=\"https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2020/digital-trends-2020-full-report.pdf\" target=\"_blank\" class=\"stk-reset\">Econsultancy and Adobe</a> did a study of more than 17,000 marketers, and they learned that 35% of CX leaders have a multidisciplinary team focused on the customer journey together – very few “mainstream” companies structured their teams the same way.</h4><p class=\"stk-theme_42092__mb_15 stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\">More commonly, companies have a writer that does the text, a designer that designs layouts, and a developer that builds them. This process is actually pretty broken. It’s not just inefficient, it’s also standing in the way of truly great creative ideas.</p><p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">A better way is to ensure that anyone with an idea is empowered to help design the best experiences for your readers and customers, at every step of the journey. With this mindset, organizations can realize the untapped potential that sits within their content teams.</p><p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">An important precursor to this is equipping everyone on your team with the right set of tools. By making technology accessible to as many people as possible – <strong class=\"stk-reset\">across all areas of the business</strong> – it empowers creative thinkers. It also streamlines the time between having a great idea and seeing it come to life.</p><p class=\" stk-theme_42092__mb_15 stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">By democratizing content tools and taking a more collaborative approach to solving content challenges, marketing leaders can open content design to a more diverse group of people, create a more inclusive environment, and ultimately design better experiences for everyone.</p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-theme_42092__mb_0 stk-grid\" data-stk-css=\"stkkjVQx\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__color_42092_custom_color_0 stk-theme_42092__style_small_header stk-reset\" data-ce-tag=\"paragraph\">Example</h4></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/fb8eeca8-123c-4b04-8d68-9d2cb68eeb6a/\" data-image-id=\"149002\" data-image-name=\"06-(1).png\" class=\"stk-image stk-reset \" width=\"1276\" height=\"988\" loading=\"lazy\"/></div></figure></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">Here’s an example of a great content process, from <a href=\"https://miro.com/blog/\" target=\"_blank\" class=\"stk-reset\">one of our clients, MIRO</a><strong class=\"stk-reset\"> – a startup that provides remote work and collaboration tools.</strong> They’ve always had a largely distributed and remote content team, so from the very early days they’ set up their process and tools in a way that fostered collaboration, inclusivity, and creativity – and it shows in the quality of the content they produce.</p><p class=\" stk-theme_42092__color_42092_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">By using their own whiteboarding tool and Setka, they’re able to design amazing layouts, interactive blogs, and interviews from start to finish – without having to take up the development team’s time. And their publication has been nominated for the Webby awards, so its’ being widely recognized for its brilliance.</p></div></div></div></div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_42092__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid valign-middle\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/c293591c-3083-4123-9d7b-e72e01080aee/\" data-image-id=\"149003\" data-image-name=\"ebook08.svg\" class=\"stk-image stk-reset \" width=\"71\" height=\"70\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty valign-middle\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last valign-middle\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_42092__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-8\">Where to start</h3></div></div><div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Whether you think you already have a great blog and content creation process, or are raring to start making improvements, I’d encourage you to take some time and have an honest assessment of the following:</p></div></div><div class=\"stk-grid stk-theme_42092__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_42092__mb_05 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"align-left stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"stkBag32\" data-stk-css-m=\"stkLOvC_\" data-ce-tag=\"grid-col\"><h4 class=\"stk-reset stk-theme_42092__mb_05 stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3\" data-ce-tag=\"paragraph\">Blog design</h4></div></div><p class=\"stk-reset stk-theme_42092__color_42092_custom_color_1\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Are you designing your content (pages, ebooks, and blogs) for better reading experiences?</strong></p><hr class=\"stk-theme_42092__separator_basic_divider stk-reset\"/></div></div><div class=\"stk-theme_42092__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"stk_jcYL\" data-stk-css-m=\"stk7KZXa\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Performance</strong></h4></div></div><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What are you currently measuring? Are you measuring your owned content UX the same way you do with web or landing pages?</strong></p><hr class=\"stk-theme_42092__separator_basic_divider stk-reset\"/></div></div><div class=\"stk-grid__layout_reverse stk-grid stk-theme_42092__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-theme_42092__pad_round_1-m stk-grid-col_last stk-theme_42092__pad_hor_1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Want to improve content ROI?</h4><p class=\"stk-theme_42092__style_small_text stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\">Learn how to use content design to improve your business KPIs. Get a complimentary <strong class=\"stk-reset\">3-Step Content Makeover</strong> from Setka, which includes a content design prototype and <a class=\"stk-reset\" href=\"https://www.tiny.cloud/blog/category/design-and-ux/\" target=\"_blank\">plenty of resources for improving your design</a>.</p><a class=\"stk-theme_42092__stk-btn_basic stk-theme_42092__style_font_style-1609248787036 stk-reset\" data-stk-button=\"1\" target=\"_blank\" rel=\"noopener noreferrer\" data-ce-tag=\"button\" href=\"https://setka.io/get-a-content-makeover/\">Get a content makeover</a></div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"stkW-qwS\" data-stk-css-m=\"stkyDkvH\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Content creation process</strong></h4></div></div><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">How do you empower everyone to be involved more in content and content design?</strong></p><hr class=\"stk-theme_42092__separator_basic_divider stk-theme_42092__mb_15 stk-reset\"/><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_42092__symbol_custom_image_3606313 stk-icon\" src=\"https://ucarecdn.com/35a0718d-3ed3-4e56-b898-82701adc03c9/\"></p></div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"stkQQ2LA\" data-stk-css-m=\"stk3d7ua\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_42092__style_small_header stk-theme_42092__color_42092_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Impact</strong></h4></div></div><p class=\"stk-theme_42092__color_42092_custom_color_1 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">What’s the bigger impact you’re making with your content as a brand? What’s the mission behind your content strategy? Would a better experience help you to gain more trust and more comprehension to make a bigger difference?</strong></p></div></div></div></div><div class=\"stk-theme_42092__mb_0 stk-layout__overhangs_both stk-grid\" data-stk-css=\"stk4ZNtW\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"8\" class=\"stk-theme_42092__pad_ver_3 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-reset stk-theme_42092__style_medium_header\" data-ce-tag=\"paragraph\">About Setka</h3><p class=\"stk-reset stk-theme_42092__mb_15\" data-ce-tag=\"paragraph\">Setka is a no-code design tool that makes it easy for anyone to build engaging, interactive and fast-loading content that converts and delivers results. Thousands of brands, publishers and media players from around the world have worked with Setka to enrich their reader’s experience and improve the ROI of their content. It’s also been recognized as one of 14 global WordPress VIP Technology Partners, by delivering innovative management and editing tools that easily integrate into any CMS.</p><h4 class=\"stk-reset stk-theme_42092__style_small_header\" data-ce-tag=\"paragraph\">Who is Setka?</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Setka is part of the world’s most trusted content authoring and designing toolbox. All our Tiny tools solve big content problems – many of them are trusted and embedded in applications you use every day, from LinkedIn to Visa – and our TinyMCE authoring tool is downloaded one million times a month. </p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">We’ve helped SaaS companies, large enterprises and content creation publishers build and scale their own business, as well as their users. Right now, there’s tens of thousands of market-leading applications powered by Tiny, globally.</p></div></div><style data-stk-css=\"stksP2aI\" class=\"\" media=\"all\">\n  [data-stk-css=\"stksP2aI\"]:not(#stk):not(#stk):not(style) {\n    color: #E7E9F9\n  }\n</style><style data-stk-css=\"stkUe2vq\" class=\"\" media=\"all\">\n  [data-stk-css=\"stkUe2vq\"]:not(#stk):not(#stk):not(style) {\n    width: 80px;\n    align-self: center\n  }\n</style><style data-stk-css=\"stkPE9k4\" class=\"\" media=\"all\">\n  [data-stk-css=\"stkPE9k4\"]:not(#stk):not(#stk):not(style) {\n    color: #E7E9F9\n  }\n</style><style data-stk-css=\"stkS3Iih\" class=\"\" media=\"all\">\n  [data-stk-css=\"stkS3Iih\"]:not(#stk):not(#stk):not(style) {\n    border-radius: 4px;\n    background-color: #D7DBF4\n  }\n</style><style data-stk-css=\"stkn2X0Z\" class=\"\" media=\"all\">\n  [data-stk-css=\"stkn2X0Z\"]:not(#stk):not(#stk):not(style) {\n    border-radius: 4px;\n    background-color: #D7DBF4\n  }\n</style><style 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