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What are the benefits of authenticity at work and how can you build a more What You See Is What You Get culture? We talk to our team to find out!

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Learn what TinyMCE is: an open-source WYSIWYG editor with plugins, AI tools and React/Vue/Angular support. Free up to 1,000 loads/month.

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Join us at the annual SaaStr conference! Connect with us at TinyMCE and get actionable advice and learnings.

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A great company has a deeper mission which helps fuel them and guide them. This is the Tiny story – a culture of WYSIWYG.

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TinyMCE 6 is Here! Find out all things new in TinyMCE 6.0 including highlights, upgrades, and improvements.

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In TinyMCE 6.2 we introduced 3 new plugins: Merge tags, Spelling autocorrect and Footnotes, improved bulleted and numbered lists styling and fixed 19 bugs!

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Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Tiny intends to sunset the Setka editor, withdrawing Setka from the market. Read on to find out what this means moving forward."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"a sun setting over the ocean horizon, marking the end of the Setka software lifecycle","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7767441860465116,"src":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fit=scale 1528w","srcWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=185&h=104&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=370&h=208&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=739&h=416&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1109&h=624&q=50&fm=webp&fit=scale 1109w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1478&h=832&q=50&fm=webp&fit=scale 1478w,\n//images.ctfassets.net/s600jj41gsex/4pumpuBnnVicExQUMmP0rv/22d296f329b6dd13447e505f40ba5455/img-setka-annoucement-post.png?w=1528&h=860&q=50&fm=webp&fit=scale 1528w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Andrew Roberts","slug":"andrew-roberts"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Setka editor sunset | TinyMCE"},"metaDescription":{"metaDescription":"Software lifecycles follow patterns. Once of those software lifecycle patterns is sunsetting. Tiny intends to sunset the Setka editor. Read on for more"}},{"title":"Remote collaboration tips for keeping your team in sync ","slug":"remote-collaboration-tips-for-keeping-your-team-in-sync","featured":false,"lastUpdated":"Jan 29th, 2021","description":{"description":"

Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{"dir":"ltr"},"children":[{"type":"text","value":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Blue text bubbles on light blue background ","artistName":null,"image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2173913043478262,"src":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fit=scale","srcSet":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fit=scale 896w","srcWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&q=50&fm=webp&fit=scale","srcSetWebp":"//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=185&h=152&q=50&fm=webp&fit=scale 185w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=370&h=304&q=50&fm=webp&fit=scale 370w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=739&h=607&q=50&fm=webp&fit=scale 739w,\n//images.ctfassets.net/s600jj41gsex/2RbVuq2778KIxpg9BZBumx/20d1ad5777b3fca29918073f4ffa5a26/BlogImage_Jan2021_default_Remote-collaboration-tips.png?w=896&h=736&q=50&fm=webp&fit=scale 896w","sizes":"(max-width: 739px) 100vw, 739px"}}},"author":{"name":"Qiran Gabrielle-Grace","slug":"qiran-gabrielle-grace"},"category":{"title":"The Tiny Way","slug":"tiny-sparks"},"metaTitle":{"metaTitle":"Create greater synergy between remote team members"},"metaDescription":{"metaDescription":"Teams working remotely need to ensure communication channels, transparency of processes, and task coordination are managed effectively. In this article, we offer advice on how to facilitate collaboration in remote teams and the relevant online tools to use."}},{"title":"What is a startup?","slug":"what-is-a-startup","featured":false,"lastUpdated":"Mar 1st, 2020","description":{"description":"

What is a startup? And should developers consider working for one? See startup definitions, phases, and more.

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Startup definitions & more."},"metaDescription":{"metaDescription":"What is a startup? And should developers consider working for one? See startup definitions, phases, and more."}},{"title":"Finalist for 2021 Women in Digital Awards: Software Engineer of the Year 🏆","slug":"women-in-digital-finalist-2021","featured":false,"lastUpdated":"Nov 3rd, 2021","description":{"description":"

Exciting news from Women in Digital awards: Tiny’s Millie Macdonald is shortlisted as a finalist for the Software Engineer of the Year award, alongside four other incredible women and organizations. 

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Find out what's new in TinymCE 6.1. We updated our Comments plugin with significant improvements, as well as fixed over 50 bugs in this release. Read on to learn more about TinyMCE 6.1 release.

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We share about the process Tiny’s development team went through to go from in-office to fully remote.

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As a leading launchpad for new developers, this marks Tiugo’s third investment, expanding its suite of content creation and collaboration tools

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\"Tiny embraced the diversity of my experience and recognized that my skills had been strengthened, not weakened, by different perspectives.\"

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\"The reality is, there’s lots of opportunities for non-coders, and especially for women.\"

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Setka’s marketing manager is pretty sure they can because she could! Read her story in our blog."}},{"title":"Women in Tech: Five contributors to today’s internet","slug":"women-in-tech-history","featured":false,"lastUpdated":"Oct 5th, 2021","description":{"description":"

Ada Lovelace and Grace Hopper are well known women in tech, but who came after them? This article explores the achievements of five women in tech who created several essential aspects that make up the core computer communication network commonplace today - the internet. These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn.

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These women in tech are: Pamela Hardt-English, Elizabeth Jocelyn “Jake” Feinler, Adele Goldberg, Radia Perlman, and Stacy Horn."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"Three women in tech stand on an open blue beach, and a computer floats in the sky.","artistName":"Becca Tapert & 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The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech.

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"The picture painted by the statistics of Women in Tech are pretty bleak. There’s barely any women coming into the industry and when they get here, they often leave. Uncomfortable statistics aren’t they? But there are a lot of initiatives we can work on, both large and small, to build a culture that supports Women in Tech."}]}],"data":{"quirksMode":false}}}},"heroImage":{"alt":"A woman peers into a glowing smartphone, contemplating the tech industry.","artistName":"Becca 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Women in tech statistics paint a picture of work days and home life blending together. One story from our team here at Tiny adds to the ongoing women in tech information and narrative available to teams in tech worldwide.

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\"Its genuine environment of meritocracy empowers me to refine my own abilities, exposes me to innovative insights, and surrounds me with the optimism of aspiring individuals.\" Hear from Jasmine Brown as she shares the empowering experience of changing her career and moving into the tech industry. 

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Tiny officially announces the acquisition of Setka, a no code WYSIWYG editor for building interactive, engaging, ‘experiential’ content. 

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Tiny’s Head of HR & Finance shares her story of balancing a career in tech alongside motherhood. Amy covers her journey into tech, leadership, parenting, promotions, and more.

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It can be scary sharing your story. How much is too much? How little is too little? Am I going to come off like a crusader? In the latest addition to Tiny’s Women in Tech series, People and Culture Manager, Liz Kostowski shares her invaluable insights as to why standing up for yourself can be a challenge in the workplace. 

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Tiny has become a high-class fully-remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. 

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"},"metaDescription":{"metaDescription":"Tiny has become a high-class fully remote workforce. But that’s not to say there haven't been any bumps on the road. Learn how CEO, Andrew Roberts, has managed to bridge the gaps exposed by the WFH lifestyle and how to incorporate them into your teams. "}},{"title":"Women in tech: Working in tech without being a ‘techie’","slug":"women-in-tech-working-in-tech","featured":false,"lastUpdated":"May 18th, 2021","description":{"description":"

Many people have preconceived ideas about what working in tech is like and what’s required of you. Find out what it’s really like working in a male-dominated industry as a woman. 

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Whether your team is in-house, remote, or a bit of both, team building activities can help them do better work together. We share 5 team building tips to help increase participation.

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Marketing Director, Elise Bentley, speaks up about her personal experiences in the workplace, and why she loves working in tech.

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Graduate software developer, Neil Ashford, shares what he’s learned since joining Tiny and some tips for undergrads preparing for their first job as a developer.

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Introducing our new Women in Tech series! We share the current Tiny snapshot and compare it with other women in technology statistics.

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Need to update your brand’s look and feel? Follow along as we share about our brand refresh process, starting with our logo!

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Moving towards a mobile workforce this year? Here’s what you need to know about managing a remote workforce, including benefits, challenges, and tips to overcome them.

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Should I join a startup? That depends. We cover the pros and cons of startups vs corporate for new and experienced developers.

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Thinking about working for a startup company? Get a quick reality check first - it’s not all free coffees and bean bags!

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From great innovation to employee recognition, we unpack 7 benefits for graduate developers who work in entry-level startup jobs.

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Many people have preconceived ideas about what working in tech is like and what’s required of you. Find out what it’s really like working in a male-dominated industry as a woman. 

","childMarkdownRemark":{"htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"Many people have preconceived ideas about what working in tech is like and what’s required of you. Find out what it’s really like working in a male-dominated industry as a woman. "}]}],"data":{"quirksMode":false}}}},"tags":[{"slug":"women-in-tech","title":"Women in Tech"}],"body":{"body":"

When people ask me what I do and where I work... and I tell them my company makes software, the question that almost always follows is: “Do you know how to program and how did you get into that?”

\n

I got into the tech industry simply by following my interests. And I’ve mostly stayed in it throughout my career, despite never being able to speak or write code. 

\n

Recognize what you bring to the table

\n

Many people have preconceived ideas about what working in tech is like and what’s required of you. Some of those ideas may even be deterring you from applying for roles. 

\n

\"Animated

\n

Being a woman in a heavily male-dominated industry, where technical competence is prized, it’s easy to experience imposter syndrome. Self-doubt can frequently plague you, if you aren’t engaged on the same level as others in your industry. You may even question if it’s where you belong. My advice: stick around for the ride.

\n

Tech isn’t just about building great software. It’s a whole lot more. Airbnb, Tinder, Pinterest, and Alibaba are just a few tech startups that were built by non-tech founders. While there’s no denying that specializations in everything from machine learning to cyber security are valuable, tech companies need people from all backgrounds to thrive. 

\n

It boils down to a simple concept. The technical person needs the non-technical one, as much as you need them. 

\n

How, may you say? An experience that I had at a bootstrapped tech startup, sticks in my memory. We were launching an MVP and figuring out our product-market fit. So, building awareness in the market and driving product adoption was as important as developing a great product. As one of the first marketers who joined, and being able to create campaigns that generated demand, I was highly valued. More importantly, I felt I had something to bring to the table.

\n

My abilities to empathize with people's needs, tell a great story, and create meaningful customer experiences, were all critical skills for the success of that start-up (and every tech company since). And most notable of all, none of those abilities required me to have hard core engineering skills. 

\n

Taking leaps of faith

\n

Success happens in stages. My first ‘real job’ out of university was for a tech startup. But oftentimes, it’s a leap of faith to work for a startup over an established ‘safe’ option, because 9 out of 10 startups fail. Yes, working at a startup can be risky. Some say it's even reckless. I remember being one of the first ten hires and knew my role didn’t have a clear job description...which can sometimes spell trouble. It was also the early 2000s – the dotcom bubble had crashed – and the venture capital funding this startup was chasing, had quickly dried up.

\n

However, my leap of faith proved to be a great decision. 

\n

\"Gif

\n

I’ve found that tech startups are filled with people who are passionate about seeing a product come to life. You learn a lot, because you’re exposed to talented people who are driven and their burning desire to build an impactful and scalable business is infectious. 

\n

Joining a small but fast-growing company, also gives you a significantly better overview of the way the whole business works, and what makes it successful. There's usually a reasonably high amount of exposure to the CEO – which is unheard of at larger corporates.

\n

Finally, the lack of structure in a tech startup means there’s more room for creativity and responsibility. In smaller teams, you often wear a number of hats and you’ll have the opportunity to work on challenging projects that stretch your resourcefulness.

\n

Don’t let self-doubt get in the way

\n

Being resourceful goes hand-in-hand with tech startups. There have been many times (and places) where I’ve been the only woman, or one of very few and navigating some male-dominated teams was challenging. 

\n

However, despite being a triple minority (a woman, who isn’t technical, and of Asian descent), I’m fortunate to have worked in some very inclusive cultures where I felt my voice was heard. There’s always been respect for and admiration of the accomplishments of the people around me and I never felt it was difficult to find common ground and interests.

\n

That said, in tougher non-inclusive environments, it’s also important to not let self-doubt get in the way. Always know your power and worth – because finding your place in the tech world, starts with you. 

\n

It’s often said that as women, we don’t advocate enough for ourselves. But once you recognize what you bring to the table, and you use it strategically to do good for the company, then you’ll likely no longer feel that being a minority is a disadvantage.

\n

When it comes to diversity here at Tiny, you only have to take a look at our current snapshot to see how we compare to others in the industry. We’re passionate about being diverse and although we’ve made good progress and are strong in many areas, where we can grow… we speak up, set goals and work hard on achieving them.

\n

Being vulnerable shows strength

\n

Speaking of working hard, one of the most important things that’s helped me in my career, is learning to be vulnerable and knowing when to ask for help. The tech industry contains a lot of genuinely nice people, who willingly impart their knowledge and share their experiences, both failures or successes. For me, that’s allowed me to be open to exposing, sharing and even embracing my vulnerabilities, as opposed to overcompensating and trying to be like everyone else.

\n

Happily, the tech industry has embraced my differences, not rejected them. 

\n

In being vulnerable, I’ve built trust and formed much richer connections with those around me. Truly, that’s really the gem of this industry – that no one ever really expects you to have the answers, to everything.

\n

If you’re keen to continue the conversation on diversity and supporting more women in tech, join the discussion at @joinTiny, or follow our Women in Tech blog series for more inspirational stories.

","childMarkdownRemark":{"html":"

When people ask me what I do and where I work... and I tell them my company makes software, the question that almost always follows is: “Do you know how to program and how did you get into that?”

\n

I got into the tech industry simply by following my interests. And I’ve mostly stayed in it throughout my career, despite never being able to speak or write code. 

\n

Recognize what you bring to the table

\n

Many people have preconceived ideas about what working in tech is like and what’s required of you. Some of those ideas may even be deterring you from applying for roles. 

\n

\"Animated

\n

Being a woman in a heavily male-dominated industry, where technical competence is prized, it’s easy to experience imposter syndrome. Self-doubt can frequently plague you, if you aren’t engaged on the same level as others in your industry. You may even question if it’s where you belong. My advice: stick around for the ride.

\n

Tech isn’t just about building great software. It’s a whole lot more. Airbnb, Tinder, Pinterest, and Alibaba are just a few tech startups that were built by non-tech founders. While there’s no denying that specializations in everything from machine learning to cyber security are valuable, tech companies need people from all backgrounds to thrive. 

\n

It boils down to a simple concept. The technical person needs the non-technical one, as much as you need them. 

\n

How, may you say? An experience that I had at a bootstrapped tech startup, sticks in my memory. We were launching an MVP and figuring out our product-market fit. So, building awareness in the market and driving product adoption was as important as developing a great product. As one of the first marketers who joined, and being able to create campaigns that generated demand, I was highly valued. More importantly, I felt I had something to bring to the table.

\n

My abilities to empathize with people's needs, tell a great story, and create meaningful customer experiences, were all critical skills for the success of that start-up (and every tech company since). And most notable of all, none of those abilities required me to have hard core engineering skills. 

\n

Taking leaps of faith

\n

Success happens in stages. My first ‘real job’ out of university was for a tech startup. But oftentimes, it’s a leap of faith to work for a startup over an established ‘safe’ option, because 9 out of 10 startups fail. Yes, working at a startup can be risky. Some say it's even reckless. I remember being one of the first ten hires and knew my role didn’t have a clear job description...which can sometimes spell trouble. It was also the early 2000s – the dotcom bubble had crashed – and the venture capital funding this startup was chasing, had quickly dried up.

\n

However, my leap of faith proved to be a great decision. 

\n

\"Gif

\n

I’ve found that tech startups are filled with people who are passionate about seeing a product come to life. You learn a lot, because you’re exposed to talented people who are driven and their burning desire to build an impactful and scalable business is infectious. 

\n

Joining a small but fast-growing company, also gives you a significantly better overview of the way the whole business works, and what makes it successful. There's usually a reasonably high amount of exposure to the CEO – which is unheard of at larger corporates.

\n

Finally, the lack of structure in a tech startup means there’s more room for creativity and responsibility. In smaller teams, you often wear a number of hats and you’ll have the opportunity to work on challenging projects that stretch your resourcefulness.

\n

Don’t let self-doubt get in the way

\n

Being resourceful goes hand-in-hand with tech startups. There have been many times (and places) where I’ve been the only woman, or one of very few and navigating some male-dominated teams was challenging. 

\n

However, despite being a triple minority (a woman, who isn’t technical, and of Asian descent), I’m fortunate to have worked in some very inclusive cultures where I felt my voice was heard. There’s always been respect for and admiration of the accomplishments of the people around me and I never felt it was difficult to find common ground and interests.

\n

That said, in tougher non-inclusive environments, it’s also important to not let self-doubt get in the way. Always know your power and worth – because finding your place in the tech world, starts with you. 

\n

It’s often said that as women, we don’t advocate enough for ourselves. But once you recognize what you bring to the table, and you use it strategically to do good for the company, then you’ll likely no longer feel that being a minority is a disadvantage.

\n

When it comes to diversity here at Tiny, you only have to take a look at our current snapshot to see how we compare to others in the industry. We’re passionate about being diverse and although we’ve made good progress and are strong in many areas, where we can grow… we speak up, set goals and work hard on achieving them.

\n

Being vulnerable shows strength

\n

Speaking of working hard, one of the most important things that’s helped me in my career, is learning to be vulnerable and knowing when to ask for help. The tech industry contains a lot of genuinely nice people, who willingly impart their knowledge and share their experiences, both failures or successes. For me, that’s allowed me to be open to exposing, sharing and even embracing my vulnerabilities, as opposed to overcompensating and trying to be like everyone else.

\n

Happily, the tech industry has embraced my differences, not rejected them. 

\n

In being vulnerable, I’ve built trust and formed much richer connections with those around me. Truly, that’s really the gem of this industry – that no one ever really expects you to have the answers, to everything.

\n

If you’re keen to continue the conversation on diversity and supporting more women in tech, join the discussion at @joinTiny, or follow our Women in Tech blog series for more inspirational stories.

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And I’ve mostly stayed in it throughout my career, despite never being able to speak or write code. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Recognize what you bring to the table"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Many people have preconceived ideas about what working in tech is like and what’s required of you. Some of those ideas may even be deterring you from applying for roles. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/iIqmM5tTjmpOB9mpbn/source.gif","alt":"Animated gif of someone doing heavy coding","width":480,"height":268},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Being a woman in a heavily male-dominated industry, where technical competence is prized, it’s easy to experience imposter syndrome. Self-doubt can frequently plague you, if you aren’t engaged on the same level as others in your industry. You may even question if it’s where you belong. My advice: stick around for the ride."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Tech isn’t just about building great software. It’s a whole lot more. Airbnb, Tinder, Pinterest, and Alibaba are just a few tech startups that were built by non-tech founders. While there’s no denying that specializations in everything from machine learning to cyber security are valuable, tech companies need people from all backgrounds to thrive. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"It boils down to a simple concept. The technical person needs the non-technical one, as much as you need them. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"How, may you say? An experience that I had at a bootstrapped tech startup, sticks in my memory. We were launching an MVP and figuring out our product-market fit. So, building awareness in the market and driving product adoption was as important as developing a great product. As one of the first marketers who joined, and being able to create campaigns that generated demand, I was highly valued. More importantly, I felt I had something to bring to the table."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"My abilities to empathize with people's needs, tell a great story, and create meaningful customer experiences, were all critical skills for the success of that start-up (and every tech company since). And most notable of all, none of those abilities required me to have hard core engineering skills. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Taking leaps of faith"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Success happens in stages. My first ‘real job’ out of university was for a tech startup. But oftentimes, it’s a leap of faith to work for a startup over an established ‘safe’ option, because 9 out of 10 startups fail. Yes, working at a startup can be risky. Some say it's even reckless. I remember being one of the first ten hires and knew my role didn’t have a clear job description...which can sometimes spell trouble. It was also the early 2000s – the dotcom bubble had crashed – and the venture capital funding this startup was chasing, had quickly dried up."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"However, my leap of faith proved to be a great decision. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"element","tagName":"img","properties":{"style":"display: block; margin-left: auto; margin-right: auto;","src":"https://media.giphy.com/media/3oEjHGXYlCssPOx6py/source.gif","alt":"Gif of a trapeze artist taking a leap ","width":480,"height":356},"children":[]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"I’ve found that tech startups are filled with people who are passionate about seeing a product come to life. You learn a lot, because you’re exposed to talented people who are driven and their burning desire to build an impactful and scalable business is infectious. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Joining a small but fast-growing company, also gives you a significantly better overview of the way the whole business works, and what makes it successful. There's usually a reasonably high amount of exposure to the CEO – which is unheard of at larger corporates."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Finally, the lack of structure in a tech startup means there’s more room for creativity and responsibility. In smaller teams, you often wear a number of hats and you’ll have the opportunity to work on challenging projects that stretch your resourcefulness."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Don’t let self-doubt get in the way"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Being resourceful goes hand-in-hand with tech startups. There have been many times (and places) where I’ve been the only woman, or one of very few and navigating some male-dominated teams was challenging. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"However, despite being a triple minority (a woman, who isn’t technical, and of Asian descent), I’m fortunate to have worked in some very inclusive cultures where I felt my voice was heard. There’s always been respect for and admiration of the accomplishments of the people around me and I never felt it was difficult to find common ground and interests."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"That said, in tougher non-inclusive environments, it’s also important to not let self-doubt get in the way. Always know your power and worth – because finding your place in the tech world, starts with you. "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"It’s often said that as women, we don’t advocate enough for ourselves. But once you recognize what you bring to the table, and you use it strategically to do good for the company, then you’ll likely no longer feel that being a minority is a disadvantage."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"When it comes to diversity here at Tiny, you only have to take a look at our"}]},{"type":"element","tagName":"a","properties":{"href":"https://www.tiny.cloud/blog/women-in-tech-snapshot/","target":"_blank","rel":["noopener"]},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" current snapshot"}]}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" to see how we compare to others in the industry. We’re passionate about being diverse and although we’ve made good progress and are strong in many areas, where we can grow… we speak up, set goals and work hard on achieving them."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Being vulnerable shows strength"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Speaking of working hard, one of the most important things that’s helped me in my career, is learning to be vulnerable and knowing when to ask for help. The tech industry contains a lot of genuinely nice people, who willingly impart their knowledge and share their experiences, both failures or successes. For me, that’s allowed me to be open to exposing, sharing and even embracing my vulnerabilities, as opposed to overcompensating and trying to be like everyone else."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"Happily, the tech industry has embraced my differences, not rejected them."}]},{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":" "}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"In being vulnerable, I’ve built trust and formed much richer connections with those around me. Truly, that’s really the gem of this industry – that no one ever really expects you to have the answers, to everything."}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"element","tagName":"span","properties":{"dataPreserverSpaces":"true"},"children":[{"type":"text","value":"If you’re keen to continue the conversation on diversity and supporting more women in tech, join the discussion at "},{"type":"element","tagName":"a","properties":{"href":"https://twitter.com/joinTiny","target":"_blank","rel":["noopener"]},"children":[{"type":"text","value":"@joinTiny,"}]},{"type":"text","value":" or follow our Women in Tech blog series for more inspirational 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