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What are the benefits of authenticity at work and how can you build a more What You See Is What You Get culture? We talk to our team to find out!

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Learn what TinyMCE is: an open-source WYSIWYG editor with plugins, AI tools and React/Vue/Angular support. Free up to 1,000 loads/month.

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Join us at the annual SaaStr conference! Connect with us at TinyMCE and get actionable advice and learnings.

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A great company has a deeper mission which helps fuel them and guide them. This is the Tiny story – a culture of WYSIWYG.

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TinyMCE 6 is Here! Find out all things new in TinyMCE 6.0 including highlights, upgrades, and improvements.

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In TinyMCE 6.2 we introduced 3 new plugins: Merge tags, Spelling autocorrect and Footnotes, improved bulleted and numbered lists styling and fixed 19 bugs!

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Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"a sun setting over the ocean horizon, marking the end of the Setka software lifecycle","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7767441860465116,"src":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fit=scale 1528w","srcWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fm=webp&fit=scale 1528w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Andrew Roberts","slug":"andrew-roberts"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Setka editor sunset | TinyMCE"},"metaDescription":{"metaDescription":"Software lifecycles follow patterns. Once of those software lifecycle patterns is sunsetting. Tiny intends to sunset the Setka editor. Read on for more"}},{"title":"Remote collaboration tips for keeping your team in sync ","slug":"remote-collaboration-tips-for-keeping-your-team-in-sync","featured":false,"lastUpdated":"Jan 29th, 2021","description":{"description":"

Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blue text bubbles on light blue background ","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2173913043478262,"src":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fit=scale 896w","srcWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fm=webp&fit=scale 896w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Qiran Gabrielle-Grace","slug":"qiran-gabrielle-grace"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Create greater synergy between remote team members"},"metaDescription":{"metaDescription":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}},{"title":"What is a startup?","slug":"what-is-a-startup","featured":false,"lastUpdated":"Mar 1st, 2020","description":{"description":"

What is a startup? And should developers consider working for one? See startup definitions, phases, and more.

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Startup definitions & more."},"metaDescription":{"metaDescription":"What is a startup? And should developers consider working for one? See startup definitions, phases, and more."}},{"title":"Finalist for 2021 Women in Digital Awards: Software Engineer of the Year 🏆","slug":"women-in-digital-finalist-2021","featured":false,"lastUpdated":"Nov 3rd, 2021","description":{"description":"

Exciting news from Women in Digital awards: Tiny’s Millie Macdonald is shortlisted as a finalist for the Software Engineer of the Year award, alongside four other incredible women and organizations. 

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Find out what's new in TinymCE 6.1. We updated our Comments plugin with significant improvements, as well as fixed over 50 bugs in this release. Read on to learn more about TinyMCE 6.1 release.

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We share about the process Tiny’s development team went through to go from in-office to fully remote.

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As a leading launchpad for new developers, this marks Tiugo’s third investment, expanding its suite of content creation and collaboration tools

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\"Tiny embraced the diversity of my experience and recognized that my skills had been strengthened, not weakened, by different perspectives.\"

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\"The reality is, there’s lots of opportunities for non-coders, and especially for women.\"

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Setka’s marketing manager is pretty sure they can because she could! Read her story in our blog."}},{"title":"Women in Tech: Five contributors to today’s internet","slug":"women-in-tech-history","featured":false,"lastUpdated":"Oct 5th, 2021","description":{"description":"

Ada Lovelace and Grace Hopper are well known women in tech, but who came after them? This article explores the achievements of five women in tech who created several essential aspects that make up the core computer communication network commonplace today - the internet. These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn.

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These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Three women in tech stand on an open blue beach, and a computer floats in the sky.","artistName":"Becca Tapert & 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The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"A woman peers into a glowing smartphone, contemplating the tech industry.","artistName":"Becca 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Women in tech statistics paint a picture of work days and home life blending together. One story from our team here at Tiny adds to the ongoing women in tech information and narrative available to teams in tech worldwide.

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\"Its genuine environment of meritocracy empowers me to refine my own abilities, exposes me to innovative insights, and surrounds me with the optimism of aspiring individuals.\" Hear from Jasmine Brown as she shares the empowering experience of changing her career and moving into the tech industry. 

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Tiny officially announces the acquisition of Setka, a no code WYSIWYG editor for building interactive, engaging, ‘experiential’ content. 

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Tiny’s Head of HR & Finance shares her story of balancing a career in tech alongside motherhood. Amy covers her journey into tech, leadership, parenting, promotions, and more.

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It can be scary sharing your story. How much is too much? How little is too little? Am I going to come off like a crusader? In the latest addition to Tiny’s Women in Tech series, People and Culture Manager, Liz Kostowski shares her invaluable insights as to why standing up for yourself can be a challenge in the workplace. 

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Tiny has become a high-class fully-remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. 

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"},"metaDescription":{"metaDescription":"Tiny has become a high-class fully remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. "}},{"title":"Women in tech: Working in tech without being a ‘techie’","slug":"women-in-tech-working-in-tech","featured":false,"lastUpdated":"May 18th, 2021","description":{"description":"

Many people have preconceived ideas about what working in tech is like and what’s required of you. Find out what it’s really like working in a male-dominated industry as a woman. 

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Whether your team is in-house, remote, or a bit of both, team building activities can help them do better work together. We share 5 team building tips to help increase participation.

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Marketing Director, Elise Bentley, speaks up about her personal experiences in the workplace, and why she loves working in tech.

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Graduate software developer, Neil Ashford, shares what he’s learned since joining Tiny and some tips for undergrads preparing for their first job as a developer.

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Introducing our new Women in Tech series! We share the current Tiny snapshot and compare it with other women in technology statistics.

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Need to update your brand’s look and feel? Follow along as we share about our brand refresh process, starting with our logo!

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Moving towards a mobile workforce this year? Here’s what you need to know about managing a remote workforce, including benefits, challenges, and tips to overcome them.

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Should I join a startup? That depends. We cover the pros and cons of startups vs corporate for new and experienced developers.

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Thinking about working for a startup company? Get a quick reality check first - it’s not all free coffees and bean bags!

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From great innovation to employee recognition, we unpack 7 benefits for graduate developers who work in entry-level startup jobs.

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Need to update your brand’s look and feel? Follow along as we share about our brand refresh process, starting with our logo!

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Need to update your brand’s look and feel? Follow along as we share about our brand refresh process, starting with our logo!"}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"ux","title":"UX"},{"slug":"design","title":"Design"}],"body":{"body":"

By now, you’ve likely noticed a new look Tiny across our brand and website. 

\n

Over the last few months, I've been leading the design efforts for Tiny's brand and logo refresh. While it’s been a long process, the results are a big change for Tiny that we are all really proud of. So, let me share with you some of what we’ve been doing behind-the-scenes, and a little more about the process we followed to refresh the Tiny logo.

\n

But first, why a “brand refresh” and not a rebrand?

\n

To rebrand or refresh?

\n

A question that most companies will face at some point or another, is whether they should rebrand or refresh. A key difference is that a rebrand usually means leaving everything behind and evaluating every aspect of your company. 

\n

For Tiny, our fundamental market position wasn’t in question, however, mirroring our position with our brand absolutely was. 

\n

How we looked not only needed to reflect our position in the market, but also align more closely with our vision and values as a company. Our messaging and products also made shifts to be more value based for our customers. So, while a lot has changed we’re still Tiny (the company, not size).

\n

Now that we’ve got that out of the way, here’s the first part of our refresh process specifically for the logo...

\n

Step 1: Discovery

\n

\"Hand

\n

Before diving into our creative process it was important to take a step back. The discovery phase is all about ensuring we have the information needed to help inform our design decisions.

\n

In this step an analysis of everything from our key target audience, competitors and internal workshops . This included key insights that had come from the marketing team’s messaging refresh, like:

\n\n

I also reviewed the key personas to make sure I knew who I was targeting and what they’re interested in. I knew from the groundwork our marketing team had done for this project, that we’d be targeting the developer persona much more strongly than we had in previous iterations of the Tiny brand. Their findings, research and direction helped to define what the brand was and wasn’t. For example: modern, not futuristic; formal, not overly corporate; clean, not sparse; prestigious, but not uber luxurious.

\n

For this brand and logo refresh, it was all about figuring out how we should put ourselves out into the market so that we’d reach our target audience of developers without excluding our enterprise customers. We have such a broad range of customers - from open source through to big enterprise, and we needed to find a way to appeal to them all without being boring, plain, run-of-the-mill… and we didn’t want to look like everyone else. It was time for a bit of personality!

\n

We knew that a lot of developers (similar to designers) prefer to use products that look cool or seem to have an edge to them. They like to use products they’d personally choose. So, we wanted to make sure the Tiny brand appealed to the aesthetic that we know developers respond well to. 

\n

At the same time, we needed to build on that prestige feeling that enterprise customers look for. Tiny needed to still have that element of seriousness and trustworthiness because we can and do solve problems for big companies with huge volumes of users. 

\n

Our previous brand iteration had a very templated look and feel with the standard whites, greys, and blues, but it lacked personality and the unique details that would help it stand out. In other words, it was vanilla.

\n

Step 2: Idea generation

\n

\"Messy

\n

The next part of our brand refresh process was all about idea generation. This is where we let our creative minds run wild and consider how we might like the brand to look based on our research and findings in the discovery phase.

\n

Here, we benchmarked design styles, sketched out ideas, while noting down concepts, and brainstorming with pencil and paper - or in my own experience an iPad and pencil. This allows us to get ideas out as quickly as possible, and start to consider how we might better communicate who tiny is and what we do.

\n

This helped us to inform a new brand direction and key visual elements that we’d like to see included in the overall brand experimentation stages. Some of our findings included:

\n\n

Step 3: Logo sketches

\n

\"Initial

\n

Once a strategic direction was in place we jumped headfirst into messy logo sketches, drawing inspiration from our brainstorming session. The idea here was for us to get ideas out as quickly as possible, they aren’t supposed to be showcase worthy concepts just yet. Here we also revisit our benchmark findings for those small details we thought aligned well for the Tiny brand. Now I’m not talking about specific logos here, our benchmarks included specific letterforms (‘y), fonts and shapes.

\n

We pushed ourselves here until we were out of ideas and then revisited later to re-evaluate and experiment further. Next steps involved reviewing our rough sketches and deciding on what should be taken forward and refined further. 

\n

When reviewing the logos we looked for concepts that were bold, simple, and innovative (but not over the top). The concepts that we felt were worth further exploration were then taken into our design programs.

\n

Step 4: Iterating on concepts

\n

\"16

\n

Time for refinements. After recreating our narrowed sketched concepts digitally, further culling was done before presenting our progress to our key stakeholders. Here we weren’t looking for design direction or final decisions, but more so to involve our stakeholders in the process and to help them understand how we reached this stage.

\n

When presenting our concepts for the first time, we showcased them all in the same color to ensure our stakeholders could focus on the shape first (and avoid getting distracted by a favorite color). We also took this approach as concepts in monotone can also help demonstrate how strong the concept is - whether it's black, white, monochrome, scaled up, scaled down. For a logo to be successful you don’t want it to fall over as soon as you put it on a web page or shrink it down to icon size.

\n

We involved and worked closely with our stakeholders early on in the process, showing them our ideas, sketches, thoughts, and illustrations - a lot of which wouldn’t usually be seen.

\n

This helped us to:

\n\n

Initial design conclusions and feedback from our stakeholders included things like:

\n\n

From this feedback, we were able to narrow down the concepts and make further iterations.

\n

Step 5: Finalizing the logo

\n

For our final concepts, we presented three logo options, explaining the inspiration, thought process, and meaning behind the concepts.

\n

\"Different

\n

With these options the core brand refresh team made a design recommendation along with a strong validation as to why.

\n

\"Final

\n

In the end, all stakeholders looked at the facts and process, and agreed with our recommendation. After a few final adjustments, we finalized the logo and our legal team began the Trademarking process.

And what you see today is the new look Tiny logo rolled out across our new website design and materials. Stay tuned for more behind the scenes to come.

\n

What's next?

\n

A logo and a new set of colors isn’t a brand. It is just one small component that makes up a much wider brand consideration including; market research, style scapes, website designs, development and the rollout. 

\n

If you are interested in learning more about our brand journey you can check out articles by other Tiny team members;

\n\n

If you have any questions about our brand refresh, tag us on Twitter @joinTiny - we’d love to know what you think.

","childMarkdownRemark":{"html":"

By now, you’ve likely noticed a new look Tiny across our brand and website. 

\n

Over the last few months, I've been leading the design efforts for Tiny's brand and logo refresh. While it’s been a long process, the results are a big change for Tiny that we are all really proud of. So, let me share with you some of what we’ve been doing behind-the-scenes, and a little more about the process we followed to refresh the Tiny logo.

\n

But first, why a “brand refresh” and not a rebrand?

\n

To rebrand or refresh?

\n

A question that most companies will face at some point or another, is whether they should rebrand or refresh. A key difference is that a rebrand usually means leaving everything behind and evaluating every aspect of your company. 

\n

For Tiny, our fundamental market position wasn’t in question, however, mirroring our position with our brand absolutely was. 

\n

How we looked not only needed to reflect our position in the market, but also align more closely with our vision and values as a company. Our messaging and products also made shifts to be more value based for our customers. So, while a lot has changed we’re still Tiny (the company, not size).

\n

Now that we’ve got that out of the way, here’s the first part of our refresh process specifically for the logo...

\n

Step 1: Discovery

\n

\"Hand

\n

Before diving into our creative process it was important to take a step back. The discovery phase is all about ensuring we have the information needed to help inform our design decisions.

\n

In this step an analysis of everything from our key target audience, competitors and internal workshops . This included key insights that had come from the marketing team’s messaging refresh, like:

\n\n

I also reviewed the key personas to make sure I knew who I was targeting and what they’re interested in. I knew from the groundwork our marketing team had done for this project, that we’d be targeting the developer persona much more strongly than we had in previous iterations of the Tiny brand. Their findings, research and direction helped to define what the brand was and wasn’t. For example: modern, not futuristic; formal, not overly corporate; clean, not sparse; prestigious, but not uber luxurious.

\n

For this brand and logo refresh, it was all about figuring out how we should put ourselves out into the market so that we’d reach our target audience of developers without excluding our enterprise customers. We have such a broad range of customers - from open source through to big enterprise, and we needed to find a way to appeal to them all without being boring, plain, run-of-the-mill… and we didn’t want to look like everyone else. It was time for a bit of personality!

\n

We knew that a lot of developers (similar to designers) prefer to use products that look cool or seem to have an edge to them. They like to use products they’d personally choose. So, we wanted to make sure the Tiny brand appealed to the aesthetic that we know developers respond well to. 

\n

At the same time, we needed to build on that prestige feeling that enterprise customers look for. Tiny needed to still have that element of seriousness and trustworthiness because we can and do solve problems for big companies with huge volumes of users. 

\n

Our previous brand iteration had a very templated look and feel with the standard whites, greys, and blues, but it lacked personality and the unique details that would help it stand out. In other words, it was vanilla.

\n

Step 2: Idea generation

\n

\"Messy

\n

The next part of our brand refresh process was all about idea generation. This is where we let our creative minds run wild and consider how we might like the brand to look based on our research and findings in the discovery phase.

\n

Here, we benchmarked design styles, sketched out ideas, while noting down concepts, and brainstorming with pencil and paper - or in my own experience an iPad and pencil. This allows us to get ideas out as quickly as possible, and start to consider how we might better communicate who tiny is and what we do.

\n

This helped us to inform a new brand direction and key visual elements that we’d like to see included in the overall brand experimentation stages. Some of our findings included:

\n\n

Step 3: Logo sketches

\n

\"Initial

\n

Once a strategic direction was in place we jumped headfirst into messy logo sketches, drawing inspiration from our brainstorming session. The idea here was for us to get ideas out as quickly as possible, they aren’t supposed to be showcase worthy concepts just yet. Here we also revisit our benchmark findings for those small details we thought aligned well for the Tiny brand. Now I’m not talking about specific logos here, our benchmarks included specific letterforms (‘y), fonts and shapes.

\n

We pushed ourselves here until we were out of ideas and then revisited later to re-evaluate and experiment further. Next steps involved reviewing our rough sketches and deciding on what should be taken forward and refined further. 

\n

When reviewing the logos we looked for concepts that were bold, simple, and innovative (but not over the top). The concepts that we felt were worth further exploration were then taken into our design programs.

\n

Step 4: Iterating on concepts

\n

\"16

\n

Time for refinements. After recreating our narrowed sketched concepts digitally, further culling was done before presenting our progress to our key stakeholders. Here we weren’t looking for design direction or final decisions, but more so to involve our stakeholders in the process and to help them understand how we reached this stage.

\n

When presenting our concepts for the first time, we showcased them all in the same color to ensure our stakeholders could focus on the shape first (and avoid getting distracted by a favorite color). We also took this approach as concepts in monotone can also help demonstrate how strong the concept is - whether it's black, white, monochrome, scaled up, scaled down. For a logo to be successful you don’t want it to fall over as soon as you put it on a web page or shrink it down to icon size.

\n

We involved and worked closely with our stakeholders early on in the process, showing them our ideas, sketches, thoughts, and illustrations - a lot of which wouldn’t usually be seen.

\n

This helped us to:

\n\n

Initial design conclusions and feedback from our stakeholders included things like:

\n\n

From this feedback, we were able to narrow down the concepts and make further iterations.

\n

Step 5: Finalizing the logo

\n

For our final concepts, we presented three logo options, explaining the inspiration, thought process, and meaning behind the concepts.

\n

\"Different

\n

With these options the core brand refresh team made a design recommendation along with a strong validation as to why.

\n

\"Final

\n

In the end, all stakeholders looked at the facts and process, and agreed with our recommendation. After a few final adjustments, we finalized the logo and our legal team began the Trademarking process.

And what you see today is the new look Tiny logo rolled out across our new website design and materials. Stay tuned for more behind the scenes to come.

\n

What's next?

\n

A logo and a new set of colors isn’t a brand. It is just one small component that makes up a much wider brand consideration including; market research, style scapes, website designs, development and the rollout. 

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If you are interested in learning more about our brand journey you can check out articles by other Tiny team members;

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If you have any questions about our brand refresh, tag us on Twitter @joinTiny - we’d love to know what you think.

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"By now, you’ve likely noticed a new look Tiny across our brand and website. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Over the last few months, I've been leading the design efforts for Tiny's brand and logo refresh. While it’s been a long process, the results are a big change for Tiny that we are all really proud of. So, let me share with you some of what we’ve been doing behind-the-scenes, and a little more about the process we followed to refresh the Tiny logo."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"But first, why a “brand refresh” and not a rebrand?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"To rebrand or refresh?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"A question that most companies will face at some point or another, is whether they should rebrand or refresh. A key difference is that a rebrand usually means leaving everything behind and evaluating every aspect of your company. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"For Tiny, our fundamental market position wasn’t in question, however, mirroring our position with our brand absolutely was. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"How we looked not only needed to reflect our position in the market, but also align more closely with our vision and values as a company. Our messaging and products also made shifts to be more value based for our customers. So, while a lot has changed we’re still Tiny (the company, not size)."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Now that we’ve got that out of the way, here’s the first part of our refresh process specifically for the logo..."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Step 1: Discovery"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/3Ylvm3EIxr1gvOySp7muSw/ec33912348632acb35e171330e2a5c83/Behind_the_logo_discovery.png","alt":"Hand drawn mindmap exploring different ideas and concepts relating to the Tiny brand.","width":600,"height":449},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Before diving into our creative process it was important to take a step back. The discovery phase is all about ensuring we have the information needed to help inform our design decisions."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"In this step an analysis of everything from our key target audience, competitors and internal workshops . This included key insights that had come from the marketing team’s messaging refresh, like:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Improving the clarity around what our products do and making it less technical"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Supporting the key message, “we are the building blocks to content creation”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Making sure we look and feel like the market leader in this space"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"I also reviewed the key personas to make sure I knew who I was targeting and what they’re interested in. I knew from the groundwork our marketing team had done for this project, that we’d be targeting the developer persona much more strongly than we had in previous iterations of the Tiny brand. Their findings, research and direction helped to define what the brand was and wasn’t. For example: modern, not futuristic; formal, not overly corporate; clean, not sparse; prestigious, but not uber luxurious."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"For this brand and logo refresh, it was all about figuring out how we should put ourselves out into the market so that we’d reach our target audience of developers without excluding our enterprise customers. We have such a broad range of customers - from open source through to big enterprise, and we needed to find a way to appeal to them all without being boring, plain, run-of-the-mill… and we didn’t want to look like everyone else. It was time for a bit of personality!"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We knew that a lot of developers (similar to designers) prefer to use products that look cool or seem to have an edge to them. They like to use products they’d personally choose. So, we wanted to make sure the Tiny brand appealed to the aesthetic that we know developers respond well to. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"At the same time, we needed to build on that prestige feeling that enterprise customers look for. Tiny needed to still have that element of seriousness and trustworthiness because we can and do solve problems for big companies with huge volumes of users. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Our previous brand iteration had a very templated look and feel with the standard whites, greys, and blues, but it lacked personality and the unique details that would help it stand out. In other words, it was vanilla."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Step 2: Idea generation"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/7QtLhqJR4z2sNnrGyGxWK/2bf9a5feb2ce408cb29404659042b8d9/Behind_the_logo_ideas.png","alt":"Messy logo sketches and ideas","width":600,"height":363},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"The next part of our brand refresh process was all about idea generation. This is where we let our creative minds run wild and consider how we might like the brand to look based on our research and findings in the discovery phase."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Here, we benchmarked design styles, sketched out ideas, while noting down concepts, and brainstorming with pencil and paper - or in my own experience an iPad and pencil. This allows us to get ideas out as quickly as possible, and start to consider how we might better communicate who tiny is and what we do."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"This helped us to inform a new brand direction and key visual elements that we’d like to see included in the overall brand experimentation stages. Some of our findings included:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Dark mode"}]},{"type":"text","value":" - A lot of developers like to use dark mode as they spend a lot of time looking at screens and it gives their eyes a break and allows them to focus for longer"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Gaming aesthetic"}]},{"type":"text","value":" - A lot of our audience love their gaming and are familiar with those user interfaces (where dark mode is also a common theme)"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Code elements"}]},{"type":"text","value":" - The programs our developer audience use for coding have a certain look and feel, while the code languages use source code brackets as a common element."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Heritage elements"}]},{"type":"text","value":" - To ensure long-term customers continued to recognize our brand, blue hues and diamond shapes were experimented with and embedded into the new brand direction"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Darker palettes"}]},{"type":"text","value":" - Darker color palettes are often seen to be prestigious and this aligned with how we wanted to be seen especially at our enterprise customer level."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Step 3: Logo sketches"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/2bOgFdkppAosFUYCENZ5KB/12f885562335c62d0709137c6f410e7a/Behind_the_logo_sketches.png","alt":"Initial logo sketches and ideas","width":600,"height":332},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Once a strategic direction was in place we jumped headfirst into messy logo sketches, drawing inspiration from our brainstorming session. The idea here was for us to get ideas out as quickly as possible, they aren’t supposed to be showcase worthy concepts just yet. Here we also revisit our benchmark findings for those small details we thought aligned well for the Tiny brand. Now I’m not talking about specific logos here, our benchmarks included specific letterforms (‘y), fonts and shapes."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We pushed ourselves here until we were out of ideas and then revisited later to re-evaluate and experiment further. Next steps involved reviewing our rough sketches and deciding on what should be taken forward and refined further. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"When reviewing the logos we looked for concepts that were bold, simple, and innovative (but not over the top). The concepts that we felt were worth further exploration were then taken into our design programs."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Step 4: Iterating on concepts"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/32nGNtjS6Wt6ADokADPugW/53e3d609e423df945ca21938d67f93a6/Behind_the_logo_iterations.png","alt":"16 logo concepts for Tiny, showcasing a range of typefaces and icons.","width":600,"height":274},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Time for refinements. After recreating our narrowed sketched concepts digitally, further culling was done before presenting our progress to our key stakeholders. Here we weren’t looking for design direction or final decisions, but more so to involve our stakeholders in the process and to help them understand how we reached this stage."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"When presenting our concepts for the first time, we showcased them all in the same color to ensure our stakeholders could focus on the shape first (and avoid getting distracted by a favorite color). We also took this approach as concepts in monotone can also help demonstrate how strong the concept is - whether it's black, white, monochrome, scaled up, scaled down. For a logo to be successful you don’t want it to fall over as soon as you put it on a web page or shrink it down to icon size."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"We involved and worked closely with our stakeholders early on in the process, showing them our ideas, sketches, thoughts, and illustrations - a lot of which wouldn’t usually be seen."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"This helped us to:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Show that each decision had been informed by facts, not opinions or emotion"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Give them a clearer understanding of what they’re looking at"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Give stakeholders a framework in which they can provide constructive feedback"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Get stakeholders onboard, with a lot less pushback"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Initial design conclusions and feedback from our stakeholders included things like:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"All caps didn’t feel right for Tiny as a brand and voice"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"‘T’ icon felt repetitive"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Rounded typefaces felt too familiar and close to a close competitor"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"The letter ‘y’ caused balance and alignment issues"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr","role":"presentation"},"children":[{"type":"text","value":"Concepts that were closer to our current logo felt like they restricted our product offering"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"From this feedback, we were able to narrow down the concepts and make further iterations."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Step 5: Finalizing the logo"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"For our final concepts, we presented three logo options, explaining the inspiration, thought process, and meaning behind the concepts."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/5UiESxTNK3BuFeyjbM6Jcw/c4bab747714321a6b95465b96860d01b/Behind_the_logo_finalizing.png","alt":"Different visual ideas being pulled together for Tiny’s logo concepts, including products integrating, the existing diamond shape, source code brackets, and building blocks.","width":600,"height":135},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"With these options the core brand refresh team made a design recommendation along with a strong validation as to why."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/73IIionUWwddHc87LOu7Cz/7171c8064f8359484a2270e14f1bfffc/logo_tiny__lock_secondary_2x.png","alt":"Final logo for Tiny’s brand refresh, integrating the existing diamond shape, source code brackets, and building blocks.","width":374,"height":121},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"In the end, all stakeholders looked at the facts and process, and agreed with our recommendation. After a few final adjustments, we finalized the logo and our legal team began the Trademarking process. "},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"And what you see today is the new look Tiny logo rolled out across our new website design and materials. Stay tuned for more behind the scenes to come."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{"dir":"ltr"},"children":[{"type":"text","value":"What's next?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"A logo and a new set of colors isn’t a brand. It is just one small component that makes up a much wider brand consideration including; market research, style scapes, website designs, development and the rollout. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"If you are interested in learning more about our brand journey you can check out articles by other Tiny team members;"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/brand-refresh-announcement","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Tiny’s brand refresh: time for a new look "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{"dir":"ltr"},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/brand-refresh-what-to-expect/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Tiny’s brand refresh: what to expect"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"If you have any questions about our brand refresh, tag us on Twitter "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/jointiny","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"@joinTiny"}]},{"type":"text","value":" - we’d love to know what you think."}]}],"data":{"quirksMode":false}}}},"body2":null,"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3330667732906838,"src":"//images.ctfassets.net/s600jj41gsex/4zZXCYPRoWy4XXLnt3hwZK/89356594d2918f8c4c7960293325c36b/Behind_the_logo_Header.png?w=2560&q=80&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/4zZXCYPRoWy4XXLnt3hwZK/89356594d2918f8c4c7960293325c36b/Behind_the_logo_Header.png?w=640&h=480&q=80&fit=scale 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