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Not sure how to write image alt text for accessibility? Alt text best practices come down to context, purpose, and the user experience.

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Here are the most common places we see content makers missing the mark – and how you can fix them, and make sure your brand shines through every time.

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Some of the most common mistakes we see brands and publishers make can be fixed quickly. Here's what to do – making these repairs can help the reader understand the amazing info you’re providing.

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Content is anything that tells a story. It doesn’t have to be produced by a brand or media company to be considered content. People make content all the time.

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Animation captures and sustains a reader’s attention, and even help uncover and complement a topic. Here's how to set up and design with animation using Setka.

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We’ve collected six common typesetting mistakes that publishers can make and given some advice on how to fix them for a more engaged audience.

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Learning how to write effective prompts is important, and our latest guide explains all you need to know to write useful ChatGPT prompts for content creation.

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Are you struggling with setting up your landing page? Learn about the 12 landing page elements that you must have, and optimize, to convert as many prospects as possible

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Content experience and content creation are essential and require expertise to get right. Check out how Setka recieved recognition for content experience and content creation.

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Find out what content experience disruptors are, how content experience disrupts branded content, and how to make better branded content with expertise from designers.

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Select the best hubspot blog template with our guide, featuring 9 examples of hubspot blog templates to help you select the right template.

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Looking for inspiration for your blog design and blog post layout? Discover our favorite 18 blog design ideas, with examples, to help you out.

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Remote work and distributed team management can make creating content difficult. Here's a new guide on how to create content, and overcome remote work challenges that get in the way of creating content.

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Developing a visual style and using visual illustrations for your blog does not have to be difficult. Here are 8 methods to make visual design for your company blog easier.

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This year, it's important you take some time to check and improve your page load speed. Here's how to prevent viewers leaving your web page.

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Designers have seconds to convince readers a page will be valuable to them. Setka helps you to do everything you can to quickly catch the reader's eye with interesting and relevant information, and show off exactly what they’re going to get out of reading your page.

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An explanation of how to use grids in Setka, providing content design and UI design instruction.

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How can you make your post more reader-friendly? One of the key design tools that helps achieve this is a grid. Think of it as a frame to help organize information. Today we will share what they are, how they were first used and their significance in media design.

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When it comes to CMS, you need tools that save you time and don't mess around with your plans. We've gathered five ways TinyMCE can save you time, and keep you up to date with CMS trends. For example, Spell checking, Accessibility checking, and PowerPaste to handle copy paste results.
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The right blog features can make all the difference to your user experience. We cover all the dos and don’ts for creating a more engaging blog feed.

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Blockquotes can add more interest and authority to your content. Here are four examples demonstrating how to style blockquotes with CSS, including how to do it in TinyMCE.

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Make your forms more engaging and fun with these fancy form elements by UI designer Aaron Iker. Get creative with your buttons, toggles, and more.

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John Maeda, design rockstar and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of why design is the elixir of our times. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://en.wikipedia.org/wiki/John_Maeda"},"children":[{"type":"text","value":"John Maeda, design rockstar"}]},{"type":"text","value":" and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of "},{"type":"element","tagName":"a","properties":{"href":"https://2017.europe.wordcamp.org/session/the-three-kinds-of-design/"},"children":[{"type":"text","value":"why design is the elixir of our times"}]},{"type":"text","value":". To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blueprint of chair design","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fit=scale 1620w","srcWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=185&h=123&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=370&h=247&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=739&h=493&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1109&h=739&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1478&h=985&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=1620&h=1080&q=50&fm=webp&fit=scale 1620w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Team Tiny","slug":"team-tiny"},"category":{"title":"Content Marketing & Design","slug":"design-and-ux"},"metaTitle":null,"metaDescription":null}]},"description":{"description":"

John Maeda, design rockstar and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of why design is the elixir of our times. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"a","properties":{"href":"https://en.wikipedia.org/wiki/John_Maeda"},"children":[{"type":"text","value":"John Maeda, design rockstar"}]},{"type":"text","value":" and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of "},{"type":"element","tagName":"a","properties":{"href":"https://2017.europe.wordcamp.org/session/the-three-kinds-of-design/"},"children":[{"type":"text","value":"why design is the elixir of our times"}]},{"type":"text","value":". To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three."}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"design","title":"Design"}],"body":{"body":"
\n

Anna Harrison continues her WCEU series on the blog, sharing key learnings and themes from WordCamp Europe 2017. In this post, she reflects on a presentation by John Maeda on “ The Three Kinds of Design”.

\n
\n

John Maeda, design rockstar and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of why design is the elixir of our times. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.

\n

\"3

\n

The first kind of design

\n

The first kind of design is the kind of design that most of us think of. It is the beautiful, the stylish, the colorful. The kind of design that, if you take the time to notice it, makes you stop for a moment longer and stroke the back of the armchair, just to feel its smoothness and texture.

\n

The first type of design, while personally satisfying, is generally limited to being accessible to only a small portion of the global population. Yes, we all dream of owning an original Le Corbusier chaise in black and white cowhide, but only those of us who fall into the world’s top 10% are in the runnings to ever own one.

\n
\n

The real value of Design training transcends the ability to incrementally refine the shape of staplers, juicers and the myriad of objects owned by the world’s top “10%”. The real value of design lies in its potential contribution to solving complex problems.”

\n
\n

From a post I wrote back in 2014

\n

The second kind of design

\n

The second kind of design is a little more impish than the first. You need a lot of courage to become friendly with design number two, as this one is quite unpredictable. The second kind of design lives in the spaces between comfort zones. Number two will take you on adventures through shifting sands to all kinds of new lands. Your price of entry is the will to ask “Why?”.

\n

The spoils of design number two are not universal, but further reaching than of design number one. In asking why, there is ever a chance that the answer will produce something better, cheaper, faster. Thus, will result in things that can be consumed by a larger portion of the population. Design number two is like a Le Corbusier knock-off, made of durable molded plastic, with cup holders, WiFi and evenly distributed wireless charging stations which you can rent by the hour while in transit in Dubai.

\n
\n

Excellente conférence de @johnmaeda sur le #design #WCEU pic.twitter.com/foigWYYnyR

\n

— Thierry Pigot Ⓦ (@thierrypigot) June 16, 2017

\n
\n

The third kind of design

\n

The third kind of design is a bit of a bore at times. This one sits around, listening, thinking, pondering and observing things a lot. Design number three is often in the shadows of the more glamorous design one and two.

\n

If you want to make friends with design number three, you will need to step into the vast space where thoughts live. Is unlikely that you will run into design three in the more shiny places where one and two hang out. Unless you are very lucky, every now and then the fragments that get rolled around in the vastness of design three’s thoughts snap into place. In this moment, design three steps into the limelight and brings forth something so shiny, it changes all our lives forever.

\n

Having discovered an inexhaustible supply of energy and tacos, design number three will fly you to the moon in that Le Corbusier chair from Dubai airport. It’s only a matter of time.

\n

OK, but I design product, what does this mean for me?

\n

The secret of the elixir, which I learned in John Maeda’s presentation, is that design number three is not a single entity. Design number three is all of us. In order for thoughts to snap together into entirely new and universally useful forms, there is a need to understand, at a deep, emotional level, a need to be empathetic globally. There is a need for the designer to walk in the other’s shoes and sit in the other’s chair. All of the shoes and chairs.

\n

Around 2008, the world went mobile and pretty soon we had over 5 Billion people on this planet tapping and swiping away at mobile phones for a large part of their day. From a product design perspective, this shift signaled a huge change in the demographics of product users: where in the 1990’s technology was being made and consumed by technologists, 27 years later, technology is still made by technologists but now consumed by everyone.

\n

Products that can meet the needs of users outside of the technologist category need to be “designed”.  Meaningful, profitable, systems-level design comes from becoming friendly with design number three. On a practical level, this happens when you put all different types of people in a room, as no one person knows what it’s like to walk in all the other’s shoes.

\n

Inclusive design is good business. The secret is to make friends with the right kind of design.

","childMarkdownRemark":{"html":"
\n

Anna Harrison continues her WCEU series on the blog, sharing key learnings and themes from WordCamp Europe 2017. In this post, she reflects on a presentation by John Maeda on “ The Three Kinds of Design”.

\n
\n

John Maeda, design rockstar and also the new Head of Computational Design and Inclusion at Automattic, gave the audience an inspiring and philosophical account of why design is the elixir of our times. To get the benefit of the elixir, however, you need to first befriend the right kind of design. Of which there are three.

\n

\"3

\n

The first kind of design

\n

The first kind of design is the kind of design that most of us think of. It is the beautiful, the stylish, the colorful. The kind of design that, if you take the time to notice it, makes you stop for a moment longer and stroke the back of the armchair, just to feel its smoothness and texture.

\n

The first type of design, while personally satisfying, is generally limited to being accessible to only a small portion of the global population. Yes, we all dream of owning an original Le Corbusier chaise in black and white cowhide, but only those of us who fall into the world’s top 10% are in the runnings to ever own one.

\n
\n

The real value of Design training transcends the ability to incrementally refine the shape of staplers, juicers and the myriad of objects owned by the world’s top “10%”. The real value of design lies in its potential contribution to solving complex problems.”

\n
\n

From a post I wrote back in 2014

\n

The second kind of design

\n

The second kind of design is a little more impish than the first. You need a lot of courage to become friendly with design number two, as this one is quite unpredictable. The second kind of design lives in the spaces between comfort zones. Number two will take you on adventures through shifting sands to all kinds of new lands. Your price of entry is the will to ask “Why?”.

\n

The spoils of design number two are not universal, but further reaching than of design number one. In asking why, there is ever a chance that the answer will produce something better, cheaper, faster. Thus, will result in things that can be consumed by a larger portion of the population. Design number two is like a Le Corbusier knock-off, made of durable molded plastic, with cup holders, WiFi and evenly distributed wireless charging stations which you can rent by the hour while in transit in Dubai.

\n
\n

Excellente conférence de @johnmaeda sur le #design #WCEU pic.twitter.com/foigWYYnyR

\n

— Thierry Pigot Ⓦ (@thierrypigot) June 16, 2017

\n
\n

The third kind of design

\n

The third kind of design is a bit of a bore at times. This one sits around, listening, thinking, pondering and observing things a lot. Design number three is often in the shadows of the more glamorous design one and two.

\n

If you want to make friends with design number three, you will need to step into the vast space where thoughts live. Is unlikely that you will run into design three in the more shiny places where one and two hang out. Unless you are very lucky, every now and then the fragments that get rolled around in the vastness of design three’s thoughts snap into place. In this moment, design three steps into the limelight and brings forth something so shiny, it changes all our lives forever.

\n

Having discovered an inexhaustible supply of energy and tacos, design number three will fly you to the moon in that Le Corbusier chair from Dubai airport. It’s only a matter of time.

\n

OK, but I design product, what does this mean for me?

\n

The secret of the elixir, which I learned in John Maeda’s presentation, is that design number three is not a single entity. Design number three is all of us. In order for thoughts to snap together into entirely new and universally useful forms, there is a need to understand, at a deep, emotional level, a need to be empathetic globally. There is a need for the designer to walk in the other’s shoes and sit in the other’s chair. All of the shoes and chairs.

\n

Around 2008, the world went mobile and pretty soon we had over 5 Billion people on this planet tapping and swiping away at mobile phones for a large part of their day. From a product design perspective, this shift signaled a huge change in the demographics of product users: where in the 1990’s technology was being made and consumed by technologists, 27 years later, technology is still made by technologists but now consumed by everyone.

\n

Products that can meet the needs of users outside of the technologist category need to be “designed”.  Meaningful, profitable, systems-level design comes from becoming friendly with design number three. On a practical level, this happens when you put all different types of people in a room, as no one person knows what it’s like to walk in all the other’s shoes.

\n

Inclusive design is good business. The secret is to make friends with the right kind of design.

","htmlAst":{"type":"root","children":[{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Anna Harrison continues her WCEU series on the blog, sharing key learnings and themes from WordCamp Europe 2017. 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Of which there are three."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h1","properties":{},"children":[{"type":"element","tagName":"img","properties":{"style":"height: 574px; display: block; margin-left: auto; margin-right: auto;","src":"https://images.ctfassets.net/s600jj41gsex/3yG0jD85VmTFPmvKDkHF4S/7780f6280edae37fac6dccc3b3b166fc/3KindsofDesign-Examples-768x574.png","sizes":"(max-width: 703px) 100vw, 703px","srcSet":["https://go.tiny.cloud/wp-content/uploads/2017/07/3KindsofDesign-Examples.png 1456w","https://go.tiny.cloud/wp-content/uploads/2017/07/3KindsofDesign-Examples-300x224.png 300w","https://go.tiny.cloud/wp-content/uploads/2017/07/3KindsofDesign-Examples-768x574.png 768w","https://go.tiny.cloud/wp-content/uploads/2017/07/3KindsofDesign-Examples-1024x765.png 1024w","https://go.tiny.cloud/wp-content/uploads/2017/07/3KindsofDesign-Examples-600x448.png 600w"],"alt":"3 Kinds of Design with Examples","width":768,"height":525},"children":[]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"The first kind of design"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The first kind of design is the kind of design that most of us think of. It is the beautiful, the stylish, the colorful. The kind of design that, if you take the time to notice it, makes you stop for a moment longer and stroke the back of the armchair, just to feel its smoothness and texture."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The first type of design, while personally satisfying, is generally limited to being accessible to only a small portion of the global population. Yes, we all dream of owning an original Le Corbusier chaise in black and white cowhide, but only those of us who fall into the world’s top 10% are in the runnings to ever own one."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The real value of Design training transcends the ability to incrementally refine the shape of staplers, juicers and the myriad of objects owned by the world’s top “10%”. The real value of design lies in its potential contribution to solving complex problems.”"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"small","properties":{},"children":[{"type":"text","value":"From a "},{"type":"element","tagName":"a","properties":{"href":"http://www.annaharrison.com/?p=508"},"children":[{"type":"text","value":"post"}]},{"type":"text","value":" I wrote back in 2014"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"The second kind of design"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The second kind of design is a little more impish than the first. You need a lot of courage to become friendly with design number two, as this one is quite unpredictable. The second kind of design lives in the spaces between comfort zones. Number two will take you on adventures through shifting sands to all kinds of new lands. Your price of entry is the will to ask “Why?”."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The spoils of design number two are not universal, but further reaching than of design number one. In asking why, there is ever a chance that the answer will produce something better, cheaper, faster. Thus, will result in things that can be consumed by a larger portion of the population. Design number two is like a Le Corbusier knock-off, made of durable molded plastic, with cup holders, WiFi and evenly distributed wireless charging stations which you can rent by the hour while in "},{"type":"element","tagName":"a","properties":{"href":"https://www.dubai-international-airport.com/"},"children":[{"type":"text","value":"transit in Dubai."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"blockquote","properties":{"className":["twitter-tweet"]},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{"dir":"ltr","lang":"fr"},"children":[{"type":"text","value":"Excellente conférence de "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/johnmaeda?ref_src=twsrc%5Etfw"},"children":[{"type":"text","value":"@johnmaeda"}]},{"type":"text","value":" sur le "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/hashtag/design?src=hash&ref_src=twsrc%5Etfw"},"children":[{"type":"text","value":"#design"}]},{"type":"text","value":" "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/hashtag/WCEU?src=hash&ref_src=twsrc%5Etfw"},"children":[{"type":"text","value":"#WCEU"}]},{"type":"text","value":" "},{"type":"element","tagName":"a","properties":{"href":"https://t.co/foigWYYnyR"},"children":[{"type":"text","value":"pic.twitter.com/foigWYYnyR"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"— Thierry Pigot Ⓦ (@thierrypigot) "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/thierrypigot/status/875664159542829059?ref_src=twsrc%5Etfw"},"children":[{"type":"text","value":"June 16, 2017"}]}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"The third kind of design"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The third kind of design is a bit of a bore at times. This one sits around, listening, thinking, pondering and observing things a lot. Design number three is often in the shadows of the more glamorous design one and two."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"If you want to make friends with design number three, you will need to step into the vast space where thoughts live. Is unlikely that you will run into design three in the more shiny places where one and two hang out. Unless you are very lucky, every now and then the fragments that get rolled around in the vastness of design three’s thoughts snap into place. In this moment, design three steps into the limelight and brings forth something so shiny, it changes all our lives forever."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Having discovered an inexhaustible supply of energy and tacos, design number three will fly you to the moon in that Le Corbusier chair from Dubai airport. It’s only a matter of time."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"OK, but I design product, what does this mean for me?"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The secret of the elixir, which I learned in John Maeda’s presentation, is that design number three is not a single entity. Design number three is all of us. In order for thoughts to snap together into entirely new and universally useful forms, there is a need to understand, at a deep, emotional level, a need to be empathetic globally. There is a need for the designer to walk in the other’s shoes and sit in the other’s chair. All of the shoes and chairs."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Around 2008, the world went mobile and pretty soon we had over 5 Billion people on this planet tapping and swiping away at mobile phones for a large part of their day. From a product design perspective, this shift signaled a huge change in the demographics of product users: where in the 1990’s technology was being made and consumed by technologists, 27 years later, technology is still made by technologists but now consumed by everyone."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Products that can meet the needs of users outside of the technologist category need to be “designed”.  Meaningful, profitable, systems-level design comes from becoming friendly with design number three. On a practical level, this happens when you put all different types of people in a room, as no one person knows what it’s like to walk in all the other’s shoes."}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"Inclusive design is good business. The secret is to make friends with the right kind of design."}]}]}],"data":{"quirksMode":false}}}},"body2":null,"codepens":null,"heroImage":{"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=2560&q=80&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/3f38YQPBDnWlSgzj1x8fvY/539d7034d09c0bcddd6ea3c683df2221/pexels-photo-323645.jpeg?w=640&h=427&q=80&fit=scale 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