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and sustains a reader&rsquo;s attention, and even help uncover and complement a topic. 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Of which there are three."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blueprint of chair 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185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fit=scale 1620w","srcWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fm=webp&fit=scale 1620w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Team Tiny","slug":"team-tiny"},"category":{"title":"Content Marketing & Design","slug":"design-and-ux"},"metaTitle":null,"metaDescription":null}]},"description":{"description":"<p>Learning how to write effective prompts is important, and our latest guide explains all you need to know to write useful ChatGPT prompts for content creation.</p>","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Learning how to write effective prompts is important, and our latest guide explains all you need to know to write useful ChatGPT prompts for content creation."}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"ai","title":"AI"},{"slug":"content-management","title":"Content Management"}],"body":{"body":"<div class=\"stk-grid stk-theme_44178__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"10\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_44178__color_44178_custom_color_2 ce-element--empty stk-element_no-text\" data-ce-tag=\"paragraph\">&nbsp;</p>\n<h1 class=\"stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__style_font_style-1635835947787\" data-ce-tag=\"paragraph\">How to write prompts for ChatGPT that kickstart content creation</h1>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Published {{setkaPost.lastUpdated}}</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"9\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\"><img class=\"stk-reset stk-theme_44178__symbol_custom_image_3740221 stk-icon\" src=\"https://ceditor.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/css/assets/44178/img/icon_clock-2022112504394454.svg\" alt=\"\" />&nbsp;{{setkaPost.readTime}}</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"9\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517294418 stk-reset stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">You&rsquo;ve hired a new writer. You&rsquo;re excited about them creating some great content. But for some reason they&rsquo;re just not &ldquo;getting it&rdquo;. The content is either off-topic, not in your brand voice, or doesn&rsquo;t fit the structure you were expecting. What's the problem? Like all content creation &ndash; human or AI-driven &ndash; it comes down to the brief that&rsquo;s been given. A poor brief (or prompt in the case of AI) delivers poor content.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__mb_0 stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">John Rau</p>\n<p class=\"stk-reset stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p>\n</div>\n</div>\n</div>\n</div>\n<hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_2 stk-reset\" />\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you&rsquo;ve tried using ChatGPT to kickstart your content creation work, you&rsquo;ve likely encountered a similar situation. An expert writer needs to be briefed properly, as does the generative AI tool you&rsquo;re using, via your prompts. In both cases, you need to provide the right background and context information, so the outcomes are better matched to your needs and useful in achieving your goals.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">To help you brief your AI assistant more effectively, and receive better responses, this article outlines some best practices, tips and techniques so you&rsquo;ll get the most out of using generative AI. Specifically, it covers the use of OpenAI&rsquo;s GPT models (e.g. ChatGPT).</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While there are many guides on the general use of ChatGPT this one focuses on using ChatGPT to start the <em class=\"stk-reset\">content creation process</em> &ndash; for web pages, blog posts, product descriptions, emails and more &ndash; and help to <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">spark your creativity, break down writer&rsquo;s block</a>, or or improve the readability of your content</p>\n<p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">First, let&rsquo;s dive into what ChatGPT is, and how OpenAI fits into the picture.</p>\n<h2 id=\"stk-1\" class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\">What is ChatGPT?</h2>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT is an artificial intelligence chatbot, developed by OpenAI, launched in November 2022. It runs on OpenAI&rsquo;s <a class=\"stk-reset\" href=\"https://platform.openai.com/docs/models\" target=\"_blank\" rel=\"noopener\">GPT large language models (LLMs)</a>, which are <a class=\"stk-reset\" href=\"https://www.databricks.com/glossary/machine-learning-models\" target=\"_blank\" rel=\"noopener\">machine learning models</a> that understand and generate text in a human-like fashion.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can act like an assistant &ndash; to help you work through problems ranging from what to eat tonight (and how to cook it), to coding parts of an app, and yes, to creating your next piece of content.</p>\n<p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">Signing up for ChatGPT Is free and easy to do with your email address or Google account. Just go to the <a class=\"stk-reset\" href=\"https://chat.openai.com/\" target=\"_blank\" rel=\"noopener\">ChatGPT login page</a>.</p>\n<h3 id=\"stk-2\" class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\">ChatGPT limitations</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While ChatGPT and the underlying OpenAI models are extremely powerful, there are some limitations to using ChatGPT prompts to suggest content.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">These are the most common ChatGPT limitations:<strong class=\"stk-reset\"><br /></strong></p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Training_data_cutoff\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Training data cutoff = not update-to-date information</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">AI large language models (LLMs) like ChatGPT, need to be &ldquo;trained&rdquo; on data &ndash; typically information that&rsquo;s been scraped from around the web &ndash; so they can generate useful content.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><br />OpenAI&rsquo;s GPT models on which ChatGPT is based, have a training data cutoff of September 2021. This means that <strong class=\"stk-reset\">ChatGPT is not aware of any events that occurred after this date.</strong> So if you need to create content based on recent events or developments, you may need to consider an alternative AI tool that&rsquo;s been trained on more current information, or do additional research to supplement what's missing.</p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Hallucinations__invents_facts_when_answers_are_unknown\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Hallucinations = invents facts, when answers are unknown</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Yes, AI too, can hallucinate. Users have reported in cases<strong class=\"stk-reset\"> where ChatGPT doesn&rsquo;t know the answer, that it invents &ldquo;facts&rdquo; to answer questions.</strong> Therefore, it&rsquo;s always a good rule of thumb to verify any claims or facts generated by ChatGPT, before publishing or sharing them.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s an example of a ChatGPT hallucination. In the prompt and response below, ChatGPT correctly named the two co-founders of TinyMCE, but then tried to please me by adding a third, fictitious, founder with the same nickname as Guns N Roses&rsquo; lead vocalist. While the third name seems believable, what ChatGPT was trying to do is create a name that followed the same pattern of Swedish names, with nicknames.</p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Handling_sensitive_data__dont_tell_it_secret_information\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Handling sensitive data = don&rsquo;t tell it secret information</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Just like those scary sci-fi movies have shown us, generative AI teaches and improves itself by constantly learning from the information people provide &ndash; whether that&rsquo;s new information, or corrections to false information it provided. This means that <strong class=\"stk-reset\">whatever you tell ChatGPT, it can use to &ldquo;train&rdquo; itself</strong> to improve the accuracy of future responses and expand its knowledge base.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Samsung learnt this the hard way, when they <a class=\"stk-reset\" href=\"https://mashable.com/article/samsung-chatgpt-leak-details\" target=\"_blank\" rel=\"noopener\">discovered employees had pasted top-secret source code into ChatGPT</a>, requesting the chatbot help optimize it. While&nbsp;ChatGPT does allow you to request your information not be used for training purposes, it doesn&rsquo;t hurt to be cautious.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\"><strong class=\"stk-reset\">Never</strong></em><strong class=\"stk-reset\"> enter any proprietary, confidential or private information into ChatGPT,</strong> unless you&rsquo;re ok with it being used to further train the AI model and that it&rsquo;s likely to be used in other people&rsquo;s responses.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-top\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-stk-css=\"stkGViWm\" data-anim-m=\"false\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">TABLE OF&nbsp;CONTENTS</strong></p>\n<hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_05 stk-reset\" />\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-1\">What is ChatGPT?</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-2\">ChatGPT limitations</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Training_data_cutoff\">● Training data cutoff = not update-to-date information</a></p>\n<p id=\"Hallucinations\" class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Hallucinations__v2\">● </a><a class=\"stk-reset\" href=\"#Hallucinations__invents_facts_when_answers_are_unknown\">Hallucinations = invents facts, when answers are unknown</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Handling_sensitive_data\">● </a><a class=\"stk-reset\" href=\"#Handling_sensitive_data__dont_tell_it_secret_information\">Handling sensitive data = don&rsquo;t tell it secret information</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-3\">How to write prompts for ChatGPT</a></p>\n<p id=\"Prompt_writing_lifecycle\" class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-4\">Prompt writing lifecycle</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-5\">ChatGPT prompt guide</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-6\">1. More instruction gives better results</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-7\">2. Specify format and length</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-8\">3. Write for your target audience</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-9\">4. Provide a persona</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-10\">5. Include SEO keywords</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-11\">6. Separate instructions from input</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-12\">7. Provide additional information</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-13\">8. Strengthen your writing</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-14\">9. Repurpose content</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-15\">10. Provide feedback to ChatGPT</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-16\">11. Always be testing and refining</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-17\">ChatGPT in your app</a></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-theme_44178__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h2 id=\"stk-3\" class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\">How to write prompts for ChatGPT</h2>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Jakob Nielsen, cofounder of the renowned Nielsen Norman (NN/g) UX research group, believes that <a class=\"stk-reset\" href=\"https://www.linkedin.com/pulse/prompt-driven-ai-ux-hurts-usability-jakob-nielsen/?trackingId=\" target=\"_blank\" rel=\"noopener\">less than 20% of the population</a> in the developed world is capable of writing effective prompts for generative AI systems. <strong class=\"stk-reset\">That means 80% of us are incapable of writing effective prompts.</strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Nielsen goes on to talk about the importance of having <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">inbuilt pre-written prompts </a>to help bridge the gap and empower everyone to leverage AI tools like ChatGPT.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">That&rsquo;s why it&rsquo;s so important to understand how to write an effective <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">ChatGPT prompt.</a> Similarly to writing a brief (for anything), the amount of time and effort you invest in writing your prompt is paid off by the quality of response you get back.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">But before we get into the laundry list of prompt writing best practices, let&rsquo;s look at how to best write and refine your prompts as you build your prompt writing muscle.</p>\n<h3 id=\"stk-4\" class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Prompt writing lifecycle</strong></h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Generative AI is still in its early days, and what works today, may not work tomorrow. That&rsquo;s due to factors such as:</p>\n<ul class=\"stk-reset\" data-ce-tag=\"list\">\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Improvements made to generative AI models</li>\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Evolving the thinking around the types of prompts that work best<strong class=\"stk-reset\"><br /></strong></li>\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Learning from the use of generative AI and how it works best with your business, industry or niche</li>\n</ul>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Given AI&rsquo;s rapidly changing and iterative nature, it&rsquo;s best to establish a lifecycle for the prompts you write &ndash; to ensure they&rsquo;re useful today, tomorrow and into the future. For example, this is the prompt engineering lifecycle used at Tiny:</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col valign-middle stk-grid-col_empty\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"10\" data-ce-tag=\"grid-col\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">For the foreseeable future, prompt writing is not a one-and-done work item. Most importantly, you should be regularly reviewing your prompts to see if they can be improved, to in turn optimize the responses you get back.</span></div>\n</div>\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col valign-top stk-grid-col_empty\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-theme_44178__mb_2 stk-grid stk-layout__overhangs_left\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkC3Ick\" data-stk-css-m=\"\">\n<h3 id=\"stk-5\" class=\"stk-theme_44178__mb_05 stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\" data-stk-css=\"stkuGC8F\">ChatGPT prompt guide</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Now you understand how ChatGPT works, its limitations, and have a general framework for managing your prompt writing lifecycle, here are our battle-tested best practices for writing ChatGPT prompts for content generation.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Note:</strong> Due to the similarity of large language models (LLMs) and how they work, these best practices can likely also be utilized with the other generative AI tools.</p>\n<h4 id=\"stk-6\" class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\">1. More instruction gives better results</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If there&rsquo;s one key takeaway from this article, this is it. <strong class=\"stk-reset\">ChatGPT provides better content and ideas when it&rsquo;s given clearer instruction, within your prompts.</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you know what you want, include it in your prompt.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The example below shows where ChatGPT was asked to create a blog post about cars. Because it&rsquo;s such a broad topic, ChatGPT guessed what the post needed to cover. However the other prompt given was more specific, so the response was closer to what was needed.</p>\n<table class=\"stk-table--bordered_hv stk-theme_44178__mb_0 stk-reset stk-table\" data-responsive-type=\"cards\" data-ce-tag=\"table\"><colgroup> <col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"124\" /> <col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"125\" /> </colgroup>\n<thead class=\"stk-reset\">\n<tr class=\"stk-reset stk-table-row\">\n<th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkVfnEv\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Good ✅</strong></th>\n<th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkBLTER\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Bad ❌</strong></th>\n</tr>\n</thead>\n<tbody class=\"stk-reset\">\n<tr class=\"stk-reset stk-table-row\">\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\"><strong class=\"stk-reset\">You:</strong><br /><br />Write a blog post about cars and how they will evolve over the next decade to adapt to&nbsp;climate change concerns</td>\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\"><strong class=\"stk-reset\">You:</strong><br /><br />Write a blog post about cars</td>\n</tr>\n<tr class=\"stk-reset stk-table-row\">\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\" data-stk-css=\"stkWepYP\"><strong class=\"stk-reset\">ChatGPT:</strong><br /><br />Title: A Greener Road Ahead: How Cars Will Evolve to Tackle Climate Change<br /><br />Introduction:<br />As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.<br /><br /><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></td>\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\" data-stk-css=\"stkyIDvH\"><strong class=\"stk-reset\">ChatGPT:</strong><br /><br />Title: The Evolution of Cars: A Journey through Time and Innovation<br /><br />Introduction:<br />The automobile has undoubtedly revolutionized the way we travel, shaping our modern society and transforming the world as we know it. Over the past century, cars have evolved from simple horseless carriages to sophisticated, sleek machines equipped with cutting-edge technology. In this blog post, we will take a captivating journey through time, exploring the remarkable evolution of cars and the innovations that have propelled them forward.<br /><br /><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></td>\n</tr>\n</tbody>\n</table>\n<h4 id=\"stk-7\" class=\"stk-theme_44178__style_small_header stk-reset stk-theme_44178__pad_ver_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\">2. Specify format and length</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Always provide ChatGPT with the parameters of what you want to receive back. ChatGPT spits out something very different if you ask it to write a LinkedIn post instead of a blog post. You can even ask it to write in a specific format, such as HTML or Markdown.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s another example, with the addition of parameters to our prompt. You can copy/paste the HTML into a web page and voila, it&rsquo;s formatted for the web</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkR4WlE\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKcBT4\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoYCU-\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkRQfZe\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. It should be 800-1,000 words in length and formatted as html.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkpszEs\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stks_tGg\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkUe_ZG\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h1&gt;A Greener Road Ahfead: How Cars Will Evolve to Tackle Climate <br />Change&lt;/h1&gt;</p>\n<p class=\"stk-theme_44178__mb_0 stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h2&gt;Introduction&lt;/h2&gt;</p>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;p&gt;As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Cars, once emblematic of carbon emissions and pollution, are now poised to become an integral part of the solution. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.&lt;/p&gt;</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGQbJM\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<h4 id=\"stk-8\" class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\">3. Write for your target audience</h4>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By default, ChatGPT attempts to write for a <a class=\"stk-reset\" href=\"https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests\" target=\"_blank\" rel=\"noopener\">high-school reading level</a> and generally tries to explain topics from scratch &ndash; it assumes the reader doesn&rsquo;t have a deep knowledge of the topic.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">For optimal results, you&rsquo;d brief your writer on the target audience/reader, and similarly you can brief ChatGPT on the audience. In the example below, it&rsquo;s been specified who to write for, and some characteristics around the type of content (scientific evidence) that the audience likes to read.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZdSlS\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvOxzc\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkU4c0c\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stktgGV5\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Write for a PhD-level audience, and include calculations to help prove your arguments.</p>\n</div>\n</div>\n</div>\n</div>","childMarkdownRemark":{"html":"<div class=\"stk-grid stk-theme_44178__mb_2\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"10\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_44178__color_44178_custom_color_2 ce-element--empty stk-element_no-text\" data-ce-tag=\"paragraph\">&nbsp;</p>\n<h1 class=\"stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__style_font_style-1635835947787\" data-ce-tag=\"paragraph\">How to write prompts for ChatGPT that kickstart content creation</h1>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"3\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Published {{setkaPost.lastUpdated}}</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"9\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\"><img class=\"stk-reset stk-theme_44178__symbol_custom_image_3740221 stk-icon\" src=\"https://ceditor.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/css/assets/44178/img/icon_clock-2022112504394454.svg\" alt=\"\" />&nbsp;{{setkaPost.readTime}}</p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"9\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517294418 stk-reset stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">You&rsquo;ve hired a new writer. You&rsquo;re excited about them creating some great content. But for some reason they&rsquo;re just not &ldquo;getting it&rdquo;. The content is either off-topic, not in your brand voice, or doesn&rsquo;t fit the structure you were expecting. What's the problem? Like all content creation &ndash; human or AI-driven &ndash; it comes down to the brief that&rsquo;s been given. A poor brief (or prompt in the case of AI) delivers poor content.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">&nbsp;</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-middle\" data-col-width=\"2\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__mb_0 stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">John Rau</p>\n<p class=\"stk-reset stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p>\n</div>\n</div>\n</div>\n</div>\n<hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_2 stk-reset\" />\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you&rsquo;ve tried using ChatGPT to kickstart your content creation work, you&rsquo;ve likely encountered a similar situation. An expert writer needs to be briefed properly, as does the generative AI tool you&rsquo;re using, via your prompts. In both cases, you need to provide the right background and context information, so the outcomes are better matched to your needs and useful in achieving your goals.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">To help you brief your AI assistant more effectively, and receive better responses, this article outlines some best practices, tips and techniques so you&rsquo;ll get the most out of using generative AI. Specifically, it covers the use of OpenAI&rsquo;s GPT models (e.g. ChatGPT).</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While there are many guides on the general use of ChatGPT this one focuses on using ChatGPT to start the <em class=\"stk-reset\">content creation process</em> &ndash; for web pages, blog posts, product descriptions, emails and more &ndash; and help to <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">spark your creativity, break down writer&rsquo;s block</a>, or or improve the readability of your content</p>\n<p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">First, let&rsquo;s dive into what ChatGPT is, and how OpenAI fits into the picture.</p>\n<h2 id=\"stk-1\" class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\">What is ChatGPT?</h2>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT is an artificial intelligence chatbot, developed by OpenAI, launched in November 2022. It runs on OpenAI&rsquo;s <a class=\"stk-reset\" href=\"https://platform.openai.com/docs/models\" target=\"_blank\" rel=\"noopener\">GPT large language models (LLMs)</a>, which are <a class=\"stk-reset\" href=\"https://www.databricks.com/glossary/machine-learning-models\" target=\"_blank\" rel=\"noopener\">machine learning models</a> that understand and generate text in a human-like fashion.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can act like an assistant &ndash; to help you work through problems ranging from what to eat tonight (and how to cook it), to coding parts of an app, and yes, to creating your next piece of content.</p>\n<p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">Signing up for ChatGPT Is free and easy to do with your email address or Google account. Just go to the <a class=\"stk-reset\" href=\"https://chat.openai.com/\" target=\"_blank\" rel=\"noopener\">ChatGPT login page</a>.</p>\n<h3 id=\"stk-2\" class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\">ChatGPT limitations</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While ChatGPT and the underlying OpenAI models are extremely powerful, there are some limitations to using ChatGPT prompts to suggest content.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">These are the most common ChatGPT limitations:<strong class=\"stk-reset\"><br /></strong></p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Training_data_cutoff\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Training data cutoff = not update-to-date information</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">AI large language models (LLMs) like ChatGPT, need to be &ldquo;trained&rdquo; on data &ndash; typically information that&rsquo;s been scraped from around the web &ndash; so they can generate useful content.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><br />OpenAI&rsquo;s GPT models on which ChatGPT is based, have a training data cutoff of September 2021. This means that <strong class=\"stk-reset\">ChatGPT is not aware of any events that occurred after this date.</strong> So if you need to create content based on recent events or developments, you may need to consider an alternative AI tool that&rsquo;s been trained on more current information, or do additional research to supplement what's missing.</p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Hallucinations__invents_facts_when_answers_are_unknown\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Hallucinations = invents facts, when answers are unknown</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Yes, AI too, can hallucinate. Users have reported in cases<strong class=\"stk-reset\"> where ChatGPT doesn&rsquo;t know the answer, that it invents &ldquo;facts&rdquo; to answer questions.</strong> Therefore, it&rsquo;s always a good rule of thumb to verify any claims or facts generated by ChatGPT, before publishing or sharing them.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s an example of a ChatGPT hallucination. In the prompt and response below, ChatGPT correctly named the two co-founders of TinyMCE, but then tried to please me by adding a third, fictitious, founder with the same nickname as Guns N Roses&rsquo; lead vocalist. While the third name seems believable, what ChatGPT was trying to do is create a name that followed the same pattern of Swedish names, with nicknames.</p>\n<ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\">\n<li id=\"Handling_sensitive_data__dont_tell_it_secret_information\" class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" data-ce-tag=\"list-item\">Handling sensitive data = don&rsquo;t tell it secret information</li>\n</ul>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Just like those scary sci-fi movies have shown us, generative AI teaches and improves itself by constantly learning from the information people provide &ndash; whether that&rsquo;s new information, or corrections to false information it provided. This means that <strong class=\"stk-reset\">whatever you tell ChatGPT, it can use to &ldquo;train&rdquo; itself</strong> to improve the accuracy of future responses and expand its knowledge base.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Samsung learnt this the hard way, when they <a class=\"stk-reset\" href=\"https://mashable.com/article/samsung-chatgpt-leak-details\" target=\"_blank\" rel=\"noopener\">discovered employees had pasted top-secret source code into ChatGPT</a>, requesting the chatbot help optimize it. While&nbsp;ChatGPT does allow you to request your information not be used for training purposes, it doesn&rsquo;t hurt to be cautious.</p>\n<p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\"><strong class=\"stk-reset\">Never</strong></em><strong class=\"stk-reset\"> enter any proprietary, confidential or private information into ChatGPT,</strong> unless you&rsquo;re ok with it being used to further train the AI model and that it&rsquo;s likely to be used in other people&rsquo;s responses.</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_last valign-top\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-stk-css=\"stkGViWm\" data-anim-m=\"false\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">TABLE OF&nbsp;CONTENTS</strong></p>\n<hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_05 stk-reset\" />\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-1\">What is ChatGPT?</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-2\">ChatGPT limitations</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Training_data_cutoff\">● Training data cutoff = not update-to-date information</a></p>\n<p id=\"Hallucinations\" class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Hallucinations__v2\">● </a><a class=\"stk-reset\" href=\"#Hallucinations__invents_facts_when_answers_are_unknown\">Hallucinations = invents facts, when answers are unknown</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Handling_sensitive_data\">● </a><a class=\"stk-reset\" href=\"#Handling_sensitive_data__dont_tell_it_secret_information\">Handling sensitive data = don&rsquo;t tell it secret information</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-3\">How to write prompts for ChatGPT</a></p>\n<p id=\"Prompt_writing_lifecycle\" class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-4\">Prompt writing lifecycle</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-5\">ChatGPT prompt guide</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-6\">1. More instruction gives better results</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-7\">2. Specify format and length</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-8\">3. Write for your target audience</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-9\">4. Provide a persona</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-10\">5. Include SEO keywords</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-11\">6. Separate instructions from input</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-12\">7. Provide additional information</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-13\">8. Strengthen your writing</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-14\">9. Repurpose content</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-15\">10. Provide feedback to ChatGPT</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-16\">11. Always be testing and refining</a></p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-17\">ChatGPT in your app</a></p>\n</div>\n</div>\n</div>\n</div>\n<div class=\"stk-theme_44178__mb_15 stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\">\n<h2 id=\"stk-3\" class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\">How to write prompts for ChatGPT</h2>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Jakob Nielsen, cofounder of the renowned Nielsen Norman (NN/g) UX research group, believes that <a class=\"stk-reset\" href=\"https://www.linkedin.com/pulse/prompt-driven-ai-ux-hurts-usability-jakob-nielsen/?trackingId=\" target=\"_blank\" rel=\"noopener\">less than 20% of the population</a> in the developed world is capable of writing effective prompts for generative AI systems. <strong class=\"stk-reset\">That means 80% of us are incapable of writing effective prompts.</strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Nielsen goes on to talk about the importance of having <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">inbuilt pre-written prompts </a>to help bridge the gap and empower everyone to leverage AI tools like ChatGPT.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">That&rsquo;s why it&rsquo;s so important to understand how to write an effective <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">ChatGPT prompt.</a> Similarly to writing a brief (for anything), the amount of time and effort you invest in writing your prompt is paid off by the quality of response you get back.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">But before we get into the laundry list of prompt writing best practices, let&rsquo;s look at how to best write and refine your prompts as you build your prompt writing muscle.</p>\n<h3 id=\"stk-4\" class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Prompt writing lifecycle</strong></h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Generative AI is still in its early days, and what works today, may not work tomorrow. That&rsquo;s due to factors such as:</p>\n<ul class=\"stk-reset\" data-ce-tag=\"list\">\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Improvements made to generative AI models</li>\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Evolving the thinking around the types of prompts that work best<strong class=\"stk-reset\"><br /></strong></li>\n<li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Learning from the use of generative AI and how it works best with your business, industry or niche</li>\n</ul>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Given AI&rsquo;s rapidly changing and iterative nature, it&rsquo;s best to establish a lifecycle for the prompts you write &ndash; to ensure they&rsquo;re useful today, tomorrow and into the future. For example, this is the prompt engineering lifecycle used at Tiny:</p>\n</div>\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col valign-middle stk-grid-col_empty\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"10\" data-ce-tag=\"grid-col\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">For the foreseeable future, prompt writing is not a one-and-done work item. Most importantly, you should be regularly reviewing your prompts to see if they can be improved, to in turn optimize the responses you get back.</span></div>\n</div>\n<div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_empty\" data-col-width=\"1\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n<div class=\"stk-grid-col valign-top stk-grid-col_empty\" data-col-width=\"3\" data-ce-tag=\"grid-col\">\n<p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\">&nbsp;</p>\n</div>\n</div>\n<div class=\"stk-theme_44178__mb_2 stk-grid stk-layout__overhangs_left\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkC3Ick\" data-stk-css-m=\"\">\n<h3 id=\"stk-5\" class=\"stk-theme_44178__mb_05 stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\" data-stk-css=\"stkuGC8F\">ChatGPT prompt guide</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Now you understand how ChatGPT works, its limitations, and have a general framework for managing your prompt writing lifecycle, here are our battle-tested best practices for writing ChatGPT prompts for content generation.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Note:</strong> Due to the similarity of large language models (LLMs) and how they work, these best practices can likely also be utilized with the other generative AI tools.</p>\n<h4 id=\"stk-6\" class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\">1. More instruction gives better results</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If there&rsquo;s one key takeaway from this article, this is it. <strong class=\"stk-reset\">ChatGPT provides better content and ideas when it&rsquo;s given clearer instruction, within your prompts.</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you know what you want, include it in your prompt.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The example below shows where ChatGPT was asked to create a blog post about cars. Because it&rsquo;s such a broad topic, ChatGPT guessed what the post needed to cover. However the other prompt given was more specific, so the response was closer to what was needed.</p>\n<table class=\"stk-table--bordered_hv stk-theme_44178__mb_0 stk-reset stk-table\" data-responsive-type=\"cards\" data-ce-tag=\"table\"><colgroup> <col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"124\" /> <col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"125\" /> </colgroup>\n<thead class=\"stk-reset\">\n<tr class=\"stk-reset stk-table-row\">\n<th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkVfnEv\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Good ✅</strong></th>\n<th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkBLTER\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Bad ❌</strong></th>\n</tr>\n</thead>\n<tbody class=\"stk-reset\">\n<tr class=\"stk-reset stk-table-row\">\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\"><strong class=\"stk-reset\">You:</strong><br /><br />Write a blog post about cars and how they will evolve over the next decade to adapt to&nbsp;climate change concerns</td>\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\"><strong class=\"stk-reset\">You:</strong><br /><br />Write a blog post about cars</td>\n</tr>\n<tr class=\"stk-reset stk-table-row\">\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\" data-stk-css=\"stkWepYP\"><strong class=\"stk-reset\">ChatGPT:</strong><br /><br />Title: A Greener Road Ahead: How Cars Will Evolve to Tackle Climate Change<br /><br />Introduction:<br />As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.<br /><br /><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></td>\n<td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\" data-stk-css=\"stkyIDvH\"><strong class=\"stk-reset\">ChatGPT:</strong><br /><br />Title: The Evolution of Cars: A Journey through Time and Innovation<br /><br />Introduction:<br />The automobile has undoubtedly revolutionized the way we travel, shaping our modern society and transforming the world as we know it. Over the past century, cars have evolved from simple horseless carriages to sophisticated, sleek machines equipped with cutting-edge technology. In this blog post, we will take a captivating journey through time, exploring the remarkable evolution of cars and the innovations that have propelled them forward.<br /><br /><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></td>\n</tr>\n</tbody>\n</table>\n<h4 id=\"stk-7\" class=\"stk-theme_44178__style_small_header stk-reset stk-theme_44178__pad_ver_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\">2. Specify format and length</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Always provide ChatGPT with the parameters of what you want to receive back. ChatGPT spits out something very different if you ask it to write a LinkedIn post instead of a blog post. You can even ask it to write in a specific format, such as HTML or Markdown.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Here&rsquo;s another example, with the addition of parameters to our prompt. You can copy/paste the HTML into a web page and voila, it&rsquo;s formatted for the web</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkR4WlE\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKcBT4\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoYCU-\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkRQfZe\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. It should be 800-1,000 words in length and formatted as html.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkpszEs\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stks_tGg\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkUe_ZG\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h1&gt;A Greener Road Ahfead: How Cars Will Evolve to Tackle Climate <br />Change&lt;/h1&gt;</p>\n<p class=\"stk-theme_44178__mb_0 stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h2&gt;Introduction&lt;/h2&gt;</p>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;p&gt;As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Cars, once emblematic of carbon emissions and pollution, are now poised to become an integral part of the solution. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.&lt;/p&gt;</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGQbJM\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<h4 id=\"stk-8\" class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\">3. Write for your target audience</h4>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By default, ChatGPT attempts to write for a <a class=\"stk-reset\" href=\"https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests\" target=\"_blank\" rel=\"noopener\">high-school reading level</a> and generally tries to explain topics from scratch &ndash; it assumes the reader doesn&rsquo;t have a deep knowledge of the topic.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">For optimal results, you&rsquo;d brief your writer on the target audience/reader, and similarly you can brief ChatGPT on the audience. In the example below, it&rsquo;s been specified who to write for, and some characteristics around the type of content (scientific evidence) that the audience likes to read.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZdSlS\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvOxzc\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkU4c0c\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stktgGV5\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Write for a PhD-level audience, and include calculations to help prove your arguments.</p>\n</div>\n</div>\n</div>\n</div>","htmlAst":{"type":"root","children":[{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_2"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"10","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__color_44178_custom_color_2","ce-element--empty","stk-element_no-text"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h1","properties":{"className":["stk-reset","stk-theme_44178__color_44178_custom_color_1","stk-theme_44178__style_font_style-1635835947787"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"How to write prompts for ChatGPT that kickstart content creation"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"2","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"3","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-reset","stk-theme_44178__color_44178_custom_color_3"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Published {{setkaPost.lastUpdated}}"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"9","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-reset","stk-theme_44178__color_44178_custom_color_3"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"img","properties":{"className":["stk-reset","stk-theme_44178__symbol_custom_image_3740221","stk-icon"],"src":"https://ceditor.setka.io/clients/D3SuW9_Vtk6NhYeFXfduUy55A4Dromkt/css/assets/44178/img/icon_clock-2022112504394454.svg","alt":""},"children":[]},{"type":"text","value":" {{setkaPost.readTime}}"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_15"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"9","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517294418","stk-reset","stk-theme_44178__color_44178_custom_color_1"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"You’ve hired a new writer. You’re excited about them creating some great content. But for some reason they’re just not “getting it”. The content is either off-topic, not in your brand voice, or doesn’t fit the structure you were expecting. What's the problem? Like all content creation – human or AI-driven – it comes down to the brief that’s been given. A poor brief (or prompt in the case of AI) delivers poor content."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"3","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-grid__layout_columns"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"1","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last","valign-middle"],"dataColWidth":"2","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__style_font_style-1628517714937","stk-theme_44178__mb_0","stk-theme_44178__color_44178_custom_color_1"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"John Rau"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Product Marketing at TinyMCE"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_44178__separator_basic_divider","stk-theme_44178__mb_2","stk-reset"]},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_15"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col"],"dataColWidth":"8","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"If you’ve tried using ChatGPT to kickstart your content creation work, you’ve likely encountered a similar situation. An expert writer needs to be briefed properly, as does the generative AI tool you’re using, via your prompts. In both cases, you need to provide the right background and context information, so the outcomes are better matched to your needs and useful in achieving your goals."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"To help you brief your AI assistant more effectively, and receive better responses, this article outlines some best practices, tips and techniques so you’ll get the most out of using generative AI. Specifically, it covers the use of OpenAI’s GPT models (e.g. ChatGPT)."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"While there are many guides on the general use of ChatGPT this one focuses on using ChatGPT to start the "},{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"content creation process"}]},{"type":"text","value":" – for web pages, blog posts, product descriptions, emails and more – and help to "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/ai-integration/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"spark your creativity, break down writer’s block"}]},{"type":"text","value":", or or improve the readability of your content"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_2"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"First, let’s dive into what ChatGPT is, and how OpenAI fits into the picture."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"id":"stk-1","className":["stk-theme_44178__style_large_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"What is ChatGPT?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"ChatGPT is an artificial intelligence chatbot, developed by OpenAI, launched in November 2022. It runs on OpenAI’s "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://platform.openai.com/docs/models","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"GPT large language models (LLMs)"}]},{"type":"text","value":", which are "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.databricks.com/glossary/machine-learning-models","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"machine learning models"}]},{"type":"text","value":" that understand and generate text in a human-like fashion."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"ChatGPT can act like an assistant – to help you work through problems ranging from what to eat tonight (and how to cook it), to coding parts of an app, and yes, to creating your next piece of content."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_2"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Signing up for ChatGPT Is free and easy to do with your email address or Google account. Just go to the "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://chat.openai.com/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"ChatGPT login page"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"id":"stk-2","className":["stk-reset","stk-theme_44178__style_medium_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"ChatGPT limitations"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"While ChatGPT and the underlying OpenAI models are extremely powerful, there are some limitations to using ChatGPT prompts to suggest content."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"These are the most common ChatGPT limitations:"},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"br","properties":{},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{"className":["stk-theme_44178__style_small_header","stk-reset"],"dataCeTag":"list"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"id":"Training_data_cutoff","className":["stk-theme_44178__style_small_header","stk-reset","stk-list-item"],"dataCeTag":"list-item"},"children":[{"type":"text","value":"Training data cutoff = not update-to-date information"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"AI large language models (LLMs) like ChatGPT, need to be “trained” on data – typically information that’s been scraped from around the web – so they can generate useful content."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"OpenAI’s GPT models on which ChatGPT is based, have a training data cutoff of September 2021. This means that "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT is not aware of any events that occurred after this date."}]},{"type":"text","value":" So if you need to create content based on recent events or developments, you may need to consider an alternative AI tool that’s been trained on more current information, or do additional research to supplement what's missing."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{"className":["stk-theme_44178__style_small_header","stk-reset"],"dataCeTag":"list"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"id":"Hallucinations__invents_facts_when_answers_are_unknown","className":["stk-theme_44178__style_small_header","stk-reset","stk-list-item"],"dataCeTag":"list-item"},"children":[{"type":"text","value":"Hallucinations = invents facts, when answers are unknown"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Yes, AI too, can hallucinate. Users have reported in cases"},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":" where ChatGPT doesn’t know the answer, that it invents “facts” to answer questions."}]},{"type":"text","value":" Therefore, it’s always a good rule of thumb to verify any claims or facts generated by ChatGPT, before publishing or sharing them."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Here’s an example of a ChatGPT hallucination. In the prompt and response below, ChatGPT correctly named the two co-founders of TinyMCE, but then tried to please me by adding a third, fictitious, founder with the same nickname as Guns N Roses’ lead vocalist. While the third name seems believable, what ChatGPT was trying to do is create a name that followed the same pattern of Swedish names, with nicknames."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{"className":["stk-theme_44178__style_small_header","stk-reset"],"dataCeTag":"list"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"id":"Handling_sensitive_data__dont_tell_it_secret_information","className":["stk-theme_44178__style_small_header","stk-reset","stk-list-item"],"dataCeTag":"list-item"},"children":[{"type":"text","value":"Handling sensitive data = don’t tell it secret information"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Just like those scary sci-fi movies have shown us, generative AI teaches and improves itself by constantly learning from the information people provide – whether that’s new information, or corrections to false information it provided. This means that "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"whatever you tell ChatGPT, it can use to “train” itself"}]},{"type":"text","value":" to improve the accuracy of future responses and expand its knowledge base."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Samsung learnt this the hard way, when they "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://mashable.com/article/samsung-chatgpt-leak-details","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"discovered employees had pasted top-secret source code into ChatGPT"}]},{"type":"text","value":", requesting the chatbot help optimize it. While ChatGPT does allow you to request your information not be used for training purposes, it doesn’t hurt to be cautious."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__pad_hor_1","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Never"}]}]},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":" enter any proprietary, confidential or private information into ChatGPT,"}]},{"type":"text","value":" unless you’re ok with it being used to further train the AI model and that it’s likely to be used in other people’s responses."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_empty"],"dataColWidth":"1","dataStkCss":"","dataStkCssM":"","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["ce-element--empty","stk-element_no-text","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":" "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last","valign-top"],"dataColWidth":"3","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkGViWm","dataAnimM":"false","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"3","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517714937","stk-reset","stk-theme_44178__color_44178_custom_color_1","stk-theme_44178__mb_0"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"TABLE OF CONTENTS"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"hr","properties":{"className":["stk-theme_44178__separator_basic_divider","stk-theme_44178__mb_05","stk-reset"]},"children":[]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-1"},"children":[{"type":"text","value":"What is ChatGPT?"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-2"},"children":[{"type":"text","value":"ChatGPT limitations"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#Training_data_cutoff"},"children":[{"type":"text","value":"● Training data cutoff = not update-to-date information"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"id":"Hallucinations","className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#Hallucinations__v2"},"children":[{"type":"text","value":"● "}]},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#Hallucinations__invents_facts_when_answers_are_unknown"},"children":[{"type":"text","value":"Hallucinations = invents facts, when answers are unknown"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#Handling_sensitive_data"},"children":[{"type":"text","value":"● "}]},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#Handling_sensitive_data__dont_tell_it_secret_information"},"children":[{"type":"text","value":"Handling sensitive data = don’t tell it secret information"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-3"},"children":[{"type":"text","value":"How to write prompts for ChatGPT"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"id":"Prompt_writing_lifecycle","className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-4"},"children":[{"type":"text","value":"Prompt writing 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More instruction gives better results"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-7"},"children":[{"type":"text","value":"2. Specify format and length"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_3","stk-theme_44178__mb_05","stk-reset","stk-theme_44178__pad_hor_1"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"#stk-8"},"children":[{"type":"text","value":"3. 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"},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"That means 80% of us are incapable of writing effective prompts."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Nielsen goes on to talk about the importance of having "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/ai-integration/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"inbuilt pre-written prompts "}]},{"type":"text","value":"to help bridge the gap and empower everyone to leverage AI tools like ChatGPT."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"That’s why it’s so important to understand how to write an effective "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/ai-integration/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"ChatGPT prompt."}]},{"type":"text","value":" Similarly to writing a brief (for anything), the amount of time and effort you invest in writing your prompt is paid off by the quality of response you get back."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"But before we get into the laundry list of prompt writing best practices, let’s look at how to best write and refine your prompts as you build your prompt writing muscle."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"id":"stk-4","className":["stk-reset","stk-theme_44178__style_medium_header"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Prompt writing lifecycle"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Generative AI is still in its early days, and what works today, may not work tomorrow. 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Because it’s such a broad topic, ChatGPT guessed what the post needed to cover. However the other prompt given was more specific, so the response was closer to what was needed."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"table","properties":{"className":["stk-table--bordered_hv","stk-theme_44178__mb_0","stk-reset","stk-table"],"dataResponsiveType":"cards","dataCeTag":"table"},"children":[{"type":"element","tagName":"colgroup","properties":{},"children":[{"type":"text","value":" "},{"type":"element","tagName":"col","properties":{"className":["stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset"],"dataStkId":"124"},"children":[]},{"type":"text","value":" "},{"type":"element","tagName":"col","properties":{"className":["stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset","stk-reset"],"dataStkId":"125"},"children":[]},{"type":"text","value":" "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"thead","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{"className":["stk-reset","stk-table-row"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"th","properties":{"className":["stk-reset","stk-table-cell"],"dataStkCss":"stkVfnEv","dataCeTag":"th"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Good ✅"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"th","properties":{"className":["stk-reset","stk-table-cell"],"dataStkCss":"stkBLTER","dataCeTag":"th"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Bad ❌"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tbody","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{"className":["stk-reset","stk-table-row"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"className":["stk-reset","stk-table-cell"],"dataCeTag":"td","dataCellHeader":"Good ✅"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"className":["stk-reset","stk-table-cell"],"dataCeTag":"td","dataCellHeader":"Bad ❌"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Write a blog post about cars"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{"className":["stk-reset","stk-table-row"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"className":["stk-reset","stk-table-cell"],"dataCeTag":"td","dataCellHeader":"Good ✅","dataStkCss":"stkWepYP"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Title: A Greener Road Ahead: How Cars Will Evolve to Tackle Climate Change"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Introduction:"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future."},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"className":["stk-reset","stk-table-cell"],"dataCeTag":"td","dataCellHeader":"Bad ❌","dataStkCss":"stkyIDvH"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Title: The Evolution of Cars: A Journey through Time and Innovation"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Introduction:"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"The automobile has undoubtedly revolutionized the way we travel, shaping our modern society and transforming the world as we know it. Over the past century, cars have evolved from simple horseless carriages to sophisticated, sleek machines equipped with cutting-edge technology. In this blog post, we will take a captivating journey through time, exploring the remarkable evolution of cars and the innovations that have propelled them forward."},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-7","className":["stk-theme_44178__style_small_header","stk-reset","stk-theme_44178__pad_ver_1","stk-theme_44178__mb_0"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"2. Specify format and length"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Always provide ChatGPT with the parameters of what you want to receive back. ChatGPT spits out something very different if you ask it to write a LinkedIn post instead of a blog post. You can even ask it to write in a specific format, such as HTML or Markdown."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Here’s another example, with the addition of parameters to our prompt. You can copy/paste the HTML into a web page and voila, it’s formatted for the web"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkR4WlE","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkKcBT4"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkoYCU-"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stkRQfZe"},"children":[{"type":"text","value":"Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. It should be 800-1,000 words in length and formatted as html."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkpszEs","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stks_tGg"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkUe_ZG"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517714937","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"<h1>A Greener Road Ahfead: How Cars Will Evolve to Tackle Climate "},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Change</h1>"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-theme_44178__style_font_style-1628517714937","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"<h2>Introduction</h2>"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517714937","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"<p>As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Cars, once emblematic of carbon emissions and pollution, are now poised to become an integral part of the solution. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.</p>"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph","dataStkCss":"stkGQbJM"},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-8","className":["stk-theme_44178__style_small_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"3. Write for your target audience"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"By default, ChatGPT attempts to write for a "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"high-school reading level"}]},{"type":"text","value":" and generally tries to explain topics from scratch – it assumes the reader doesn’t have a deep knowledge of the topic."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"For optimal results, you’d brief your writer on the target audience/reader, and similarly you can brief ChatGPT on the audience. In the example below, it’s been specified who to write for, and some characteristics around the type of content (scientific evidence) that the audience likes to read."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkZdSlS","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkvOxzc"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkU4c0c"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stktgGV5"},"children":[{"type":"text","value":"Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Write for a PhD-level audience, and include calculations to help prove your arguments."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]}],"data":{"quirksMode":false}}}},"body2":{"body2":"<div class=\"stk-theme_44178__mb_2 stk-grid stk-layout__overhangs_left\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkC3Ick\" data-stk-css-m=\"\">\n<div class=\"stk-grid stk-theme_44178__mb_05\" data-stk-css=\"stkXveN9\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stk5kMt7\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkPt77l\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Title &amp; intro skipped&gt;</em></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight Materials and Aerodynamics</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight materials such as carbon fiber composites and aluminum alloys can be used to reduce the weight of vehicles, resulting in lower energy consumption. Additionally, advanced aerodynamic designs can minimize drag and improve vehicle efficiency further.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Assuming a 10% reduction in vehicle weight and a 5% improvement in aerodynamic efficiency, a mid-size sedan consuming 6 liters of gasoline per 100 kilometers could achieve fuel savings of approximately 0.9 liters per 100 kilometers. Extrapolating this across the global fleet of cars, the cumulative impact would be substantial, leading to reduced fuel consumption and associated emissions.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">To calculate the fuel savings, we multiply the initial fuel consumption by the percentage reductions in weight and aerodynamic efficiency:</p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\">Weight reduction = 10% = 0.10</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Aerodynamic improvement = 5% = 0.05</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Fuel savings = Initial fuel consumption * (Weight reduction + Aerodynamic improvement)</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * (0.10 + 0.05)</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * 0.15</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">= 0.9 liters per 100 kilometers</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkr4mf9\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Tip:</strong> You might have noticed that the prompt asked ChatGPT to show its calculations. Here&rsquo;s why: ChatGPT is a Large <strong class=\"stk-reset\">Language</strong> Model, which means it does really well with text responses. However, it&rsquo;s currently not great with math, and yes, it can hallucinate when it comes to calculations. By asking ChatGPT to show you the math behind its claims, it forces ChatGPT to do a sanity check on its math, and if it finds an error, it alerts you and corrects itself.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While this is a good safeguard, it&rsquo;s still recommended to check the math behind any calculations <em class=\"stk-reset\">yourself</em>, to avoid any embarrassing results.</p>\n<h4 id=\"stk-9\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">4. Provide a persona</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">For your content to more deeply appeal to your target audience, askChatGPT to take on a persona that your audience identifies with. Simply provide the persona at the beginning of your prompt, and any additional instructions you want it to follow.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkVXsNo\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkdItS_\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk9r2Db\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkB7a2d\">You are a climate change skeptic who has your own reservations, but are now convinced by the science that it is real. Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Address common climate change skepticisms to help formulate your arguments.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkH9yHh\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkuoroC\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stke5Qhe\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: Driving Towards a Sustainable Future: How Cars Will Evolve in the Face of Climate Change</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">In the battle against climate change, our understanding of the scientific consensus has shifted over time. As a former climate change skeptic, I once harbored reservations about the reality of this global crisis. However, upon delving deeper into the scientific evidence, I have come to embrace the reality of climate change. With this newfound understanding, it is crucial to explore the future of one of the most significant contributors to greenhouse gas emissions: cars. In this blog post, we will examine how cars will evolve over the next decade to adapt to climate change concerns and address common skepticisms along the way.</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">The Transition to Electric Vehicles (EVs):</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">One common skepticism revolves around the feasibility and affordability of electric vehicles. However, over the past few years, the electric vehicle market has experienced exponential growth, making EVs more accessible and cost-effective. As technology advances and economies of scale come into play, EVs are becoming increasingly competitive with traditional internal combustion engine vehicles. With reduced reliance on fossil fuels, EVs can significantly contribute to mitigating climate change.</p>\n<p class=\"stk-reset\" data-stk-css=\"stkvVy8z\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<h4 id=\"stk-10\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">5. Include SEO keywords</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">A key part to writing for the web is SEO, so that it can be discovered by your ideal reader. Once you&rsquo;ve done your SEO research, include your keywords in the prompt. For illustration, the keywords we&rsquo;ve requested are <strong class=\"stk-reset\">bolded</strong> in the ChatGPT response:</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stklzGaE\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKt-fI\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk6hhLw\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stk_t9Sh\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. For SEO purposes, use the primary keyword &ldquo;cars and climate change&rdquo; and the secondary keyword &ldquo;electric vehicles&rdquo;.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stk1o3BN\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkLxJYs\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkDAtTr\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: <strong class=\"stk-reset\">Cars and Climate Change</strong>: The Evolution towards <strong class=\"stk-reset\">Electric VehiclIntroduction:</strong></p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">As the world grapples with the urgent need to combat <strong class=\"stk-reset\">climate change</strong>, the automotive industry is poised for a major transformation. <strong class=\"stk-reset\">Cars</strong>, a significant contributor to greenhouse gas emissions, are set to evolve drastically over the next decade to address environmental concerns. This blog post delves into the future of <strong class=\"stk-reset\">cars</strong> in the context of <strong class=\"stk-reset\">climate change</strong>, with a specific focus on the rise of <strong class=\"stk-reset\">electric vehicles (EVs)</strong>. Explore how <strong class=\"stk-reset\">EVs</strong> will revolutionize the automotive landscape, mitigate emissions, and pave the way for a sustainable transportation future.</p>\n<p class=\"stk-reset\" data-stk-css=\"stk2C9v9\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-11\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">6. Separate instructions from input</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">When you&rsquo;re providing long, complex instructions to ChatGPT, you can separate the instructions (the actions you want ChatGPT to take) from the input (the content you want those actions to be performed on). This allows you to format your prompt in a cleaner way and provides ChatGPT with a clear delineation between instructions and input.</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">To do this, provide your instructions, and then wrap your input with <br />triple-quotes ( \"\"\" ), as shown in the example below.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><br /><strong class=\"stk-reset\">Note:</strong> If you&rsquo;re building a <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">generative-AI enabled app with pre-written prompts</a>, it also helps to separate the prompts from the user input.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZ2rzr\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkZuF1q\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHnZ2n\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkOLzVd\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience:</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br />\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stk6saYI\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmCX6g\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk2yGtM\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: The Future of Automobiles: Adapting to Climate Change Concerns</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The specter of climate change looms large over our planet, compelling us to rethink and transform our approach to various industries, including transportation. As the world grapples with the urgency of reducing carbon emissions, the automotive industry is set to undergo a significant transformation over the next decade. In this article, we will explore how cars will evolve to adapt to climate change concerns, driven by technological advancements and shifting consumer demands.</p>\n<p class=\"stk-reset\" data-stk-css=\"stk8Gk5N\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-12\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">7. Provide additional information</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">In your instructions, provide any key points you want ChatGPT to include, as well as writing style or tone. Here&rsquo;s an example prompt and response, asking for an academic tone.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkINIKT\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkVMUUm\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGmsbE\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWuOM4\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience, in an academic tone.</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br />Include the following points:<br />- Rising cost and scarcity of fossil fuels</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">- Increased global temperatures</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">- A third argument of your choice</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkE_ZyB\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stknz35h\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkdv_XO\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: How Cars Will Evolve Over the Next Decade to Adapt to Climate Change Concerns</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The pressing concerns of climate change have sparked a global shift towards sustainable practices and the reduction of greenhouse gas emissions. Among the key contributors to carbon dioxide emissions are fossil fuel-powered vehicles. As we face the challenges of rising costs and scarcity of fossil fuels, increased global temperatures, and demand for intelligent transportation networks, the automotive industry is compelled to innovate and adapt. In this blog post, we will explore how cars are expected to evolve over the next decade to mitigate climate change concerns.</p>\n<p class=\"stk-reset\" data-stk-css=\"stkrrfjm\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-13\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">8. Strengthen your writing</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can also be used to proofread and improve the content you&rsquo;ve written. Aside from obvious things like grammar and <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/spell-checker-pro/\" target=\"_blank\" rel=\"noopener\">spell checking</a>, it can analyze complex arguments, identify weaknesses, and suggest ways to strengthen them:</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkCqZA2\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvJPzH\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkynmQf\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkNBCIo\">Analyze the following argument, identify any weaknesses or criticisms, and strengthen it:</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">\"\"\"Electric vehicles are the future because the climate is changing\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkBa1Kk\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWCSJ2\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWrLfS\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoqoG9\">The argument presented is that electric vehicles are the future because the climate is changing. While the argument suggests a connection between electric vehicles and climate change, it lacks specific evidence or reasoning to support this claim. Here is a breakdown of the weaknesses and suggestions to strengthen the argument:</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Weaknesses/Criticisms:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">Lack of causal relationship: The argument assumes a direct causal relationship between electric vehicles and climate change without providing any evidence or logical reasoning to support this connection. It is necessary to establish a clear link between the use of electric vehicles and their impact on mitigating climate change.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Incomplete analysis: The argument does not consider other factors that contribute to climate change, such as industrial emissions, deforestation, or energy generation methods. Focusing solely on electric vehicles oversimplifies the complex issue of climate change.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Limited scope: The argument does not acknowledge the current state of electric vehicle adoption or address potential challenges associated with widespread implementation, such as infrastructure development, battery production, or energy sources for charging.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Strengthening the argument:</strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">To strengthen the argument that electric vehicles are the future because of climate change, it is important to provide additional supporting evidence and address the weaknesses mentioned.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Establish the environmental benefits: </strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Present scientific studies and research that demonstrate the environmental advantages of electric vehicles compared to traditional internal combustion engine vehicles. Highlight their potential to reduce greenhouse gas emissions, air pollution, and dependence on fossil fuels.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Emphasize the role of transportation in climate change:</strong><br />Discuss the significant contribution of transportation to overall greenhouse gas emissions and the urgent need for sustainable solutions. Provide statistics and data to highlight the environmental impact of conventional vehicles.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stkll7oK\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;+3 more suggestions&gt;</em></strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By addressing these weaknesses and incorporating these suggestions, the argument can be strengthened by providing a more comprehensive and evidence-based analysis of the relationship between electric vehicles and climate change.</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-stk-css=\"stkk2f7d\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt; </em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-14\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">9. Repurpose content</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you work in publishing or marketing, repurposing content for different formats, as well as different audiences is a useful practice. Yes, ChatGPT can also do that.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkeaL1g\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWYVV-\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkngRX7\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkde_wZ\">Turn the following blog post into tweets, individually tailored for the following personas:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Electric vehicle enthusiasts</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Climate change skeptics</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">- Gen Z-ers</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stk85EfU\" data-ce-tag=\"paragraph\">\"\"\"<em class=\"stk-reset\">&lt;blog post content&gt;</em>\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkLWvLv\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stktV7qA\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHr3lV\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk1UO9W\">Tweet for Electric Vehicle Enthusiasts:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌿🚗 Embrace the revolution! Electric vehicles are set to soar in the next decade, offering longer range, better performance, and affordability. With expanding charging infrastructure&nbsp;and improved battery tech, EVs are the practical choice for a greener commute and long-distance travel. #ElectricVehicles #GreenTransportation\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Climate Change Skeptics:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are transforming to combat climate change. Lightweight materials and improved aerodynamics reduce emissions, while advanced energy storage options like hydrogen fuel cells and supercapacitors offer sustainability. It's time to recognize the positive impact cars can have in creating a greener future. #ClimateChangeSolutions\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Gen Z-ers:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 A greener road ahead! The automotive industry is evolving to tackle climate change. Get ready for a future of electric vehicles with better range, cooler designs, and affordability. Autonomous driving will make transportation efficient, while lightweight materials and renewable energy integration pave the way for sustainability. Let's drive towards a brighter, eco-friendly tomorrow! #GreenTransportation #SustainableFuture\"</p>\n</div>\n</div>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">When asked to create social media posts, ChatGPT likes to include lots of emojis and leans towards the more cheesy side of the spectrum. Given the explosion in the usage of ChatGPT, that makes it very easy for people to pick out ChatGPT-generated posts. Make sure to apply your own touch to any AI generated social posts, or be more specific in the prompt instructions, so that it&rsquo;s unique to your brand and its voice.</p>\n<h4 id=\"stk-15\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">10. Provide feedback to ChatGPT</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If ChatGPT&rsquo;s response wasn&rsquo;t what you wanted, ask it to try again. The more specific your feedback, the better a revision you&rsquo;ll get. Below are some example feedback prompts, aimed at improving the ChatGPT generated content.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkgVkw4\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkYfrRQ\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkglTTq\"><strong class=\"stk-reset\">You (continuation of previous conversation):</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkfjL6n\">I like the tweet for EV enthusiasts, but the other two could use some work. Feedback:<br /><br />Climate change skeptics - try to acknowledge concerns more, and come across less patronizing</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Gen Z-ers - less cheesy, more edgy but not so it sounds like your mother wrote it</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkLSpa_\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stk7Gn3C\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkc-cnx\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkipV0v\">Revised tweet for Climate Change Skeptics:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are undergoing significant changes to address climate concerns. By embracing lightweight materials, improved aerodynamics, and advanced energy storage options, we can reduce emissions and promote sustainability. Let's recognize the potential positive impact cars can have in creating a greener future. #ClimateChange #GreenTransportation\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Revised tweet for Gen Z-ers:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 Buckle up for a greener future! The automotive industry is leveling up to fight climate change. Electric vehicles with extended range and killer designs are on the rise. Get ready for efficient transportation powered by autonomy, lightweight materials, and renewable energy integration. Let's drive the change and rock a sustainable lifestyle! 🌍💚 #GreenRevolution #SustainableTransportation\"</p>\n</div>\n</div>\n<h4 id=\"stk-16\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">11. Always be testing and refining</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">As you master the art of prompt writing, you&rsquo;ll undoubtedly discover more tips and tricks beyond what&rsquo;s mentioned in this article. Be sure to incorporate your learnings into your future prompts, and (if you have one) your list of pre-written prompts. Make sure to go back, see what&rsquo;s working and what&rsquo;s not, and constantly improve your prompts. The results will pay back in dividends.</p>\n<h3 id=\"stk-17\" class=\"stk-theme_44178__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">ChatGPT in your app</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Did you know that <a class=\"stk-reset\" href=\"https://tiny.cloud/\" target=\"_blank\" rel=\"noopener\">TinyMCE</a>, the world&rsquo;s most trusted rich text editor, has an integration with ChatGPT? Check out the <u><a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">AI Assistant</a></u>, which lets you add the power of generative AI, with pre-written prompts, into your content creation app. It&rsquo;s included in your <a class=\"stk-reset\" href=\"https://tiny.cloud/pricing\" target=\"_blank\" rel=\"noopener\">14-day free trial</a> when you sign up.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Remember &ndash; just like that new writer you hired, ChatGPT can be as powerful as you make it. The more information and expectations you feed it, the better content you&rsquo;ll get back.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid\" data-stk-css=\"stkaUyyB\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last stk-theme_44178__pad_ver_3\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last stk-theme_44178__pad_round_1-m\" data-col-width=\"6\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517328397 stk-theme_44178__mb_05 stk-theme_44178__color_44178_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\">author</p>\n<h4 class=\"stk-theme_44178__style_small_header stk-theme_44178__color_44178_custom_color_0 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">John Rau</h4>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__color_44178_custom_color_2 stk-reset\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">A former developer, John works on the Marketing team at Tiny. When he's not spreading the word about TinyMCE, he enjoys taking things apart and *trying* to put them back together (including his house and anything else that looks interesting).</p>\n</div>\n</div>\n</div>\n</div>","childMarkdownRemark":{"html":"<div class=\"stk-theme_44178__mb_2 stk-grid stk-layout__overhangs_left\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkC3Ick\" data-stk-css-m=\"\">\n<div class=\"stk-grid stk-theme_44178__mb_05\" data-stk-css=\"stkXveN9\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stk5kMt7\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkPt77l\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Title &amp; intro skipped&gt;</em></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight Materials and Aerodynamics</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight materials such as carbon fiber composites and aluminum alloys can be used to reduce the weight of vehicles, resulting in lower energy consumption. Additionally, advanced aerodynamic designs can minimize drag and improve vehicle efficiency further.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Assuming a 10% reduction in vehicle weight and a 5% improvement in aerodynamic efficiency, a mid-size sedan consuming 6 liters of gasoline per 100 kilometers could achieve fuel savings of approximately 0.9 liters per 100 kilometers. Extrapolating this across the global fleet of cars, the cumulative impact would be substantial, leading to reduced fuel consumption and associated emissions.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">To calculate the fuel savings, we multiply the initial fuel consumption by the percentage reductions in weight and aerodynamic efficiency:</p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\">Weight reduction = 10% = 0.10</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Aerodynamic improvement = 5% = 0.05</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Fuel savings = Initial fuel consumption * (Weight reduction + Aerodynamic improvement)</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * (0.10 + 0.05)</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * 0.15</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">= 0.9 liters per 100 kilometers</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkr4mf9\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Tip:</strong> You might have noticed that the prompt asked ChatGPT to show its calculations. Here&rsquo;s why: ChatGPT is a Large <strong class=\"stk-reset\">Language</strong> Model, which means it does really well with text responses. However, it&rsquo;s currently not great with math, and yes, it can hallucinate when it comes to calculations. By asking ChatGPT to show you the math behind its claims, it forces ChatGPT to do a sanity check on its math, and if it finds an error, it alerts you and corrects itself.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">While this is a good safeguard, it&rsquo;s still recommended to check the math behind any calculations <em class=\"stk-reset\">yourself</em>, to avoid any embarrassing results.</p>\n<h4 id=\"stk-9\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">4. Provide a persona</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">For your content to more deeply appeal to your target audience, askChatGPT to take on a persona that your audience identifies with. Simply provide the persona at the beginning of your prompt, and any additional instructions you want it to follow.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkVXsNo\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkdItS_\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk9r2Db\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkB7a2d\">You are a climate change skeptic who has your own reservations, but are now convinced by the science that it is real. Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Address common climate change skepticisms to help formulate your arguments.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkH9yHh\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkuoroC\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stke5Qhe\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: Driving Towards a Sustainable Future: How Cars Will Evolve in the Face of Climate Change</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">In the battle against climate change, our understanding of the scientific consensus has shifted over time. As a former climate change skeptic, I once harbored reservations about the reality of this global crisis. However, upon delving deeper into the scientific evidence, I have come to embrace the reality of climate change. With this newfound understanding, it is crucial to explore the future of one of the most significant contributors to greenhouse gas emissions: cars. In this blog post, we will examine how cars will evolve over the next decade to adapt to climate change concerns and address common skepticisms along the way.</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">The Transition to Electric Vehicles (EVs):</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">One common skepticism revolves around the feasibility and affordability of electric vehicles. However, over the past few years, the electric vehicle market has experienced exponential growth, making EVs more accessible and cost-effective. As technology advances and economies of scale come into play, EVs are becoming increasingly competitive with traditional internal combustion engine vehicles. With reduced reliance on fossil fuels, EVs can significantly contribute to mitigating climate change.</p>\n<p class=\"stk-reset\" data-stk-css=\"stkvVy8z\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></p>\n</div>\n</div>\n<h4 id=\"stk-10\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">5. Include SEO keywords</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">A key part to writing for the web is SEO, so that it can be discovered by your ideal reader. Once you&rsquo;ve done your SEO research, include your keywords in the prompt. For illustration, the keywords we&rsquo;ve requested are <strong class=\"stk-reset\">bolded</strong> in the ChatGPT response:</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stklzGaE\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKt-fI\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk6hhLw\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stk_t9Sh\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. For SEO purposes, use the primary keyword &ldquo;cars and climate change&rdquo; and the secondary keyword &ldquo;electric vehicles&rdquo;.</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stk1o3BN\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkLxJYs\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkDAtTr\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: <strong class=\"stk-reset\">Cars and Climate Change</strong>: The Evolution towards <strong class=\"stk-reset\">Electric VehiclIntroduction:</strong></p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">As the world grapples with the urgent need to combat <strong class=\"stk-reset\">climate change</strong>, the automotive industry is poised for a major transformation. <strong class=\"stk-reset\">Cars</strong>, a significant contributor to greenhouse gas emissions, are set to evolve drastically over the next decade to address environmental concerns. This blog post delves into the future of <strong class=\"stk-reset\">cars</strong> in the context of <strong class=\"stk-reset\">climate change</strong>, with a specific focus on the rise of <strong class=\"stk-reset\">electric vehicles (EVs)</strong>. Explore how <strong class=\"stk-reset\">EVs</strong> will revolutionize the automotive landscape, mitigate emissions, and pave the way for a sustainable transportation future.</p>\n<p class=\"stk-reset\" data-stk-css=\"stk2C9v9\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-11\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">6. Separate instructions from input</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">When you&rsquo;re providing long, complex instructions to ChatGPT, you can separate the instructions (the actions you want ChatGPT to take) from the input (the content you want those actions to be performed on). This allows you to format your prompt in a cleaner way and provides ChatGPT with a clear delineation between instructions and input.</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">To do this, provide your instructions, and then wrap your input with <br />triple-quotes ( \"\"\" ), as shown in the example below.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\"><br /><strong class=\"stk-reset\">Note:</strong> If you&rsquo;re building a <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">generative-AI enabled app with pre-written prompts</a>, it also helps to separate the prompts from the user input.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZ2rzr\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkZuF1q\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHnZ2n\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkOLzVd\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience:</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br />\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stk6saYI\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmCX6g\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk2yGtM\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: The Future of Automobiles: Adapting to Climate Change Concerns</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The specter of climate change looms large over our planet, compelling us to rethink and transform our approach to various industries, including transportation. As the world grapples with the urgency of reducing carbon emissions, the automotive industry is set to undergo a significant transformation over the next decade. In this article, we will explore how cars will evolve to adapt to climate change concerns, driven by technological advancements and shifting consumer demands.</p>\n<p class=\"stk-reset\" data-stk-css=\"stk8Gk5N\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-12\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">7. Provide additional information</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">In your instructions, provide any key points you want ChatGPT to include, as well as writing style or tone. Here&rsquo;s an example prompt and response, asking for an academic tone.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkINIKT\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkVMUUm\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGmsbE\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWuOM4\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience, in an academic tone.</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br />Include the following points:<br />- Rising cost and scarcity of fossil fuels</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">- Increased global temperatures</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">- A third argument of your choice</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkE_ZyB\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stknz35h\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkdv_XO\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: How Cars Will Evolve Over the Next Decade to Adapt to Climate Change Concerns</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">The pressing concerns of climate change have sparked a global shift towards sustainable practices and the reduction of greenhouse gas emissions. Among the key contributors to carbon dioxide emissions are fossil fuel-powered vehicles. As we face the challenges of rising costs and scarcity of fossil fuels, increased global temperatures, and demand for intelligent transportation networks, the automotive industry is compelled to innovate and adapt. In this blog post, we will explore how cars are expected to evolve over the next decade to mitigate climate change concerns.</p>\n<p class=\"stk-reset\" data-stk-css=\"stkrrfjm\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt;</em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-13\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">8. Strengthen your writing</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can also be used to proofread and improve the content you&rsquo;ve written. Aside from obvious things like grammar and <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/spell-checker-pro/\" target=\"_blank\" rel=\"noopener\">spell checking</a>, it can analyze complex arguments, identify weaknesses, and suggest ways to strengthen them:</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkCqZA2\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvJPzH\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkynmQf\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkNBCIo\">Analyze the following argument, identify any weaknesses or criticisms, and strengthen it:</p>\n<p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">\"\"\"Electric vehicles are the future because the climate is changing\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkBa1Kk\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWCSJ2\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWrLfS\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoqoG9\">The argument presented is that electric vehicles are the future because the climate is changing. While the argument suggests a connection between electric vehicles and climate change, it lacks specific evidence or reasoning to support this claim. Here is a breakdown of the weaknesses and suggestions to strengthen the argument:</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Weaknesses/Criticisms:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">Lack of causal relationship: The argument assumes a direct causal relationship between electric vehicles and climate change without providing any evidence or logical reasoning to support this connection. It is necessary to establish a clear link between the use of electric vehicles and their impact on mitigating climate change.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Incomplete analysis: The argument does not consider other factors that contribute to climate change, such as industrial emissions, deforestation, or energy generation methods. Focusing solely on electric vehicles oversimplifies the complex issue of climate change.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Limited scope: The argument does not acknowledge the current state of electric vehicle adoption or address potential challenges associated with widespread implementation, such as infrastructure development, battery production, or energy sources for charging.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Strengthening the argument:</strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">To strengthen the argument that electric vehicles are the future because of climate change, it is important to provide additional supporting evidence and address the weaknesses mentioned.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Establish the environmental benefits: </strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Present scientific studies and research that demonstrate the environmental advantages of electric vehicles compared to traditional internal combustion engine vehicles. Highlight their potential to reduce greenhouse gas emissions, air pollution, and dependence on fossil fuels.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Emphasize the role of transportation in climate change:</strong><br />Discuss the significant contribution of transportation to overall greenhouse gas emissions and the urgent need for sustainable solutions. Provide statistics and data to highlight the environmental impact of conventional vehicles.</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stkll7oK\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;+3 more suggestions&gt;</em></strong></p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By addressing these weaknesses and incorporating these suggestions, the argument can be strengthened by providing a more comprehensive and evidence-based analysis of the relationship between electric vehicles and climate change.</p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-stk-css=\"stkk2f7d\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues&hellip;&gt; </em></strong></p>\n</div>\n</div>\n<h4 id=\"stk-14\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">9. Repurpose content</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you work in publishing or marketing, repurposing content for different formats, as well as different audiences is a useful practice. Yes, ChatGPT can also do that.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkeaL1g\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWYVV-\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkngRX7\"><strong class=\"stk-reset\">You:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkde_wZ\">Turn the following blog post into tweets, individually tailored for the following personas:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Electric vehicle enthusiasts</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Climate change skeptics</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">- Gen Z-ers</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stk85EfU\" data-ce-tag=\"paragraph\">\"\"\"<em class=\"stk-reset\">&lt;blog post content&gt;</em>\"\"\"</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkLWvLv\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stktV7qA\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHr3lV\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk1UO9W\">Tweet for Electric Vehicle Enthusiasts:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌿🚗 Embrace the revolution! Electric vehicles are set to soar in the next decade, offering longer range, better performance, and affordability. With expanding charging infrastructure&nbsp;and improved battery tech, EVs are the practical choice for a greener commute and long-distance travel. #ElectricVehicles #GreenTransportation\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Climate Change Skeptics:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are transforming to combat climate change. Lightweight materials and improved aerodynamics reduce emissions, while advanced energy storage options like hydrogen fuel cells and supercapacitors offer sustainability. It's time to recognize the positive impact cars can have in creating a greener future. #ClimateChangeSolutions\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Gen Z-ers:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 A greener road ahead! The automotive industry is evolving to tackle climate change. Get ready for a future of electric vehicles with better range, cooler designs, and affordability. Autonomous driving will make transportation efficient, while lightweight materials and renewable energy integration pave the way for sustainability. Let's drive towards a brighter, eco-friendly tomorrow! #GreenTransportation #SustainableFuture\"</p>\n</div>\n</div>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">When asked to create social media posts, ChatGPT likes to include lots of emojis and leans towards the more cheesy side of the spectrum. Given the explosion in the usage of ChatGPT, that makes it very easy for people to pick out ChatGPT-generated posts. Make sure to apply your own touch to any AI generated social posts, or be more specific in the prompt instructions, so that it&rsquo;s unique to your brand and its voice.</p>\n<h4 id=\"stk-15\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">10. Provide feedback to ChatGPT</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">If ChatGPT&rsquo;s response wasn&rsquo;t what you wanted, ask it to try again. The more specific your feedback, the better a revision you&rsquo;ll get. Below are some example feedback prompts, aimed at improving the ChatGPT generated content.</p>\n<div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkgVkw4\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stkYfrRQ\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkglTTq\"><strong class=\"stk-reset\">You (continuation of previous conversation):</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkfjL6n\">I like the tweet for EV enthusiasts, but the other two could use some work. Feedback:<br /><br />Climate change skeptics - try to acknowledge concerns more, and come across less patronizing</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Gen Z-ers - less cheesy, more edgy but not so it sounds like your mother wrote it</p>\n</div>\n</div>\n<div class=\"stk-grid\" data-stk-css=\"stkLSpa_\" data-ce-tag=\"grid\">\n<div class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-col-width=\"8\" data-ce-tag=\"grid-col\" data-stk-css=\"stk7Gn3C\">\n<p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkc-cnx\"><strong class=\"stk-reset\">ChatGPT:</strong></p>\n<p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkipV0v\">Revised tweet for Climate Change Skeptics:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are undergoing significant changes to address climate concerns. By embracing lightweight materials, improved aerodynamics, and advanced energy storage options, we can reduce emissions and promote sustainability. Let's recognize the potential positive impact cars can have in creating a greener future. #ClimateChange #GreenTransportation\"</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Revised tweet for Gen Z-ers:</p>\n<p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 Buckle up for a greener future! The automotive industry is leveling up to fight climate change. Electric vehicles with extended range and killer designs are on the rise. Get ready for efficient transportation powered by autonomy, lightweight materials, and renewable energy integration. Let's drive the change and rock a sustainable lifestyle! 🌍💚 #GreenRevolution #SustainableTransportation\"</p>\n</div>\n</div>\n<h4 id=\"stk-16\" class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\">11. Always be testing and refining</h4>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">As you master the art of prompt writing, you&rsquo;ll undoubtedly discover more tips and tricks beyond what&rsquo;s mentioned in this article. Be sure to incorporate your learnings into your future prompts, and (if you have one) your list of pre-written prompts. Make sure to go back, see what&rsquo;s working and what&rsquo;s not, and constantly improve your prompts. The results will pay back in dividends.</p>\n<h3 id=\"stk-17\" class=\"stk-theme_44178__style_medium_header stk-reset\" data-ce-tag=\"paragraph\">ChatGPT in your app</h3>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Did you know that <a class=\"stk-reset\" href=\"https://tiny.cloud/\" target=\"_blank\" rel=\"noopener\">TinyMCE</a>, the world&rsquo;s most trusted rich text editor, has an integration with ChatGPT? Check out the <u><a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\" rel=\"noopener\">AI Assistant</a></u>, which lets you add the power of generative AI, with pre-written prompts, into your content creation app. It&rsquo;s included in your <a class=\"stk-reset\" href=\"https://tiny.cloud/pricing\" target=\"_blank\" rel=\"noopener\">14-day free trial</a> when you sign up.</p>\n<p class=\"stk-reset\" data-ce-tag=\"paragraph\">Remember &ndash; just like that new writer you hired, ChatGPT can be as powerful as you make it. The more information and expectations you feed it, the better content you&rsquo;ll get back.</p>\n</div>\n</div>\n<div class=\"stk-layout__overhangs_both stk-grid\" data-stk-css=\"stkaUyyB\" data-ce-tag=\"grid\">\n<div class=\"stk-grid-col stk-grid-col_last stk-theme_44178__pad_ver_3\" data-col-width=\"12\" data-ce-tag=\"grid-col\">\n<div class=\"stk-grid\" data-ce-tag=\"grid\">\n<div class=\"valign-middle stk-grid-col stk-grid-col_last stk-theme_44178__pad_round_1-m\" data-col-width=\"6\" data-ce-tag=\"grid-col\">\n<p class=\"stk-theme_44178__style_font_style-1628517328397 stk-theme_44178__mb_05 stk-theme_44178__color_44178_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\">author</p>\n<h4 class=\"stk-theme_44178__style_small_header stk-theme_44178__color_44178_custom_color_0 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">John Rau</h4>\n<p class=\"stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__color_44178_custom_color_2 stk-reset\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p>\n<p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">A former developer, John works on the Marketing team at Tiny. When he's not spreading the word about TinyMCE, he enjoys taking things apart and *trying* to put them back together (including his house and anything else that looks interesting).</p>\n</div>\n</div>\n</div>\n</div>","htmlAst":{"type":"root","children":[{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__mb_2","stk-grid","stk-layout__overhangs_left"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkC3Ick","dataStkCssM":""},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_05"],"dataStkCss":"stkXveN9","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stk5kMt7"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkPt77l"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Title & intro skipped>"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Lightweight Materials and Aerodynamics"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Lightweight materials such as carbon fiber composites and aluminum alloys can be used to reduce the weight of vehicles, resulting in lower energy consumption. Additionally, advanced aerodynamic designs can minimize drag and improve vehicle efficiency further."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Assuming a 10% reduction in vehicle weight and a 5% improvement in aerodynamic efficiency, a mid-size sedan consuming 6 liters of gasoline per 100 kilometers could achieve fuel savings of approximately 0.9 liters per 100 kilometers. Extrapolating this across the global fleet of cars, the cumulative impact would be substantial, leading to reduced fuel consumption and associated emissions."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"To calculate the fuel savings, we multiply the initial fuel consumption by the percentage reductions in weight and aerodynamic efficiency:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Weight reduction = 10% = 0.10"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Aerodynamic improvement = 5% = 0.05"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Fuel savings = Initial fuel consumption * (Weight reduction + Aerodynamic improvement)"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"= 6 liters * (0.10 + 0.05)"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"= 6 liters * 0.15"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"= 0.9 liters per 100 kilometers"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph","dataStkCss":"stkr4mf9"},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Tip:"}]},{"type":"text","value":" You might have noticed that the prompt asked ChatGPT to show its calculations. Here’s why: ChatGPT is a Large "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Language"}]},{"type":"text","value":" Model, which means it does really well with text responses. However, it’s currently not great with math, and yes, it can hallucinate when it comes to calculations. By asking ChatGPT to show you the math behind its claims, it forces ChatGPT to do a sanity check on its math, and if it finds an error, it alerts you and corrects itself."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"While this is a good safeguard, it’s still recommended to check the math behind any calculations "},{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"yourself"}]},{"type":"text","value":", to avoid any embarrassing results."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-9","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"4. Provide a persona"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"For your content to more deeply appeal to your target audience, askChatGPT to take on a persona that your audience identifies with. Simply provide the persona at the beginning of your prompt, and any additional instructions you want it to follow."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkVXsNo","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkdItS_"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stk9r2Db"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stkB7a2d"},"children":[{"type":"text","value":"You are a climate change skeptic who has your own reservations, but are now convinced by the science that it is real. Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Address common climate change skepticisms to help formulate your arguments."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkH9yHh","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkuoroC"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stke5Qhe"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Title: Driving Towards a Sustainable Future: How Cars Will Evolve in the Face of Climate Change"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Introduction:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"In the battle against climate change, our understanding of the scientific consensus has shifted over time. As a former climate change skeptic, I once harbored reservations about the reality of this global crisis. However, upon delving deeper into the scientific evidence, I have come to embrace the reality of climate change. With this newfound understanding, it is crucial to explore the future of one of the most significant contributors to greenhouse gas emissions: cars. In this blog post, we will examine how cars will evolve over the next decade to adapt to climate change concerns and address common skepticisms along the way."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"The Transition to Electric Vehicles (EVs):"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"One common skepticism revolves around the feasibility and affordability of electric vehicles. However, over the past few years, the electric vehicle market has experienced exponential growth, making EVs more accessible and cost-effective. As technology advances and economies of scale come into play, EVs are becoming increasingly competitive with traditional internal combustion engine vehicles. With reduced reliance on fossil fuels, EVs can significantly contribute to mitigating climate change."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataStkCss":"stkvVy8z","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-10","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"5. Include SEO keywords"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"A key part to writing for the web is SEO, so that it can be discovered by your ideal reader. Once you’ve done your SEO research, include your keywords in the prompt. For illustration, the keywords we’ve requested are "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"bolded"}]},{"type":"text","value":" in the ChatGPT response:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stklzGaE","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkKt-fI"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stk6hhLw"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stk_t9Sh"},"children":[{"type":"text","value":"Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. For SEO purposes, use the primary keyword “cars and climate change” and the secondary keyword “electric vehicles”."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stk1o3BN","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkLxJYs"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkDAtTr"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Title: "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Cars and Climate Change"}]},{"type":"text","value":": The Evolution towards "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Electric VehiclIntroduction:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Introduction:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"As the world grapples with the urgent need to combat "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"climate change"}]},{"type":"text","value":", the automotive industry is poised for a major transformation. "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Cars"}]},{"type":"text","value":", a significant contributor to greenhouse gas emissions, are set to evolve drastically over the next decade to address environmental concerns. This blog post delves into the future of "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"cars"}]},{"type":"text","value":" in the context of "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"climate change"}]},{"type":"text","value":", with a specific focus on the rise of "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"electric vehicles (EVs)"}]},{"type":"text","value":". Explore how "},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"EVs"}]},{"type":"text","value":" will revolutionize the automotive landscape, mitigate emissions, and pave the way for a sustainable transportation future."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataStkCss":"stk2C9v9","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-11","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"6. Separate instructions from input"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"When you’re providing long, complex instructions to ChatGPT, you can separate the instructions (the actions you want ChatGPT to take) from the input (the content you want those actions to be performed on). This allows you to format your prompt in a cleaner way and provides ChatGPT with a clear delineation between instructions and input."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"To do this, provide your instructions, and then wrap your input with "},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"triple-quotes ( \"\"\" ), as shown in the example below."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Note:"}]},{"type":"text","value":" If you’re building a "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/ai-integration/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"generative-AI enabled app with pre-written prompts"}]},{"type":"text","value":", it also helps to separate the prompts from the user input."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkZ2rzr","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkZuF1q"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkHnZ2n"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stkOLzVd"},"children":[{"type":"text","value":"Write an 800-1,000 word blog post on the following topic, for a PhD-level audience:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stk6saYI","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkmCX6g"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stk2yGtM"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Title: The Future of Automobiles: Adapting to Climate Change Concerns"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Introduction:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"The specter of climate change looms large over our planet, compelling us to rethink and transform our approach to various industries, including transportation. As the world grapples with the urgency of reducing carbon emissions, the automotive industry is set to undergo a significant transformation over the next decade. In this article, we will explore how cars will evolve to adapt to climate change concerns, driven by technological advancements and shifting consumer demands."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataStkCss":"stk8Gk5N","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-12","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"7. Provide additional information"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"In your instructions, provide any key points you want ChatGPT to include, as well as writing style or tone. Here’s an example prompt and response, asking for an academic tone."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkINIKT","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkVMUUm"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkGmsbE"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_0"],"dataCeTag":"paragraph","dataStkCss":"stkWuOM4"},"children":[{"type":"text","value":"Write an 800-1,000 word blog post on the following topic, for a PhD-level audience, in an academic tone."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Include the following points:"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"- Rising cost and scarcity of fossil fuels"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"- Increased global temperatures"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"- A third argument of your choice"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkE_ZyB","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stknz35h"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkdv_XO"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Title: How Cars Will Evolve Over the Next Decade to Adapt to Climate Change Concerns"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Introduction:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"The pressing concerns of climate change have sparked a global shift towards sustainable practices and the reduction of greenhouse gas emissions. Among the key contributors to carbon dioxide emissions are fossil fuel-powered vehicles. As we face the challenges of rising costs and scarcity of fossil fuels, increased global temperatures, and demand for intelligent transportation networks, the automotive industry is compelled to innovate and adapt. In this blog post, we will explore how cars are expected to evolve over the next decade to mitigate climate change concerns."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataStkCss":"stkrrfjm","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…>"}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-13","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"8. Strengthen your writing"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"ChatGPT can also be used to proofread and improve the content you’ve written. Aside from obvious things like grammar and "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/spell-checker-pro/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"spell checking"}]},{"type":"text","value":", it can analyze complex arguments, identify weaknesses, and suggest ways to strengthen them:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkCqZA2","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkvJPzH"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkynmQf"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkNBCIo"},"children":[{"type":"text","value":"Analyze the following argument, identify any weaknesses or criticisms, and strengthen it:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"\"\"Electric vehicles are the future because the climate is changing\"\"\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkBa1Kk","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkWCSJ2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkWrLfS"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkoqoG9"},"children":[{"type":"text","value":"The argument presented is that electric vehicles are the future because the climate is changing. While the argument suggests a connection between electric vehicles and climate change, it lacks specific evidence or reasoning to support this claim. Here is a breakdown of the weaknesses and suggestions to strengthen the argument:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Weaknesses/Criticisms:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Lack of causal relationship: The argument assumes a direct causal relationship between electric vehicles and climate change without providing any evidence or logical reasoning to support this connection. It is necessary to establish a clear link between the use of electric vehicles and their impact on mitigating climate change."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Incomplete analysis: The argument does not consider other factors that contribute to climate change, such as industrial emissions, deforestation, or energy generation methods. Focusing solely on electric vehicles oversimplifies the complex issue of climate change."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Limited scope: The argument does not acknowledge the current state of electric vehicle adoption or address potential challenges associated with widespread implementation, such as infrastructure development, battery production, or energy sources for charging."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Strengthening the argument:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"To strengthen the argument that electric vehicles are the future because of climate change, it is important to provide additional supporting evidence and address the weaknesses mentioned."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Establish the environmental benefits: "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Present scientific studies and research that demonstrate the environmental advantages of electric vehicles compared to traditional internal combustion engine vehicles. Highlight their potential to reduce greenhouse gas emissions, air pollution, and dependence on fossil fuels."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"Emphasize the role of transportation in climate change:"}]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Discuss the significant contribution of transportation to overall greenhouse gas emissions and the urgent need for sustainable solutions. Provide statistics and data to highlight the environmental impact of conventional vehicles."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataStkCss":"stkll7oK","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<+3 more suggestions>"}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"By addressing these weaknesses and incorporating these suggestions, the argument can be strengthened by providing a more comprehensive and evidence-based analysis of the relationship between electric vehicles and climate change."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataStkCss":"stkk2f7d","dataCeTag":"paragraph"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<Response continues…> "}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-14","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"9. Repurpose content"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"If you work in publishing or marketing, repurposing content for different formats, as well as different audiences is a useful practice. Yes, ChatGPT can also do that."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkeaL1g","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkWYVV-"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkngRX7"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkde_wZ"},"children":[{"type":"text","value":"Turn the following blog post into tweets, individually tailored for the following personas:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"- Electric vehicle enthusiasts"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"- Climate change skeptics"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"- Gen Z-ers"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataStkCss":"stk85EfU","dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"\"\""},{"type":"element","tagName":"em","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"<blog post content>"}]},{"type":"text","value":"\"\"\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkLWvLv","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stktV7qA"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkHr3lV"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stk1UO9W"},"children":[{"type":"text","value":"Tweet for Electric Vehicle Enthusiasts:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"🌿🚗 Embrace the revolution! Electric vehicles are set to soar in the next decade, offering longer range, better performance, and affordability. With expanding charging infrastructure and improved battery tech, EVs are the practical choice for a greener commute and long-distance travel. #ElectricVehicles #GreenTransportation\""}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Tweet for Climate Change Skeptics:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"🚘🌍 Cars are transforming to combat climate change. Lightweight materials and improved aerodynamics reduce emissions, while advanced energy storage options like hydrogen fuel cells and supercapacitors offer sustainability. It's time to recognize the positive impact cars can have in creating a greener future. #ClimateChangeSolutions\""}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Tweet for Gen Z-ers:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"🌱🚗 A greener road ahead! The automotive industry is evolving to tackle climate change. Get ready for a future of electric vehicles with better range, cooler designs, and affordability. Autonomous driving will make transportation efficient, while lightweight materials and renewable energy integration pave the way for sustainability. Let's drive towards a brighter, eco-friendly tomorrow! #GreenTransportation #SustainableFuture\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"When asked to create social media posts, ChatGPT likes to include lots of emojis and leans towards the more cheesy side of the spectrum. Given the explosion in the usage of ChatGPT, that makes it very easy for people to pick out ChatGPT-generated posts. Make sure to apply your own touch to any AI generated social posts, or be more specific in the prompt instructions, so that it’s unique to your brand and its voice."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-15","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"10. Provide feedback to ChatGPT"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"If ChatGPT’s response wasn’t what you wanted, ask it to try again. The more specific your feedback, the better a revision you’ll get. Below are some example feedback prompts, aimed at improving the ChatGPT generated content."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid","stk-theme_44178__mb_0"],"dataStkCss":"stkgVkw4","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stkYfrRQ"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkglTTq"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"You (continuation of previous conversation):"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkfjL6n"},"children":[{"type":"text","value":"I like the tweet for EV enthusiasts, but the other two could use some work. Feedback:"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"Climate change skeptics - try to acknowledge concerns more, and come across less patronizing"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Gen Z-ers - less cheesy, more edgy but not so it sounds like your mother wrote it"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataStkCss":"stkLSpa_","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-theme_44178__pad_round_1","stk-grid-col","stk-grid-col_last"],"dataColWidth":"8","dataCeTag":"grid-col","dataStkCss":"stk7Gn3C"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__pad_ver_05","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkc-cnx"},"children":[{"type":"element","tagName":"strong","properties":{"className":["stk-reset"]},"children":[{"type":"text","value":"ChatGPT:"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset","stk-theme_44178__mb_05"],"dataCeTag":"paragraph","dataStkCss":"stkipV0v"},"children":[{"type":"text","value":"Revised tweet for Climate Change Skeptics:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"🚘🌍 Cars are undergoing significant changes to address climate concerns. By embracing lightweight materials, improved aerodynamics, and advanced energy storage options, we can reduce emissions and promote sustainability. Let's recognize the potential positive impact cars can have in creating a greener future. #ClimateChange #GreenTransportation\""}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Revised tweet for Gen Z-ers:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__mb_05","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"\"🌱🚗 Buckle up for a greener future! The automotive industry is leveling up to fight climate change. Electric vehicles with extended range and killer designs are on the rise. Get ready for efficient transportation powered by autonomy, lightweight materials, and renewable energy integration. Let's drive the change and rock a sustainable lifestyle! 🌍💚 #GreenRevolution #SustainableTransportation\""}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"id":"stk-16","className":["stk-reset","stk-theme_44178__style_small_header"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"11. Always be testing and refining"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"As you master the art of prompt writing, you’ll undoubtedly discover more tips and tricks beyond what’s mentioned in this article. Be sure to incorporate your learnings into your future prompts, and (if you have one) your list of pre-written prompts. Make sure to go back, see what’s working and what’s not, and constantly improve your prompts. The results will pay back in dividends."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"id":"stk-17","className":["stk-theme_44178__style_medium_header","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"ChatGPT in your app"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Did you know that "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://tiny.cloud/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"TinyMCE"}]},{"type":"text","value":", the world’s most trusted rich text editor, has an integration with ChatGPT? Check out the "},{"type":"element","tagName":"u","properties":{},"children":[{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://www.tiny.cloud/tinymce/features/ai-integration/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"AI Assistant"}]}]},{"type":"text","value":", which lets you add the power of generative AI, with pre-written prompts, into your content creation app. It’s included in your "},{"type":"element","tagName":"a","properties":{"className":["stk-reset"],"href":"https://tiny.cloud/pricing","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"14-day free trial"}]},{"type":"text","value":" when you sign up."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Remember – just like that new writer you hired, ChatGPT can be as powerful as you make it. The more information and expectations you feed it, the better content you’ll get back."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-layout__overhangs_both","stk-grid"],"dataStkCss":"stkaUyyB","dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid-col","stk-grid-col_last","stk-theme_44178__pad_ver_3"],"dataColWidth":"12","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["stk-grid"],"dataCeTag":"grid"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{"className":["valign-middle","stk-grid-col","stk-grid-col_last","stk-theme_44178__pad_round_1-m"],"dataColWidth":"6","dataCeTag":"grid-col"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517328397","stk-theme_44178__mb_05","stk-theme_44178__color_44178_custom_color_3","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"author"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"className":["stk-theme_44178__style_small_header","stk-theme_44178__color_44178_custom_color_0","stk-theme_44178__mb_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"John Rau"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_font_style-1628517714937","stk-theme_44178__color_44178_custom_color_2","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"Product Marketing at TinyMCE"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["stk-theme_44178__style_small_text","stk-theme_44178__color_44178_custom_color_0","stk-reset"],"dataCeTag":"paragraph"},"children":[{"type":"text","value":"A former developer, John works on the Marketing team at Tiny. When he's not spreading the word about TinyMCE, he enjoys taking things apart and *trying* to put them back together (including his house and anything else that looks interesting)."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]}],"data":{"quirksMode":false}}}},"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2.243276283618582,"src":"//images.ctfassets.net/s600jj41gsex/6qqZqk1lAo6SQiDwMB8oLn/b3b5cdb77ce80eb6dc10e048c6e8ac7a/how-to-write-prompts-for-chatgpt-that-kickstart-content-creation-2023080204500295.png?w=2560&q=80&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/6qqZqk1lAo6SQiDwMB8oLn/b3b5cdb77ce80eb6dc10e048c6e8ac7a/how-to-write-prompts-for-chatgpt-that-kickstart-content-creation-2023080204500295.png?w=640&h=285&q=80&fit=scale 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When he's not spreading the word about TinyMCE, he enjoys taking things apart and *trying* to put them back together (including his house and anything else that looks interesting)."}},"metaTitle":{"metaTitle":"How to write prompts for ChatGPT that kickstart content creation | TinyMCE"},"metaDescription":{"metaDescription":"Unleash the full potential of AI with our in-depth guide on how to write effective ChatGPT prompts for content creation. Strategies and examples to improve your interactions with AI."},"setkaCss":["https://www.tiny.cloud/blog/setka/common_css_1634572086.css","https://www.tiny.cloud/blog/setka/T-MqHt4_cRRlImdGVfupaQ.css","https://www.tiny.cloud/blog/setka/UnEeJJ5vn9rZGngAji4oNg.css"],"setkaHtml":{"body_html":"<div class=\"stk-post stk-layout_12col_36009 stk-theme_44178\" data-stk=\"{&quot;images&quot;:[{&quot;id&quot;:297871,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:297035,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:297033,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:297028,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:297026,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:297020,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:296856,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;},{&quot;id&quot;:296854,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;}]}\" data-ui-id=\"post\" data-ce-tag=\"post\" data-reset-type=\"class\" data-layout-type=\"limited\" data-editor-version=\"3.2.5\" data-stk-css=\"stkv-AN2\"><div class=\"stk-grid stk-theme_44178__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"10\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_44178__color_44178_custom_color_2 ce-element--empty stk-element_no-text\" data-ce-tag=\"paragraph\"></p><h1 class=\"stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__style_font_style-1635835947787\" data-ce-tag=\"paragraph\">How to write prompts for ChatGPT that kickstart  content creation</h1></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Published {{setkaPost.lastUpdated}}<br></p></div><div data-col-width=\"9\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_44178__style_small_text stk-reset stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\"><img alt=\"\" class=\"stk-reset stk-theme_44178__symbol_custom_image_3740221 stk-icon\" src=\"https://ucarecdn.com/ff75d5fb-c11f-4155-b153-3eb9441ed072/\">&nbsp;{{setkaPost.readTime}} </p></div></div><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img class=\"stk-image stk-reset\" data-image-id=\"297871\" src=\"https://ucarecdn.com/060b1ee4-9b30-40bb-b004-4bea23ba7ba7/\" loading=\"lazy\"/></div></figure></div></div><div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"9\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_44178__style_font_style-1628517294418 stk-reset stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">You’ve hired a new writer. You’re excited about them creating some great content. But for some reason they’re just not “getting it”. The content is either off-topic, not in your brand voice, or doesn’t fit the structure you were expecting. What's the problem? Like all content creation – human or AI-driven – it comes down to the brief that’s been given. A poor brief (or prompt in the case of AI) delivers poor content.</p></div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/e073f17c-6278-40d2-820d-3c8c51c785ae/\" data-image-id=\"297028\" data-image-name=\"t02aheaaf-u02dn284rb8-df52ab5e2b2d-512-2022080800002210.jpeg\" class=\"stk-image stk-reset\" width=\"512\" height=\"512\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_last valign-middle\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__mb_0 stk-theme_44178__color_44178_custom_color_1\" data-ce-tag=\"paragraph\">John Rau</p><p class=\"stk-reset stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p></div></div></div></div><hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_2 stk-reset\"/><div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you’ve tried using ChatGPT to kickstart your content creation work, you’ve likely encountered a similar situation. An expert writer needs to be briefed properly, as does the generative AI tool you’re using, via your prompts. In both cases, you need to provide the right background and context information, so the outcomes are better matched to your needs and useful in achieving your goals.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">To help you brief your AI assistant more effectively, and receive better responses, this article outlines some best practices, tips and techniques so you’ll get the most out of using generative AI. Specifically, it covers the use of OpenAI’s GPT models (e.g. ChatGPT).</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">While there are many guides on the general use of ChatGPT this one focuses on using ChatGPT to start the <em class=\"stk-reset\">content creation process</em> – for web pages, blog posts, product descriptions, emails and more – and help to <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\">spark your creativity, break down writer’s block</a>, or or improve the readability of your content</p><p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">First, let’s dive into what ChatGPT is, and how OpenAI fits into the picture.</p><h2 class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-1\">What is ChatGPT?</h2><p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT is an artificial intelligence chatbot, developed by OpenAI, launched in November 2022. It runs on OpenAI’s <a href=\"https://platform.openai.com/docs/models\" target=\"_blank\" class=\"stk-reset\">GPT large language models (LLMs)</a>, which are <a href=\"https://www.databricks.com/glossary/machine-learning-models\" target=\"_blank\" class=\"stk-reset\">machine learning models</a> that understand and generate text in a human-like fashion.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can act like an assistant – to help you work through problems ranging from what to eat tonight (and how to cook it), to coding parts of an app, and yes, to creating your next piece of content.</p><p class=\"stk-reset stk-theme_44178__mb_2\" data-ce-tag=\"paragraph\">Signing up for ChatGPT Is free and easy to do with your email address or Google account. Just go to the <a href=\"https://chat.openai.com/\" target=\"_blank\" class=\"stk-reset\">ChatGPT login page</a>.</p><h3 class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\" id=\"stk-2\">ChatGPT limitations</h3><p class=\"stk-reset\" data-ce-tag=\"paragraph\">While ChatGPT and the underlying OpenAI models are extremely powerful, there are some limitations to using ChatGPT prompts to suggest content.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">These are the most common ChatGPT limitations:<strong class=\"stk-reset\"><br></strong></p><ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\"><li class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" id=\"Training_data_cutoff\" data-ce-tag=\"list-item\">Training data cutoff = not update-to-date information</li></ul><p class=\"stk-theme_44178__pad_hor_1 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">AI large language models (LLMs) like ChatGPT, need to be “trained” on data – typically information that’s been scraped from around the web – so they can generate useful content.</p><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><br>OpenAI’s GPT models on which ChatGPT is based, have a training data cutoff of September 2021. This means that <strong class=\"stk-reset\">ChatGPT is not aware of any events that occurred after this date.</strong> So if you need to create content based on recent events or developments, you may need to consider an alternative AI tool that’s been trained on more current information, or do additional research to supplement what's missing.</p><ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\"><li class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" id=\"Hallucinations__invents_facts_when_answers_are_unknown\" data-ce-tag=\"list-item\">Hallucinations = invents facts, when answers are unknown</li></ul><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Yes, AI too, can hallucinate. Users have reported in cases<strong class=\"stk-reset\"> where ChatGPT doesn’t know the answer, that it invents “facts” to answer questions.</strong> Therefore, it’s always a  good rule of thumb to verify any claims or facts generated by ChatGPT, before publishing or sharing them.</p><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Here’s an example of a ChatGPT hallucination. In the prompt and response below, ChatGPT correctly named the two co-founders of TinyMCE, but then tried to please me by adding a third, fictitious, founder with the same nickname as Guns N Roses’ lead vocalist. While the third name seems believable, what ChatGPT was trying to do is create a name that followed the same pattern of Swedish names, with nicknames.</p><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/60dc608e-6be8-4823-8ec1-e79439b7de56/\" data-image-id=\"297020\" data-image-name=\"chatgpt-hallucination-2023072520202093.png\" width=\"4256\" height=\"1442\" loading=\"lazy\" class=\"stk-image stk-reset\"/></div></figure><ul class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"list\"><li class=\"stk-theme_44178__style_small_header stk-reset stk-list-item\" id=\"Handling_sensitive_data__dont_tell_it_secret_information\" data-ce-tag=\"list-item\">Handling sensitive data = don’t tell it secret information</li></ul><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Just like those scary sci-fi movies have shown us, generative AI teaches and improves itself by constantly learning from the information people provide – whether that’s new information, or corrections to false information it provided. This means that <strong class=\"stk-reset\">whatever you tell ChatGPT, it can use to “train” itself</strong> to improve the accuracy of future responses and expand its knowledge base.</p><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\">Samsung learnt this the hard way, when they <a class=\"stk-reset\" href=\"https://mashable.com/article/samsung-chatgpt-leak-details\" target=\"_blank\">discovered employees had pasted top-secret source code into ChatGPT</a>, requesting the chatbot help optimize it. While&nbsp;ChatGPT does allow you to request your information not be used for training purposes, it doesn’t hurt to be cautious.</p><p class=\"stk-theme_44178__pad_hor_1 stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\"><strong class=\"stk-reset\">Never</strong></em><strong class=\"stk-reset\"> enter any proprietary, confidential or private information into ChatGPT,</strong> unless you’re ok with it being used to further train the AI model and that it’s likely to be used in other people’s responses.</p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last valign-top\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-stk-css=\"stkGViWm\" data-anim-m=\"false\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset stk-theme_44178__color_44178_custom_color_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">TABLE OF&nbsp;CONTENTS</strong></p><hr class=\"stk-theme_44178__separator_basic_divider stk-theme_44178__mb_05 stk-reset\"/><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-1\">What is ChatGPT?</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-2\">ChatGPT limitations</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Training_data_cutoff\">● Training data cutoff = not update-to-date information</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\" id=\"Hallucinations\"><a class=\"stk-reset\" href=\"#Hallucinations__v2\">● </a><a class=\"stk-reset\" href=\"#Hallucinations__invents_facts_when_answers_are_unknown\">Hallucinations = invents facts, when answers are unknown</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#Handling_sensitive_data\">● </a><a class=\"stk-reset\" href=\"#Handling_sensitive_data__dont_tell_it_secret_information\">Handling sensitive data = don’t tell it secret information</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-3\">How to write prompts for ChatGPT</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\" id=\"Prompt_writing_lifecycle\"><a class=\"stk-reset\" href=\"#stk-4\">Prompt writing lifecycle</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-5\">ChatGPT prompt guide</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-6\">1. More instruction gives better results</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-7\">2. Specify format and length</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-8\">3. Write for your target audience</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-9\">4. Provide a persona</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-10\">5. Include SEO keywords</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-11\">6. Separate instructions from input</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-12\">7. Provide additional information</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-13\">8. Strengthen your writing</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-14\">9. Repurpose content</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-15\">10. Provide feedback to ChatGPT</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-16\">11. Always be testing and refining</a></p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_3 stk-theme_44178__mb_05 stk-reset stk-theme_44178__pad_hor_1\" data-ce-tag=\"paragraph\"><a class=\"stk-reset\" href=\"#stk-17\">ChatGPT in your app</a></p></div></div></div></div><div class=\"stk-theme_44178__mb_15 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h2 class=\"stk-theme_44178__style_large_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-3\">How to write prompts for ChatGPT</h2><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Jakob Nielsen, cofounder of the renowned Nielsen Norman (NN/g) UX research group, believes that <a href=\"https://www.linkedin.com/pulse/prompt-driven-ai-ux-hurts-usability-jakob-nielsen/?trackingId=\" target=\"_blank\" class=\"stk-reset\">less than 20% of the population</a> in the developed world is capable of writing effective prompts for generative AI systems. <strong class=\"stk-reset\">That means 80% of us are incapable of writing effective prompts.</strong></p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Nielsen goes on to talk about the importance of having <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\">inbuilt pre-written prompts </a>to help bridge the gap and empower everyone to leverage AI tools like ChatGPT.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">That’s why it’s so important to understand how to write an effective <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\">ChatGPT prompt.</a>  Similarly to writing a brief (for anything), the amount of time and effort you invest in writing your prompt is paid off by the quality of response you get back.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">But before we get into the laundry list of prompt writing best practices, let’s look at how to best write and refine your prompts as you build your prompt writing muscle.</p><h3 class=\"stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\" id=\"stk-4\"><strong class=\"stk-reset\">Prompt writing lifecycle</strong></h3><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Generative AI is still in its early days, and what works today, may not work tomorrow. That’s due to factors such as:</p><ul class=\"stk-reset\" data-ce-tag=\"list\"><li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Improvements made to generative AI models<br></li><li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Evolving the thinking around the types of prompts that work best<strong class=\"stk-reset\"><br></strong></li><li class=\"stk-reset stk-list-item\" data-ce-tag=\"list-item\">Learning from the use of generative AI and how it works best with your business, industry or niche</li></ul><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Given AI’s rapidly changing and iterative nature,  it’s best to establish a lifecycle for the prompts you write – to ensure they’re useful today, tomorrow and into the future. For example, this is the prompt engineering lifecycle used at Tiny:</p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"3\" class=\"stk-grid-col valign-middle stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"10\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/f3f3d35e-28ad-4951-a333-d0fd9ae52d9b/\" data-image-id=\"297035\" data-image-name=\"diagram_new.png\" width=\"3316\" height=\"2139\" loading=\"lazy\" class=\"stk-image stk-reset\"/></div></figure></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-grid stk-theme_44178__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset\" data-ce-tag=\"paragraph\">For the foreseeable future, prompt writing is not a one-and-done work item. Most importantly, you should be regularly reviewing your prompts to see if they can be improved, to in turn optimize the responses you get back.</p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"3\" class=\"stk-grid-col valign-top stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-theme_44178__mb_2 stk-grid stk-layout__overhangs_left\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkC3Ick\" data-stk-css-m=\"\"><h3 class=\"stk-theme_44178__mb_05 stk-reset stk-theme_44178__style_medium_header\" data-ce-tag=\"paragraph\" id=\"stk-5\" data-stk-css=\"stkuGC8F\">ChatGPT prompt guide</h3><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Now you understand how ChatGPT works, its limitations, and have a general framework for managing your prompt writing lifecycle, here are our battle-tested best practices for writing ChatGPT prompts for content generation.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Note:</strong> Due to the similarity of large language models (LLMs) and how they work, these best practices can likely also be utilized with the other generative AI tools.</p><h4 class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-6\">1. More instruction gives better results</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">If there’s one key takeaway from this article, this is it. <strong class=\"stk-reset\">ChatGPT provides better content and ideas when it’s given clearer instruction, within your prompts.</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you know what you want, include it in your prompt.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">The example below shows where ChatGPT was asked to create a blog post about cars. Because it’s such a broad topic, ChatGPT guessed what the post needed to cover. However the other prompt given was more specific, so the response was closer to what was needed.</p><table data-responsive-type=\"cards\" class=\"stk-table--bordered_hv stk-theme_44178__mb_0 stk-reset stk-table\" data-ce-tag=\"table\"><colgroup><col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"124\"/><col class=\"stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset stk-reset\" data-stk-id=\"125\"/></colgroup><thead class=\"stk-reset\"><tr class=\"stk-reset stk-table-row\"><th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkVfnEv\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Good ✅</strong></th><th class=\"stk-reset stk-table-cell\" data-stk-css=\"stkBLTER\" data-ce-tag=\"th\"><strong class=\"stk-reset\">Bad ❌</strong></th></tr></thead><tbody class=\"stk-reset\"><tr class=\"stk-reset stk-table-row\"><td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\"><strong class=\"stk-reset\">You:</strong><br><br>Write a blog post about cars and how they will evolve over the next decade to adapt to&nbsp;climate change concerns</td><td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\"><strong class=\"stk-reset\">You:</strong><br><br>Write a blog post about cars</td></tr><tr class=\"stk-reset stk-table-row\"><td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Good ✅\" data-stk-css=\"stkWepYP\"><strong class=\"stk-reset\">ChatGPT:</strong><br><br>Title: A Greener Road Ahead: How Cars Will Evolve to Tackle Climate Change<br><br>Introduction:<br>As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.<br><br><em class=\"stk-reset\">&lt;Response continues…&gt;</em></td><td class=\"stk-reset stk-table-cell\" data-ce-tag=\"td\" data-cell-header=\"Bad ❌\" data-stk-css=\"stkyIDvH\"><strong class=\"stk-reset\">ChatGPT:</strong><br><br>Title: The Evolution of Cars: A Journey through Time and Innovation<br><br>Introduction:<br>The automobile has undoubtedly revolutionized the way we travel, shaping our modern society and transforming the world as we know it. Over the past century, cars have evolved from simple horseless carriages to sophisticated, sleek machines equipped with cutting-edge technology. In this blog post, we will take a captivating journey through time, exploring the remarkable evolution of cars and the innovations that have propelled them forward.<br><br><em class=\"stk-reset\">&lt;Response continues…&gt;</em></td></tr></tbody></table><h4 class=\"stk-theme_44178__style_small_header stk-reset stk-theme_44178__pad_ver_1 stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" id=\"stk-7\">2. Specify format and length</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Always provide ChatGPT with the parameters of what you want to receive back. ChatGPT spits out something very different if you ask it to write a LinkedIn post instead of a blog post. You can even ask it to write in a specific format, such as HTML or Markdown.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Here’s another example, with the addition of parameters to our prompt. You can copy/paste the HTML into a web page and voila, it’s formatted for the web</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkR4WlE\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKcBT4\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoYCU-\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkRQfZe\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. It should be 800-1,000 words in length and formatted as html.</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkpszEs\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stks_tGg\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkUe_ZG\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h1&gt;A Greener Road Ahfead: How Cars Will Evolve to Tackle Climate <br>Change&lt;/h1&gt;</p><p class=\"stk-theme_44178__mb_0 stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;h2&gt;Introduction&lt;/h2&gt;</p><p class=\"stk-theme_44178__style_font_style-1628517714937 stk-reset\" data-ce-tag=\"paragraph\">&lt;p&gt;As the world grapples with the urgent need to combat climate change, the automotive industry finds itself at the forefront of a transformative era. Cars, once emblematic of carbon emissions and pollution, are now poised to become an integral part of the solution. Over the next decade, we can expect to witness a remarkable evolution in the automotive landscape, as vehicles adapt and embrace sustainable technologies to address climate change concerns. In this blog post, we will explore the various ways cars are set to change and the promising innovations that will drive us towards a greener future.&lt;/p&gt;</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGQbJM\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></p></div></div><h4 class=\"stk-theme_44178__style_small_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-8\">3. Write for your target audience</h4><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By default, ChatGPT attempts to write for a <a class=\"stk-reset\" href=\"https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests\" target=\"_blank\">high-school reading level</a> and generally tries to explain topics from scratch – it assumes the reader doesn’t have a deep knowledge of the topic.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">For optimal results, you’d brief your writer on the target audience/reader, and similarly you can brief ChatGPT on the audience. In the example below, it’s been specified who to write for, and some characteristics around the type of content (scientific evidence) that the audience likes to read.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZdSlS\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvOxzc\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkU4c0c\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stktgGV5\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Write for a PhD-level audience, and include calculations to help prove your arguments.</p></div></div><div class=\"stk-grid stk-theme_44178__mb_05\" data-stk-css=\"stkXveN9\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stk5kMt7\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkPt77l\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Title &amp; intro skipped&gt;</em></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight Materials and Aerodynamics</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Lightweight materials such as carbon fiber composites and aluminum alloys can be used to reduce the weight of vehicles, resulting in lower energy consumption. Additionally, advanced aerodynamic designs can minimize drag and improve vehicle efficiency further.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Assuming a 10% reduction in vehicle weight and a 5% improvement in aerodynamic efficiency, a mid-size sedan consuming 6 liters of gasoline per 100 kilometers could achieve fuel savings of approximately 0.9 liters per 100 kilometers. Extrapolating this across the global fleet of cars, the cumulative impact would be substantial, leading to reduced fuel consumption and associated emissions.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">To calculate the fuel savings, we multiply the initial fuel consumption by the percentage reductions in weight and aerodynamic efficiency:</p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\">Weight reduction = 10% = 0.10</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Aerodynamic improvement = 5% = 0.05</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Fuel savings = Initial fuel consumption * (Weight reduction + Aerodynamic improvement)</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * (0.10 + 0.05)</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">= 6 liters * 0.15</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">= 0.9 liters per 100 kilometers</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\" data-stk-css=\"stkr4mf9\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></p></div></div><p class=\"stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Tip:</strong> You might have noticed that the prompt asked ChatGPT to show its calculations. Here’s why: ChatGPT is a Large <strong class=\"stk-reset\">Language</strong> Model, which means it does really well with text responses. However, it’s currently not great with math, and yes, it can hallucinate when it comes to calculations. By asking ChatGPT to show you the math behind its claims, it forces ChatGPT to do a sanity check on its math, and if it finds an error, it alerts you and corrects itself.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">While this is a good safeguard, it’s still recommended to check the math behind any calculations <em class=\"stk-reset\">yourself</em>, to avoid any embarrassing results.</p><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-9\">4. Provide a persona</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">For your content to more deeply appeal to your target audience, askChatGPT to take on a persona that your audience identifies with. Simply provide the persona at the beginning of your prompt, and any additional instructions you want it to follow.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkVXsNo\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkdItS_\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk9r2Db\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkB7a2d\">You are a climate change skeptic who has your own reservations, but are now convinced by the science that it is real. Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. Address common climate change skepticisms to help formulate your arguments.</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkH9yHh\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkuoroC\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stke5Qhe\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: Driving Towards a Sustainable Future: How Cars Will Evolve in the Face of Climate Change</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">In the battle against climate change, our understanding of the scientific consensus has shifted over time. As a former climate change skeptic, I once harbored reservations about the reality of this global crisis. However, upon delving deeper into the scientific evidence, I have come to embrace the reality of climate change. With this newfound understanding, it is crucial to explore the future of one of the most significant contributors to greenhouse gas emissions: cars. In this blog post, we will examine how cars will evolve over the next decade to adapt to climate change concerns and address common skepticisms along the way.</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">The Transition to Electric Vehicles (EVs):</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">One common skepticism revolves around the feasibility and affordability of electric vehicles. However, over the past few years, the electric vehicle market has experienced exponential growth, making EVs more accessible and cost-effective. As technology advances and economies of scale come into play, EVs are becoming increasingly competitive with traditional internal combustion engine vehicles. With reduced reliance on fossil fuels, EVs can significantly contribute to mitigating climate change.</p><p class=\"stk-reset\" data-stk-css=\"stkvVy8z\" data-ce-tag=\"paragraph\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-10\">5. Include SEO keywords</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">A key part to writing for the web is SEO, so that it can be discovered by your ideal reader. Once you’ve done your SEO research, include your keywords in the prompt. For illustration, the keywords we’ve requested are <strong class=\"stk-reset\">bolded</strong> in the ChatGPT response:</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stklzGaE\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkKt-fI\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk6hhLw\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stk_t9Sh\">Write a blog post about cars and how they will evolve over the next decade to adapt to climate change concerns. For SEO purposes, use the primary keyword “cars and climate change” and the secondary keyword “electric vehicles”.</p></div></div><div class=\"stk-grid\" data-stk-css=\"stk1o3BN\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkLxJYs\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkDAtTr\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: <strong class=\"stk-reset\">Cars and Climate Change</strong>: The Evolution towards <strong class=\"stk-reset\">Electric VehiclIntroduction:</strong></p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">As the world grapples with the urgent need to combat <strong class=\"stk-reset\">climate change</strong>, the automotive industry is poised for a major transformation. <strong class=\"stk-reset\">Cars</strong>, a significant contributor to greenhouse gas emissions, are set to evolve drastically over the next decade to address environmental concerns. This blog post delves into the future of <strong class=\"stk-reset\">cars</strong> in the context of <strong class=\"stk-reset\">climate change</strong>, with a specific focus on the rise of <strong class=\"stk-reset\">electric vehicles (EVs)</strong>. Explore how <strong class=\"stk-reset\">EVs</strong> will revolutionize the automotive landscape, mitigate emissions, and pave the way for a sustainable transportation future.</p><p class=\"stk-reset\" data-stk-css=\"stk2C9v9\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></strong></p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-11\">6. Separate instructions from input</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">When you’re providing long, complex instructions to ChatGPT, you can separate the instructions (the actions you want ChatGPT to take) from the input (the content you want those actions to be performed on). This allows you to format your prompt in a cleaner way and provides ChatGPT with a clear delineation between instructions and input.</p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">To do this, provide your instructions, and then wrap your input with <br>triple-quotes ( \"\"\" ), as shown in the example below.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\"><br><strong class=\"stk-reset\">Note:</strong> If you’re building a <a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\">generative-AI enabled app with pre-written prompts</a>, it also helps to separate the prompts from the user input.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkZ2rzr\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkZuF1q\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHnZ2n\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkOLzVd\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience:</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br>\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p></div></div><div class=\"stk-grid\" data-stk-css=\"stk6saYI\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkmCX6g\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk2yGtM\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: The Future of Automobiles: Adapting to Climate Change Concerns</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">The specter of climate change looms large over our planet, compelling us to rethink and transform our approach to various industries, including transportation. As the world grapples with the urgency of reducing carbon emissions, the automotive industry is set to undergo a significant transformation over the next decade. In this article, we will explore how cars will evolve to adapt to climate change concerns, driven by technological advancements and shifting consumer demands.</p><p class=\"stk-reset\" data-stk-css=\"stk8Gk5N\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></strong></p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-12\">7. Provide additional information</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">In your instructions, provide any key points you want ChatGPT to include, as well as writing style or tone. Here’s an example prompt and response, asking for an academic tone.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkINIKT\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkVMUUm\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkGmsbE\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_0\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWuOM4\">Write an 800-1,000 word blog post on the following topic, for a PhD-level audience, in an academic tone.</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\"><br>Include the following points:<br>- Rising cost and scarcity of fossil fuels</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">- Increased global temperatures</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">- A third argument of your choice</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">\"\"\"How cars will evolve over the next decade to adapt to climate change concerns\"\"\"</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkE_ZyB\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stknz35h\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkdv_XO\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Title: How Cars Will Evolve Over the Next Decade to Adapt to Climate Change Concerns</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">Introduction:</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">The pressing concerns of climate change have sparked a global shift towards sustainable practices and the reduction of greenhouse gas emissions. Among the key contributors to carbon dioxide emissions are fossil fuel-powered vehicles. As we face the challenges of rising costs and scarcity of fossil fuels, increased global temperatures, and demand for intelligent transportation networks, the automotive industry is compelled to innovate and adapt. In this blog post, we will explore how cars are expected to evolve over the next decade to mitigate climate change concerns.</p><p class=\"stk-reset\" data-stk-css=\"stkrrfjm\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues…&gt;</em></strong></p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-13\">8. Strengthen your writing</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">ChatGPT can also be used to proofread and improve the content you’ve written. Aside from obvious things like grammar and <a href=\"https://www.tiny.cloud/tinymce/features/spell-checker-pro/\" target=\"_blank\" class=\"stk-reset\">spell checking</a>, it can analyze complex arguments, identify weaknesses, and suggest ways to strengthen them:</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkCqZA2\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkvJPzH\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkynmQf\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkNBCIo\">Analyze the following argument, identify any weaknesses or criticisms, and strengthen it:</p><p class=\"stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">\"\"\"Electric vehicles are the future because the climate is changing\"\"\"</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkBa1Kk\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWCSJ2\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkWrLfS\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkoqoG9\">The argument presented is that electric vehicles are the future because the climate is changing. While the argument suggests a connection between electric vehicles and climate change, it lacks specific evidence or reasoning to support this claim. Here is a breakdown of the weaknesses and suggestions to strengthen the argument:</p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Weaknesses/Criticisms:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\">Lack of causal relationship: The argument assumes a direct causal relationship between electric vehicles and climate change without providing any evidence or logical reasoning to support this connection. It is necessary to establish a clear link between the use of electric vehicles and their impact on mitigating climate change.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Incomplete analysis: The argument does not consider other factors that contribute to climate change, such as industrial emissions, deforestation, or energy generation methods. Focusing solely on electric vehicles oversimplifies the complex issue of climate change.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Limited scope: The argument does not acknowledge the current state of electric vehicle adoption or address potential challenges associated with widespread implementation, such as infrastructure development, battery production, or energy sources for charging.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Strengthening the argument:</strong></p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">To strengthen the argument that electric vehicles are the future because of climate change, it is important to provide additional supporting evidence and address the weaknesses mentioned.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Establish the environmental benefits: </strong></p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Present scientific studies and research that demonstrate the environmental advantages of electric vehicles compared to traditional internal combustion engine vehicles. Highlight their potential to reduce greenhouse gas emissions, air pollution, and dependence on fossil fuels.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Emphasize the role of transportation in climate change:</strong><br>Discuss the significant contribution of transportation to overall greenhouse gas emissions and the urgent need for sustainable solutions. Provide statistics and data to highlight the environmental impact of conventional vehicles.</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stkll7oK\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;+3 more suggestions&gt;</em></strong></p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">By addressing these weaknesses and incorporating these suggestions, the argument can be strengthened by providing a more comprehensive and evidence-based analysis of the relationship between electric vehicles and climate change.</p><p class=\"stk-reset stk-theme_44178__mb_05\" data-stk-css=\"stkk2f7d\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"><em class=\"stk-reset\">&lt;Response continues…&gt; </em></strong></p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-14\">9. Repurpose content</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">If you work in publishing or marketing, repurposing content for different formats, as well as different audiences is a useful practice. Yes, ChatGPT can also do that.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkeaL1g\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkWYVV-\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkngRX7\"><strong class=\"stk-reset\">You:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkde_wZ\">Turn the following blog post into tweets, individually tailored for the following personas:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Electric vehicle enthusiasts</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">- Climate change skeptics</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">- Gen Z-ers</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-stk-css=\"stk85EfU\" data-ce-tag=\"paragraph\">\"\"\"<em class=\"stk-reset\">&lt;blog post content&gt;</em>\"\"\"</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkLWvLv\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stktV7qA\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkHr3lV\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stk1UO9W\">Tweet for Electric Vehicle Enthusiasts:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌿🚗 Embrace the revolution! Electric vehicles are set to soar in the next decade, offering longer range, better performance, and affordability. With expanding charging infrastructure&nbsp;and improved battery tech, EVs are the practical choice for a greener commute and long-distance travel. #ElectricVehicles #GreenTransportation\"</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Climate Change Skeptics:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are transforming to combat climate change. Lightweight materials and improved aerodynamics reduce emissions, while advanced energy storage options like hydrogen fuel cells and supercapacitors offer sustainability. It's time to recognize the positive impact cars can have in creating a greener future. #ClimateChangeSolutions\"</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Tweet for Gen Z-ers:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 A greener road ahead! The automotive industry is evolving to tackle climate change. Get ready for a future of electric vehicles with better range, cooler designs, and affordability. Autonomous driving will make transportation efficient, while lightweight materials and renewable energy integration pave the way for sustainability. Let's drive towards a brighter, eco-friendly tomorrow! #GreenTransportation #SustainableFuture\"</p></div></div><p class=\"stk-reset\" data-ce-tag=\"paragraph\">When asked to create social media posts, ChatGPT likes to include lots of emojis and leans towards the more cheesy side of the spectrum. Given the explosion in the usage of ChatGPT, that makes it very easy for people to pick out ChatGPT-generated posts. Make sure to apply your own touch to any AI generated social posts, or be more specific in the prompt instructions, so that it’s unique to your brand and its voice.</p><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-15\">10. Provide feedback to ChatGPT</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">If ChatGPT’s response wasn’t what you wanted, ask it to try again. The more specific your feedback, the better a revision you’ll get. Below are some example feedback prompts, aimed at improving the ChatGPT generated content.</p><div class=\"stk-grid stk-theme_44178__mb_0\" data-stk-css=\"stkgVkw4\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stkYfrRQ\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkglTTq\"><strong class=\"stk-reset\">You <strong class=\"stk-reset\"> (continuation of previous conversation)</strong>:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkfjL6n\">I like the tweet for EV enthusiasts, but the other two could use some work. Feedback:<br><br>Climate change skeptics - try to acknowledge concerns more, and come across less patronizing</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Gen Z-ers - less cheesy, more edgy but not so it sounds like your mother wrote it</p></div></div><div class=\"stk-grid\" data-stk-css=\"stkLSpa_\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-theme_44178__pad_round_1 stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"stk7Gn3C\"><p class=\"stk-reset stk-theme_44178__pad_ver_05 stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkc-cnx\"><strong class=\"stk-reset\">ChatGPT:</strong></p><p class=\"stk-reset stk-theme_44178__mb_05\" data-ce-tag=\"paragraph\" data-stk-css=\"stkipV0v\">Revised tweet for Climate Change Skeptics:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🚘🌍 Cars are undergoing significant changes to address climate concerns. By embracing lightweight materials, improved aerodynamics, and advanced energy storage options, we can reduce emissions and promote sustainability. Let's recognize the potential positive impact cars can have in creating a greener future. #ClimateChange #GreenTransportation\"</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">Revised tweet for Gen Z-ers:</p><p class=\"stk-theme_44178__mb_05 stk-reset\" data-ce-tag=\"paragraph\">\"🌱🚗 Buckle up for a greener future! The automotive industry is leveling up to fight climate change. Electric vehicles with extended range and killer designs are on the rise. Get ready for efficient transportation powered by autonomy, lightweight materials, and renewable energy integration. Let's drive the change and rock a sustainable lifestyle! 🌍💚 #GreenRevolution #SustainableTransportation\"</p></div></div><h4 class=\"stk-reset stk-theme_44178__style_small_header\" data-ce-tag=\"paragraph\" id=\"stk-16\">11. Always be testing and refining</h4><p class=\"stk-reset\" data-ce-tag=\"paragraph\">As you master the art of prompt writing, you’ll undoubtedly discover more tips and tricks beyond what’s mentioned in this article. Be sure to incorporate your learnings into your future prompts, and (if you have one) your list of pre-written prompts. Make sure to go back, see what’s working and what’s not, and constantly improve your prompts. The results will pay back in dividends.</p><h3 class=\"stk-theme_44178__style_medium_header stk-reset\" data-ce-tag=\"paragraph\" id=\"stk-17\">ChatGPT in your app</h3><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Did you know that <a class=\"stk-reset\" href=\"https://tiny.cloud/\" target=\"_blank\">TinyMCE</a>, the world’s most trusted rich text editor, has an integration with ChatGPT? Check out the <u><a class=\"stk-reset\" href=\"https://www.tiny.cloud/tinymce/features/ai-integration/\" target=\"_blank\">AI  Assistant</a></u>, which lets you add the power of generative AI, with pre-written prompts, into your content creation app. It’s included in your <a class=\"stk-reset\" href=\"https://tiny.cloud/pricing\" target=\"_blank\">14-day free trial</a> when you sign up.</p><p class=\"stk-reset\" data-ce-tag=\"paragraph\">Remember – just like that new writer you hired, ChatGPT can be as powerful as you make it. The more information and expectations you feed it, the better content you’ll get back. </p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"3\" class=\"stk-grid-col valign-middle stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div><div class=\"stk-layout__overhangs_both stk-grid\" data-stk-css=\"stkaUyyB\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last stk-theme_44178__pad_ver_3\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div><div data-col-width=\"4\" class=\"stk-grid-col valign-middle\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-blueprint--avatar stk-reset stk-image-figure\" data-stk-css=\"stkRA5yd\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https://ucarecdn.com/e073f17c-6278-40d2-820d-3c8c51c785ae/\" data-image-id=\"297028\" data-image-name=\"t02aheaaf-u02dn284rb8-df52ab5e2b2d-512-2022080800002210.jpeg\" class=\"stk-image stk-reset\" width=\"512\" height=\"512\" loading=\"lazy\"/></div></figure></div><div data-col-width=\"6\" class=\"valign-middle stk-grid-col stk-grid-col_last stk-theme_44178__pad_round_1-m\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_44178__style_font_style-1628517328397 stk-theme_44178__mb_05 stk-theme_44178__color_44178_custom_color_3 stk-reset\" data-ce-tag=\"paragraph\">author</p><h4 class=\"stk-theme_44178__style_small_header stk-theme_44178__color_44178_custom_color_0 stk-theme_44178__mb_0 stk-reset\" data-ce-tag=\"paragraph\">John Rau</h4><p class=\"stk-theme_44178__style_font_style-1628517714937 stk-theme_44178__color_44178_custom_color_2 stk-reset\" data-ce-tag=\"paragraph\">Product Marketing at TinyMCE</p><p class=\"stk-theme_44178__style_small_text stk-theme_44178__color_44178_custom_color_0 stk-reset\" data-ce-tag=\"paragraph\">A former developer, John works on the Marketing team at Tiny. When he's not spreading the word about TinyMCE, he enjoys taking things apart and *trying* to put them back together (including his house and anything else that looks interesting).</p></div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset\" data-ce-tag=\"paragraph\"></p></div></div></div></div><style data-stk-css=\"stkLSpa_\" class=\"\" media=\"all\">[data-stk-css=\"stkLSpa_\"]:not(#stk):not(#stk):not(style){border: 1px solid #D7D6D6; border-radius: -2px}</style><style data-stk-css=\"stk7Gn3C\" class=\"\" media=\"all\">[data-stk-css=\"stk7Gn3C\"]:not(#stk):not(#stk):not(style){background-color: rgba(249, 250, 251, 1)}</style><style data-stk-css=\"stkc-cnx\" class=\"\" media=\"all\">[data-stk-css=\"stkc-cnx\"]:not(#stk):not(#stk):not(style){background-color: rgba(249, 250, 251, 1)}</style><style data-stk-css=\"stkgVkw4\" class=\"\" media=\"all\">[data-stk-css=\"stkgVkw4\"]:not(#stk):not(#stk):not(style){border: 1px solid #D7D6D6; 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