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What are the benefits of authenticity at work and how can you build a more What You See Is What You Get culture? We talk to our team to find out!

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Learn what TinyMCE is: an open-source WYSIWYG editor with plugins, AI tools and React/Vue/Angular support. Free up to 1,000 loads/month.

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Join us at the annual SaaStr conference! Connect with us at TinyMCE and get actionable advice and learnings.

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A great company has a deeper mission which helps fuel them and guide them. This is the Tiny story – a culture of WYSIWYG.

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TinyMCE 6 is Here! Find out all things new in TinyMCE 6.0 including highlights, upgrades, and improvements.

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In TinyMCE 6.2 we introduced 3 new plugins: Merge tags, Spelling autocorrect and Footnotes, improved bulleted and numbered lists styling and fixed 19 bugs!

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Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"a sun setting over the ocean horizon, marking the end of the Setka software lifecycle","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7767441860465116,"src":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fit=scale 1528w","srcWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fm=webp&fit=scale 1528w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Andrew Roberts","slug":"andrew-roberts"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Setka editor sunset | TinyMCE"},"metaDescription":{"metaDescription":"Software lifecycles follow patterns. Once of those software lifecycle patterns is sunsetting. Tiny intends to sunset the Setka editor. Read on for more"}},{"title":"Remote collaboration tips for keeping your team in sync ","slug":"remote-collaboration-tips-for-keeping-your-team-in-sync","featured":false,"lastUpdated":"Jan 29th, 2021","description":{"description":"

Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blue text bubbles on light blue background ","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2173913043478262,"src":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fit=scale 896w","srcWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fm=webp&fit=scale 896w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Qiran Gabrielle-Grace","slug":"qiran-gabrielle-grace"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Create greater synergy between remote team members"},"metaDescription":{"metaDescription":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}},{"title":"What is a startup?","slug":"what-is-a-startup","featured":false,"lastUpdated":"Mar 1st, 2020","description":{"description":"

What is a startup? And should developers consider working for one? See startup definitions, phases, and more.

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Startup definitions & more."},"metaDescription":{"metaDescription":"What is a startup? And should developers consider working for one? See startup definitions, phases, and more."}},{"title":"Finalist for 2021 Women in Digital Awards: Software Engineer of the Year 🏆","slug":"women-in-digital-finalist-2021","featured":false,"lastUpdated":"Nov 3rd, 2021","description":{"description":"

Exciting news from Women in Digital awards: Tiny’s Millie Macdonald is shortlisted as a finalist for the Software Engineer of the Year award, alongside four other incredible women and organizations. 

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Find out what's new in TinymCE 6.1. We updated our Comments plugin with significant improvements, as well as fixed over 50 bugs in this release. Read on to learn more about TinyMCE 6.1 release.

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We share about the process Tiny’s development team went through to go from in-office to fully remote.

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As a leading launchpad for new developers, this marks Tiugo’s third investment, expanding its suite of content creation and collaboration tools

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\"Tiny embraced the diversity of my experience and recognized that my skills had been strengthened, not weakened, by different perspectives.\"

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\"The reality is, there’s lots of opportunities for non-coders, and especially for women.\"

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Setka’s marketing manager is pretty sure they can because she could! Read her story in our blog."}},{"title":"Women in Tech: Five contributors to today’s internet","slug":"women-in-tech-history","featured":false,"lastUpdated":"Oct 5th, 2021","description":{"description":"

Ada Lovelace and Grace Hopper are well known women in tech, but who came after them? This article explores the achievements of five women in tech who created several essential aspects that make up the core computer communication network commonplace today - the internet. These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn.

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These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Three women in tech stand on an open blue beach, and a computer floats in the sky.","artistName":"Becca Tapert & 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The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"A woman peers into a glowing smartphone, contemplating the tech industry.","artistName":"Becca 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Women in tech statistics paint a picture of work days and home life blending together. One story from our team here at Tiny adds to the ongoing women in tech information and narrative available to teams in tech worldwide.

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\"Its genuine environment of meritocracy empowers me to refine my own abilities, exposes me to innovative insights, and surrounds me with the optimism of aspiring individuals.\" Hear from Jasmine Brown as she shares the empowering experience of changing her career and moving into the tech industry. 

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Tiny officially announces the acquisition of Setka, a no code WYSIWYG editor for building interactive, engaging, ‘experiential’ content. 

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Tiny’s Head of HR & Finance shares her story of balancing a career in tech alongside motherhood. Amy covers her journey into tech, leadership, parenting, promotions, and more.

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It can be scary sharing your story. How much is too much? How little is too little? Am I going to come off like a crusader? In the latest addition to Tiny’s Women in Tech series, People and Culture Manager, Liz Kostowski shares her invaluable insights as to why standing up for yourself can be a challenge in the workplace. 

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Tiny has become a high-class fully-remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. 

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"},"metaDescription":{"metaDescription":"Tiny has become a high-class fully remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. "}},{"title":"Women in tech: Working in tech without being a ‘techie’","slug":"women-in-tech-working-in-tech","featured":false,"lastUpdated":"May 18th, 2021","description":{"description":"

Many people have preconceived ideas about what working in tech is like and what’s required of you. Find out what it’s really like working in a male-dominated industry as a woman. 

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Whether your team is in-house, remote, or a bit of both, team building activities can help them do better work together. We share 5 team building tips to help increase participation.

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Marketing Director, Elise Bentley, speaks up about her personal experiences in the workplace, and why she loves working in tech.

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Graduate software developer, Neil Ashford, shares what he’s learned since joining Tiny and some tips for undergrads preparing for their first job as a developer.

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Introducing our new Women in Tech series! We share the current Tiny snapshot and compare it with other women in technology statistics.

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Need to update your brand’s look and feel? Follow along as we share about our brand refresh process, starting with our logo!

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Moving towards a mobile workforce this year? Here’s what you need to know about managing a remote workforce, including benefits, challenges, and tips to overcome them.

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Should I join a startup? That depends. We cover the pros and cons of startups vs corporate for new and experienced developers.

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Thinking about working for a startup company? Get a quick reality check first - it’s not all free coffees and bean bags!

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From great innovation to employee recognition, we unpack 7 benefits for graduate developers who work in entry-level startup jobs.

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\"Tiny embraced the diversity of my experience and recognized that my skills had been strengthened, not weakened, by different perspectives.\"

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"\"Tiny embraced the diversity of my experience and recognized that my skills had been strengthened, not weakened, by different perspectives.\""}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"women-in-tech","title":"Women in Tech"},{"slug":"design","title":"Design"}],"body":{"body":"

You’ve probably heard of it… the 10,000-hour rule. The idea was promoted in Malcolm Gladwell’s 2008 book, Outliers, where it’s said that 10,000 hours of deliberate practice makes you an expert. But contrary research supports the view that “generalists, not specialists, are primed to excel.” So, which is it? I’m not sure, but that explains me… a generalist. And it’s the exact reason I love my work as a designer at Tiny.

\n

When this article came up, I thought hard about the message it should convey. Was tech a big part of how I’d got here… or a stepping stone in my career? The latter seemed to be my answer, considering the winding path I’d taken to Tiny. Luckily, Tiny embraced the diversity of my experience and recognised that my skills had been strengthened, not weakened, by different perspectives. 

\n

In David Epstein’s book, Range: Why Generalists Triumph in a Specialized World, he proposes that you should \"Approach your own personal voyage and projects like Michelangelo approached a block of marble, willing to learn and adjust.\" 

\n

On reading that passage, I realized I’d not planned my career path. Instead, it had opened in front me as I progressively learned, grew and adjusted, and finally became the designer I’d always dreamed of being. Similarly, the tech industry has changed over the last two decades. But while I’d grown into my role as a designer, the tech industry had stretched itself across our lives and become a can’t-be-without aspect of almost every waking hour of our days.

\n

The stretch of tech

\n

To get where it is, the industry had to broaden its focus and add to its talent pool – drawing in generalists like myself – to help remove the silos, break the exclusivity and open their eyes to the things people want from their digital experiences.

\n

In his book, Epstein goes on to say that “Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. [...] As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.”

\n

That’s my approach to design in the tech industry… amalgamating different perspectives, so my work reflects a ‘thinking designer’, who appeals to people’s heads and hearts. How have I done that? By adopting, adapting and adding four perspectives from my life, into the story of being a woman in tech.

\n

Perspective one – build empathy

\n

My pathway to design didn't start in the usual places of either design or art school. Instead, the unlikeliest of places – a clothing store in Moscow – was where it began. Looking back it’s astonishing how the simple act of helping customers select dresses they loved, taught me to spot the differences and commonalities between people. 

\n

Most importantly, it highlighted to me that people really can’t resist you, when you take the time to politely listen, understand and empathize with their situation. It’s almost magical.

\n

This same skill now helps me deal with Tiny’s design challenges and the day-to-day communication in a multicultural company. Now deemed to be a so-called ‘soft’ skill, being empathetic helps me to collaborate and get the best out of difficult situations. Who knew that my part-time job as a student would play a big part in my future professional life?

\n

Perspective two – recognise differences

\n

My first serious role in a global company was as a Digital Producer at Nickelodeon. Working there taught me how to handle international projects, communicate with different stakeholders, and adapt global initiatives to the local market. 

\n

That first taste of global, corporate life showed me how widely people’s needs differ. By learning to understand and apply those differences, it helped me to build experiences, services and products that were more closely attuned to people’s needs, lives and aspirations. As a designer, this discovery was a goldmine!

\n

Working in a global company like Tiny, I need to problem-solve from multiple perspectives – not just within my own specialized domain as a designer, but also as a team member who’s contributing to the achievement of our revenue goals. That's where my diverse experiences come into their own, by helping me see more broadly and being more accepting of change.

\n

Perspective three – transfer knowledge

\n

Then along came Setka. This is where I jumped head-first into the excitement of working at a start-up and truly entered my now much loved, design world. Even though design was always with me – I’d drawn pictures when studying at University – I was finally working on digital publications, landing pages and websites that placed me exactly where (in hindsight) I was always meant to be.

\n

Epstein has another useful thought that encapsulates my time at Setka, “Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains. Our most fundamental thought processes have changed to accommodate increasing complexity and the need to derive new patterns rather than rely only on familiar ones.”

\n

Remember those other perspectives and experiences that I’d collected? They now added their power into the equation of my work, in a role where I needed to open my mind to a new world of possible solutions for the content creation problems we were solving.

\n

Perspective four – remix to reinvent

\n

Setka eventually led me to Tiny, where I’m remixing my experiences and perspectives, every day. That’s helped me realize that great designs aren't about pretty pictures. They require deep thought and consideration of who’s reading, what they’re feeling, how they're thinking, what their needs are and the problems they’re trying to solve. 

\n

If you boil it all down, design is 50% hard skill and 50% soft skill. Yes, the technically ‘hard’ aspects must be mastered, but you also need to be able to place yourself in other people’s shoes and see the world through their eyes. As the great Swiss painter Paul Klee (1879-1940) said, “One eye sees, the other feels.” 

\n

Which brings us to Tiny, where I’m happily a woman in tech. It also brings me back to that specialized vs generalized debate we started in the beginning.

\n

Specialized, generalized or both? 

\n

It’s true, the tech world does seem specialized. It appears that every startup founder and their team knows from the get-go that they want to be in tech.  But not me. I'm here to contribute what I've learned and the experiences I’ve had to this exciting, ever-changing sphere.  

\n

If nothing else, the last two years of COVID-19 have taught us that life operates in the \"wicked\" domain, where rules are many, goals change fast, and there’s no longer a simple measure of progress. In those types of complex environments, the brains who’ve been trained to deal with a lot of different situations – yes, generalists like me – perform a lot better. 

\n

Why? Because our greatest strength is the exact opposite of narrow specialization. It’s the ability to think, feel and integrate on a broad, global scale.

","childMarkdownRemark":{"html":"

You’ve probably heard of it… the 10,000-hour rule. The idea was promoted in Malcolm Gladwell’s 2008 book, Outliers, where it’s said that 10,000 hours of deliberate practice makes you an expert. But contrary research supports the view that “generalists, not specialists, are primed to excel.” So, which is it? I’m not sure, but that explains me… a generalist. And it’s the exact reason I love my work as a designer at Tiny.

\n

When this article came up, I thought hard about the message it should convey. Was tech a big part of how I’d got here… or a stepping stone in my career? The latter seemed to be my answer, considering the winding path I’d taken to Tiny. Luckily, Tiny embraced the diversity of my experience and recognised that my skills had been strengthened, not weakened, by different perspectives. 

\n

In David Epstein’s book, Range: Why Generalists Triumph in a Specialized World, he proposes that you should \"Approach your own personal voyage and projects like Michelangelo approached a block of marble, willing to learn and adjust.\" 

\n

On reading that passage, I realized I’d not planned my career path. Instead, it had opened in front me as I progressively learned, grew and adjusted, and finally became the designer I’d always dreamed of being. Similarly, the tech industry has changed over the last two decades. But while I’d grown into my role as a designer, the tech industry had stretched itself across our lives and become a can’t-be-without aspect of almost every waking hour of our days.

\n

The stretch of tech

\n

To get where it is, the industry had to broaden its focus and add to its talent pool – drawing in generalists like myself – to help remove the silos, break the exclusivity and open their eyes to the things people want from their digital experiences.

\n

In his book, Epstein goes on to say that “Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. [...] As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.”

\n

That’s my approach to design in the tech industry… amalgamating different perspectives, so my work reflects a ‘thinking designer’, who appeals to people’s heads and hearts. How have I done that? By adopting, adapting and adding four perspectives from my life, into the story of being a woman in tech.

\n

Perspective one – build empathy

\n

My pathway to design didn't start in the usual places of either design or art school. Instead, the unlikeliest of places – a clothing store in Moscow – was where it began. Looking back it’s astonishing how the simple act of helping customers select dresses they loved, taught me to spot the differences and commonalities between people. 

\n

Most importantly, it highlighted to me that people really can’t resist you, when you take the time to politely listen, understand and empathize with their situation. It’s almost magical.

\n

This same skill now helps me deal with Tiny’s design challenges and the day-to-day communication in a multicultural company. Now deemed to be a so-called ‘soft’ skill, being empathetic helps me to collaborate and get the best out of difficult situations. Who knew that my part-time job as a student would play a big part in my future professional life?

\n

Perspective two – recognise differences

\n

My first serious role in a global company was as a Digital Producer at Nickelodeon. Working there taught me how to handle international projects, communicate with different stakeholders, and adapt global initiatives to the local market. 

\n

That first taste of global, corporate life showed me how widely people’s needs differ. By learning to understand and apply those differences, it helped me to build experiences, services and products that were more closely attuned to people’s needs, lives and aspirations. As a designer, this discovery was a goldmine!

\n

Working in a global company like Tiny, I need to problem-solve from multiple perspectives – not just within my own specialized domain as a designer, but also as a team member who’s contributing to the achievement of our revenue goals. That's where my diverse experiences come into their own, by helping me see more broadly and being more accepting of change.

\n

Perspective three – transfer knowledge

\n

Then along came Setka. This is where I jumped head-first into the excitement of working at a start-up and truly entered my now much loved, design world. Even though design was always with me – I’d drawn pictures when studying at University – I was finally working on digital publications, landing pages and websites that placed me exactly where (in hindsight) I was always meant to be.

\n

Epstein has another useful thought that encapsulates my time at Setka, “Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains. Our most fundamental thought processes have changed to accommodate increasing complexity and the need to derive new patterns rather than rely only on familiar ones.”

\n

Remember those other perspectives and experiences that I’d collected? They now added their power into the equation of my work, in a role where I needed to open my mind to a new world of possible solutions for the content creation problems we were solving.

\n

Perspective four – remix to reinvent

\n

Setka eventually led me to Tiny, where I’m remixing my experiences and perspectives, every day. That’s helped me realize that great designs aren't about pretty pictures. They require deep thought and consideration of who’s reading, what they’re feeling, how they're thinking, what their needs are and the problems they’re trying to solve. 

\n

If you boil it all down, design is 50% hard skill and 50% soft skill. Yes, the technically ‘hard’ aspects must be mastered, but you also need to be able to place yourself in other people’s shoes and see the world through their eyes. As the great Swiss painter Paul Klee (1879-1940) said, “One eye sees, the other feels.” 

\n

Which brings us to Tiny, where I’m happily a woman in tech. It also brings me back to that specialized vs generalized debate we started in the beginning.

\n

Specialized, generalized or both? 

\n

It’s true, the tech world does seem specialized. It appears that every startup founder and their team knows from the get-go that they want to be in tech.  But not me. I'm here to contribute what I've learned and the experiences I’ve had to this exciting, ever-changing sphere.  

\n

If nothing else, the last two years of COVID-19 have taught us that life operates in the \"wicked\" domain, where rules are many, goals change fast, and there’s no longer a simple measure of progress. In those types of complex environments, the brains who’ve been trained to deal with a lot of different situations – yes, generalists like me – perform a lot better. 

\n

Why? Because our greatest strength is the exact opposite of narrow specialization. It’s the ability to think, feel and integrate on a broad, global scale.

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"You’ve probably heard of it… the 10,000-hour rule. The idea was promoted in Malcolm Gladwell’s 2008 book, "},{"type":"element","tagName":"a","properties":{"href":"https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930/ref=sr_1_1"},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"Outliers"}]}]},{"type":"text","value":", where it’s said that 10,000 hours of deliberate practice makes you an expert. But contrary research supports the view that “generalists, not specialists, are primed to excel.” So, which is it? I’m not sure, but that explains me… a generalist. And it’s the exact reason I love my work as a designer at Tiny."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"When this article came up, I thought hard about the message it should convey. Was tech a big part of how I’d got here… or a stepping stone in my career? The latter seemed to be my answer, considering the winding path I’d taken to Tiny. Luckily, Tiny embraced the diversity of my experience and recognised that my skills had been strengthened, not weakened, by different perspectives. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"In David Epstein’s book, "},{"type":"element","tagName":"a","properties":{"href":"https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484"},"children":[{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"Range: Why Generalists Triumph in a Specialized World"}]}]},{"type":"text","value":", he proposes that you should \"Approach your own personal voyage and projects like Michelangelo approached a block of marble, willing to learn and adjust.\" "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"On reading that passage, I realized I’d not planned my career path. Instead, it had opened in front me as I progressively learned, grew and adjusted, and finally became the designer I’d always dreamed of being. Similarly, the tech industry has changed over the last two decades. But while I’d "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"grown"}]},{"type":"text","value":" into my role as a designer, the tech industry had "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"stretched"}]},{"type":"text","value":" itself across our lives and become a can’t-be-without aspect of almost every waking hour of our days."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"The stretch of tech"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"To get where it is, the industry had to broaden its focus and add to its talent pool – drawing in generalists like myself – to help remove the silos, break the exclusivity and open their eyes to the things people want from their digital experiences."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"In his book, Epstein goes on to say that “Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. [...] As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"That’s my approach to design in the tech industry… amalgamating different perspectives, so my work reflects a ‘thinking designer’, who appeals to people’s heads "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"and"}]},{"type":"text","value":" hearts. How have I done that? By adopting, adapting and adding four perspectives from my life, into the story of being a woman in tech."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Perspective one – build empathy"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"My pathway to design didn't start in the usual places of either design or art school. Instead, the unlikeliest of places – a clothing store in Moscow – was where it began. Looking back it’s astonishing how the simple act of helping customers select dresses they loved, taught me to spot the differences and commonalities between people. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Most importantly, it highlighted to me that people really can’t resist you, when you take the time to politely listen, understand and empathize with their situation. It’s almost magical."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"This same skill now helps me deal with Tiny’s design challenges and the day-to-day communication in a multicultural company. Now deemed to be a so-called ‘soft’ skill, being empathetic helps me to collaborate and get the best out of difficult situations. Who knew that my part-time job as a student would play a big part in my future professional life?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Perspective two – recognise differences"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"My first serious role in a global company was as a Digital Producer at Nickelodeon. Working there taught me how to handle international projects, communicate with different stakeholders, and adapt global initiatives to the local market. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"That first taste of global, corporate life showed me how widely people’s needs differ. By learning to understand and apply those differences, it helped me to build experiences, services and products that were more closely attuned to people’s needs, lives and aspirations. As a designer, this discovery was a goldmine!"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Working in a global company like Tiny, I need to problem-solve from multiple perspectives – not just within my own specialized domain as a designer, but also as a team member who’s contributing to the achievement of our revenue goals. That's where my diverse experiences come into their own, by helping me see more broadly and being more accepting of change."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Perspective three – transfer knowledge"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Then along came "},{"type":"element","tagName":"a","properties":{"href":"https://setka.io/"},"children":[{"type":"text","value":"Setka"}]},{"type":"text","value":". This is where I jumped head-first into the excitement of working at a start-up and truly entered my now much loved, design world. Even though design was always with me – I’d drawn pictures when studying at University – I was finally working on digital publications, landing pages and websites that placed me exactly where (in hindsight) I was always meant to be."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Epstein has another useful thought that encapsulates my time at Setka, “Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains. Our most fundamental thought processes have changed to accommodate increasing complexity and the need to derive new patterns rather than rely only on familiar ones.”"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Remember those other perspectives and experiences that I’d collected? They now added their power into the equation of my work, in a role where I needed to open my mind to a new world of possible solutions for the content creation problems we were solving."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Perspective four – remix to reinvent"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/tiny-acquires-the-setka","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"Setka eventually led me to Tiny"}]},{"type":"text","value":", where I’m remixing my experiences and perspectives, every day. That’s helped me realize that great designs aren't about pretty pictures. They require deep thought and consideration of who’s reading, what they’re feeling, how they're thinking, what their needs are and the problems they’re trying to solve. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"If you boil it all down, design is 50% hard skill and 50% soft skill. Yes, the technically ‘hard’ aspects must be mastered, but you also need to be able to place yourself in other people’s shoes and see the world through their eyes. As the great Swiss painter Paul Klee (1879-1940) said, “One eye sees, the other feels.” "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Which brings us to Tiny, where I’m happily a woman in tech. It also brings me back to that specialized vs generalized debate we started in the beginning."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"Specialized, generalized or both? "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"It’s true, the "},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/wit-no-coding-required","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"tech world does seem specialized"}]},{"type":"text","value":". It "},{"type":"element","tagName":"em","properties":{},"children":[{"type":"text","value":"appears "}]},{"type":"text","value":"that every startup founder and their team knows from the get-go that they want to be in tech.  But not me. I'm here to contribute what I've learned and the experiences I’ve had to this exciting, ever-changing sphere.  "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"If nothing else, the last two years of COVID-19 have taught us that life operates in the \"wicked\" domain, where rules are many, goals change fast, and there’s no longer a simple measure of progress. In those types of complex environments, the brains who’ve been trained to deal with a lot of different situations – yes, generalists like me – perform a lot better. "}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Why? Because our greatest strength is the exact opposite of narrow specialization. It’s the ability to think, feel and integrate on a broad, global scale."}]}],"data":{"quirksMode":false}}}},"body2":null,"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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