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User testing is hard, and it takes years to master the skills. We look at seven of the most common mistakes made in user testing, and how to avoid them. 

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In this article, we discuss the future trends of personalization and what you need to look out for to stay ahead. 

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We’ve seen big businesses get hit with penalties, but what happens when a small business doesn’t practice good web accessibility?

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Understand the essence of digital transformation? Read on to really understand digital transformation business impacts, and how to overcome the hurdles that get in the way of success.

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Learn how to promote your blog. We share 10 different ways to reach your audience on social media and other content marketing platforms.

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In a content driven world, it’s increasingly hard to differentiate yourself from the competition. This article explains the difference between branded content and content marketing, and how it can help you stand out.

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How do you do more with the content you make? Your CMS needs to efficiently manage your content so that it always remains usable and easily adjustable. Learn how to effectively manage your CMS and the content you create in.

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Discover more on project economy and how you and your team can thrive.

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Discover more on project economy and how you can thrive."}},{"title":"SaaS storytelling framework: the ABT template","slug":"saas-template-abt-storytelling","featured":false,"lastUpdated":"Sep 27th, 2021","description":{"description":"

The challenging part of telling your story as a SaaS provider is getting through complexity. An easy-to-understand template can help you to form your SaaS storytelling. Storytelling can be brought out with the And, But, Therefore template. And provides context, But creates conflict, and Therefore offers a resolution to the story. 

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Discover everything you need to know about workflow management, from its origins to modern-day applications

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Workflow management system market has a promising future. Dig through some stats and collected the workflow automation trends shaping its growth

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Compare collaboration features in TinyMCE, CKEditor, Tiptap, and Froala - from real-time editing to comments, mentions, and revision history.

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Cloud based or web based rich text editors offer different results compared to server based WYSIWYGs. Find out if a cloud based WYSIWYG is right for you.

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Keep up with the latest document management trends for 2025 and make sure your organization is equipped with the most efficient and effective solutions.

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Competition in a world that’s so online, has never been tougher. Read on to find out what the key CMS trends are for 2024 so you don't get left behind

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Discover the latest industry and market statistics for document management systems.

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Announcing the TinyMCE rich text editor and Umbraco CMS partnership! Find out what this means for your content team’s productivity.

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Assembling reusable rich text editor components builds agile tech stacks

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Is it really worth building the software tool or feature you need on your own?

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Before you invest in e-learning for your organization, check out these 15 benefits of online learning. It’s the best way to establish your LMS business case.

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Spam filters – they look at your email content, and can block your email from reaching its recipient find out how to handle spam filters...

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Enterprise content management vs document management systems vs knowledge management - find out which is right for you.

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Pre-built APIs are core to rapid launches. Learn why from our infographic.

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Building a copy-paste function may seem simple - the reality requires a good portion of development and maintenance work. Read on to find out the true cost of building this feature from scratch.

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What is a product narrative? It is an essential part of your SaaS brand. Once you understand what a product narrative is, you have taken a step toward sticking in your customer's memories. Read on to find out how product narrative works.

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A spell checker protects your authority. They are vital for protecting your reputation. But should you buy one for your team, or have them build it? Read our cost analysis and cost estimate to find out.

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Accessibility represents an essential goal, however it's hard to achieve. What are the costs of building accessibility checking? We use the COCOMO model to estimate the developmental cost and maintenance.

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By discovering how (and which) composable API building blocks can make your product launches faster, your overall organization becomes more agile.

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Iterative testing plays an important role in continuous improvement of SaaS products.

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How can written content provide an immersive experience to the readers?

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A simple onboarding process can cost up to about $55,000 a year, plus an additional $26,000 a year in ongoing costs. The real question: is it really worth building an onboarding program yourself?

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Learn about the cost of building a rich text editor in terms, how to calculate it properly, what factors you need to take into account and how possibly all of those expenses can be reduced.

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Let's figure out the basics of SaaS customer onboarding together with Tiny: what is SaaS onboarding, types of customer onboarding, user onboarding ownership and much more.

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Highlights of the arguments on the subject of buying or building rich text editor and possible issues you can experience trying to create an HTML text editor internally within your company.  

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Strategy is a part of how every business runs. Brand strategy is the start of the journey. In his article, you'll find information on what immersive content strategy is and the benefits of content strategy that's immersive.

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Making online learning accessible – it's absolutely important. Learn about 6 ways to improve your LMS accessibility.

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Compare some of the best LMS platforms that come with TinyMCE. Our list of essential learning management system features will start your research process off right.

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CRM systems empower you to build strong relationships with your customers. Read on to find out more about the value CRMs bring.

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Struggling with inconsistent performance reviews? Discover how content tools and automation streamline HR work, improve feedback, and reduce bias.

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Learn how the right solutions built for human capital management can make content creation, updates, governance, and editing smooth and efficient.

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Discover challenges for financial institutions integrating text editing and content creation in banking apps, and learn which rich text editor best fits your business needs.

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When it comes to build vs buy for software, think through the pros and cons so you can navigate this never-ending decision.

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ButterCMS has a new, strategic partnership with TinyMCE. Read on to find out about the increased capabilities TinyMCE brings to ButterCMS.

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Create a better user experience on your blog with best practice design. Avoid these 7 blogging mistakes that distract from your content.

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Struggling with localization? Check out our deep dive into pitfalls and best practices of localizing content for global markets to learn what to do, and what to avoid for your content localization.

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If you create a tool that’s used by developers, you need to consider both user experience and developer experience. Find out how to balance both.

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Looking for more information on a CMS for mobile? Discover the best CMS solutions for mobile apps through our comprehensive comparison

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It's important to know how to test your email, and ensure it displays consistently across clients. Find out how in our guide to email rendering.

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Automation can streamline and clear a cluttered workflow. Read on to see the 5 most interesting project management automation examples we've seen that you can try out in your workflows.

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Planning to move to cloud components? Find out why more companies are choosing cloud and what to expect from cloud software in the future.

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Most SaaS businesses could be spending more, even in a tough economy. In this post, my aim is to help you feel more comfortable opening the throttle on investments in growth.

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AI assistants have a lot of potential to provide support for content tasks, but they can also support document management. Read on to find out 6 ways that an AI assistant can help with your DMS.

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Find out how you can use a product roadmap to get feedback on your product development and share with your customers potential future plans.

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There was a time when we developed applications and their associated components from scratch. Today, applications are a complex network of individual components that all work together to build a coherent system.

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Find the answers to the question \"why upgrade to TinyMCE 6?\" summarised in 6 specific standout points.

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We plan to end support of TinyMCE 5 in April 2023. Read on for more info and to see the plans for next steps.

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Before you start using beta flags, feature flags, for your software launch, check out these best practices -  from closed vs open betas to naming your program.

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How do you improve your email marketing software and create a better user experience to retain customers. Learn about the suite of useful features that come with an advanced WYSIWYG email editor.

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What is mobile accessibility and what can content creators and developers do about it? Follow these guidelines to improve your mobile experience for people with disabilities.

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Keep your brand consistent with a WYSIWYG HTML editor. Here are 5 ways to help enforce personal or corporate style guides, to keep your content on brand while giving your content authors the best possible authoring experience.

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2021","description":{"description":"

Your content is your brand, which is why you need to be mindful of spelling. Spell Checker is our online solution to ensure your content remains at its peak potential.

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Getting customer feedback is a highly valuable source of information. But the way it’s collected is just as important. Discover the best methods for getting customer feedback and how to analyze it. 

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Why make your content creation experience better? In this article we share the advantages and drawbacks of improving the content creation experience for end-users. 

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We share the top technical and soft skills every product manager needs in order to build a great product and a successful career.

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Tech companies can boost revenue, save time, be more competitive, and scale up with better brand management. So, why aren’t we seeing more tech branding management?

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Building a marketing team? What’s the best marketing team structure? Tiny’s Senior Director of Marketing discusses generalist vs specialist, outsourcing, marketing as a function, team dynamics, and your first hire.

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Find out how you can use a product roadmap to get feedback on your product development and share with your customers potential future plans.

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An internal roadmap guides the direction of your product, but how do you get feedback on ideas without letting your competitors know your plans? That’s where the public product roadmap plays a key role – as an open intention of where you plan to drive your product, and a place for customers and users to provide input along the way.

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Last summer, the TinyMCE Public Roadmap was launched as our open-door to feedback and comment. In a recent conversation with Fredrik Danielsson, Product Manager for TinyMCE, and Roman Khudonogov, Head of Product at Tiugo (Tiny’s parent company), we discussed why and how it was built, what we’ve learned, and the impact it’s had since being going public. 

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Why build a public SaaS roadmap?

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There are four main reasons why you build a SaaS product roadmap:

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1. Transparency

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A public product roadmap allows your customers and users to see the future features and improvements you’re planning to add to your software. This helps to build trust and transparency with your users, so they can see the direction your product is heading.

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2. Feedback

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By publishing a public version of your SaaS roadmap, you can receive feedback on the features or improvements  that are of most interest to them. This helps you prioritize your development efforts and ensures that you’re only building features which are valuable to your users.

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3. Engagement

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A public product roadmap helps to engage your users and creates a sense of community around your product. Users are more likely to stick around and provide feedback if they feel they have a stake in the development of your product.

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4. Marketing

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A public roadmap also serves as a marketing tool. It can help you attract new users who are interested in the future features and improvements you’re planning to add.

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Why did we choose to create the TinyMCE Public Roadmap?

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Roman says it best:

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“One of the bigger, but rarely asked questions for a market-leading product like TinyMCE, is ‘What now?’ We created the Public Roadmap to help decide where to direct our efforts. The public roadmap is a place for conversation, both internally and externally with prospects, customers, and users. It’s a place where we can collect and structure feedback, but also publish new ideas and have a conversation with our community about them.”

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~ Roman Khudonogov, Head of Product and Design.

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How a SaaS public roadmap fits into the product development lifecycle

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While the small details of product development life cycles vary widely across industries, according to ProductPlan, most software products follow a life cycle that looks something like this:

\n
    \n
  1. Develop the idea: Look for ways to solve problems for the end user and generate multiple product ideas.
    2. \n
  2. Validate the idea:  Shortlist and choose the product idea based on market validation and internal evaluation.
    3. \n
  3. Build a prototype:  Mock it up to see how it looks and how it would work for the end user.
    4. \n
  4. Create the messaging: In parallel with building the prototype, start to create and validate the product’s go-to-market strategy, which includes messaging and positioning.
    5. \n
  5. Build the product: Create a minimum viable product (MVP) that can be quickly put into the hands of customers to provide feedback to improve future versions.
    6. \n
  6. Release the product: Make it available and put it in the hands of users and buyers with sales, marketing, and product-led growth strategies.
    7. \n
  7. Improve the product: Based on feedback from the market, continuously iterate and improve on the product as needed, or until improvements reach the point of diminishing returns (ProductPlan).
    8. \n
\n

Using the above list as our general guideline, let’s see how a public product roadmap actually fits into the development lifecycle. We’ll use one of TinyMCE’s recently released plugins, Merge Tags, as an example:

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\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Development cycle stage

\n		\n

Merge Tags [example]

\n		\n

Public Roadmap contribution

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\n

1. Develop the idea

\n		\n

“A lot of people use TinyMCE for sending emails. What kind of customizations are they creating out in the wild, and how can we make their lives easier?”

\n		\n

–

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2. Validate the idea

\n		\n

“We have a hypothesis that a pre-built Merge Tags feature would be valuable… but would people actually use it?”

\n		\n

Post a card to the “Ideas” tab of TinyMCE’s Public Roadmap with a description and invite votes/suggestions.

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\n

3. Build a prototype

\n		\n

“People are interested. Let’s see what this might look like, and if it’s reasonably doable within TinyMCE’s UI.”

\n		\n

As we come up with designs, post them to the Public Roadmap for feedback.

\n
\n

4. Create the messaging

\n		\n

“Marketing has an idea of what messaging will resonate, but can we test it on our audience, early on?”

\n		\n

Post updated messaging to the Public Roadmap and monitor comments for signs of confusion or misinterpretation.

\n
\n

5. Build the product

\n		\n

“Full steam ahead, let’s build this plugin!”

\n		\n

Update the card and move it to the “In Progress” tab. Notify everyone who provided votes and feedback.

\n
\n

6. Release the product

\n		\n

“Let’s make sure everybody knows what Merge Tags does, and how they can use it.”

\n		\n

Update the card and move it to the “Launched” tab. Notify everyone who provided votes and feedback. 

\n
\n

7. Improve the product

\n		\n

“What else can we do with Merge Tags? What does the community want to see?”

\n		\n

Monitor the launched card for feedback and prioritize it as it comes in.

\n
\n
\n

\"Merge

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Key elements of a successful public SaaS product roadmap

\n

Here are our top tips to make sure your public product roadmap is a success by keeping your customers in the loop and providing the actionable insights you need for development:

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1. Don’t describe, inspire

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A good public roadmap offers detailed descriptions of what you’re planning or considering. A great public roadmap inspires people to imagine brand new ways of working.

\n

Don’t just describe the idea and how it works. Add examples of where people can use the new feature, so they can imagine it in their day-to-day workflow.

\n

Fredrik says to “inspire people by showing them capabilities and solutions that you’ve identified as potential use cases. You’re excited about this stuff, so let it come through.”

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2. Make it visual

\n

If you have designs or mockups, show them! You’re far more likely to get a reaction from people if you show them something, rather than simply talking about it. Even if you know the final product may change from your current design, show it anyway.

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3. Encourage dialogue

\n

Provide a way for people to give you their thoughts and opinions. If it excites them, they’ll let you know what they need, or if they don’t find it exciting, you won’t get a lot of votes. Either way, it's better you find out now, rather than after you’ve built a new feature.

\n

Once again, Fredrik shares his experience:

\n
\n

“We use ProductBoard’s Product Portal for our public roadmap. It gives users the ability to vote on what features they want, and even provide input on how they see it working. All of this information gets recorded in ProductBoard’s larger product management tool, along with all our other insights, giving us a true 360-degree view.”

\n
\n

\"ProductBoard’s

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4. Promote it

\n

People often get this one wrong. They treat the launch of their public roadmap the same as they do a product launch, but it isn’t the same. 

\n

Your community doesn’t care that you launched a public roadmap. What they care about is how easily and quickly they can see what you’re working on, and being able to provide their own suggestions and feedback.

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So instead of promoting it with a one-off blog post or newsletter, look at ways to include your roadmap on an ongoing basis, and how (and where) it fits into the whole customer experience of your product. 

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This is how we encourage people to visit TinyMCE’s Public Roadmap and leave their feedback:

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a. In the docs

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People go to your docs to see if and how they can do something. If they discover they can’t do what they came to do, the next best thing is knowing if it’s coming and if not, how they can request it. 

\n

We added a permanent sidebar link to our docs for quick and easy access to the public roadmap:

\n

\"TinyMCE

\n

b. On the website

\n

We also added a link into our website footer – for quick and easy access – without intruding on the main navigation:

\n

\"The

\n

c. In release emails

\n

Whenever we announce new features, we include a link to the public roadmap at the bottom:

\n

\"A

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d. External communications

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Finally, customer-facing team members are encouraged to share the public roadmap with whomever is interested, or people that may benefit from knowing what's coming.

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5. Keep it up to date

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This seems like a no-brainer, but it’s important to make sure your public product roadmap is regularly updated with each feature release. Your community needs to know they can trust it as the single source of truth for what’s being launched now and what’s on the horizon.

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At Tiny, we update the TinyMCE Public Roadmap with every minor and major release.

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6. Use it to align internal teams

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As your company scales, it becomes increasingly hard to get multiple teams on the same page. Your SaaS roadmap is a great opportunity to help internal stakeholders see the “big picture” of what you’re working on, celebrate the successes (large and small), and align messaging. 

\n

“In all-hands meetings, we often show our public roadmap as a simplified version of our internal roadmap. Not all teams care to see the fully-detailed roadmap, and the public version is much easier to consume for a broader audience,” says Roman.

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7. Combine insights with other data points

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At Tiny, we lean heavily on the insights we gather from our public roadmap, but it’s not the only tool we use to guide our strategy. A solid strategy takes into consideration data points from a number of sources. We also rely on:

\n\n

What to avoid with your public product roadmap

\n

As with every project, there are a few things to avoid. Here’s our best ‘don’t do this’ list to help you with the development of your own public roadmap:

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1. Avoid the to-do list

\n

Fredrik says, “Don’t list everything you want to validate on your public roadmap. Generally, customers only care about the big items that are really going to help them move the needle with their jobs-to-be-done.”

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Adding smaller, less impactful items takes the attention away from the more important and innovative ideas that you want to explore.

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2. Avoid specific dates, unless you can 100% deliver

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Things always happen in software development: roadmaps change, and customers know that. But when a specific date is put on a roadmap, customers take it as gospel and expect something to happen on that date.

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As our new ideas progress, we learn more about the work involved in that development, and dates and scope often change. So, to avoid upsetting customers, we tend to use either seasons or quarters, for when features may be delivered.

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“Customers don't mind knowing upfront what you'll be working on next fall, but you are also committing to a plan that might not pan out. At best, people don't care if you have to change plans, but some will care, and most likely will be disappointed,” shares Roman.

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3. Avoid giving it all away

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It's sometimes hard (but the best advice) to walk the fine line between generating excitement and feedback, without giving away your entire product strategy to a competitor.

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Unfortunately there’s no hard and fast rule about this, you just have to use your best judgment.

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TinyMCE’s SaaS product roadmap – the results 

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Since going live in mid 2022, our public product roadmap has generated over 300 valuable insights from users and customers, and helped us to prioritize, define, and bring 8 new features to market.

\n

Best of all though, is that TinyMCE’s future direction is transparent, and customers have a much louder voice in what comes next.

\n

One final piece of advice that came from Roman, when he was asked what he’d do differently: “I wish we’d done it sooner.”

\n

Remember, you don’t need a fancy web portal to launch your public roadmap – a page on your website is a great starting point. Your customers will thank you.

\n
\n

Get your FREE TinyMCE API key today for 14 days access to TinyMCE's premium plugins!

\n
","childMarkdownRemark":{"html":"

An internal roadmap guides the direction of your product, but how do you get feedback on ideas without letting your competitors know your plans? That’s where the public product roadmap plays a key role – as an open intention of where you plan to drive your product, and a place for customers and users to provide input along the way.

\n

Last summer, the TinyMCE Public Roadmap was launched as our open-door to feedback and comment. In a recent conversation with Fredrik Danielsson, Product Manager for TinyMCE, and Roman Khudonogov, Head of Product at Tiugo (Tiny’s parent company), we discussed why and how it was built, what we’ve learned, and the impact it’s had since being going public. 

\n

Why build a public SaaS roadmap?

\n

There are four main reasons why you build a SaaS product roadmap:

\n

1. Transparency

\n

A public product roadmap allows your customers and users to see the future features and improvements you’re planning to add to your software. This helps to build trust and transparency with your users, so they can see the direction your product is heading.

\n

2. Feedback

\n

By publishing a public version of your SaaS roadmap, you can receive feedback on the features or improvements  that are of most interest to them. This helps you prioritize your development efforts and ensures that you’re only building features which are valuable to your users.

\n

3. Engagement

\n

A public product roadmap helps to engage your users and creates a sense of community around your product. Users are more likely to stick around and provide feedback if they feel they have a stake in the development of your product.

\n

4. Marketing

\n

A public roadmap also serves as a marketing tool. It can help you attract new users who are interested in the future features and improvements you’re planning to add.

\n

Why did we choose to create the TinyMCE Public Roadmap?

\n

Roman says it best:

\n
\n

“One of the bigger, but rarely asked questions for a market-leading product like TinyMCE, is ‘What now?’ We created the Public Roadmap to help decide where to direct our efforts. The public roadmap is a place for conversation, both internally and externally with prospects, customers, and users. It’s a place where we can collect and structure feedback, but also publish new ideas and have a conversation with our community about them.”

\n

~ Roman Khudonogov, Head of Product and Design.

\n
\n

How a SaaS public roadmap fits into the product development lifecycle

\n

While the small details of product development life cycles vary widely across industries, according to ProductPlan, most software products follow a life cycle that looks something like this:

\n
    \n
  1. Develop the idea: Look for ways to solve problems for the end user and generate multiple product ideas.
    2. \n
  2. Validate the idea:  Shortlist and choose the product idea based on market validation and internal evaluation.
    3. \n
  3. Build a prototype:  Mock it up to see how it looks and how it would work for the end user.
    4. \n
  4. Create the messaging: In parallel with building the prototype, start to create and validate the product’s go-to-market strategy, which includes messaging and positioning.
    5. \n
  5. Build the product: Create a minimum viable product (MVP) that can be quickly put into the hands of customers to provide feedback to improve future versions.
    6. \n
  6. Release the product: Make it available and put it in the hands of users and buyers with sales, marketing, and product-led growth strategies.
    7. \n
  7. Improve the product: Based on feedback from the market, continuously iterate and improve on the product as needed, or until improvements reach the point of diminishing returns (ProductPlan).
    8. \n
\n

Using the above list as our general guideline, let’s see how a public product roadmap actually fits into the development lifecycle. We’ll use one of TinyMCE’s recently released plugins, Merge Tags, as an example:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Development cycle stage

\n		\n

Merge Tags [example]

\n		\n

Public Roadmap contribution

\n
\n

1. Develop the idea

\n		\n

“A lot of people use TinyMCE for sending emails. What kind of customizations are they creating out in the wild, and how can we make their lives easier?”

\n		\n

–

\n
\n

2. Validate the idea

\n		\n

“We have a hypothesis that a pre-built Merge Tags feature would be valuable… but would people actually use it?”

\n		\n

Post a card to the “Ideas” tab of TinyMCE’s Public Roadmap with a description and invite votes/suggestions.

\n
\n

3. Build a prototype

\n		\n

“People are interested. Let’s see what this might look like, and if it’s reasonably doable within TinyMCE’s UI.”

\n		\n

As we come up with designs, post them to the Public Roadmap for feedback.

\n
\n

4. Create the messaging

\n		\n

“Marketing has an idea of what messaging will resonate, but can we test it on our audience, early on?”

\n		\n

Post updated messaging to the Public Roadmap and monitor comments for signs of confusion or misinterpretation.

\n
\n

5. Build the product

\n		\n

“Full steam ahead, let’s build this plugin!”

\n		\n

Update the card and move it to the “In Progress” tab. Notify everyone who provided votes and feedback.

\n
\n

6. Release the product

\n		\n

“Let’s make sure everybody knows what Merge Tags does, and how they can use it.”

\n		\n

Update the card and move it to the “Launched” tab. Notify everyone who provided votes and feedback. 

\n
\n

7. Improve the product

\n		\n

“What else can we do with Merge Tags? What does the community want to see?”

\n		\n

Monitor the launched card for feedback and prioritize it as it comes in.

\n
\n
\n

\"Merge

\n

Key elements of a successful public SaaS product roadmap

\n

Here are our top tips to make sure your public product roadmap is a success by keeping your customers in the loop and providing the actionable insights you need for development:

\n

1. Don’t describe, inspire

\n

A good public roadmap offers detailed descriptions of what you’re planning or considering. A great public roadmap inspires people to imagine brand new ways of working.

\n

Don’t just describe the idea and how it works. Add examples of where people can use the new feature, so they can imagine it in their day-to-day workflow.

\n

Fredrik says to “inspire people by showing them capabilities and solutions that you’ve identified as potential use cases. You’re excited about this stuff, so let it come through.”

\n

2. Make it visual

\n

If you have designs or mockups, show them! You’re far more likely to get a reaction from people if you show them something, rather than simply talking about it. Even if you know the final product may change from your current design, show it anyway.

\n

3. Encourage dialogue

\n

Provide a way for people to give you their thoughts and opinions. If it excites them, they’ll let you know what they need, or if they don’t find it exciting, you won’t get a lot of votes. Either way, it's better you find out now, rather than after you’ve built a new feature.

\n

Once again, Fredrik shares his experience:

\n
\n

“We use ProductBoard’s Product Portal for our public roadmap. It gives users the ability to vote on what features they want, and even provide input on how they see it working. All of this information gets recorded in ProductBoard’s larger product management tool, along with all our other insights, giving us a true 360-degree view.”

\n
\n

\"ProductBoard’s

\n

4. Promote it

\n

People often get this one wrong. They treat the launch of their public roadmap the same as they do a product launch, but it isn’t the same. 

\n

Your community doesn’t care that you launched a public roadmap. What they care about is how easily and quickly they can see what you’re working on, and being able to provide their own suggestions and feedback.

\n

So instead of promoting it with a one-off blog post or newsletter, look at ways to include your roadmap on an ongoing basis, and how (and where) it fits into the whole customer experience of your product. 

\n

This is how we encourage people to visit TinyMCE’s Public Roadmap and leave their feedback:

\n

a. In the docs

\n

People go to your docs to see if and how they can do something. If they discover they can’t do what they came to do, the next best thing is knowing if it’s coming and if not, how they can request it. 

\n

We added a permanent sidebar link to our docs for quick and easy access to the public roadmap:

\n

\"TinyMCE

\n

b. On the website

\n

We also added a link into our website footer – for quick and easy access – without intruding on the main navigation:

\n

\"The

\n

c. In release emails

\n

Whenever we announce new features, we include a link to the public roadmap at the bottom:

\n

\"A

\n

d. External communications

\n

Finally, customer-facing team members are encouraged to share the public roadmap with whomever is interested, or people that may benefit from knowing what's coming.

\n

5. Keep it up to date

\n

This seems like a no-brainer, but it’s important to make sure your public product roadmap is regularly updated with each feature release. Your community needs to know they can trust it as the single source of truth for what’s being launched now and what’s on the horizon.

\n

At Tiny, we update the TinyMCE Public Roadmap with every minor and major release.

\n

6. Use it to align internal teams

\n

As your company scales, it becomes increasingly hard to get multiple teams on the same page. Your SaaS roadmap is a great opportunity to help internal stakeholders see the “big picture” of what you’re working on, celebrate the successes (large and small), and align messaging. 

\n

“In all-hands meetings, we often show our public roadmap as a simplified version of our internal roadmap. Not all teams care to see the fully-detailed roadmap, and the public version is much easier to consume for a broader audience,” says Roman.

\n

7. Combine insights with other data points

\n

At Tiny, we lean heavily on the insights we gather from our public roadmap, but it’s not the only tool we use to guide our strategy. A solid strategy takes into consideration data points from a number of sources. We also rely on:

\n\n

What to avoid with your public product roadmap

\n

As with every project, there are a few things to avoid. Here’s our best ‘don’t do this’ list to help you with the development of your own public roadmap:

\n

1. Avoid the to-do list

\n

Fredrik says, “Don’t list everything you want to validate on your public roadmap. Generally, customers only care about the big items that are really going to help them move the needle with their jobs-to-be-done.”

\n

Adding smaller, less impactful items takes the attention away from the more important and innovative ideas that you want to explore.

\n

2. Avoid specific dates, unless you can 100% deliver

\n

Things always happen in software development: roadmaps change, and customers know that. But when a specific date is put on a roadmap, customers take it as gospel and expect something to happen on that date.

\n

As our new ideas progress, we learn more about the work involved in that development, and dates and scope often change. So, to avoid upsetting customers, we tend to use either seasons or quarters, for when features may be delivered.

\n

“Customers don't mind knowing upfront what you'll be working on next fall, but you are also committing to a plan that might not pan out. At best, people don't care if you have to change plans, but some will care, and most likely will be disappointed,” shares Roman.

\n

3. Avoid giving it all away

\n

It's sometimes hard (but the best advice) to walk the fine line between generating excitement and feedback, without giving away your entire product strategy to a competitor.

\n

Unfortunately there’s no hard and fast rule about this, you just have to use your best judgment.

\n

TinyMCE’s SaaS product roadmap – the results 

\n

Since going live in mid 2022, our public product roadmap has generated over 300 valuable insights from users and customers, and helped us to prioritize, define, and bring 8 new features to market.

\n

Best of all though, is that TinyMCE’s future direction is transparent, and customers have a much louder voice in what comes next.

\n

One final piece of advice that came from Roman, when he was asked what he’d do differently: “I wish we’d done it sooner.”

\n

Remember, you don’t need a fancy web portal to launch your public roadmap – a page on your website is a great starting point. Your customers will thank you.

\n
\n

Get your FREE TinyMCE API key today for 14 days access to TinyMCE's premium plugins!

\n
","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"An internal roadmap guides the direction of your product, but how do you get feedback on ideas without letting your competitors know your plans? That’s where the public product roadmap plays a key role – as an open intention of where you plan to drive your product, and a place for customers and users to provide input along the way."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Last summer, the "},{"type":"element","tagName":"a","properties":{"href":"https://tiny.cloud/roadmap/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"TinyMCE Public Roadmap"}]},{"type":"text","value":" was launched as our open-door to feedback and comment. In a recent conversation with "},{"type":"element","tagName":"a","properties":{"href":"https://www.linkedin.com/in/fredrikdanielsson/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Fredrik Danielsson"}]},{"type":"text","value":", Product Manager for TinyMCE, and "},{"type":"element","tagName":"a","properties":{"href":"https://www.linkedin.com/in/khudonogov/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Roman Khudonogov"}]},{"type":"text","value":", Head of Product at Tiugo (Tiny’s parent company), we discussed why and how it was built, what we’ve learned, and the impact it’s had since being going public. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Why build a public SaaS roadmap?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"There are four main reasons why you build a SaaS product roadmap:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"role":"presentation"},"children":[{"type":"text","value":"1. Transparency"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"A public product roadmap allows your customers and users to see the future features and improvements you’re planning to add to your software. This helps to build trust and transparency with your users, so they can see the direction your product is heading."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"role":"presentation"},"children":[{"type":"text","value":"2. Feedback"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"By publishing a public version of your SaaS roadmap, you can receive feedback on the features or improvements  that are of most interest to them. This helps you prioritize your development efforts and ensures that you’re only building features which are valuable to your users."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"role":"presentation"},"children":[{"type":"text","value":"3. Engagement"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"A public product roadmap helps to engage your users and creates a sense of community around your product. Users are more likely to stick around and provide feedback if they feel they have a stake in the development of your product."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{"role":"presentation"},"children":[{"type":"text","value":"4. Marketing"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"A public roadmap also serves as a marketing tool. It can help you attract new users who are interested in the future features and improvements you’re planning to add."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Why did "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"we"}]},{"type":"text","value":" choose to create the TinyMCE Public Roadmap?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Roman says it best:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"“One of the bigger, but rarely asked questions for a market-leading product like TinyMCE, is ‘What now?’ We created the Public Roadmap to help decide where to direct our efforts. The public roadmap is a place for conversation, both internally and externally with prospects, customers, and users. It’s a place where we can collect and structure feedback, but also publish new ideas and have a conversation with our community about them.”"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"~ Roman Khudonogov, Head of Product and Design."}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"How a SaaS public roadmap fits into the product development lifecycle"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"While the small details of product development life cycles vary widely across industries, according to ProductPlan, most software products follow a life cycle that looks something like this:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ol","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Develop the idea: "}]},{"type":"text","value":"Look for ways to solve problems for the end user and generate multiple product ideas."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Validate the idea:  "}]},{"type":"text","value":"Shortlist and choose the product idea based on market validation and internal "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/software-evaluation-criteria-checklist/"},"children":[{"type":"text","value":"evaluation"}]},{"type":"text","value":"."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Build a prototype:"}]},{"type":"text","value":"  Mock it up to see how it looks and how it would work for the end user."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Create the messaging"}]},{"type":"text","value":": In parallel with building the prototype, start to create and validate the product’s go-to-market strategy, which includes messaging and positioning."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Build the product"}]},{"type":"text","value":": Create a minimum viable product (MVP) that can be quickly put into the hands of customers to provide feedback to improve future versions."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Release the product"}]},{"type":"text","value":": Make it available and put it in the hands of users and buyers with sales, marketing, and product-led growth strategies."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Improve the product: "}]},{"type":"text","value":"Based on feedback from the market, continuously iterate and improve on the product as needed, or until improvements reach the point of diminishing returns ("},{"type":"element","tagName":"a","properties":{"href":"https://www.productplan.com/glossary/product-development-cycle/","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"ProductPlan)."}]}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Using the above list as our general guideline, let’s see how a public product roadmap actually fits into the development lifecycle. We’ll use one of TinyMCE’s recently released plugins, "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/tinymce/features/merge-tags/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Merge Tags"}]},{"type":"text","value":", as an example:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"table","properties":{"style":"width: 100%;"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"tbody","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"Development cycle stage"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"Merge Tags [example]"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"Public Roadmap contribution"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"1. Develop the idea"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“A lot of people use TinyMCE for sending emails. What kind of customizations are they creating out in the wild, and how can we make their lives easier?”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"–"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"2. Validate the idea"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“We have a hypothesis that a pre-built Merge Tags feature would be valuable… but would people actually use it?”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Post a card to the “Ideas” tab of TinyMCE’s Public Roadmap with a description and invite votes/suggestions."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"3. Build a prototype"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“People are interested. Let’s see what this might look like, and if it’s reasonably doable within TinyMCE’s UI.”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"As we come up with designs, post them to the Public Roadmap for feedback."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"4. Create the messaging"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“Marketing has an idea of what messaging will resonate, but can we test it on our audience, early on?”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Post updated messaging to the Public Roadmap and monitor comments for signs of confusion or misinterpretation."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"5. Build the product"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“Full steam ahead, let’s build this plugin!”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Update the card and move it to the “In Progress” tab. Notify everyone who provided votes and feedback."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"6. Release the product"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“Let’s make sure everybody knows what Merge Tags does, and how they can use it.”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Update the card and move it to the “Launched” tab. Notify everyone who provided votes and feedback. "}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"7. Improve the product"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“What else can we do with Merge Tags? What does the community want to see?”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"td","properties":{"colSpan":"2"},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Monitor the launched card for feedback and prioritize it as it comes in."}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"src":"https://images.ctfassets.net/s600jj41gsex/1Pzkfxy6ALGjoQaxPN9eJy/3140007c4f527dc678d0aba2b1bdfd05/img-MergeTagsRoadmap-0.png","alt":"Merge Tags on the TinyMCE Public Roadmap","width":1999,"height":1288},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Key elements of a successful public SaaS product roadmap"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Here are our top tips to make sure your public product roadmap is a success by keeping your customers in the loop and providing the actionable insights you need for development:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"1. Don’t describe, inspire"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"A good public roadmap offers detailed descriptions of what you’re planning or considering. "},{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"A "}]},{"type":"element","tagName":"strong","properties":{},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"great"}]}]},{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":" public roadmap inspires people to imagine brand new ways of working."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Don’t just describe the idea and how it works. Add examples of where people can use the new feature, so they can imagine it in their day-to-day workflow."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Fredrik says to “inspire people by showing them capabilities and solutions that you’ve identified as potential use cases. You’re excited about this stuff, so let it come through.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"2. Make it visual"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"If you have designs or mockups, show them! "}]},{"type":"text","value":"You’re far more likely to get a reaction from people if you show them something, rather than simply talking about it. Even if you know the final product may change from your current design, show it anyway."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"3. Encourage dialogue"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Provide a way for people to give you their thoughts and opinions. "}]},{"type":"text","value":"If it excites them, they’ll let you know what they need, or if they don’t find it exciting, you won’t get a lot of votes. Either way, it's better you find out now, rather than after you’ve built a new feature."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Once again, Fredrik shares his experience:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“We use "},{"type":"element","tagName":"a","properties":{"href":"https://www.productboard.com/product/engagement/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"ProductBoard’s Product Portal"}]},{"type":"text","value":" for our public roadmap. It gives users the ability to vote on what features they want, and even provide input on how they see it working. All of this information gets recorded in ProductBoard’s larger product management tool, along with all our other insights, giving us a true 360-degree view.”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"src":"https://images.ctfassets.net/s600jj41gsex/3jmekUvfGnOS72chgivoQy/3447d1af4d5b5aba310da433999ebb5e/img-HowImportant-1.png","alt":"ProductBoard’s Product Portal comes with a form at the bottom of each roadmap item for customers and prospects to submit their votes and input on new features","width":1342,"height":628},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"4. Promote it"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"People often get this one wrong. They treat the launch of their public roadmap the same as they do a product launch, but it isn’t the same. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Your community doesn’t care that you launched a public roadmap. What they care about is how easily and quickly they can see what you’re working on, and being able to provide their own suggestions and feedback."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"So instead of promoting it with a one-off blog post or newsletter, look at ways to include your roadmap on an ongoing basis, and how (and where) it fits into the whole customer experience of your product. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"This is how we encourage people to visit TinyMCE’s Public Roadmap and leave their feedback:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{"role":"presentation"},"children":[{"type":"text","value":"a. In the docs"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"People go to your docs to see if and how they can do something. If they discover they can’t do what they came to do, the next best thing is knowing if it’s coming and if not, how they can request it. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"We added a permanent sidebar link to our docs for quick and easy access to the public roadmap:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"src":"https://images.ctfassets.net/s600jj41gsex/ow6VrELtaK7WjHlnCWAGz/6535b452142564b0f7e5bd8dd4895cec/img-quick-start-2.png","alt":"TinyMCE Roadmap link on the docs site","width":1532,"height":1080},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"b. On the website"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"We also added a link into our website footer – for quick and easy access – without intruding on the main navigation:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"src":"https://images.ctfassets.net/s600jj41gsex/1aXFn5LUrAAxrLFjugKbtw/32fa82c26c22466c911985c2febd16c7/img-theWebsiteFooter-3.png","alt":"The TinyMCE website footer","width":1806,"height":966},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"c. In release emails"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Whenever we announce new features, we include a link to the public roadmap at the bottom:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"img","properties":{"src":"https://images.ctfassets.net/s600jj41gsex/1UxJ7mDXM5rClu7fqNu8Cs/ee34cb48017fe1ede23fdcc87fb3ab59/img-release-email-link-4.png","alt":"A link to the public roadmap at the bottom of the release email","width":1174,"height":706},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"d. External communications"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Finally, customer-facing team members are encouraged to share the public roadmap with whomever is interested, or people that may benefit from knowing what's coming."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"5. Keep it up to date"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"This seems like a no-brainer, but it’s important to make sure your public product roadmap is regularly updated with each feature release. Your community needs to know they can trust it as the single source of truth for what’s being launched now and what’s on the horizon."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"At Tiny, we update the TinyMCE Public Roadmap with every minor and major release."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"6. Use it to align internal teams"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"As your company scales, it becomes increasingly hard to get multiple teams on the same page. Your SaaS roadmap is a great opportunity to help internal stakeholders see the “big picture” of what you’re working on, celebrate the successes (large and small), and align messaging. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“In all-hands meetings, we often show our public roadmap as a simplified version of our internal roadmap. Not all teams care to see the fully-detailed roadmap, and the public version is much easier to consume for a broader audience,” says Roman."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"7. Combine insights with other data points"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"At Tiny, we lean heavily on the insights we gather from our public roadmap, but it’s not the only tool we use to guide our strategy. A solid strategy takes into consideration data points from a number of sources. We also rely on:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"text","value":"Customer conversations"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"text","value":"Support desk tickets"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"text","value":"Community discussions"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"text","value":"Product usage metrics"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"text","value":"Market research"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"What to avoid with your public product roadmap"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"As with every project, there are a few things to avoid. Here’s our best ‘don’t do this’ list to help you with the development of your own public roadmap:"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"1. Avoid the to-do list"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Fredrik says, “Don’t list everything you want to validate on your public roadmap. Generally, customers only care about the big items that are really going to help them move the needle with their jobs-to-be-done.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Adding smaller, less impactful items takes the attention away from the more important and innovative ideas that you want to explore."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"2. Avoid specific dates, unless you can 100% deliver"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Things "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"always"}]},{"type":"text","value":" happen in software development: roadmaps change, and customers know that. But when a specific date is put on a roadmap, customers take it as gospel and expect something to happen on that date."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"As our new ideas progress, we learn more about the work involved in that development, and dates and scope often change. So, to avoid upsetting customers, we tend to use either seasons or quarters, for when features may be delivered."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"“Customers don't mind knowing upfront what you'll be working on next fall, but you are also committing to a plan that might not pan out. At best, people don't care if you have to change plans, but some will care, and most likely will be disappointed,” shares Roman."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"3. Avoid giving it all away"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"It's sometimes hard (but the best advice) to walk the fine line between generating excitement and feedback, without giving away your entire product strategy to a competitor."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Unfortunately there’s no hard and fast rule about this, you just have to use your best judgment."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"TinyMCE’s SaaS product roadmap – the results "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Since going live in mid 2022, our public product roadmap has generated over 300 valuable insights from users and customers, and helped us to prioritize, define, and bring 8 new features to market."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Best of all though, is that TinyMCE’s future direction is transparent, and customers have a much louder voice in what comes next."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"One final piece of advice that came from Roman, when he was asked what he’d do differently: “I wish we’d done it sooner.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Remember, you don’t need a fancy web portal to launch your public roadmap – a page on your website is a great starting point. Your customers will thank you."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"div","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"className":["css-ngpmkc"],"style":"color: white; display: block; text-align: center; font-size: 1.3rem; height: auto; text-transform: initial;"},"children":[{"type":"element","tagName":"a","properties":{"style":"color: white;","href":"https://www.tiny.cloud/get-tiny/","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Get your FREE TinyMCE API key today for 14 days access to TinyMCE's premium plugins!"}]}]},{"type":"text","value":"\n"}]}],"data":{"quirksMode":false}}}},"body2":null,"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7824074074074074,"src":"//images.ctfassets.net/s600jj41gsex/4F7fvDAQDQTcxpJnI2Dmb6/bc08fb7aee562c9f459cc233a4911a03/img-templates-yearof-0.png?w=2560&q=80&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/4F7fvDAQDQTcxpJnI2Dmb6/bc08fb7aee562c9f459cc233a4911a03/img-templates-yearof-0.png?w=640&h=359&q=80&fit=scale 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