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User testing is hard, and it takes years to master the skills. We look at seven of the most common mistakes made in user testing, and how to avoid them. 

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In this article, we discuss the future trends of personalization and what you need to look out for to stay ahead. 

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We’ve seen big businesses get hit with penalties, but what happens when a small business doesn’t practice good web accessibility?

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Understand the essence of digital transformation? Read on to really understand digital transformation business impacts, and how to overcome the hurdles that get in the way of success.

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Learn how to promote your blog. We share 10 different ways to reach your audience on social media and other content marketing platforms.

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In a content driven world, it’s increasingly hard to differentiate yourself from the competition. This article explains the difference between branded content and content marketing, and how it can help you stand out.

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How do you do more with the content you make? Your CMS needs to efficiently manage your content so that it always remains usable and easily adjustable. Learn how to effectively manage your CMS and the content you create in.

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Discover more on project economy and how you and your team can thrive.

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Discover more on project economy and how you can thrive."}},{"title":"SaaS storytelling framework: the ABT template","slug":"saas-template-abt-storytelling","featured":false,"lastUpdated":"Sep 27th, 2021","description":{"description":"

The challenging part of telling your story as a SaaS provider is getting through complexity. An easy-to-understand template can help you to form your SaaS storytelling. Storytelling can be brought out with the And, But, Therefore template. And provides context, But creates conflict, and Therefore offers a resolution to the story. 

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Discover everything you need to know about workflow management, from its origins to modern-day applications

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Workflow management system market has a promising future. Dig through some stats and collected the workflow automation trends shaping its growth

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Compare collaboration features in TinyMCE, CKEditor, Tiptap, and Froala - from real-time editing to comments, mentions, and revision history.

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Cloud based or web based rich text editors offer different results compared to server based WYSIWYGs. Find out if a cloud based WYSIWYG is right for you.

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Keep up with the latest document management trends for 2025 and make sure your organization is equipped with the most efficient and effective solutions.

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Competition in a world that’s so online, has never been tougher. Read on to find out what the key CMS trends are for 2024 so you don't get left behind

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Discover the latest industry and market statistics for document management systems.

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Announcing the TinyMCE rich text editor and Umbraco CMS partnership! Find out what this means for your content team’s productivity.

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Assembling reusable rich text editor components builds agile tech stacks

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Is it really worth building the software tool or feature you need on your own?

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Before you invest in e-learning for your organization, check out these 15 benefits of online learning. It’s the best way to establish your LMS business case.

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Spam filters – they look at your email content, and can block your email from reaching its recipient find out how to handle spam filters...

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Enterprise content management vs document management systems vs knowledge management - find out which is right for you.

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Pre-built APIs are core to rapid launches. Learn why from our infographic.

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Building a copy-paste function may seem simple - the reality requires a good portion of development and maintenance work. Read on to find out the true cost of building this feature from scratch.

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What is a product narrative? It is an essential part of your SaaS brand. Once you understand what a product narrative is, you have taken a step toward sticking in your customer's memories. Read on to find out how product narrative works.

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A spell checker protects your authority. They are vital for protecting your reputation. But should you buy one for your team, or have them build it? Read our cost analysis and cost estimate to find out.

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Accessibility represents an essential goal, however it's hard to achieve. What are the costs of building accessibility checking? We use the COCOMO model to estimate the developmental cost and maintenance.

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By discovering how (and which) composable API building blocks can make your product launches faster, your overall organization becomes more agile.

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Iterative testing plays an important role in continuous improvement of SaaS products.

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How can written content provide an immersive experience to the readers?

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A simple onboarding process can cost up to about $55,000 a year, plus an additional $26,000 a year in ongoing costs. The real question: is it really worth building an onboarding program yourself?

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Learn about the cost of building a rich text editor in terms, how to calculate it properly, what factors you need to take into account and how possibly all of those expenses can be reduced.

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Let's figure out the basics of SaaS customer onboarding together with Tiny: what is SaaS onboarding, types of customer onboarding, user onboarding ownership and much more.

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Highlights of the arguments on the subject of buying or building rich text editor and possible issues you can experience trying to create an HTML text editor internally within your company.  

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Strategy is a part of how every business runs. Brand strategy is the start of the journey. In his article, you'll find information on what immersive content strategy is and the benefits of content strategy that's immersive.

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Making online learning accessible – it's absolutely important. Learn about 6 ways to improve your LMS accessibility.

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Compare some of the best LMS platforms that come with TinyMCE. Our list of essential learning management system features will start your research process off right.

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CRM systems empower you to build strong relationships with your customers. Read on to find out more about the value CRMs bring.

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Struggling with inconsistent performance reviews? Discover how content tools and automation streamline HR work, improve feedback, and reduce bias.

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Learn how the right solutions built for human capital management can make content creation, updates, governance, and editing smooth and efficient.

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Discover challenges for financial institutions integrating text editing and content creation in banking apps, and learn which rich text editor best fits your business needs.

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When it comes to build vs buy for software, think through the pros and cons so you can navigate this never-ending decision.

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ButterCMS has a new, strategic partnership with TinyMCE. Read on to find out about the increased capabilities TinyMCE brings to ButterCMS.

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Create a better user experience on your blog with best practice design. Avoid these 7 blogging mistakes that distract from your content.

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Struggling with localization? Check out our deep dive into pitfalls and best practices of localizing content for global markets to learn what to do, and what to avoid for your content localization.

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If you create a tool that’s used by developers, you need to consider both user experience and developer experience. Find out how to balance both.

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Looking for more information on a CMS for mobile? Discover the best CMS solutions for mobile apps through our comprehensive comparison

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It's important to know how to test your email, and ensure it displays consistently across clients. Find out how in our guide to email rendering.

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Automation can streamline and clear a cluttered workflow. Read on to see the 5 most interesting project management automation examples we've seen that you can try out in your workflows.

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Planning to move to cloud components? Find out why more companies are choosing cloud and what to expect from cloud software in the future.

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Most SaaS businesses could be spending more, even in a tough economy. In this post, my aim is to help you feel more comfortable opening the throttle on investments in growth.

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AI assistants have a lot of potential to provide support for content tasks, but they can also support document management. Read on to find out 6 ways that an AI assistant can help with your DMS.

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Find out how you can use a product roadmap to get feedback on your product development and share with your customers potential future plans.

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There was a time when we developed applications and their associated components from scratch. Today, applications are a complex network of individual components that all work together to build a coherent system.

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Find the answers to the question \"why upgrade to TinyMCE 6?\" summarised in 6 specific standout points.

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We plan to end support of TinyMCE 5 in April 2023. Read on for more info and to see the plans for next steps.

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Before you start using beta flags, feature flags, for your software launch, check out these best practices -  from closed vs open betas to naming your program.

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How do you improve your email marketing software and create a better user experience to retain customers. Learn about the suite of useful features that come with an advanced WYSIWYG email editor.

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What is mobile accessibility and what can content creators and developers do about it? Follow these guidelines to improve your mobile experience for people with disabilities.

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Keep your brand consistent with a WYSIWYG HTML editor. Here are 5 ways to help enforce personal or corporate style guides, to keep your content on brand while giving your content authors the best possible authoring experience.

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2021","description":{"description":"

Your content is your brand, which is why you need to be mindful of spelling. Spell Checker is our online solution to ensure your content remains at its peak potential.

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Getting customer feedback is a highly valuable source of information. But the way it’s collected is just as important. Discover the best methods for getting customer feedback and how to analyze it. 

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Why make your content creation experience better? In this article we share the advantages and drawbacks of improving the content creation experience for end-users. 

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We share the top technical and soft skills every product manager needs in order to build a great product and a successful career.

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Tech companies can boost revenue, save time, be more competitive, and scale up with better brand management. So, why aren’t we seeing more tech branding management?

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Building a marketing team? What’s the best marketing team structure? Tiny’s Senior Director of Marketing discusses generalist vs specialist, outsourcing, marketing as a function, team dynamics, and your first hire.

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We share practical tips to help content creators get started on the right path sooner."}}]},"description":{"description":"

We define developer experience (DX) and why it matters. Plus share 9 best practices for building a great developer experience.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"We define developer experience (DX) and why it matters. Plus share 9 best practices for building a great developer experience."}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"developers","title":"Developers"}],"body":{"body":"

Like other people, developers appreciate when something works well, looks good, is easy to use, is reliable, and saves them time.

\n

If a developer has the choice between two functionally equivalent options, and one of them makes life easier for the developer or has a superior design... no prizes for guessing what they’d choose.

\n

So, if you’re building a tool that will need to be installed, configured, customized, integrated, or maintained by developers, developer experience is key to attracting new customers, onboarding new users, and retaining them.

\n

What is developer experience?

\n

Developer experience (DX) is all about how developers experience your tool and how easily they can use your technology within their projects. A developer will sometimes “use” software in the same way as an end user. But when it comes to DX, we’re talking about how a developer “uses” software to develop a solution. 

\n

That means they not only need to know it will solve the problem for the end user, but they also need to know it will help them solve their development problem. This means that your technology needs to be easy to install and test. Once they can test it, they can better evaluate if it’s fit for purpose, easy to integrate, maintain, and so on. 

\n

Things that help with this are clear communication and detailed docs. If it’s open source, that can help, too (so they can see the code and modify it if needed). But really, DX is relevant for all aspects of your product, from your API to the level of support provided.

\n

Why does developer experience matter?

\n

\"Ron

\n

DX is kind of a big deal. Developers can play a huge role in the uptake of your product, especially when you consider they are likely to provide guidance on what tools their organization should invest in, even though the final decision usually happens at the executive level. 

\n

Developers are in charge of researching, testing, and implementing solutions. If they have a good experience, they’ll probably tell their colleagues about it (devs love to talk about new tech they’ve discovered), post positive reviews, and hang around for longer. 

\n

But if their experience falls flat, they’ll look for another solution. Or, if you’re lucky, they’ll provide feedback so you can make improvements. Side note: if someone goes to the effort of providing feedback if something isn’t right or working properly, it means they care enough about the work you’re doing to care about the end result - which is a good thing.

\n

So, if your audience or users include developers, it’s critical to get a handle on DX and make sure you’re getting it right.

\n

Building a great developer experience: 9 best practices

\n

DX best practices have a lot in common with general UX best practices, but are tailored to developers. So the following points, while relevant to users in general, focus more heavily on technology and the specific needs of developers.

\n

1. Understand your users

\n

Get to know the developers who will be using your software. That means you may need to:

\n\n

Make sure that what you’re building fits their needs and expectations and helps them achieve their goals. Communicate this with statements like “we know that foo is a problem, and we’re looking to resolve it by doing bar.”

\n
\n

Having roadmaps or other details available for consumption can help manage developer expectations. It also allows consumers to provide feedback to improve the product and gives them a chance to voice their concerns in an open environment.

\n
\n

2. Make it stable

\n

Something that could lead to developers abandoning your product is instability. So, focus on making it stable and reliable. You’ll need to do proper testing before each release as well as regular bug-checks. Invest in reliable hosting solutions - aim for 99%+ uptime and offer guarantees, if you can.

\n

3. Make it fast

\n

\"Bird

\n

“I love waiting for things to load...” said no developer, ever. 

\n

It’s safe to say a significant part of your developer experience involves speed. Make sure your application runs fast and that it’s also fast to install and integrate.

\n

4. Modern UI

\n

Make your user interface modern and familiar both for the developers’ back-end implementation and the front-end for end users. Look at similar websites, apps, and platforms - don’t get too creative with how yours is structured (navigation, design, style). This will help users feel comfortable with the interface quickly and reduce the time it takes to learn how to use it.

\n

Having a modern UI and design is important, but even better if it’s flexible and can be configured to fit in with other UIs. For example, we have lots of ways TinyMCE can be customized to fit the most modern and trending UIs, like with custom skins and icons.

\n

5. Support

\n

Provide plenty of support options, including both interactive and self-service (developers love to figure things out for themselves). Offer:

\n\n

All of these support options can help developers feel more comfortable with using your product or platform from the beginning. Plus, they can feel confident that if any problems arise, you’ll be there to help resolve them. The more support you can offer, the easier it will be for new users to trust you and your product.

\n

6. Communication

\n

\"Two

\n

Communication relates to support, but let’s break it down further. Here are some ways good communication can improve your developer experience: 

\n\n
\n

Never assume that your audience are Computer Science grads or even have English as a first language.

\n
\n\n

7. Keep it bite-sized

\n

\"Person

\n

Information is great, and a lot of developers are detail-oriented people who like to have all the info at their fingertips. Still, it’s important to deliver information and context in a way that’s not overwhelming. For a start, avoid walls of text and use small paragraphs. Break up information with headings, images, and icons to make it easy to scan. 

\n

Aim to keep things succinct wherever possible. If more info could be useful but you don’t want to overwhelm the reader, you could link to a more comprehensive source like docs. 

\n

In your knowledgebase and documentation, break content up into logical topics and sub-topics to make it easier to find and digest specific information. The same principle applies if you have training videos or an onboarding system. Break them up into steps and allow your users to work through at their own pace.

\n

8. Make it open source

\n

It’s not always possible, but making your software open source is always appreciated by developers. That’s because it’s free, for a start. But it also means they can really look at what’s going on under the hood and customize it for their needs. They may even want to contribute and be part of the community around your product, in which case, make sure you provide clear contribution guidelines.

\n

9. Don’t forget other audiences

\n

Developers are generally involved in making decisions about what products they use, but they’ll still probably need to get final approval and buy-in from others (especially for bigger purchases). So, while developers are at the center of your DX efforts, you can help them get support for your product by making your product offer clearer to other team members (including CEOs, CTOs, and CIOs). This might look like tailoring your website and marketing content to talk to more business-focused or less technical audiences, alongside your primary developer audience.

\n

Do you use Tiny? We’d love to know what you think

\n

We’re always keen to hear from our users and improve our developer experiences. What areas can we improve your experience as a developer who uses (or is considering using) Tiny?

\n

We’ve just updated our developer onboarding experience to help you get up and running with TinyMCE in 5 minutes.

\n

Also, read more about open source WYSIWYG editors.

\n

Send us a message and let us know what you think, or join the conversation over at @joinTiny on Twitter. We’d love to hear from you!

","childMarkdownRemark":{"html":"

Like other people, developers appreciate when something works well, looks good, is easy to use, is reliable, and saves them time.

\n

If a developer has the choice between two functionally equivalent options, and one of them makes life easier for the developer or has a superior design... no prizes for guessing what they’d choose.

\n

So, if you’re building a tool that will need to be installed, configured, customized, integrated, or maintained by developers, developer experience is key to attracting new customers, onboarding new users, and retaining them.

\n

What is developer experience?

\n

Developer experience (DX) is all about how developers experience your tool and how easily they can use your technology within their projects. A developer will sometimes “use” software in the same way as an end user. But when it comes to DX, we’re talking about how a developer “uses” software to develop a solution. 

\n

That means they not only need to know it will solve the problem for the end user, but they also need to know it will help them solve their development problem. This means that your technology needs to be easy to install and test. Once they can test it, they can better evaluate if it’s fit for purpose, easy to integrate, maintain, and so on. 

\n

Things that help with this are clear communication and detailed docs. If it’s open source, that can help, too (so they can see the code and modify it if needed). But really, DX is relevant for all aspects of your product, from your API to the level of support provided.

\n

Why does developer experience matter?

\n

\"Ron

\n

DX is kind of a big deal. Developers can play a huge role in the uptake of your product, especially when you consider they are likely to provide guidance on what tools their organization should invest in, even though the final decision usually happens at the executive level. 

\n

Developers are in charge of researching, testing, and implementing solutions. If they have a good experience, they’ll probably tell their colleagues about it (devs love to talk about new tech they’ve discovered), post positive reviews, and hang around for longer. 

\n

But if their experience falls flat, they’ll look for another solution. Or, if you’re lucky, they’ll provide feedback so you can make improvements. Side note: if someone goes to the effort of providing feedback if something isn’t right or working properly, it means they care enough about the work you’re doing to care about the end result - which is a good thing.

\n

So, if your audience or users include developers, it’s critical to get a handle on DX and make sure you’re getting it right.

\n

Building a great developer experience: 9 best practices

\n

DX best practices have a lot in common with general UX best practices, but are tailored to developers. So the following points, while relevant to users in general, focus more heavily on technology and the specific needs of developers.

\n

1. Understand your users

\n

Get to know the developers who will be using your software. That means you may need to:

\n\n

Make sure that what you’re building fits their needs and expectations and helps them achieve their goals. Communicate this with statements like “we know that foo is a problem, and we’re looking to resolve it by doing bar.”

\n
\n

Having roadmaps or other details available for consumption can help manage developer expectations. It also allows consumers to provide feedback to improve the product and gives them a chance to voice their concerns in an open environment.

\n
\n

2. Make it stable

\n

Something that could lead to developers abandoning your product is instability. So, focus on making it stable and reliable. You’ll need to do proper testing before each release as well as regular bug-checks. Invest in reliable hosting solutions - aim for 99%+ uptime and offer guarantees, if you can.

\n

3. Make it fast

\n

\"Bird

\n

“I love waiting for things to load...” said no developer, ever. 

\n

It’s safe to say a significant part of your developer experience involves speed. Make sure your application runs fast and that it’s also fast to install and integrate.

\n

4. Modern UI

\n

Make your user interface modern and familiar both for the developers’ back-end implementation and the front-end for end users. Look at similar websites, apps, and platforms - don’t get too creative with how yours is structured (navigation, design, style). This will help users feel comfortable with the interface quickly and reduce the time it takes to learn how to use it.

\n

Having a modern UI and design is important, but even better if it’s flexible and can be configured to fit in with other UIs. For example, we have lots of ways TinyMCE can be customized to fit the most modern and trending UIs, like with custom skins and icons.

\n

5. Support

\n

Provide plenty of support options, including both interactive and self-service (developers love to figure things out for themselves). Offer:

\n\n

All of these support options can help developers feel more comfortable with using your product or platform from the beginning. Plus, they can feel confident that if any problems arise, you’ll be there to help resolve them. The more support you can offer, the easier it will be for new users to trust you and your product.

\n

6. Communication

\n

\"Two

\n

Communication relates to support, but let’s break it down further. Here are some ways good communication can improve your developer experience: 

\n\n
\n

Never assume that your audience are Computer Science grads or even have English as a first language.

\n
\n\n

7. Keep it bite-sized

\n

\"Person

\n

Information is great, and a lot of developers are detail-oriented people who like to have all the info at their fingertips. Still, it’s important to deliver information and context in a way that’s not overwhelming. For a start, avoid walls of text and use small paragraphs. Break up information with headings, images, and icons to make it easy to scan. 

\n

Aim to keep things succinct wherever possible. If more info could be useful but you don’t want to overwhelm the reader, you could link to a more comprehensive source like docs. 

\n

In your knowledgebase and documentation, break content up into logical topics and sub-topics to make it easier to find and digest specific information. The same principle applies if you have training videos or an onboarding system. Break them up into steps and allow your users to work through at their own pace.

\n

8. Make it open source

\n

It’s not always possible, but making your software open source is always appreciated by developers. That’s because it’s free, for a start. But it also means they can really look at what’s going on under the hood and customize it for their needs. They may even want to contribute and be part of the community around your product, in which case, make sure you provide clear contribution guidelines.

\n

9. Don’t forget other audiences

\n

Developers are generally involved in making decisions about what products they use, but they’ll still probably need to get final approval and buy-in from others (especially for bigger purchases). So, while developers are at the center of your DX efforts, you can help them get support for your product by making your product offer clearer to other team members (including CEOs, CTOs, and CIOs). This might look like tailoring your website and marketing content to talk to more business-focused or less technical audiences, alongside your primary developer audience.

\n

Do you use Tiny? We’d love to know what you think

\n

We’re always keen to hear from our users and improve our developer experiences. What areas can we improve your experience as a developer who uses (or is considering using) Tiny?

\n

We’ve just updated our developer onboarding experience to help you get up and running with TinyMCE in 5 minutes.

\n

Also, read more about open source WYSIWYG editors.

\n

Send us a message and let us know what you think, or join the conversation over at @joinTiny on Twitter. We’d love to hear from you!

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Like other people, developers appreciate when something works well, looks good, is easy to use, is reliable, and saves them time."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"If a developer has the choice between two functionally equivalent options, and one of them makes life easier for the developer or has a superior design... no prizes for guessing what they’d choose."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"So, if you’re building a tool that will need to be installed, configured, customized, integrated, or maintained by developers, developer experience is key to attracting new customers, onboarding new users, and retaining them."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"What is developer experience?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Developer experience (DX) is all about how developers experience your tool and how easily they can use your technology within their projects. A developer will sometimes “use” software in the same way as an end user. But when it comes to DX, we’re talking about how a developer “uses” software to develop a solution. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"That means they not only need to know it will solve the problem for the end user, but they also need to know it will help them solve their development problem. This means that your technology needs to be easy to install and test. Once they can test it, they can better evaluate if it’s fit for purpose, easy to integrate, maintain, and so on. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Things that help with this are clear communication and detailed docs. If it’s open source, that can help, too (so they can see the code and modify it if needed). But really, DX is relevant for all aspects of your product, from your API to the level of support provided."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Why does developer experience matter?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/88jioKJMm8dNpaDRik/giphy.gif","alt":"Ron Burgundy from Anchorman says “I don’t know how to put this but… I’m kind of a big deal.”","width":346,"height":194},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"DX is kind of a big deal. Developers can play a huge role in the uptake of your product, especially when you consider they are likely to provide guidance on what tools their organization should invest in, even though the final decision usually happens at the executive level. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Developers are in charge of researching, testing, and implementing solutions. If they have a good experience, they’ll probably tell their colleagues about it (devs love to talk about new tech they’ve discovered), post positive reviews, and hang around for longer. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"But if their experience falls flat, they’ll look for another solution. Or, if you’re lucky, they’ll provide feedback so you can make improvements. "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"Side note: if someone goes to the effort of providing feedback if something isn’t right or working properly, it means they care enough about the work you’re doing to care about the end result - which is a good thing."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"So, if your audience or users include developers, it’s critical to get a handle on DX and make sure you’re getting it right."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Building a great developer experience: 9 best practices"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"DX best practices have a lot in common with general UX best practices, but are tailored to developers. So the following points, while relevant to users in general, focus more heavily on technology and the specific needs of developers."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"1. Understand your users"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Get to know the developers who will be using your software. That means you may need to:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Talk to them"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Survey them"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Do user testing"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Ask for feedback"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Create personas"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Make sure that what you’re building fits their needs and expectations and helps them achieve their goals. Communicate this with statements like “we know that foo is a problem, and we’re looking to resolve it by doing bar.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Having roadmaps or other details available for consumption can help manage developer expectations. It also allows consumers to provide feedback to improve the product and gives them a chance to voice their concerns in an open environment."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"footer","properties":{},"children":[{"type":"text","value":"Glenn Penridge, Software Engineer @Tiny"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"2. Make it stable"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Something that could lead to developers abandoning your product is instability. So, focus on making it stable and reliable. You’ll need to do proper testing before each release as well as regular bug-checks. Invest in reliable hosting solutions - aim for 99%+ uptime and offer guarantees, if you can."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"3. Make it fast"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/JWzWKYV1nq50I/giphy.gif","alt":"Bird labeled “everyone else” eats lettuce slowly, while bird labeled “me” is eating so fast it’s just a blur.","width":500,"height":265},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"“I love waiting for things to load...” said no developer, "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"ever"}]},{"type":"text","value":". "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"It’s safe to say a significant part of your developer experience involves speed. Make sure your application runs fast and that it’s also fast to install and integrate."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"4. Modern UI"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Make your user interface modern and familiar both for the developers’ back-end implementation and the front-end for end users. Look at similar websites, apps, and platforms - don’t get too creative with how yours is structured (navigation, design, style). This will help users feel comfortable with the interface quickly and reduce the time it takes to learn how to use it."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Having a modern UI and design is important, but even better if it’s flexible and can be configured to fit in with other UIs. For example, we have lots of ways "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/"},"children":[{"type":"text","value":"TinyMCE"}]},{"type":"text","value":" can be customized to fit the most modern and trending UIs, like with "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tinymce-skins-and-icons","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"custom skins and icons"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"5. Support"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Provide plenty of support options, including both interactive and self-service (developers love to figure things out for themselves). Offer:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Live chat"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"A knowledgebase"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Help sections"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Training videos"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Roadmaps (for bonus points, allow feedback and contributions)"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"All of these support options can help developers feel more comfortable with using your product or platform from the beginning. Plus, they can feel confident that if any problems arise, you’ll be there to help resolve them. The more support you can offer, the easier it will be for new users to trust you and your product."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"6. Communication"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/3o7bucZfOGGG4gWlPy/giphy.gif","alt":"Two men hold a cup and string communication device. They wave and shout, saying “Can you hear me?” and “I can’t hear you!”","width":480,"height":267},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Communication relates to support, but let’s break it down further. Here are some ways good communication can improve your developer experience: "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Set up an onboarding sequence/steps"}]},{"type":"text","value":" - Help developers get started with your product as quickly as possible after signing up."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Make your communication clear"}]},{"type":"text","value":" - Avoid extra fluff and don’t use words like “very”. Don’t talk up your product too much (show don’t tell). Your developer audience will want to make up their mind for themselves."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Make it searchable"}]},{"type":"text","value":" - Make communications easily searchable so developers can find answers to their questions quickly, like “is foo deprecated yet?”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Detailed documentation"}]},{"type":"text","value":" - Keep in mind that developers may have a range of experience and backgrounds, so also account for beginners by providing detailed info or links to even the basics."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Never assume that your audience are Computer Science grads or even have English as a first language."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"footer","properties":{},"children":[{"type":"text","value":"Glenn Penridge, Software Engineer @Tiny"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Detailed release notes/changelogs"}]},{"type":"text","value":" - Developers will look at these for info on what’s included, what’s been deprecated, any potential conflicts, bug fixes, vulnerabilities, risks, enhancements, and new features. That way, they can be confident (and motivated) to update to the next version."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Talk in your developer audience’s language"}]},{"type":"text","value":" - Keep your tone frank, honest, and helpful. Use consistent terms relating to your product and documentation. Use a glossary of terms to help keep your technical writers and users on the same page."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Be transparent"}]},{"type":"text","value":" - Your audience will appreciate transparency, so if there’s a problem, bug, downtime, data breach/loss, or something else, make this info visible to your developer users ASAP. Let them know what you’re doing and when you expect things to be fixed."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"span","properties":{"style":"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Be clear"}]},{"type":"text","value":" - Reduce uncertainty to increase confidence in your product. Developers shouldn’t be second-guessing themselves over what will happen after they configure a setting in the back end. Add contextual information to help confirm how things work and what will happen next (e.g. documentation and code comments if it’s open source)."}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"7. Keep it bite-sized"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/wPamPmbGkWkQE/giphy.gif","alt":"Person cuts and serves a miniature sized cake with strawberries and sprinkles.","width":400,"height":225},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Information is great, and a lot of developers are detail-oriented people who like to have all the info at their fingertips. Still, it’s important to deliver information and context in a way that’s not overwhelming. For a start, avoid walls of text and use small paragraphs. Break up information with headings, images, and icons to make it easy to scan. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Aim to keep things succinct wherever possible. If more info could be useful but you don’t want to overwhelm the reader, you could link to a more comprehensive source like docs. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"In your knowledgebase and documentation, break content up into logical topics and sub-topics to make it easier to find and digest specific information. The same principle applies if you have training videos or an onboarding system. Break them up into steps and allow your users to work through at their own pace."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"8. Make it open source"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"It’s not always possible, but making your software open source is always appreciated by developers. That’s because it’s free, for a start. But it also means they can really look at what’s going on under the hood and customize it for their needs. They may even want to contribute and be part of the community around your product, in which case, make sure you provide clear contribution guidelines."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"dir":"ltr"},"children":[{"type":"text","value":"9. Don’t forget other audiences"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Developers are generally involved in making decisions about what products they use, but they’ll still probably need to get final approval and buy-in from others (especially for bigger purchases). So, while developers are at the center of your DX efforts, you can help them get support for your product by making your product offer clearer to other team members (including CEOs, CTOs, and CIOs). This might look like tailoring your website and marketing content to talk to more business-focused or less technical audiences, alongside your primary developer audience."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Do you use Tiny? We’d love to know what you think"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We’re always keen to hear from our users and improve our developer experiences. What areas can we improve your experience as a developer who uses (or is considering using) Tiny?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We’ve just updated our developer onboarding experience to help you "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/how-to-get-tinymce-cloud-up-in-less-than-5-minutes","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"get up and running with TinyMCE in 5 minutes"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Also, read more about "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/open-source-wysiwyg-html-editor/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"open source WYSIWYG editors"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Send us a message and let us know what you think, or join the conversation over at "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/joinTiny","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"@joinTiny"}]},{"type":"text","value":" on Twitter. We’d love to hear from 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