CONTENT EXPERIENCE, PARTNERS
9 Best HubSpot blog templates for extraordinary content
Originally published on Setka.io between 2017-2021 and migrated during 2021/22. Some details may have changed since the original version was published.
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Which HubSpot templates give your readers a great experience right out of the box? We used our new Content Scoring Framework to decide…
When thinking about designing your blog, most companies dream of working with a designer to build gorgeous, fully-customized posts that check all the UX boxes. And they should help readers understand what you’re saying, keep them engaged, and showcase your brand.
But, for most teams, that’s simply not possible. Whether because of money, time, or both, building things from scratch isn’t possible. IIf that's the case for you, blog templates are the answer.
The good news is that doesn’t mean your readers’ experience has to be less than ideal. There are plenty of templates out there that uphold the tenets of good content design, and look great while they’re doing it.
Setka has a framework for scoring content design across 35+ elements, that determines how optimized the content is for comprehension, legibility, brand differentiation and the ultimate goal – engagement and conversion. We decided to put some popular HubSpot blog templates to the test to see which ones help you design the best content right out-of-the-box. And while they all scored well across every category, here’s where we found they especially shine.
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Great for comprehension
These templates have the ultimate structure and navigation options to help readers quickly scan your content, understand what it’s about and find what they’re looking for.
Great comprehension qualities include:
- The perfect column width for effortless reading
- The ability to create clear hierarchies – using headers and subheaders that break content up into an easy-to-follow structure
- Options to stylize and accentuate important information in the text or margins.
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* Costs quoted are accurate as at original time of publishing. Check the provider for updated prices and availability.
Great for legibility
These templates stand out for their smart typography choices and built-in mobile optimization that makes your content easy and enjoyable to read – no matter what screen they’re viewed on.
Great legibility in content includes features like:
- Good contrast between text and background colors
- The right amount of spacing between text and paragraphs
- Hyperlinks that stand out in the text.
We also checked to make sure everything reformats and looks great when scaled down to mobile, from the text size and spacing to how things like images and tables reformat.
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SphereOne
by Brand Manager Company
Free*
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Aplite
by Salted Stone
$25*
Also scored great
in engagement
* Costs quoted are accurate as at original time of publishing. Check the provider for updated prices and availability.
Great for engagement and conversion
These templates really hit on the money with a wealth of visual, animation, and CTA features that help you create the most engaging page possible – which ultimately drives conversions.
You’ll be able to improve conversions by:
- Easily add splashy header images that catch the reader’s eye
- Add tons of multimedia elements to keep them interested, like:
- Data visualizations and highlights
- Embeds
- Pull quotes
- Sleek bulleted lists.
Plus, these templates help make sure your CTAs pop.
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* Costs quoted are accurate as at original time of publishing. Check the provider for updated prices and availability.
Great for brand differentiation
All of the templates featured knocked it out of the park for making your brand and content stand out from the pack, with each one getting a perfect score across elements that allow you to showcase your branding and keep a consistent style.
Brand differentiation features include:
- The ability to add elements that seriously elevate your story (think photos, illustrations, GIFs, videos, infographics, and more)
- The ability to create a unified style across every element of your content through template customization
- Micro-branding that matches your brand standards.
Filling in the gaps
As mentioned, all of these templates include valuable features to help you succeed across all the elements of good content design. But if you find a template you love and then run into some gaps that are preventing you from creating the perfect reading experience or converting readers inor users and/or buyers, you can always use Setka to help deliver all those principles.
Marketers who publish Hubspot-powered blogs can use Setka’s Content Design Cloud to add another layer of content design on top of their existing templates – tapping into a dizzying array of tools to arrange text and visuals into magazine-quality, image-rich layouts – then export to their Hubspot blog with just a few clicks.